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Wall Street strategist Tom Lee suggests Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) could retreat significantly from recent highs, potentially testing support levels at $70,000 or even the $50,000 range, while maintaining a long-term bullish stance targeting $250,000.
What Happened: Speaking <a href="https://www.youtube.com/watch?v=Dp-fYnv9aTA">on</a> CNBC&#8217;s &#8216;Squawk Box&#8217;, Lee, who serves as Fundstrat Capital&#8216;s Chief Investment Officer, characterized the cryptocurrency&#8217;s recent 15% decline from all-time highs as a &#8220;normal correction&#8221; for a volatile asset. Bitcoin currently trades near $95,000, down about 6.6% over the past month.
The forecast comes amid broader market uncertainty, with U.S. stocks experiencing a 23-day correction period and persistent inflation concerns. Lee emphasized that Bitcoin&#8217;s movements largely track global liquidity conditions, noting the market is still early in its halving cycle.
Crypto skeptic Peter Schiff offered a more bearish perspective on social media platform X, drawing parallels between current Bitcoin enthusiasm and Ethereum&#8217;s (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/eth/usd">ETH</a>) previous peak.
&#8220;There was lots of hype around Ethereum in 2021, just as there&#8217;s a lot of hype around Bitcoin now,&#8221; Schiff wrote, highlighting Ethereum&#8217;s 40% decline from its November 2021 high of nearly $5,000 to current levels below $3,000.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">In Nov. 2021 <a href="https://twitter.com/hashtag/Ethereum?src=hash&amp;ref_src=twsrc%5Etfw">#Ethereum</a> almost hit $5K. Today the price is under $3K, a 40% drop in over three years. There was lots of hype around Ethereum in 2021, just as there&#39;s a lot of hype around <a href="https://twitter.com/hashtag/Bitcoin?src=hash&amp;ref_src=twsrc%5Etfw">#Bitcoin</a> now. A similar drop in Bitcoin would wipe out almost all of <a href="https://twitter.com/search?q=%24MSTR&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$MSTR</a>&#39;s unrealized gains.
&mdash; Peter Schiff (@PeterSchiff) <a href="https://twitter.com/PeterSchiff/status/1878870442628591961?ref_src=twsrc%5Etfw">January 13, 2025</a></blockquote>
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See Also: <a href="https://www.benzinga.com/markets/cryptocurrency/25/01/42962446/bitcoin-ethereum-xrp-dogecoin-reverse-red-monday-on-bullish-trump-news">Bitcoin, Ethereum, XRP, Dogecoin Reverse &#8216;Red Monday&#8217; On Bullish Trump News</a>
Why It Matters: Despite short-term volatility concerns, Lee maintains that Bitcoin&#8217;s current price around $95,000 represents an attractive entry point for long-term investors. &#8220;If you&#8217;re trying to time it, maybe you&#8217;ll get lucky and it will reach $70,000. But to me, Bitcoin could go to $250,000, so $90,000 is still a good entry point,&#8221; Lee said.
The cryptocurrency market&#8217;s movements come as the <a href="https://www.benzinga.com/25/01/42886101/investors-should-expect-no-rate-cuts-in-q1-2025-after-federal-reserves-december-minutes-release-strategist-says">Federal Reserve signals a pause in expected rate cuts</a>, contributing to broader market uncertainty. Lee suggests these macro factors, combined with temporary distortions from natural disasters affecting inflation data, could influence near-term price action across financial markets.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/cryptocurrency/25/01/42962279/trump-could-sign-crypto-related-executive-orders-on-day-1-report">Trump Could Sign Crypto-Related Executive Orders On Day 1: Report</a></li>
</ul>
Image Via Shutterstock 
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Coverage of Bitcoin, Etherum, Ripple and all the latest digital currencies.

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$ETH

Tom Lee Forecasts Bitcoin Could Dip To $50K, But Maintains Long-Term Target Of $250K Amid Market Volatility

Jeff Bezos‘&nbsp;Blue Origin said on Monday evening that it is now looking to launch its New Glenn launch vehicle to orbit for the first time no earlier than Thursday, Jan. 16, after scrapping liftoff on Monday morning. 
What Happened: The three-hour launch window on Thursday will open at 1 a.m. EST, the company said. 
Blue Origin was looking to launch the vehicle on Monday but scrapped it to troubleshoot an issue identified with a vehicle subsystem. The company said later in the day that the issue was identified as ice forming in a purge line on an auxiliary power unit that powers some of its hydraulic systems. 
The key objective for the first flight of New Glenn is to reach orbit safely. The company is looking to land the booster of the vehicle in the Atlantic Ocean after launch while the second stage goes into orbit. The company previously said in a statement that the booster landing is "ambitious but we are going for it"
Why It Matters:&nbsp;New Glenn is a reusable heavy-lift rocket named after&nbsp;John Glenn, the first American to orbit Earth. The development of the vehicle, expected to compete with&nbsp;<a href="https://www.benzinga.com/general/space/25/01/42937833/elon-musks-spacex-delays-starship-7th-test-flight-to-wednesday" target="_blank" rel="noreferrer noopener">SpaceX&#8217;s Falcon launch vehicle</a>, has been delayed for years.
New Glenn, unlike Blue Origin&#8217;s New Shepard vehicle, can reach the Earth&#8217;s orbit and beyond.&nbsp;<a href="https://www.benzinga.com/news/24/05/38909990/90-year-old-breaks-record-as-oldest-astronaut-with-blue-origins-launch" target="_blank" rel="noreferrer noopener">New Shepard</a>, meanwhile, can only reach the edge of space.
New Glenn&#8217;s first launch, which is expected to include a payload, will also mark the rocket's first National Security Space Launch certification flight.
Check out more of Benzinga's Future Of Mobility coverage by&nbsp;<a href="https://www.benzinga.com/topic/mobility" target="_blank" rel="noreferrer noopener">following this link.</a>
Read Next:
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<li><a href="https://www.benzinga.com/general/space/25/01/42937833/elon-musks-spacex-delays-starship-7th-test-flight-to-wednesday">Elon Musk&#8217;s SpaceX Delays Starship 7th Test Flight To Wednesday</a></li>
</ul>
Photo courtesy: Blue Origin

