Ultime notizie per Estee Lauder Cos (NYSE:EL) Azioni

ESTEE LAUDER COMPANIES-CL A

Estee Lauder Cos

Estee Lauder is a leader in the global prestige beauty market, participating across skin care (51% of fiscal 2024 sales), makeup (29%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 30% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

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U.S. retail sales edged up only slightly in February, falling well short of expectations and keeping alive concerns about consumer strength <a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44355195/retail-sales-rebound-less-than-expected-in-february-online-healthcare-spending-show-strong-gains">after January's dire contraction.</a>
Yet, a closer look at the latest data continues to reveal pockets of resilience leaving investors and economists debating whether consumer demand is cooling or simply shifting. 
In data released Monday by the U.S. Census Bureau, the retail sales figure showed a 0.2% monthly growth in February, following a downwardly revised 1.2% drop in January. The headline figure missed economist estimates of 0.6%. 
<h3 class="wp-block-heading">Far From Being An Outright Recession</h3>
&#8220;The unfavorable surprise on U.S. headline retail sales—monthly growth of 0.2% compared to the consensus forecast of 0.6%—was not reflected in the other numbers in this data release,&#8221; said Mohamed El-Erian, chief economic advisor at Allianz.
A particularly important measure, known as the retail sales &#8220;control group&#8221;—which excludes spending at auto dealers, building materials, gas stations, office supply stores, mobile home dealers, and tobacco retailers—jumped 1% in February. This fully offset January's 1% decline and handily beat estimates of a modest 0.2% gain.
This control group is closely watched because it feeds directly into GDP calculations, making it a key indicator of underlying consumer demand. 
Joseph Brusuelas, chief economist at RSM US LP, said the data remains consistent with a slowing but still solid pace of household spending. 
&#8220;On a three-month average annualized pace, the control group advanced 2.6%,&#8221; Brusuelas said. &#8220;Yes, the economy is slowing, but not in line with anything near a recession yet.&#8221;
<h3 class="wp-block-heading">Restaurants And Bars See Sharp Drops</h3>
Not all areas of consumer spending fared well. 
One of the most striking data points was the decline in restaurant and bar sales, which fell 1.54% in February—the largest drop since February 2023, as highlighted by Kevin Gordon, senior investment strategist at Charles Schwabb. 
&#8220;Over the last three months, restaurant sales have collapsed 8.5% at an annual rate,&#8221; Reinassance Macro Research indicated.
This pullback suggests that discretionary spending may be softening as households become more selective about where to spend their money.
&#8220;Notable weakness in restaurants and bars—the largest decline in two years—with no growth over the last three months,&#8221; Gregory Daco, chief economist at Ernst &amp; Young US, said. 
&#8220;Spending growth at restaurant chains decelerated from -1.7% in January to -7.5% in February while spending at independent restaurants turned negative, failing from +2.6% in January to -2.7% in February,&#8221; Sara Senatore, analyst at Bank of America, wrote in a note Monday.
&#8220;We believe this sequential&nbsp;deceleration is largely a combination of negative weather trends that worsened from January and the impact of calendar shifts, including one less day (2024 had a leap day) and the Valentine&#8217;s Day shift from a Wednesday in 2024 to a Friday in 2025,&#8221; she added. 
<h3 class="wp-block-heading">Market Reaction: Consumer Staples Rally, Discretionary Stocks Lag</h3>
Stocks tied to non-discretionary consumer spending saw a solid rebound Monday, as investors rotated into defensive plays. 
The Consumer Staples Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLP#NYSE">XLP</a>) rose 0.9%, led by Brown-Forman Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BF#NYSE">BF</a>), which surged 2.8% on the back of rising U.S.-Europe trade tensions over whiskey tariffs. 
Other major gainers included Archer-Daniels-Midland Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ADM#NYSE">ADM</a>), The Estée Lauder Companies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>), and Constellation Brands Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>), all of which climbed about 2%.
Meanwhile, the SPDR S&amp;P Retail ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XRT#NYSE">XRT</a>) gained 1.1%, with notable jumps from Guess Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GES#NYSE">GES</a>), up 32%, EVgo Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EVGO#NASDAQ">EVGO</a>), up 7%, and American Eagle Outfitters (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>), up 6.8%.
However, the consumer discretionary sector struggled to gain traction. 
The Consumer Discretionary Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLY#NYSE">XLY</a>) inched up just 0.1%, weighed down by concerns over spending cutbacks. Still, a few travel and leisure names saw gains, with Airbnb Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>), eBay Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), Carnival Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>), and Norwegian Cruise Line Holdings Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>) each rising around 3%.
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Image created using artificial intelligence via Midjourney.

