La catena delle opzioni mostra i dati chiave delle opzioni azionarie di Integral Ad Science Holdi a vari prezzi di esercizio e date di scadenza. I trader utilizzano queste informazioni per analizzare potenziali operazioni e valutare il sentiment del mercato per Integral Ad Science Holdi..

Integral Ad Science Holdi (NASDAQ:IAS) Azioni, Catena delle Opzioni

INTEGRAL AD SCIENCE HOLDING

Integral Ad Science

Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.

Integral Ad Science Holdi

Chinese,Internet,Company,Sohu,Logo,Is,Seen,On,An,Android

Earnings

Long Ideas

News

Pre-Market Outlook

Markets

Trading Ideas

SOHU

Opportunità nel settore tecnologico? L&#39;analisi evidenzia titoli sottovalutati pronti per una possibile inversione di tendenza.

3 azioni che si stanno preparando a crescere nel secondo trimestre

Integral Ad Science Holding Corp. - Common Stock

Integral Ad Science Holding Corp

In the current market session, Integral Ad Science Holdi Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) price is at $8.29, after a 2.35% spike. However, over the past month, the stock decreased by 2.32%, and in the past year, by 17.19%. Shareholders might be interested in knowing whether the stock is undervalued, even if the company is performing up to par in the current session. 

<img src="https://www.benzinga.com/files/images/story/2025/1753891223_0.png" alt="Past Year Chart" />

<h3>How Does Integral Ad Science Holdi P/E Compare to Other Companies?</h3>
The P/E ratio measures the current share price to the company's EPS. It is used by long-term investors to analyze the company's current performance against it's past earnings, historical data and aggregate market data for the industry or the indices, such as S&amp;P 500. A higher P/E indicates that investors expect the company to perform better in the future, and the stock is probably overvalued, but not necessarily. It also could indicate that investors are willing to pay a higher share price currently, because they expect the company to perform better in the upcoming quarters. This leads investors to also remain optimistic about rising dividends in the future. 
Integral Ad Science Holdi has a lower P/E than the aggregate P/E of 225.87 of the Media industry. Ideally, one might believe that the stock might perform worse than its peers, but it's also probable that the stock is undervalued. 

<img src="https://www.benzinga.com/files/images/story/2025/1753891223_1.png" alt="Guage" />

In conclusion, the price-to-earnings ratio is a useful metric for analyzing a company's market performance, but it has its limitations. While a lower P/E can indicate that a company is undervalued, it can also suggest that shareholders do not expect future growth. Additionally, the P/E ratio should not be used in isolation, as other factors such as industry trends and business cycles can also impact a company's stock price. Therefore, investors should use the P/E ratio in conjunction with other financial metrics and qualitative analysis to make informed investment decisions.

Intraday Update

A Look Into Integral Ad Science Holdi Inc's Price Over Earnings

Underscores IAS's Deep AI Integration to Analyze Billions of Transactions Daily at Scale Enabling Advertisers to Achieve Better Performance Outcomes
NEW YORK, July 29, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), a leading global media measurement and optimization platform, today announced that it received the first Ethical Artificial Intelligence (AI) Certification from the Alliance for Audited Media (AAM). As the advertising and media industries continue to adopt AI to improve performance and efficiency, there is a growing need for transparency.&nbsp;This certification sets IAS apart from others in the industry for its use of AI, underscoring the company's high standards of responsible and ethical AI use across its digital ad measurement products and services.