SPACE

Tech

Jeff Bezos' Blue Origin Now Eyeing Thursday For New Glenn's First Launch To Orbit

Chinese officials are considering Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) CEO Elon Musk as a potential buyer for TikTok&#8217;s U.S. operations, as the social media platform <a href="https://www.benzinga.com/25/01/42931704/tiktok-users-call-on-trump-to-deliver-immediately-on-his-promise-to-save-app-from-us-ban-we-dont-need-the-supreme-court-to">faces a Jan. 19 deadline</a> to divest or shut down.
What Happened: The discussions, though preliminary, envision a potential scenario where Musk&#8217;s X platform could take over TikTok&#8217;s U.S. operations, Bloomberg <a href="https://www.bloomberg.com/news/articles/2025-01-14/china-discusses-sale-of-tiktok-us-to-musk-as-one-possible-option">reported</a> on Monday, citing sources and estimates, valuing the deal between $40 billion to $50 billion. The move would combine TikTok&#8217;s 170 million U.S. users with X&#8217;s advertising reach.
Beijing officials, who retain influence through a &#8220;golden share&#8221; in ByteDance&#8217;s Chinese affiliate, see Musk as an attractive option because of his existing relationships in China through Tesla&#8217;s Shanghai factory and his close ties to President-elect Donald Trump, the report said.
Musk&#8217;s track record with social media acquisitions includes his $44 billion purchase of Twitter in 2022, which he later rebranded as X. The controversial takeover was financed through a combination of personal funds, investment partners, and substantial bank loans, which he continues to service.
&#8220;We can&#8217;t be expected to comment on pure fiction,&#8221; a TikTok spokesperson told&nbsp;<a href="http://pro.benzinga.com/" target="_blank" rel="noreferrer noopener">Benzinga</a>.
See Also: <a href="https://www.benzinga.com/25/01/42961753/analyst-sees-broadening-rally-in-semis-coming-in-2025-2-top-stock-picks-and-2-to-avoid">Analyst Sees &#8216;Broadening Rally&#8217; In Semiconductors In 2025: 2 Top Stock Picks, 2 To Avoid</a>
Why It Matters: The deliberations come as the Supreme Court signals support for upholding legislation requiring ByteDance to sell TikTok&#8217;s U.S. operations. Trump, who takes office on Jan. 20, has requested a delay in implementing the ban, marking a shift from his previous stance on the platform.
The deal is very challenging, what with the tricky separation of its U.S. business and potential funding issues, even for the world&#8217;s richest person. Other bidders include Microsoft Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) and Oracle Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ORCL#NYSE">ORCL</a>), as well as a consortium led by the &#8220;Shark Tank&#8221; investor Kevin O&#8217;Leary.
If no deal is reached by the deadline, TikTok users will lose access to updates and security patches, though existing app installations will continue working. Meta Platforms Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) and Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) subsidiary Google&#8217;s YouTube may gain from the migration of creators to their platforms.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/equities/25/01/42965139/tesla-soars-over-2-after-hours-on-morgan-stanleys-430-target-upgrade-and-breakthrough-fsd-advancements-says-gary-black">Tesla Shares Rise Over 2% After Hours On Morgan Stanley&#8217;s Price Target Hike, FSD Breakthroughs: Gary Black Highlights Key Drivers</a></li>
</ul>
Image Via Shutterstock

Equities

Social Media

GOOG

GOOGL

MSFT

ORCL

TSLA

Elon Musk Emerges As Potential TikTok US Buyer As Ban Deadline Looms, Company Terms It 'Pure Fiction'

Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) shares rose more than 2% in after-hours trading on Monday, driven by Morgan Stanley&#8217;s increase in its price target and positive developments in its Full Self-Driving technology, according to prominent Tesla bull Gary Black.
What Happened: Morgan Stanley raised its price target on Tesla to $430 from $400 and increased its bull case to $800, citing opportunities in autonomous rideshare and robotaxi services, noted Black, managing partner of The Future Fund LLC, in posts on X.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">What's causing TSLA's stock price to take flight (+$8/share, +2.1%) after hours? It's always difficult to discern cause and effect, but here's my guess: 1/ Elon's re-post of a tweet from <a href="https://twitter.com/philipengberg?ref_src=twsrc%5Etfw">@philipengberg</a> that FSD v13.2 is showing a 750% efficacy increase to 724 miles per… <a href="https://t.co/V5kRuRlPXQ">https://t.co/V5kRuRlPXQ</a>
&mdash; Gary Black (@garyblack00) <a href="https://twitter.com/garyblack00/status/1878957721988555229?ref_src=twsrc%5Etfw">January 14, 2025</a></blockquote>
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The stock&#8217;s after-hours gains were also supported by favorable feedback on Tesla&#8217;s refreshed Model Y and significant improvements in its Full Self-Driving technology, Black said. FSD version 13.2 showed a 750% efficacy increase to 724 miles per disengagement on highways compared to 89 miles in the previous version, according to a post shared by CEO Elon Musk.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">This is what exponential improvement looks like <a href="https://t.co/g8lflQkSiY">https://t.co/g8lflQkSiY</a>
&mdash; Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1878888522695999721?ref_src=twsrc%5Etfw">January 13, 2025</a></blockquote>
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These developments come as Tesla navigates both challenges and opportunities. The company recently faced scrutiny over CEO Musk&#8217;s $56 billion pay package, which was rejected by a Delaware judge in December. The controversy led Europe&#8217;s largest pension fund, Stichting Pensioenfonds ABP, to sell its entire $585 million Tesla stake in <a href="https://www.benzinga.com/news/global/25/01/42950414/tesla-stock-sold-by-europes-largest-pension-fund-in-q3-we-had-a-problem-with-musk-pay">the third quarter of 2024</a>.
See Also: <a href="https://www.benzinga.com/news/earnings/25/01/42962366/kb-home-q4-earnings-revenue-beat-eps-beat-home-deliveries-up-17-net-orders-soar-and-more">KB Home Q4 Earnings: Revenue Beat, EPS Beat, Home Deliveries Up 17%, Net Orders Soar And More</a>
Why It Matters: Despite these headwinds, Tesla&#8217;s stock has shown remarkable strength. It is currently trading around $387, up over 45% from its third-quarter lows.
The company maintains strong support from Wall Street, with recent analyst coverage <a href="https://www.benzinga.com/markets/equities/25/01/42938578/jamie-dimon-calls-elon-musk-an-extraordinary-talent-jp-morgan-ceo-shares-why-trumps-election-victory-didnt-surprise-him">remaining largely positive</a>. JPMorgan Chase &amp; Co. CEO Jamie Dimon recently praised Musk as &#8220;an extraordinary talent,&#8221; citing achievements at Tesla and SpaceX.
Black also addressed concerns about potential regulatory changes under President-elect Donald Trump, suggesting that any rollback of President Joe Biden-era emissions targets would likely have minimal impact on Tesla&#8217;s zero-emission vehicle credit sales, as analysts had already forecast these revenues to decline in coming years.
Price Action: Tesla&#8217;s stock closed at $403.31 on Monday, gaining 2.17% for the day. In after-hours trading, the stock climbed further, adding 2.42%. Over the past year, Tesla&#8217;s stock has surged an impressive 83.40%, according to <a href="https://www.benzinga.com/pro/">data from Benzinga Pro</a>.
Read Next: 
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<li><a href="https://www.benzinga.com/25/01/42960104/congressman-who-wanted-airport-named-after-donald-trump-buys-bitcoin-solana-xrp-token-ahead-of-inauguration">Congressman Who Wanted Airport Named After Trump Buys Bitcoin, Solana, XRP Token Ahead Of Inauguration</a></li>
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Shutterstock

Tesla Shares Rise Over 2% After Hours On Morgan Stanley's Price Target Hike, FSD Breakthroughs: Gary Black Highlights Key Drivers

<a href="https://www.bnnbloomberg.ca/investing/2025/01/13/honeywell-plans-breakup-under-pressure-from-elliott/" title="https://www.bnnbloomberg.ca/investing/2025/01/13/honeywell-plans-breakup-under-pressure-from-elliott/">https://www.bnnbloomberg.ca/investing/2025/01/13/honeywell-plans-breakup-under-pressure-from-elliott/</a>