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Shares of beauty and cosmetics companies are trading lower after a French cosmetic industry official reportedly said there is a retaliation risk from tariffs on US makeup.

<ul>
<li>Creating engaging content is critical in the fast-moving prestige beauty industry, and The Estée Lauder Companies (ELC) is adopting Adobe Firefly to shorten the time it takes to launch digital marketing campaigns, using generative AI to accelerate content production</li>
<li>ELC is leveraging solutions including Adobe Firefly Services—a collection of creative and generative APIs—that bring generative AI directly into production workflows to handle repetitive tasks such as resizing and reformatting marketing assets</li>
<li>Survey findings indicate that content demands are expected to quintuple through 2026, making generative AI impactful for ELC creatives to simplify production tasks and focus on incubating new ideas</li>
</ul>
Today, Adobe (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADBE#NASDAQ">ADBE</a>) announced a partnership with The EstéeLauder Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) (ELC) where the company is adopting Adobe Firefly and redefining its process of launching digital marketing campaigns through generative AI. As the parent company to iconic brands such as Clinique, EstéeLauder, Jo Malone London, La Mer, and M•A•C Cosmetics, ELC connects with consumers across roughly 150 countries and territories. With a strong focus on innovation and speed to market, ELC is investing in digital advertising to engage its diverse and unique consumer base. By integrating Firefly across existing Adobe Creative Cloud workflows, ELC will drive efficiency, accelerate campaign execution and empower creative teams to recapture time—and focus on ideating and creating new artistic concepts.

ADBE

The Estée Lauder Companies And Adobe Partner To Scale The Production Of Digital Marketing With Firefly Generative AI

Shares of consumer stocks are trading lower. Weak guidance from Kohl's may causing consumer spending concerns. Additional steel and aluminum tariffs may also increase input costs for some companies.

Investors with a lot of money to spend have taken a bullish stance on Estee Lauder Cos (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with EL, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 18 uncommon options trades for Estee Lauder Cos.
This isn't normal.
The overall sentiment of these big-money traders is split between 50% bullish and 33%, bearish.
Out of all of the special options we uncovered, 4 are puts, for a total amount of $349,749, and 14 are calls, for a total amount of $684,143.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $40.0 to $100.0 for Estee Lauder Cos over the last 3 months. 
<h3>Volume &amp; Open Interest Development</h3>
In terms of liquidity and interest, the mean open interest for Estee Lauder Cos options trades today is 670.17 with a total volume of 2,525.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Estee Lauder Cos's big money trades within a strike price range of $40.0 to $100.0 over the last 30 days.
<h3>Estee Lauder Cos Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741626061_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>EL</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$5.25</td>
<td>$5.2</td>
<td>$5.25</td>
<td>$50.00</td>
<td>$148.6K</td>
<td>771</td>
<td align="right">297</td>
</tr>
<tr>
<td>EL</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$5.25</td>
<td>$5.2</td>
<td>$5.25</td>
<td>$50.00</td>
<td>$139.6K</td>
<td>771</td>
<td align="right">614</td>
</tr>
<tr>
<td>EL</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/14/25</td>
<td>$19.75</td>
<td>$19.6</td>
<td>$19.75</td>
<td>$54.00</td>
<td>$79.0K</td>
<td>1</td>
<td align="right">84</td>
</tr>
<tr>
<td>EL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$5.4</td>
<td>$5.2</td>
<td>$5.24</td>
<td>$70.00</td>
<td>$65.5K</td>
<td>2.1K</td>
<td align="right">146</td>
</tr>
<tr>
<td>EL</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/21/25</td>
<td>$35.25</td>
<td>$33.3</td>
<td>$34.3</td>
<td>$40.00</td>
<td>$65.1K</td>
<td>3</td>
<td align="right">44</td>
</tr>
</tbody>
</table>

