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UPDATED: Nov 11, 2025

Stock Analysis

GOOG Logo
Alphabet
NASDAQ:GOOG
$290.59
$10.89 |3.89%
Day Range:
$283.54 - $291.46
Market Cap:
3.52T
P/E Ratio:
28.6861
Avg Value:
$217.30
Year Range:
$142.66 - $291.93
1
General Information
Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales.

Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

2
Alphabet (GOOG) Stock Graph
3
How We Grade Alphabet (GOOG)

We grade stocks based on past performance, their future growth potential, intrinsic value, dividend history, and overall financial health.

The chart below shows how we grade Alphabet (GOOG) across the board compared to its closest peers.

4
Benzinga Edge Rankings

Benzinga Edge stock rankings give you four critical scores to help you identify the strongest and weakest stocks to buy and sell.

69.86

Growth measures a stock's combined historical expansion in earnings and revenue across multiple time periods, with emphasis on both long-term trends and recent performance.

32.4

Value is a percentile-ranked composite metric that evaluates a stock's relative worth by comparing its market price to fundamental measures of the company's assets, earnings, sales, and operating performance.

Momentum measures a stock's relative strength based on its price movement patterns and volatility over multiple timeframes, ranked as a percentile against other stocks.

Quality is a composite ranking that evaluates a company's operational efficiency and financial health by analyzing historical profitability metrics and fundamental strength indicators on a percentile basis relative to peers.

Stock Score Locked: Want to See it?
Benzinga Rankings give you vital metrics on any stock – anytime.
5
Peer Ratings

See how Alphabet compares to its peers in these key performance metrics from Benzinga Rankings.

Top Peers
Value
Quality
Growth
Momentum
Short
Medium
Long
GOOGLAlphabet
32.69
85.47
69.86
91.31
METAMeta Platforms
38.75
91.1
72.52
48.43
BIDUBaidu
88.41
3.17
81.81
85.7
RDDTReddit
5.89
0
0
90.19
Short: price trend over the last couple of months
Medium: price trend over the last couple of quarters
Long: price trend over the past year
Stock Score Locked: Want to See it?
Benzinga Rankings give you vital metrics on any stock – anytime.
6
Future Growth
Our estimate of future price growth is based on an aggregation of 10 analyst ratings over the past 3 months and their 12-month price targets.

Below, you can see that analysts are estimating a 12-month price target range of $255.00 - $340.00 with an average of $292.60

0.44%
Expected movement for Alphabet (GOOG) over the next 12 months
Based on these rankings

Recent Ratings for Alphabet (GOOG)

Scotiabank
Date:
Oct 30, 2025
Action:
Maintains
Prev. Target:
$310.00
New Target:
$336.00
JP Morgan
Date:
Oct 30, 2025
Action:
Maintains
Prev. Target:
$300.00
New Target:
$340.00
JP Morgan
Date:
Oct 27, 2025
Action:
Maintains
Prev. Target:
$260.00
New Target:
$300.00
Raymond James
Date:
Oct 24, 2025
Action:
Reiterates
Prev. Target:
$210.00
New Target:
$275.00
Oppenheimer
Date:
Oct 20, 2025
Action:
Maintains
Prev. Target:
$270.00
New Target:
$300.00
Scotiabank
Date:
Oct 16, 2025
Action:
Maintains
Prev. Target:
$240.00
New Target:
$310.00
UBS
Date:
Oct 9, 2025
Action:
Maintains
Prev. Target:
$237.00
New Target:
$255.00
TD Cowen
Date:
Oct 8, 2025
Action:
Maintains
Prev. Target:
$270.00
New Target:
$280.00
JP Morgan
Date:
Sep 3, 2025
Action:
Maintains
Prev. Target:
$232.00
New Target:
$260.00
7
Valuation

Earnings History (3 years)

It is important to look at a companies earnings history to see not only if they are profitable, but if their earnings are growing.
As you can see from the chart above, GOOG's earnings have increased for the past three years, this is a positive sign for the stock.
8
Financial Health
What is the current state of the company's financial situation?

We measure the health of a company based on how profitable they are and their ability to cover both their short-term and long-term debts. The key indicators that we use are the Operating Margin, Quick Ratio, and Debt-to-Equity ratio relative to the companies peers

Operational Margin 0.3051

The operating margin measures how much profit a company makes after it spends money on wages, materials or other administrative expenses but before interest and taxes. It is a good representation of how efficiently a company is able to generate profit from its core operations.

Quick Ratio 1.5635

The quick ratio measures how much of a company's debt, that is due in less than 1 year, can be covered using its cash equivalents, marketable securities, and money that is currently owed to them (accounts receivables).

A company with a quick ratio of less than 1.00 does not, in many cases, have the capital on hand to meet its short-term obligations if they were all due at once, while a quick ratio greater than one indicates the company has the financial resources to remain solvent in the short term.