Contracts

'Honeywell Plans Breakup Under Pressure From Elliott' -Earlier Bloomberg Report

EVAX

Trading Halt: Halted at 7:50:00 p.m. ET - Trading Halt: Halt News Pending

Walmart, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) announced on Monday an updated brand identity that includes subtle changes to its wordmark and spark logo, as well as <a href="https://www.benzinga.com/trading-ideas/25/01/42755273/exclusive-top-20-most-searched-tickers-on-benzinga-pro-in-december-2024-where-do-tesla-nvidia-quantum-computing-stock-rank">its color palette.</a>
The Details: The mega-retailer worked with creative agency Jones Knowles Ritchie to create its updated<a href="https://corporate.walmart.com/news/2025/01/13/walmart-introduces-updated-look-and-feel-a-testament-to-heritage-and-innovation"> brand identity</a> which the company says aims to "build credibility and connection, become known for its convenient digital-first services and be seen as a more modern, culturally dynamic brand."
Read Next: <a href="https://www.benzinga.com/25/01/42919029/supreme-court-hears-tiktok-oral-arguments">Supreme Court Hears TikTok Arguments With App&#8217;s Ban Ahead: &#8216;Essentially, The Platform Shuts Down&#8217;&nbsp;</a>
Walmart's iconic spark logo remains similar, yet slightly thicker and bolder.&nbsp;
"We wanted to put more depth and impact to it, so it exudes a bit more Walmart energy and serves as a beacon for the brand," William White, senior vice president and chief marketing officer of Walmart U.S., <a href="https://www.fastcompany.com/91057001/impossibles-massive-meatier-new-brand-promises-that-plants-can-bleed-red">told</a> Fast Company.&nbsp;
The new wordmark was inspired by founder Sam Walton's classic trucker hat with "Walmart" written in the typeface Antique Olive.&nbsp;
"Walmart aims to be an inspirational, digital retailer that provides all the products, brands and services our customers need and want. This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow," said White.&nbsp;
Walmart says starting this month the new brand identity will officially roll out on Walmart.com, the Walmart app, marketing campaign assets and its corporate site.
Read Next:&nbsp;
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<li><a href="https://www.benzinga.com/news/legal/25/01/42953761/santa-ana-winds-return-as-la-wildfire-damage-estimates-rise-to-at-least-250-billion-fire-officials-investigate-downed-power-lines">Santa Ana Winds Return As LA Wildfire Damage Estimates Rise To At Least $250 Billion, Fire Officials Investigate Downed Power Lines</a></li>
</ul>
Photo: Courtesy Walmart

Large Cap

General

Walmart Refreshes Image With New Brand Identity

Many Americans likely tuned into the first round of the 2024 NFL Playoffs over the weekend with teams fighting for a chance to advance to <a href="https://www.benzinga.com/topic/nfl">Super Bowl LIX.</a>
One game featured a rather unique sideline sighting that could help a self-help author far beyond belief.
What Happened: The Philadelphia Eagles defeated the Green Bay Packers 22-10 Sunday night in a<a href="https://www.benzinga.com/general/sports/25/01/42829221/how-to-watch-nfl-playoffs-super-bowl-lix-betting-odds-will-history-be-made-by-chiefs-or-lions"> game shown on FOX</a>, a unit of FOX Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>).
The win gets the Eagles closer to Super Bowl LIX and wide receiver A.J. Brown closer to another chance at winning the Lombardi Trophy.
In six seasons with the Tennessee Titans and Eagles, Brown has nine playoff appearances, including three in 2022 where the Eagles lost Super Bowl LVII to the Kansas City Chiefs 35 to 38. In that Super Bowl, Brown had six catches for 96 yards and a touchdown.
Brown didn't have the normal strong stats Sunday against the Packers, posting only one catch for 10 yards on three targets, but he quickly became one of the most talked about players during and after the game.
Fox cameras caught Brown reading a book on the sideline, which later turned out to be self-help book, "Inner Excellence," from performance coach Jim Murphy.
"Discover the life guide that has developed world champions, empowered athletes to become world #1 and most importantly, transformed their hearts and minds. This step-by-step training manual from one of the world's top mental skills coaches will teach you how to train your mind like the very best," a description of the book on Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) <a href="https://www.amazon.com/INNER-EXCELLENCE-Extraordinary-Performance-Possible/dp/1734654805?tag=googhydr-20&amp;source=dsa&amp;hvcampaign=books&amp;gclid=Cj0KCQiAkJO8BhCGARIsAMkswyjiuw6_zmBe-nFjIGhq2Rw4DXj1jVfgmdsmw1vMVJlqeJ_PiOnHsNAaAjElEALw_wcB">reads</a>.
The book, with the subtitle of "Train Your Mind for Extraordinary Performance and the Best Possible Life," hit number one on Amazon Monday as the top-selling book, as <a href="https://www.sportico.com/personalities/athletes/2025/aj-brown-book-reading-inner-excellence-sales-philadelphia-1234823669/">reported </a>by Sportico.
Before Monday, the book was ranked #552,709, the report said.
Seeing Brown read the book on the sideline led to huge interest in the book on Amazon. Murphy, who has coached athletes and leaders, including Olympic athletes, may want to send a thank you note Brown's way.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">The book AJ Brown is reading is called &#39;Inner Excellence&#39; &#x1f4da; &#x1f4fa; FOX <a href="https://t.co/9o1RGD9hLn">pic.twitter.com/9o1RGD9hLn</a>
&mdash; FOX Sports: NFL (@NFLonFOX) <a href="https://twitter.com/NFLonFOX/status/1878601077542490471?ref_src=twsrc%5Etfw">January 13, 2025</a></blockquote>
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Brown was asked about the viral moment after Sunday's victory.
"My teammates call it ‘the recipe,'" Brown said. "It's got a lot of points in there, it's a lot of mental game, a lot of mental parts about it, and you know for me this game is mental."
Brown said a teammate recommended the book to him last year and he now carries it on the sideline and looks back at points from the book during games.
The Eagles wide receiver <a href="https://x.com/ZachGelb/status/1878611786213269543">told </a>reporters he wasn't reading the book due to the outcome of the game or his individual performance.
"No, I was not frustrated at all. I figured that's what y'all probably thought. I wasn't frustrated. Why do y'all think I'm frustrated? I read the book. I like to read."
Brown was open about his mental health in 2021, sharing that he previously spoke to a therapist and telling people that it&#8217;s okay to seek help and talk to someone.
Read Also: <a href="https://www.benzinga.com/general/sports/25/01/42884959/detroit-lions-take-a-bite-out-of-sportsbooks-analyst-advises-patience-after-flutter-cuts-guidance">Detroit Lions Take Bite Out Of Sportsbooks: Analyst Advises Patience After Flutter Cuts Guidance</a>
What's Next: Brown and his teammates may want to read the book and keep looking at how they can perform best in the 2024 NFL Playoffs.
The Eagles will play the winner of Monday's Los Angeles Rams and Minnesota Vikings contest in the second round of the playoffs. That game is set for 7 p.m. ET on NBC, a unit of Comcast Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>).
Brown and his sideline reading material will likely be a subject discussed during the game and cameras may be set on the wide receiver to catch him reading once again.
The Eagles have odds of +450 to win Super Bowl LIX at sportsbook DraftKings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>), ranking third behind the Detroit Lions (+285) and Kansas City Chiefs (+350).
Read Next: 
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<li><a href="https://www.benzinga.com/general/sports/24/12/42521231/travis-hunter-wins-heisman-will-he-be-1-pick-in-2025-nfl-draft-what-betting-odds-history-show">Travis Hunter Wins Heisman, Will He Be #1 Pick In 2025 NFL Draft? What Betting Odds, History Show</a></li>
</ul>
Photo: Fabio Alcini via Shutterstock