Integral Ad Science Receives First Ethical Artificial Intelligence Certification From Alliance For Audited Media

In the last three months, 4 analysts have published ratings on Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), offering a diverse range of perspectives from bullish to bearish.
The following table summarizes their recent ratings, shedding light on the changing sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts provide deeper insights through their assessments of 12-month price targets, revealing an average target of $11.75, a high estimate of $14.00, and a low estimate of $9.00. This current average is unchanged from the previous average price target. 
<img src="https://www.benzinga.com/files/images/story/2025/1753210845_0.png" alt="price target chart" />
<h2>Diving into Analyst Ratings: An In-Depth Exploration</h2>
The standing of Integral Ad Science Holdi among financial experts is revealed through an in-depth exploration of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Mark Kelley</td>
<td>Stifel</td>
<td>Raises</td>
<td>Buy</td>
<td>$14.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Andrew Marok</td>
<td>Raymond James</td>
<td>Raises</td>
<td>Outperform</td>
<td>$13.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Raimo Lenschow</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$9.00</td>
<td>$7.00</td>
</tr>
<tr>
<td>Andrew Marok</td>
<td>Raymond James</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$11.00</td>
<td>$16.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: In response to dynamic market conditions and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their reaction to recent developments related to Integral Ad Science Holdi. This insight gives a snapshot of analysts' perspectives on the current state of the company.</li>
<li>Rating: Providing a comprehensive analysis, analysts offer qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Integral Ad Science Holdi compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of Integral Ad Science Holdi's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
Analyzing these analyst evaluations alongside relevant financial metrics can provide a comprehensive view of Integral Ad Science Holdi's market position. Stay informed and make data-driven decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/IAS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Integral Ad Science Holdi analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">you can start by tracking it here</a>.
<h2>Get to Know Integral Ad Science Holdi Better</h2>
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
<h3>Integral Ad Science Holdi: Delving into Financials</h3>
Market Capitalization Analysis: The company exhibits a lower market capitalization profile, positioning itself below industry averages. This suggests a smaller scale relative to peers.
Revenue Growth: Integral Ad Science Holdi displayed positive results in 3M. As of 31 March, 2025, the company achieved a solid revenue growth rate of approximately 17.06%. This indicates a notable increase in the company's top-line earnings. When compared to others in the Communication Services sector, the company excelled with a growth rate higher than the average among peers.
Net Margin: Integral Ad Science Holdi's net margin excels beyond industry benchmarks, reaching 5.96%. This signifies efficient cost management and strong financial health.
Return on Equity (ROE): Integral Ad Science Holdi's financial strength is reflected in its exceptional ROE, which exceeds industry averages. With a remarkable ROE of 0.78%, the company showcases efficient use of equity capital and strong financial health.
Return on Assets (ROA): The company's ROA is a standout performer, exceeding industry averages. With an impressive ROA of 0.7%, the company showcases effective utilization of assets.
Debt Management: Integral Ad Science Holdi's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.04.
<h2>What Are Analyst Ratings?</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
Breaking: Wall Street's Next Big Mover
Benzinga's #1 analyst just identified a stock poised for explosive growth. This under-the-radar company could surge 200%+ as major market shifts unfold. <a href="https://www.benzinga.com/premium/ideas/turning-point-trader-checkout-2/?t=Tu1tu3arja3be22tu36&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantag">Click here for urgent details</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Ratings

4 Analysts Assess Integral Ad Science Holdi: What You Need To Know

Stifel analyst Mark Kelley maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Buy and raises the price target from $13 to $14.