<h3>About Estee Lauder Cos</h3>
Estee Lauder is a leader in the global prestige beauty market, participating across skin care (51% of fiscal 2024 sales), makeup (29%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 30% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
After a thorough review of the options trading surrounding Estee Lauder Cos, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Estee Lauder Cos's Current Market Status</h3>
<ul>
<li>With a trading volume of 1,307,930, the price of EL is up by 0.49%, reaching $73.67.</li>
<li>Current RSI values indicate that the stock is may be approaching overbought.</li>
<li>Next earnings report is scheduled for 52 days from now.</li>
</ul>
<h3>Expert Opinions on Estee Lauder Cos</h3>
In the last month, 1 experts released ratings on this stock with an average target price of $81.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from DA Davidson continues to hold a Buy rating for Estee Lauder Cos, targeting a price of $81. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Estee Lauder Cos with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Options

Spotlight on Estee Lauder Cos: Analyzing the Surge in Options Activity

CART

CHSN

EDBL

FRPT

MDLZ

OTLY

SISI

SKIN

UNFI

UPXI

Shares of companies within the broader consumer staple sector are trading lower amid overall market uncertainty after President Trump confirmed March 4 tariffs.

Financial giants have made a conspicuous bullish move on Estee Lauder Cos. Our analysis of options history for Estee Lauder Cos (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) revealed 9 unusual trades.
Delving into the details, we found 44% of traders were bullish, while 44% showed bearish tendencies. Out of all the trades we spotted, 4 were puts, with a value of $1,444,222, and 5 were calls, valued at $203,730.
<h3>Projected Price Targets</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $70.0 to $105.0 for Estee Lauder Cos over the last 3 months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Estee Lauder Cos's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Estee Lauder Cos's significant trades, within a strike price range of $70.0 to $105.0, over the past month.
<h3>Estee Lauder Cos Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1740600968_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>EL</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$6.0</td>
<td>$5.85</td>
<td>$5.9</td>
<td>$70.00</td>
<td>$1.3M</td>
<td>1.5K</td>
<td>2.3K</td>
</tr>
<tr>
<td>EL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$8.6</td>
<td>$8.2</td>
<td>$8.6</td>
<td>$85.00</td>
<td>$51.6K</td>
<td>755</td>
<td>60</td>
</tr>
<tr>
<td>EL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$4.8</td>
<td>$4.45</td>
<td>$4.5</td>
<td>$100.00</td>
<td>$45.1K</td>
<td>2.1K</td>
<td>230</td>
</tr>
<tr>
<td>EL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$4.7</td>
<td>$4.45</td>
<td>$4.45</td>
<td>$100.00</td>
<td>$44.5K</td>
<td>2.1K</td>
<td>101</td>
</tr>
<tr>
<td>EL</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/07/25</td>
<td>$4.25</td>
<td>$4.15</td>
<td>$4.2</td>
<td>$76.00</td>
<td>$32.3K</td>
<td>1</td>
<td>522</td>
</tr>
</tbody>
</table>

<h3>About Estee Lauder Cos</h3>
Estee Lauder is a leader in the global prestige beauty market, participating across skin care (51% of fiscal 2024 sales), makeup (29%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 30% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
In light of the recent options history for Estee Lauder Cos, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Estee Lauder Cos's Current Market Status</h3>
<ul>
<li>With a trading volume of 2,062,479, the price of EL is down by -2.08%, reaching $73.22.</li>
<li>Current RSI values indicate that the stock is is currently neutral between overbought and oversold.</li>
<li>Next earnings report is scheduled for 64 days from now.</li>
</ul>
<h3>Expert Opinions on Estee Lauder Cos</h3>
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $75.8.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from Telsey Advisory Group continues to hold a Market Perform rating for Estee Lauder Cos, targeting a price of $76. 
&#x2A; An analyst from DA Davidson has decided to maintain their Buy rating on Estee Lauder Cos, which currently sits at a price target of $81. 
&#x2A; Consistent in their evaluation, an analyst from Canaccord Genuity keeps a Hold rating on Estee Lauder Cos with a target price of $70. 
&#x2A; An analyst from Telsey Advisory Group persists with their Market Perform rating on Estee Lauder Cos, maintaining a target price of $76. 
&#x2A; An analyst from Telsey Advisory Group has decided to maintain their Market Perform rating on Estee Lauder Cos, which currently sits at a price target of $76. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Estee Lauder Cos, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