Sports Betting

Psychology

Sports

AMZN

CMCSA

DKNG

FOXA

NFL Star Helps Self-Help Book Hit #1 On Amazon: 'My Teammates Call It The Recipe'

Axon Enterprise (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AXON#NASDAQ">AXON</a>) has outperformed the market over the past 5 years by 38.66% on an annualized basis producing an average annual return of 50.52%. Currently, Axon Enterprise has a market capitalization of $43.36 billion. 
Buying $1000 In AXON: If an investor had bought $1000 of AXON stock 5 years ago, it would be worth $7,560.22 today based on a price of $568.68 for AXON at the time of writing.
<h3>Axon Enterprise's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1736811907_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Trading Ideas

AXON

Here's How Much $1000 Invested In Axon Enterprise 5 Years Ago Would Be Worth Today

Amazon has long been a lifeline for businesses wanting to reach millions of customers. But for some, that lifeline turns into an anchor dragging them down. Mark Cuban, billionaire investor and entrepreneur, recently shared strong views on Amazon's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) impact on businesses, particularly those relying heavily on the platform.
Cuban described Amazon&#8217;s seller fees as &#8220;insane and unsustainable&#8221; and cautioned that businesses that rely too much on Amazon run serious risks. &#8220;When I look at investing in companies,&#8221; Cuban <a href="https://x.com/mcuban/status/1875326196612739526">tweeted</a>, &#8220;if you have any level of dependency on Amazon, it's a negative.&#8221; He's not alone in his concerns – criticism about Amazon's practices is mounting.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">When I look at investing in companies, if you have any level of dependency on Amazon, its a negative. I would love to have people post what percent of sales in fees from Amazon and Walmart they are experiencing The numbers I have seen are INSANE AND UNSUSTAINABLE. That&#39;s… <a href="https://t.co/i0psZcK2Le">https://t.co/i0psZcK2Le</a>
&mdash; Mark Cuban (@mcuban) <a href="https://twitter.com/mcuban/status/1875326196612739526?ref_src=twsrc%5Etfw">January 3, 2025</a></blockquote>
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<li>It&#8217;s no wonder Jeff Bezos holds over $70 million in art — <a href="https://www.benzinga.com/money/masterworks">this alternative asset has outpaced the S&amp;P 500 since 1995, delivering an average annual return of 11.4%. Here&#8217;s how everyday investors are getting started.</a></li>
<li>With 100+ historic trademarks including some of the high grossing characters in history, like Cinderella, Snow White and Peter Pan, <a href="https://www.benzinga.com/money/elf-labs-1">this company is transforming the $2 trillion entertainment market with patented AR, VR, and AI tech. — For a short window, investors are able to claim $2/share ($980 min).</a></li>
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<h2 class="wp-block-heading">The Counterfeit Crisis</h2>
<a href="https://www.benzinga.com/insights/news/24/12/42702567/understanding-amazon-coms-position-in-broadline-retail-industry-compared-to-competitors">Amazon's marketplace</a>, which allows third-party sellers to sell their goods, accounts for over half of its retail sales. While this has brought in record revenues, it's also opened the floodgates to counterfeits.&nbsp;
Businesses like Crye Precision, a military gear manufacturer, are hit hard. CNBC recently reported that counterfeit versions of its patented MultiCam camouflage – found on products like tactical vests and backpacks – <a href="https://www.benzinga.com/markets/equities/24/09/41053761/american-eagle-sues-amazon-for-trademark-infringement-report">regularly pop up on Amazon</a>. These fakes don't just cost Crye money; they're also dangerous. For example, some of the fake camouflage doesn't work with night vision.
Crye isn't the only brand experiencing a slump. Apple, Birkenstock, Ikea and Nike have all stopped selling directly on Amazon, citing counterfeit issues and what they describe as a &#8220;wild west&#8221; environment.&nbsp;
In 2020, Amazon established the Counterfeit Crimes Unit (CCU) to combat the issue. Through raids and the seizure of millions of counterfeit goods, the unit collaborates with law enforcement and brands to disrupt counterfeiting networks. Despite these efforts, the sheer scale of the platform makes it nearly impossible to eliminate the problem.
See Also: ‘Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. <a href="https://www.benzinga.com/money/mode-mobile-2">You can invest today for just $0.26/share with a $1000 minimum.</a>
<h2 class="wp-block-heading">Cuban's Proposal to Protect American Businesses</h2>
In response to Scott Adams <a href="https://x.com/ScottAdamsSays/status/1875153196542480582">sharing</a> that &#8220;100% of the Dilbert calendars on Amazon are fake,&#8221; Mark Cuban has <a href="https://x.com/mcuban/status/1875234461928825002">proposed</a> a series of major changes to help protect American companies from knockoffs, particularly those coming from China. He proposes asking importers to pay $25,000 bonds to increase financial accountability to cover possible intellectual property infractions.&nbsp;
Cuban also suggests that before products are marketed, they should be registered on a government website for evaluation, allowing brands to confirm their authenticity. To cover these processes, importers must pay fees, which Cuban believes would discourage low-value knockoff goods from entering the market.&nbsp;
He also wants to shift the responsibility for proving compliance onto the importers instead of leaving American businesses to bear that burden. Automating these systems could make them more efficient and Cuban suggests hefty fines for retailers caught selling counterfeit products.&nbsp;
Trending: <a href="https://www.benzinga.com/money/qnetic-2">This 12,000 RPM Spinning Battery With Over $100 Million In LOIs Could Be The Missing Link For Green Energy — Here&#8217;s Why Early Investors Are Flocking To Invest Before Funding Closes</a>
He claimed that these adjustments are &#8220;how you get China to pay. And how you at least start to protect American companies, from being knocked off.&#8221;
<h2 class="wp-block-heading">Amazon's &#8220;Insane&#8221; Fees</h2>
On top of the fake product problem, Cuban also pointed out how much Amazon charges its sellers. While Amazon gives sellers access to many customers, businesses feel squeezed by the high fees that eat into their margins. Cuban has called for transparency, urging businesses to share how much of their revenue goes to fees paid to Amazon and Walmart. &#8220;The numbers I have seen are INSANE AND UNSUSTAINABLE,&#8221; he tweeted.
<h2 class="wp-block-heading">A Bigger Problem in E-Commerce</h2>
The counterfeit issue isn't unique to Amazon. Platforms like <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/07/39708215/amazon-vs-temu-shein-tiktok-shop-whos-winning-the-us-e-commerce-battle">Temu, Shein and TikTok Shop</a> have also drawn criticism for selling cheap knockoffs, often shipped directly from China. CNBC cites a 2023 study that found that about one in three adults in the U.S. have knowingly bought a &#8220;dupe,&#8221; or a cheaper version of a popular product. While some see this as saving money, it's bad news for companies trying to sell real products.
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<li>If there was a new fund backed by Jeff Bezos offering a <a href="https://www.benzinga.com/money/arrived-private-credit-fund">7-9% target yield with monthly dividends would you invest in it</a>?</li>
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Mark Cuban Says He Avoids Investing In Companies Dependent On Amazon, Calling Their Seller Fees 'Insane And Unsustainable'

FTAI Aviation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTAI#NASDAQ">FTAI</a>) has outperformed the market over the past 5 years by 46.45% on an annualized basis producing an average annual return of 58.31%. Currently, FTAI Aviation has a market capitalization of $16.87 billion. 
Buying $100 In FTAI: If an investor had bought $100 of FTAI stock 5 years ago, it would be worth $1,009.02 today based on a price of $164.50 for FTAI at the time of writing.
<h3>FTAI Aviation's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1736811008_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