Price Target

Stifel Maintains Buy on Integral Ad Science Holdi, Raises Price Target to $14

<h3>Gainers</h3>
<ul>
<li>TNL Mediagene (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TNMG#NASDAQ">TNMG</a>) shares rose 5.0% to $0.46 during Friday's after-market session. The company's market cap stands at $13.2 million. </li>
<li>Brag House Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TBH#NASDAQ">TBH</a>) stock increased by 5.0% to $0.77. The company's market cap stands at $7.7 million. </li>
<li>NIP Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NIPG#NASDAQ">NIPG</a>) stock moved upwards by 4.97% to $2.32. The market value of their outstanding shares is at $127.0 million. </li>
<li>Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) stock increased by 3.86% to $8.59. The market value of their outstanding shares is at $1.3 billion. </li>
<li>TEN Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/XHLD#NASDAQ">XHLD</a>) stock moved upwards by 3.57% to $0.38. The market value of their outstanding shares is at $11.5 million. </li>
<li>LiveOne (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LVO#NASDAQ">LVO</a>) shares moved upwards by 3.48% to $0.71. The company's market cap stands at $69.1 million. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>Giftify (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GIFT#NASDAQ">GIFT</a>) stock decreased by 11.4% to $0.9 during Friday's after-market session. The company's market cap stands at $29.3 million. </li>
<li>LZ Technology Hldgs (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LZMH#NASDAQ">LZMH</a>) shares decreased by 7.27% to $7.4. The market value of their outstanding shares is at $912.4 million. </li>
<li>iHeartMedia (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IHRT#NASDAQ">IHRT</a>) stock decreased by 4.32% to $1.82. The company's market cap stands at $290.8 million. </li>
<li>MoneyHero (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNY#NASDAQ">MNY</a>) shares decreased by 4.2% to $1.6. The company's market cap stands at $59.1 million. </li>
<li>LQR House (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/YHC#NASDAQ">YHC</a>) stock declined by 3.79% to $2.29. The market value of their outstanding shares is at $6.9 million. </li>
<li>Cheer Holding (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CHR#NASDAQ">CHR</a>) stock declined by 3.27% to $1.48. The market value of their outstanding shares is at $17.5 million. 
See Also: <a href="http://www.benzinga.com/money/best-communication-services-stocks/" title="www.benzinga.com/money/best-communication-services-stocks/">www.benzinga.com/money/best-communication-services-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Movers

GIFT

IHRT

LZMH

NIPG

TNMG

XHLD

12 Communication Services Stocks Moving In Friday's After-Market Session

Revealing a significant insider sell on July 14, Lisa Utzschneider, Chief Executive Officer at Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), as per the latest SEC filing.
What Happened: Utzschneider opted to sell 8,285 shares of Integral Ad Science Holdi, according to a Form 4 filing with the <a href="https://www.sec.gov/Archives/edgar/data/0001842718/000184271825000089//Archives/edgar/data/1842718/000184271825000089/0001842718-25-000089-index.htm">U.S. Securities and Exchange Commission</a> on Monday. The transaction's total worth stands at $68,682.
The latest update on Tuesday morning shows Integral Ad Science Holdi shares up by 0.13%, trading at $8.0.
<h3>Discovering Integral Ad Science Holdi: A Closer Look</h3>
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
<h3>Integral Ad Science Holdi's Economic Impact: An Analysis</h3>
Positive Revenue Trend: Examining Integral Ad Science Holdi's financials over 3 months reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 17.06% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. In comparison to its industry peers, the company stands out with a growth rate higher than the average among peers in the Communication Services sector.
Profitability Metrics:
<ul>
<li>
Gross Margin: The company sets a benchmark with a high gross margin of 77.53%, reflecting superior cost management and profitability compared to its peers.
</li>
<li>
Earnings per Share (EPS): Integral Ad Science Holdi's EPS is below the industry average, signaling challenges in bottom-line performance with a current EPS of 0.05.
</li>
</ul>
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.04.
Valuation Overview:
<ul>
<li>
Price to Earnings (P/E) Ratio: The Price to Earnings ratio of 27.55 is lower than the industry average, indicating potential undervaluation for the stock.
</li>
<li>
Price to Sales (P/S) Ratio: The Price to Sales ratio is 2.43, which is lower than the industry average. This suggests a possible undervaluation based on sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): The company's EV/EBITDA ratio 9.5 is below the industry average, indicating that it may be relatively undervalued compared to peers.
</li>
</ul>
Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.
<a href="https://www.schwab.com/brokerage?aff=XEC">Now trade stocks online commission free with Charles Schwab, a trusted and complete investment firm.</a>
<h3>The Relevance of Insider Transactions</h3>
While insider transactions should not be the sole basis for making investment decisions, they can play a significant role in an investor's decision-making process.
In the context of legal matters, the term "insider" refers to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, as outlined by Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and significant hedge funds. Such insiders are obligated to report their transactions through a Form 4 filing, which must be completed within two business days of the transaction.
Pointing towards optimism, a company insider's new purchase signals their positive anticipation for the stock to rise.
Despite insider sells not always signaling a bearish sentiment, they can be driven by various factors.
<h3>Breaking Down the Significance of Transaction Codes</h3>
Digging into the details of stock transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> frequently turn their attention to those taking place in the open market, as outlined in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001842718">Check Out The Full List Of Integral Ad Science Holdi's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insider Trades