Estee Lauder Cos's Options: A Look at What the Big Money is Thinking

ELC will step-change innovation by translating innovative anti-inflammation research into cutting-edge skin care solutions
The Estée Lauder Companies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) (ELC) today announced a collaboration with biotechnology company, Serpin Pharma, that aims to explore how their anti-inflammatory research can be applied in cosmetics to deliver significant skin care longevity benefits to consumers around the world.
The exclusive partnership will accelerate ELC's focus on transformative product innovation by applying insights from Serpin Pharma's two decades of anti-inflammatory research, which has yielded proprietary biotech technology demonstrating remarkable efficacy mitigating harmful inflammation and enhancing cell resiliency. Serpin Pharma identified a key portion of a superfamily of proteins called SERPINs (Serine Protease Inhibitors) that enhance the body's natural ability to heal cells experiencing inflammation. Together, the companies are investigating how this innovative technology, which leverages the body's innate immune response, can be harnessed to address skin irritation, aging, and sensitivity. Scientific studies are underway to demonstrate how Serpin's technology can be applied to cosmetic products to rapidly and visibly reduce skin aging and irritation.

Biotech

General

Estée Lauder Announces Collaboration With Serpin Pharma To Explore Anti-Inflammatory Research For Skin Care Innovations

DA Davidson analyst Linda Bolton Weiser maintains Estee Lauder Cos (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) with a Buy and maintains $81 price target.