FTAI

$100 Invested In This Stock 5 Years Ago Would Be Worth This Much Today

Mortgage rates last week reached their highest levels since July 2024 with the average 30-year fixed mortgage rate staying above 7%, according to Bankrate. Experts see rates remaining elevated through the first <a href="https://www.benzinga.com/news/25/01/42934513/job-growth-fed-jitters-and-rising-mortgage-rates-this-week-in-economics">six months of 2025</a>.&nbsp;
The Details: Mortgage rates have climbed higher following recent economic data which has dampened Wall Street's expectations for the Federal Reserve to cut rates in the near future and caused 10-year Treasury yields to surge.&nbsp;
Read Next: <a href="https://www.benzinga.com/25/01/42919029/supreme-court-hears-tiktok-oral-arguments">Supreme Court Hears TikTok Arguments With App&#8217;s Ban Ahead: &#8216;Essentially, The Platform Shuts Down&#8217;&nbsp;</a>
Mortgage applications are down as high interest rates continue to deter potential homebuyers. According to the most<a href="https://www.mba.org/news-and-research/newsroom/news/2025/01/08/mortgage-applications-decrease-in-latest-mba-weekly-survey"> recent data</a> from the Mortgage Bankers Association's Weekly Mortgage Applications Survey, mortgage applications decreased 3.7% last week.&nbsp;
"Applications decreased last week as rising mortgage rates continued to discourage buyers from entering the market and put a damper on purchase activity. The 30-year fixed rate increased for the fourth consecutive week, reaching 6.99 percent — the highest rate since July 2024," said Joel Kan, MBA's vice president and deputy chief economist.
What To Expect: Zillow expects <a href="https://www.zillow.com/research/2025-housing-predictions-34620/">more home sales</a> and modest home value growth of 2.6% in 2025 as the market "slowly becomes unstuck." Zillow forecasts 4.3 million existing home sales in 2025, up slightly from 4.1 million in 2023 and a projected 4 million in 2024. 
But, most experts see mortgage rates <a href="https://www.benzinga.com/economics/macro-economic-events/25/01/42764583/mortgage-rates-soar-to-697-applications-crash-jobless-claims-fall-thursdays-econ-data">remaining close</a> to the 7% level in the near term as markets digest uncertainty about the incoming Trump administration's policies which some think could reignite inflation.&nbsp;
"As for whether or not we&#8217;ll see recalibration over the next few weeks, that depends on what the president-elect says and what he does when he actually takes office,&#8221; said Jacob Channel, senior economist at LendingTree as <a href="https://www.cnet.com/personal-finance/mortgage-predictions-for-week-of-jan-13-19-everything-to-know-about-rates/">reported by</a> CNET.&nbsp;
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Photo: Shutterstock

Bonds

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Real Estate

Housing Demand Falls As Average 30-Year Mortgage Rate Above 7%

Monolithic Power Systems (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MPWR#NASDAQ">MPWR</a>) has outperformed the market over the past 5 years by 14.6% on an annualized basis producing an average annual return of 26.46%. Currently, Monolithic Power Systems has a market capitalization of $28.65 billion. 
Buying $100 In MPWR: If an investor had bought $100 of MPWR stock 5 years ago, it would be worth $325.69 today based on a price of $587.35 for MPWR at the time of writing.
<h3>Monolithic Power Systems's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1736809208_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

MPWR

If You Invested $100 In This Stock 5 Years Ago, You Would Have This Much Today

The wildfires in California continue to see devastation with 24 people dead and more than 12,000 structures destroyed. The sports and entertainment sectors are among those tackling the impact and making changes to the schedule as <a href="https://www.benzinga.com/news/legal/25/01/42953761/santa-ana-winds-return-as-la-wildfire-damage-estimates-rise-to-at-least-250-billion-fire-officials-investigate-downed-power-lines">relief efforts continue.</a>
Entertainment World Reacts: The wildfires saw several TV shows delay production last week and multiple Los Angeles <a href="https://www.benzinga.com/general/entertainment/25/01/42888380/los-angeles-fires-shut-down-production-of-tv-shows-fallout-abbott-elementary-hacks-film-premieres-canceled-critics-choice-awards-delayed">movie premieres canceled.</a>
Musician Beyoncé announced a $2.5 million donation to Eaton Fire victims through her BeyGOOD nonprofit, as reported by <a href="https://deadline.com/2025/01/los-angeles-wildfires-celebrity-donations-volunteer-1236253904/">Deadline</a>. The relief fund will help families who lost their homes and go to churches and community centers to help in the relief efforts.