Insider Decision: Lisa Utzschneider Offloads $68K Worth Of Integral Ad Science Holdi Stock

A substantial insider sell was reported on July 10, by Lisa Utzschneider, Chief Executive Officer at Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), based on the recent SEC filing.
What Happened: Utzschneider's recent Form 4 filing with the <a href="https://www.sec.gov/Archives/edgar/data/0001842718/000184271825000087//Archives/edgar/data/1842718/000184271825000087/0001842718-25-000087-index.htm">U.S. Securities and Exchange Commission</a> on Thursday unveiled the sale of 14,904 shares of Integral Ad Science Holdi. The total transaction value is $123,852.
As of Friday morning, Integral Ad Science Holdi shares are down by 0.97%, currently priced at $8.15.
<h3>Get to Know Integral Ad Science Holdi Better</h3>
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
<h3>Unraveling the Financial Story of Integral Ad Science Holdi</h3>
Revenue Growth: Integral Ad Science Holdi's remarkable performance in 3 months is evident. As of 31 March, 2025, the company achieved an impressive revenue growth rate of 17.06%. This signifies a substantial increase in the company's top-line earnings. As compared to competitors, the company surpassed expectations with a growth rate higher than the average among peers in the Communication Services sector.
Analyzing Profitability Metrics:
<ul>
<li>
Gross Margin: Achieving a high gross margin of 77.53%, the company performs well in terms of cost management and profitability within its sector.
</li>
<li>
Earnings per Share (EPS): Integral Ad Science Holdi's EPS reflects a decline, falling below the industry average with a current EPS of 0.05.
</li>
</ul>
Debt Management: Integral Ad Science Holdi's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.04.
Understanding Financial Valuation:
<ul>
<li>
Price to Earnings (P/E) Ratio: The Price to Earnings ratio of 28.62 is lower than the industry average, indicating potential undervaluation for the stock.
</li>
<li>
Price to Sales (P/S) Ratio: The P/S ratio of 2.53 is lower than the industry average, implying a discounted valuation for Integral Ad Science Holdi's stock in relation to sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): The company's EV/EBITDA ratio of 9.87 trails industry averages, indicating a potential disparity in market valuation that could be advantageous for investors.
</li>
</ul>
Market Capitalization Analysis: Below industry benchmarks, the company's market capitalization reflects a smaller scale relative to peers. This could be attributed to factors such as growth expectations or operational capacity.
<a href="https://www.schwab.com/brokerage?aff=XEC">Now trade stocks online commission free with Charles Schwab, a trusted and complete investment firm.</a>
<h3>The Importance of Insider Transactions</h3>
Insider transactions shouldn't be used primarily to make an investing decision, however, they can be an important factor for an investor to consider.
In legal terms, an "insider" refers to any officer, director, or beneficial owner of more than ten percent of a company's equity securities registered under Section 12 of the Securities Exchange Act of 1934. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.
When a company insider makes a new purchase, that is an indication that they expect the stock to rise.
Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down. 
<h3>Cracking Transaction Codes</h3>
<a href="https://www.benzinga.com/money/investing-tools">Investors</a> prefer focusing on transactions that take place in the open market, indicated in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S indicates a sale. Transaction code C indicates the conversion of an option, and transaction code A indicates grant, award or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001842718">Check Out The Full List Of Integral Ad Science Holdi's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Chief Executive Officer Of Integral Ad Science Holdi Sold $123K In Stock

Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) on Wednesday <a target="_blank" href="https://www.benzinga.com/pressreleases/25/06/n45990049/ias-launches-new-ai-driven-contextual-category-reporting-for-meta-platforms-maximizing-optimizatio" rel="noreferrer noopener">announced the launch</a> of new contextual category reporting for Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), expanding measurement reporting across Facebook and Instagram Feed and Reels.
The company said in a press release that this launch demonstrates IAS and Meta&#8217;s continued collaboration to deliver independent third-party measurement and optimization tools to support advertisers&#8217; brand suitability and performance goals.
Meta Platforms could potentially generate <a target="_blank" href="https://www.benzinga.com/markets/tech/25/06/45969694/mark-zuckerbergs-meta-could-rake-in-over-10-billion-in-annual-ad-revenue-from-whatsapp-by-2028-says-analyst" rel="noreferrer noopener">over $10&nbsp;billion</a> in annual ad revenue&nbsp;from its WhatsApp messaging service by 2028, according to Evercore ISI analyst&nbsp;Mark Mahaney, assuming average advertising revenue of $6 per daily user and boost daily usage of the Updates tab to 1.7 billion users by 2028.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/tech/25/06/45880561/meta-on-the-verge-of-a-15-billion-deal-with-scale-ai-report" rel="noreferrer noopener">Meta On The Verge Of $15 Billion Deal With Scale AI: Report</a>
Meta reported earnings of $6.43 per share, topping analyst estimates of $5.21 per share, and total revenue&nbsp;increased&nbsp;16%. Advertising drove revenue, with ad impressions jumping 5% and the average price per ad increasing by 10%.
Wall Street analysts, including JP Morgan, highlighted <a target="_blank" href="https://www.benzinga.com/25/05/45144725/meta-analysts-highlight" rel="noreferrer noopener">Meta&#8217;s new AI</a> models, Andromeda and GEM, which deliver tangible improvements in advertising. Andromeda, powered by advanced hardware, has increased ad quality by 8%, while GEM has boosted ad conversions on Reels by up to 5%, as per JPMorgan analyst Doug Anmuth.&nbsp;The analysts continue to view Meta as the best-positioned digital ad player.
Price Action: META stock was trading higher by 0.58% to $701.29 premarket at last check Wednesday.
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/analyst-stock-ratings/reiteration/25/06/45979830/taboola-draws-analyst-praise-for-meta-like-ai-exclusive-ad-deals-growing-role-in-ctv-display-ads" target="_blank" rel="noreferrer noopener">Taboola Draws Analyst Praise For Meta-Like AI, Exclusive Ad Deals, Growing Role In CTV, Display Ads</a></li>
</ul>
Photo via Shutterstock

Tech

IAS Expands Tools To Help Meta Ads Perform Better On Facebook And Instagram

Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals, by aligning measurement reporting to contextual categories available through <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4451414-1&amp;h=1268933381&amp;u=https%3A%2F%2Fintegralads.com%2Fnews%2Fias-meta-optimization-solution%2F&amp;a=IAS%27s+first-to-market+Content+Block+List+optimization+solution+for+Meta">IAS's first-to-market Content Block List optimization solution for Meta</a>.