Price Target

Analyst Ratings

DA Davidson Maintains Buy on Estee Lauder Cos, Maintains $81 Price Target

In a career that constantly seems to be scaling new heights, broker and reality T.V. star <a href="https://www.benzinga.com/real-estate/25/01/43134231/ryan-serhant-describes-an-exodus-from-la-to-new-york-for-home-seekers-will-the-east-coast-pick-up-the-slack">Ryan Serhant</a> just hit a new one: &#8220;Sold and closed the most expensive home of my entire career today for just under $200M,&#8221; he wrote in a<a href="https://www.bravotv.com/the-daily-dish/ryan-serhant-sells-200-million-dollar-property"> Instagram story</a> on Feb. 4.&nbsp;
If that wasn&#8217;t enough, the star of Netflix&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) "Owning Manhattan" secured the deal while giving new meaning to the mile-high club.
&#8220;I did the deal over the phone. Wire hit while I was in the air to visit [Serhant Miami] to launch our sales center for <a href="https://www.benzinga.com/tech/25/02/43554984/mercedes-benz-gains-access-to-tesla-supercharger-network-looking-to-add-500-1000-supercharger-stalls-a-month-in-north-america-says-ev-giants-exec">Mercedes</a>… Everyone was clapping, even the pilots. What. Is. Life,&#8221; the media-savvy broker enthused.
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<h2 class="wp-block-heading">Swooping In To Steal The Deal</h2>
The seller of the Miami deal was<a href="https://www.benzinga.com/real-estate/25/02/43664295/billionaire-estee-lauder-heir-strikes-palm-beach-land-deal-for-200-million-cashing-in-on-the-sizzling-real-estate-market"> Estée Lauder (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) heir William Lauder</a>, while the buyer&#8217;s identity has been under wraps. It marks a notable coup for Serhant—an out-of-town broker swooping in to land a coveted deal under local luxury brokerages&#8217; noses. He&#8217;s made it a signature move, pulling off the same play in<a href="https://www.palmbeachpost.com/story/news/local/delray/2023/10/06/million-dollar-listing-new-york-star-ryan-serhant-in-south-florida-selling-luxury-homes/70989273007/"> Delray Beach</a> two years ago. He landed in Miami in February 4 to showcase the <a href="https://urldefense.com/v3/__https://www.instagram.com/p/DFqV2VoSG-8/__;!!PIZeeW5wscynRQ!srhkzGVR8-PZqTUWb-o3x5mtoUCHm-6wGMv_upflwzzu2drjOH-sLhHWgpBBdhOEWpGsJzp-vxG-SjvHEZhaRTg%24">Mercedes-Benz Places Sales Gallery</a>, giving prospective residents a preview of the branded luxury condo development before completion.&nbsp;
According to a <a href="https://urldefense.com/v3/__https://primeresi.com/100-apartments-in-4-days-mercedes-benz-places-sets-sales-speed-record-in-miami/__;!!PIZeeW5wscynRQ!srhkzGVR8-PZqTUWb-o3x5mtoUCHm-6wGMv_upflwzzu2drjOH-sLhHWgpBBdhOEWpGsJzp-vxG-SjvH2cGXxHE%24">March 2024 </a>newsletter, the waterfront property was designed by SHoP Architects and features nearly 800 homes across 67 stories. Shortly after the project was announced last year, Ryan and his team confirmed they had sold 100 units within four days.&nbsp;
Trending: <a href="https://www.benzinga.com/go/arrived-private-credit-yf">Arrived Home's Private Credit Fund&#8217;s has historically paid an annualized dividend yield of 8.1%&#x2A;</a>, which provides access to a pool of short-term loans backed by residential real estate with just a $100 minimum.<a href="https://www.benzinga.com/go/arrived-private-credit-yf">&nbsp;</a>
<h2 class="wp-block-heading">A Dizzying Year Of Milestones</h2>
It&#8217;s been a dizzying year of milestones for the former out-of-work actor and hand model who decided to trade careers, selling real estate instead of<a href="https://www.bravotv.com/million-dollar-listing-new-york/lookbook/ryan-serhant-hand-modeling-career-reflection"> cell phones</a>. The <a href="https://www.benzinga.com/25/02/43700767/netflix-stock-attractive-at-all-time-highs-for-analyst-virtuous-circle-of-strong-subscriber-growth-more-revenue-and-growing-profit">Netflix</a> reality series "Selling Manhattan" was a game changer.
&#8220;Traffic to our website increased by a couple hundred percent,&#8221; he <a href="https://www.realtor.com/advice/reality-tv/ryan-serhant-owning-manhattan-money-made/">told Realtor.com</a> about the immediate impact of the show&#8217;s success. &#8220;We now get somewhere between 200 and 300 resumes a day from real estate agents who are asking to work here and owners of independent brokerages who would like to open up SERHANT offices in their territories. I mean, I could go on and on and on.&#8221;
Sales have boomed, too. "<a href="https://www.realtor.com/realestateandhomes-detail/29-Huron-St_Brooklyn_NY_11222_M91097-90617">The Huron</a>, the new development in Greenpoint [Brooklyn] that we filmed where we had the buyer who bought one apartment but then asked to do four apartments at the building—we saw traffic spike by over 1,000% to that website, and we were booked fully with appointments to show that building into, like, middle of July,&#8221; he told Realtor.com.
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<h2 class="wp-block-heading">A Net Worth That Keeps Rising</h2>
While multiple websites have put Serhant&#8217;s net worth to be about $40 million, it&#8217;s hard to put an exact number on his wealth because with each deal, his agents close his brokerage, and thus, he makes a commission. A 6% broker&#8217;s fee of $200 million is $12 million. If SERHANT nets 50% of that, it would be $6 million, from which he would need to pay agents and funnel some of the money back into the costs of running his business. Assuming his agents are doing multiple high-end deals daily, the commissions returning to the brokerage owner could be considerable.&nbsp;
That doesn&#8217;t include the money he stands to make from Season 2 of "Owning Manhattan," his rabid social media following, books, new<a href="https://www.realtor.com/advice/reality-tv/ryan-serhant-ai-investment-millions/"> AI platform, S.mple,</a> live appearances, and his luxury Brooklyn Heights brownstone, which cost $7.6 million when he purchased it in 2018 before undergoing a<a href="https://www.bravotv.com/million-dollar-listing-ryans-renovation/style-living/ryan-serhants-townhouse-renovation-before-after#:~:text=How%20to%20Watch,photos%20of%20the%20stunning%20renovation!"> $2.6 million renovation</a>. Considering upscale townhomes in Brooklyn Heights are now selling for<a href="https://therealdeal.com/new-york/2024/04/08/historic-townhouse-to-be-second-most-expensive-in-brooklyn/#"> $15 million to $20 million</a>, Serhant&#8217;s personal residence — even if he has a mortgage on it — was a savvy move, just like the rest of his career.
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Ryan Serhant Closed The Biggest Deal Of His Career For $200 Million. This Is How The Celebrity Broker Elevated His Business