Paris Hilton, who lost her Malibu beach house in the fires, launched an emergency fund through her 11:11 Media nonprofit for the relief efforts. The fund started with Hilton's initial contribution of $100,000 and she is matching up to $100,000 in additional donations made.
Actresses Jennifer Garner, Halle Berry, Sharon Stone and actor Sean Penn were also named in the report as celebrities helping to mobilize donations to those in need after the fires.
Jennifer Lopez canceled several media appearances in the upcoming days to focus on helping the wildfire relief efforts.
Actress Jamie Lee Curtis and her family donated $1 million to the relief efforts.
Following last week's announced award show impacts from the wildfires, the Academy Awards also made a notable change this week. The movie award show extended the voting deadline through Friday and will wait to announce nominations on Jan. 23, versus an original plan of announcing nominations on Jan. 17.
The Academy Awards are set to be shown on ABC on March 2. The show will honor frontline workers "who have aided with the fire," as <a href="https://www.nytimes.com/2025/01/13/movies/oscar-nominations-fires.html">reported </a>by the New York Times.
The Grammy Awards, set for Feb. 2 on CBS, will also honor first responders.
Read Also: <a href="https://www.benzinga.com/general/space/25/01/42939786/despite-elon-musks-feud-with-gavin-newsom-tesla-rolls-out-support-for-california-amid-wildfires-with-cybertrucks-starlink-and-megapack-chargers">Despite Elon Musk&#8217;s Feud With Gavin Newsom, Tesla Rolls Out Support For California Amid Wildfires With Cybertrucks, Starlink And Megapack Chargers</a>
Sports World Reacts: One of the biggest impacts of the California wildfires on the sporting world will be on full display Monday night with the NFL Playoff game between the Los Angeles Rams and Minnesota Vikings moved from Los Angeles to Arizona.
"The decision was made in consultation with public officials, the participating clubs and the NFLPA," the NFL <a href="https://www.nfl.com/news/vikings-rams-wild-card-game-on-monday-moved-to-arizona-due-to-los-angeles-area-fires">said</a>.
The Rams will lose its home-field advantage and now take on the Vikings in a neutral location. The Vikings who were early favorites for the game saw their odds improve from -1 to -2.5 at sportsbooks like DraftKings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>) after the venue change was announced.
ESPN and ABC, units of Walt Disney Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>), will air Monday's game at 8 p.m. ET. The wildfires will likely be a big storyline discussed before and during the game and the Rams could see some extra fans rooting for them given the situation in California.
The NFL is <a href="https://www.nfl.com/news/nfl-family-contributes-5-million-to-los-angeles-wildfire-relief-efforts">donating </a>over $5 million to the wildfire relief efforts, gathering donations from clubs and ownership groups.
"The NFL family is committed to working with the Los Angeles Chargers and Los Angeles Rams to support their local communities in their time of need," NFL Commissioner Roger Goodell said.
Twelve Los Angeles professional sports teams, which are spread across MLB, NBA, NFL, NHL, MLS and NWSL are donating a total of $8 million to the wildfire relief efforts, Yahoo Sports <a href="https://sports.yahoo.com/all-12-los-angeles-area-professional-sports-teams-donate-8-million-to-fire-relief-efforts-210643707.html">reported</a>.
The money will be spread out to several organizations including the Los Angeles Fire Department Foundation, World Central Kitchen and the American Red Cross, according to the report. Sports apparel company Fanatics also partnered with the Los Angeles area teams to distribute $3 million in team merchandise to families that evacuated their homes.
Fanatics also launched "LA Strong" shirts to benefit the American Red Cross and the Los Angeles Fire Department Foundation.
The wildfires have led to the <a href="https://www.benzinga.com/general/sports/25/01/42889402/nhl-game-canceled-after-los-angeles-fires-nfl-monitoring-situation-ahead-of-monday-playoff-game">postponement of games</a> across the NHL and NBA in Los Angeles along with Monday night's NFL game move.
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<li><a href="https://www.benzinga.com/general/entertainment/25/01/42962518/meghan-markle-netflix-delay-launch-of-cooking-reality-show-after-california-fires-focus-on-the-needs-of-those-impacted">Meghan Markle, Netflix Delay Launch Of Cooking Reality Show After California Fires: &#8216;Focus on The Needs Of Those Impacted&#8217;</a></li>
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Photo: Shutterstock