Debt-to-Equity 0.3867

Debt-to-equity is calculated by dividing a company's total liabilities by its shareholders equity. It is a measure of the degree to which a company is financing its operations through debt versus wholly owned funds. Generally speaking, a D/E ratio below 1.0 would be seen as relatively safe, whereas ratios of 2.0 or higher would be considered risky.

The chart above shows Alphabet (GOOG) operating margin, quick ratio, and debt-to-equity ratio compared to its peers. The black markers represent the peer averages for each ratio and the blue bars represent Alphabet (GOOG) ratio values.
9
Past Performance
How has Alphabet (GOOG) performed over the past 5 years?

The two main factors that we consider when analyzing past performance is overall return and volatility

Using these two metrics, we can determine if this stock gave its investors enough return for the risk that they took on by owning it. This is measured by the sharpe ratio, which has been used as a primary measure of risk/reward trade-off for almost 60 years.

This ratio can be interpreted as the amount of return an investor has received for the amount of risk that they took on by owning the stock over that timeframe.

Alphabet (GOOG) sharpe ratio over the past 5 years is 2.1026 which is considered to be above average compared to the peer average of -0.3933

10
Analyzing Alphabet (GOOG) Recent Options Activity
Below, you can see the trend in options sentiment over the past 30 days.

Based on our data, GOOG's options trades have recently carried more negative sentiment than positive.

11
Company Financials
INCOME STATEMENT
The income statement also known as the profit and loss statement, primarily focuses on the company's revenues and expenses during a particular period.

The main purpose of an income statement is to convey details of profitability and business activities. Below, is GOOG's income statement for the previous four years along with its trailing-twelve- month profit & loss.

FISCAL YEAR (BIL.)
2021 ($)
2022 ($)
2023 ($)
2024 ($)
TTM ($)
Total Revenue
257.64
282.84
307.39
350.02
385.48
Operating Revenue
257.64
282.84
307.39
350.02
385.48
Cost Of Revenue
110.94
126.20
133.33
146.31
157.38
Gross Profit
146.70
156.63
174.06
203.71
228.09
Operating Expense
67.98
81.79
89.77
91.32
104.02
Selling General And Administration
36.42
42.29
44.34
42.00
48.39
Research and Development
31.56
39.50
45.43
49.33
55.63
Operating Income
78.71
74.84
84.29
112.39
124.08
Net Non-Operating Interest Income Expense
1.15
1.82
3.56
4.21
3.72
Other Income Expense
10.87
-5.33
-2.13
3.21
24.15
Other Non-Operating Income Expenses
-1.59
1.18
0.56
1.14
2.01
Pre-Tax Income
90.73
71.33
85.72
119.81
151.95
Tax Provision
14.70
11.36
11.92
19.70
27.70
Net Income
76.03
59.97
73.80
100.12
124.25
Net Income Common Stockholders
76.03
59.97
73.80
100.12
124.25
Total Operating Income As Reported
78.71
74.84
84.29
112.39
124.08
Total Expenses
178.92
207.99
223.10
237.63
261.40
Net Income From Continuing And Discontinued Operation
76.03
59.97
73.80
100.12
124.25
Normalized Income
65.58
65.43
76.18
98.42
106.27
Interest Income
1.50
2.17
3.87
4.48
4.21
Interest Expense
0.35
0.36
0.31
0.27
0.49
Net Interest Income
1.15
1.82
3.56
4.21
3.72
EBIT
91.08
71.69
86.03
120.08
152.44
EBITDA
103.52
87.61
97.97
135.39
171.74
Reconciled Cost Of Revenue
110.94
126.20
133.33
146.31
157.38
Reconciled Depreciation
12.44
15.93
11.95
15.31
19.30
Normalized EBITDA
91.06
94.12
100.66
133.32
149.60
Tax Rate For Calcs
0.00
0.00
0.00
0.00
0.20
Tax Effect Of Unusual Items
2.00
-1.05
-0.31
0.37
4.16
BALANCE SHEET
The balance sheet is a snapshot of a companies financials during a particular period in time.

It breaks down what company owns (assets) and what a company owes (liabilities), in order to give investors an overview of its capital structure.