Estee Lauder shares are trading higher, rebounding after falling last week on weak Q3 guidance.

These ten large-cap stocks were the worst performers in the last week. Are they in your portfolio?
<ol>
<li>Skyworks Solutions, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SWKS#NASDAQ">SWKS</a>) stock declined 25.99% after the company reported first-quarter earnings and issued second-quarter guidance below estimates. Analysts revised <a href="https://www.benzinga.com//node/43540329" target="_blank" rel="noreferrer noopener">the price forecast on the stock</a>.</li>
<li>Estee Lauder Companies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) stock plummeted 22.05%  after the company <a href="https://www.benzinga.com//node/43462736" target="_blank" rel="noreferrer noopener">reported second-quarter results</a>. Several analysts lowered <a href="https://www.benzinga.com/quote/el/analyst-ratings" target="_blank" rel="noreferrer noopener">the price forecast on the stock</a>.</li>
<li>Neurocrine Biosciences, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NBIX#NASDAQ">NBIX</a>) shares tumbled 19.23% after the company missed its fourth-quarter revenue <a href="https://www.benzinga.com//node/43544393" target="_blank" rel="noreferrer noopener">estimate when reporting financial results</a>. Additionally, HC Wainwright &amp; Co. and B of A Securities lowered <a href="https://www.benzinga.com/quote/nbix/analyst-ratings" target="_blank" rel="noreferrer noopener">their respective price forecasts on the stock</a>.</li>
<li>Moderna, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MRNA#NASDAQ">MRNA</a>) shares fell 17.30%, probably after the Senate Finance Committee voted to advance Robert F. Kennedy Jr.&#8217;s nomination to the Senate floor.</li>
<li>Illumina, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ILMN#NASDAQ">ILMN</a>) stock was down 16.33% after the company <a href="https://www.benzinga.com//node/43544682" target="_blank" rel="noreferrer noopener">reported fourth-quarter results</a>. Analysts lowered <a href="https://www.benzinga.com/quote/ilmn/analyst-ratings" target="_blank" rel="noreferrer noopener">the price forecast on the stock</a>.</li>
<li>Venture Global, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VG#NYSE">VG</a>) stock decreased 14.23%, probably after President Trump reiterated a pledge to increase oil production.</li>
<li>Avantor, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AVTR#NYSE">AVTR</a>) shares declined 14.01% after the company reported fourth-quarter results and <a href="https://www.benzinga.com//node/43560312" target="_blank" rel="noreferrer noopener">missed its adjusted EPS estimate</a>.</li>
<li>PayPal Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PYPL#NASDAQ">PYPL</a>) stock tumbled 12.72% after the company reported fourth-quarter results and analysts <a href="https://www.benzinga.com//node/43475080" target="_blank" rel="noreferrer noopener">revised the price forecast</a>.</li>
<li>IDEX Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IEX#NYSE">IEX</a>) shares fell 12.65% following mixed <a href="https://www.benzinga.com//node/43479651" target="_blank" rel="noreferrer noopener">fourth-quarter financial results</a>. Analysts revised <a href="https://www.benzinga.com/quote/iex/analyst-ratings" target="_blank" rel="noreferrer noopener">the price forecast on the stock</a>.</li>
<li>PTC Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PTC#NASDAQ">PTC</a>) shares declined 12.64% after the company reported first-quarter financial results, issued guidance below <a href="https://www.benzinga.com//node/43509190" target="_blank" rel="noreferrer noopener">estimates and cut its FY25 guidance</a>.</li>
</ol>
Photo by Lets Design Studio via Shutterstock
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