Integral Ad Science Expands Meta Partnership to Help Brands Measure Ads on Facebook and Instagram

Partnership delivers trusted, third-party Viewability, Invalid Traffic and Brand Safety Measurement for Lyft Media's In-App Inventory
NEW YORK, June 11, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Lyft (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LYFT#NASDAQ">LYFT</a>) enabling advertisers to validate the quality of their Lyft Media buys with IAS's Viewability, Invalid Traffic (IVT) and Brand Safety Measurement, available now. As the first media quality measurement partner for Lyft Media, IAS is trusted to ride along every impression. IAS sits at the intersection of AI, media, and marketing and was chosen by Lyft Media for its ability to see every ad interaction and the surrounding context for customers.
Lyft Media is designed to engage users throughout their transportation journeys with highly targeted ad solutions. With IAS's Media Quality measurement, advertisers can verify that their media buys reach real users in brand-safe environments across an addressable market of trips. Lyft Media advertisers connect ad exposures during the use of the company's services to outcomes like store visits and in-app purchases, and Lyft In-App ads help advertisers drive impactful campaigns by leveraging unique insights into rider transportation preferences.

LYFT

Integral Ad Science And Lyft Partner To Launch First-Ever Media Quality Measurement For Lyft In-App Ads

Management

Integral Ad Science Appoints Alpana Wegner As CFO, Succeeding Jill Putman, Effective June 10, 2025

Raymond James analyst Andrew Marok maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Outperform and raises the price target from $11 to $13.

Raymond James Maintains Outperform on Integral Ad Science Holdi, Raises Price Target to $13

Barclays analyst Raimo Lenschow maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Equal-Weight and raises the price target from $7 to $9.

Barclays Maintains Equal-Weight on Integral Ad Science Holdi, Raises Price Target to $9

Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) raises FY2025 sales outlook from $588.00 million-$600.00 million to $590.00 million-$600.00 million vs $592.02 million estimate.

Guidance

Integral Ad Science Holdi Raises FY2025 Sales Guidance from $588.00M-$600.00M to $590.00M-$600.00M vs $592.02M Est

Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) sees Q2 sales of $142.000 million-$144.000 million vs $129.18 million analyst estimate.

Integral Ad Science Holdi Sees Q2 Sales $142.000M-$144.000M vs $129.18M Est

Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) reported quarterly earnings of $0.05 per share which beat the analyst consensus estimate of $0.03 by 66.67 percent. This is a 600 percent increase over losses of $(0.01) per share from the same period last year. The company reported quarterly sales of $134.07 million which beat the analyst consensus estimate of $129.18 million by 3.78 percent. This is a 17.06 percent increase over sales of $114.53 million the same period last year.

Earnings Beats

Integral Ad Science Q1 EPS $0.05 Beats $0.03 Estimate, Sales $134.07M Beat $129.18M Estimate

ACHC

ACHR

ACNT

AGEN

AIRJ

ALLT

ALTI

AMBC

AMPY

APEI

AQST

ARCT

ARWR

ASRT

ASYS

AUPH

BATRA

BATRK

Mobile Infrastructure Corporation Common Stock

BEEP

BETR

Bakkt Holdings, Inc. Class A Common Stock

BKKT

BLDE

BLNK

CATX

CEPU

CHGG

CHRS

CLLS

CLPR

CMCL

CMPO

CNNE

CNTY

CPSS

CTMX

CTRI

CWCO

DOLE

EDIT

EXOD

FGEN

FOXA

FRPH

FTEK

FTRE

GAIA

GETY

GPRO

GRDN

HBIO

HFFG

HNRG

IMNN

INDI

ISPR

KBDC

KPTI

KSPI

LAND

LEGH

LINC

LSEA

LTBR

METC

Ramaco Resources, Inc. - Class B Common Stock

METCB

MFIC

MLNK

MLYS

MNDY

MODG

MRVI

MVIS

MVST

NMRA

NOTE

NPWR

NRGV

NRXS

Earnings Scheduled For May 12, 2025

General

KIND

Integral Ad Science To Power Nextdoor's Brand Safety Tool

Raymond James analyst Andrew Marok maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Outperform and lowers the price target from $16 to $11.

