Bulls vs Bears
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Market sentiment signals for Booking Holdings (BKNG): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
33 analysts
Options Flow (P/C)
—
Avg Consensus PT
$221
+30.1%
Highest Price Target
$267
+56.9%
Lowest Price Target
$150
-11.8%
Short Interest
2.4%
Declining — Bullish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Nov 4, 2026 | UBS | Stephen Ju— | +56.9% | $265 → $267 | Maintained | Buy |
| Nov 4, 2026 | Citigroup | Ronald Josey— | +29.3% | $236 → $220 | Maintained | Buy |