FISCAL YEAR (BIL.)
2021 ($)
2022 ($)
2023 ($)
2024 ($)
TTM ($)
Total Assets
359.27
365.26
402.39
450.26
536.47
Current Assets
188.14
164.79
171.53
163.71
173.95
Total Non-Current Assets
171.12
200.47
230.86
286.55
362.52
Total Liabilities Net Minority Interest
107.63
109.12
119.01
125.17
149.60
Current Liabilities
64.25
69.30
81.81
89.12
99.55
Other Non-Current Liabilities
2.21
2.25
1.62
4.69
6.27
Total Equity Gross Minority Interest
251.63
256.14
283.38
325.08
386.87
Stockholders Equity
0.00
0.00
0.00
0.00
0.00
Total Capitalization
264.48
269.00
295.25
335.97
408.47
Common Stock Equity
251.63
256.14
283.38
325.08
386.87
Net Tangible Assets
227.26
225.10
254.18
293.20
353.60
Working Capital
123.89
95.50
89.72
74.59
74.40
Invested Capital
264.48
269.00
295.25
335.97
408.47
Tangible Book Value
227.26
225.10
254.18
293.20
353.60
Total Debt
28.39
29.68
28.50
25.46
33.71
Net Debt
0.00
0.00
0.00
0.00
0.00
Share Issued
13.24
12.85
12.46
12.21
12.08
Ordinary Shares Number
13.24
12.85
12.46
12.21
12.08
CASH FLOW STATEMENTS
A companies statement of cash flows gives an investor a break down of the cash inflows and outflows from a companies operations and investment activities.
FISCAL YEAR (BIL.)
2021 ($)
2022 ($)
2023 ($)
2024 ($)
TTM ($)
Cash Flow from Continuing Operating Activities
91.65
91.50
101.75
125.30
151.42
Net Income from Continuing Operations
76.03
59.97
73.80
100.12
124.25
Depreciation and Amortization
12.44
15.93
11.95
15.31
19.30
Deferred Tax
1.81
-8.08
-7.76
-5.26
5.68
Deferred Income Tax
1.81
-8.08
-7.76
-5.26
5.68
Stock-Based Compensation
15.38
19.36
22.46
22.79
23.69
Other Non-Cash Items
-0.21
1.03
4.33
3.42
1.67
Change in Working Capital
-1.52
-2.23
-3.85
-8.41
-0.97
Change in Receivables
-9.09
-2.32
-7.83
-5.89
-8.15
Changes in Account Receivables
-9.09
-2.32
-7.83
-5.89
-8.15
Change in Inventory
Change in Payables and Accrued Expense
9.27
4.18
5.08
0.26
11.22
Change in Payable
0.28
0.71
0.66
0.36
-0.86
Change in Account Payable
0.28
0.71
0.66
0.36
-0.37
Change in Other Current Assets
-1.85
-5.05
-2.14
-1.40
-3.12
Change in Other Current Liabilities
Change in Other Working Capital
0.15
0.95
1.05
-1.38
-0.92
Cash Flow from Continuing Investing Activities
-35.52
-20.30
-27.06
-45.54
-84.69
Net PPE Purchase and Sale
-24.64
-31.48
-32.25
-52.53
-77.87
Net Business Purchase and Sale
-2.62
-6.97
-0.49
-2.93
-1.52
Purchase of Business
-2.62
-6.97
-0.49
-2.93
-1.52
Net Investment Purchase and Sale
-8.81
16.57
6.73
12.60
-3.29
Purchase of Investment
-138.03
-81.41
-80.88
-91.71
-87.59
Sale of Investment
129.23
97.97
87.62
104.31
84.30
Net Other Investing Changes
0.54
1.59
-1.05
-2.67
-2.01
Financing Cash Flow
-61.36
-69.76
-72.09
-79.73
-63.45
Cash Flow from Continuing Financing Activities
-61.36
-69.76
-72.09
-79.73
-63.45
Net Issuance Payments of Debt
-1.24
-1.20
-0.76
0.89
13.05
Net Long-Term Debt Issuance
-1.24
-1.20
-0.76
0.89
13.05
Long-Term Debt Issuance
20.20
52.87
10.79
13.59
42.90
Long-Term Debt Payments
-21.44
-54.07
-11.55
-12.70
-29.84
Net Short-Term Debt Issuance
Net Common Stock Issuance
-50.27
-59.30
-61.50
-62.22
-55.76
Common Stock Issuance
Common Stock Payments
-50.27
-59.30
-61.50
-62.22
-55.76
Cash Dividends Paid
-9.96
Net Other Financing Charges
0.31
0.01
1.15
1.26
End Cash Position
94.92
82.69
106.60
95.14
90.86
Changes in Cash
-5.23
1.44
2.59
0.03
3.28
Beginning Cash Position
100.44
81.75
104.43
95.72
87.72
Capital Expenditure
-24.64
-31.48
-32.25
-52.53
-77.87
Issuance of Capital Stock
Issuance of Debt
20.20
52.87
10.79
13.59
42.90
Repayment of Debt
-21.44
-54.07
-11.55
-12.70
-29.84
Repurchase of Capital Stock
-50.27
-59.30
-61.50
-62.22
-55.76
Free Cash Flow
67.01
60.01
69.49
72.76
73.55