Raymond James Maintains Outperform on Integral Ad Science Holdi, Lowers Price Target to $11

<h3>Gainers</h3>
<ul>
<li>Society Pass (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOPA#NASDAQ">SOPA</a>) stock rose 13.6% to $1.34 during Friday's pre-market session. The company's market cap stands at $6.6 million. </li>
<li>Brag House Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TBH#NASDAQ">TBH</a>) shares moved upwards by 8.43% to $0.59. The company's market cap stands at $6.3 million. </li>
<li>Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) shares increased by 7.45% to $7.64. The market value of their outstanding shares is at $1.2 billion. </li>
<li>FingerMotion (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FNGR#NASDAQ">FNGR</a>) shares moved upwards by 7.14% to $2.55. The market value of their outstanding shares is at $145.7 million. </li>
<li>TruGolf Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TRUG#NASDAQ">TRUG</a>) stock increased by 6.78% to $0.31. The company's market cap stands at $13.6 million. </li>
<li>Reddit (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>) shares rose 6.5% to $126.51. The company's market cap stands at $23.3 billion. The company's, Q1 earnings came out yesterday. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>Advantage Solutions (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADV#NASDAQ">ADV</a>) shares declined by 18.9% to $1.07 during Friday's pre-market session. The company's market cap stands at $346.0 million. </li>
<li>Emerald Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EEX#NYSE">EEX</a>) stock decreased by 13.72% to $3.9. The market value of their outstanding shares is at $778.4 million. As per the press release, Q1 earnings came out yesterday. </li>
<li>Criteo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRTO#NASDAQ">CRTO</a>) shares decreased by 13.27% to $28.99. The market value of their outstanding shares is at $1.5 billion. As per the press release, Q1 earnings came out today. </li>
<li>TNL Mediagene (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TNMG#NASDAQ">TNMG</a>) stock fell 13.16% to $0.33. The market value of their outstanding shares is at $8.6 million. As per the news, the FY earnings report came out yesterday. </li>
<li>Cable One (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CABO#NYSE">CABO</a>) shares fell 12.6% to $228.98. The company's market cap stands at $1.2 billion. As per the press release, Q1 earnings came out yesterday. </li>
<li>Take-Two Interactive (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTWO#NASDAQ">TTWO</a>) shares decreased by 9.84% to $212.05. The market value of their outstanding shares is at $37.2 billion. 
See Also: <a href="http://www.benzinga.com/money/best-communication-services-stocks/" title="www.benzinga.com/money/best-communication-services-stocks/">www.benzinga.com/money/best-communication-services-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

CABO

CRTO

FNGR

RDDT

SOPA

TRUG

TTWO

12 Communication Services Stocks Moving In Friday's Pre-Market Session

Press Releases

Investor Alert: Johnson Fistel Investigates Regeneron Pharmaceuticals, Integral Ad Science, Manhattan Associates, and Crocs on Behalf of Shareholders

Kuehn Law Encourages Investors of Integral Ad Science Holding Corp. to Contact Law Firm

IAS LAUNCHES FIRST-TO-MARKET PARTNERSHIP WITH LYFT MEDIA TO PROVIDE AI-DRIVEN THIRD-PARTY MEASUREMENT FOR ADVERTISERS

Contracts

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

Fintech

IAS Announces Completion of Expanded Credit Facility

IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap

Legal

Investor Alert: Johnson Fistel Investigates Methode Electronics, Integral Ad Science, Manhattan Associates, and Crocs on Behalf of Shareholders

IAS to Announce Second Quarter 2025 Financial Results on August 7, 2025

Integral Ad Science Receives Industry's First Ethical AI Certification from Alliance for Audited Media (AAM)

Comments

Integral Ad Science Holdi

Integral Ad Science Holdi (IAS) Opzioni

Integral Ad Science Holdi (NASDAQ:IAS) Azioni, Catena delle Opzioni

Notizie

PARTNER/COLLABORATORE

BENZINGA NEL MONDO