Entertainment

Media

Beyoncé Pledges $2.5 Million To Help California Wildfire Relief Efforts; NFL Donates $5 Million, Moves Monday's Playoff Game To Arizona

Management

RMBL

RumbleOn Promotes Cameron Tkach To Executive Vice President And COO; Becca Polak Named As Vice Chairman And Lead Independent Director

RumbleOn Says Michael Kennedy Is No Longer CEO Or Member Of Board Of Directors; Names Chairman Michael Quartieri As CEO

AutoZone (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>) has outperformed the market over the past 5 years by 11.06% on an annualized basis producing an average annual return of 22.92%. Currently, AutoZone has a market capitalization of $54.37 billion. 
Buying $100 In AZO: If an investor had bought $100 of AZO stock 5 years ago, it would be worth $283.65 today based on a price of $3239.62 for AZO at the time of writing.
<h3>AutoZone's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1736808309_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much $100 Invested In AutoZone 5 Years Ago Would Be Worth Today

Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) has outperformed the market over the past 10 years by 57.01% on an annualized basis producing an average annual return of 68.16%. Currently, Celsius Holdings has a market capitalization of $6.36 billion. 
Buying $1000 In CELH: If an investor had bought $1000 of CELH stock 10 years ago, it would be worth $180,826.48 today based on a price of $27.28 for CELH at the time of writing.
<h3>Celsius Holdings's Performance Over Last 10 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1736806508_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

CELH

Here's How Much You Would Have Made Owning Celsius Holdings Stock In The Last 10 Years

"My first legal joint burned like hell. It was hot, the material was dried out, and it canoed," recalls Kyle Loucks, founder and CEO of <a href="https://www.benzinga.com/topic/rollpros">RollPros</a>, as he describes the experience that led to his work in the cannabis pre-roll space. For Loucks, that moment wasn't just a personal disappointment, it brought a major realization. What was supposed to be a magical milestone, celebrating legalization and quality craftsmanship, turned into an encounter with a product that fell far short of expectations. Instead of moving on, Loucks decided to do something about it.
<h3 class="wp-block-heading">The Problem With Pre-Rolls: A Connoisseur&#8217;s Perspective</h3>
Loucks&#8217; first pre-roll was meant to be a celebration, a symbol of how far the industry had come. Instead, it exposed a persistent problem in the market. "I saw a problem," he says. "This is not my level of joint." For someone who had spent more than 20 years perfecting the art of rolling by hand, encountering such a poorly made product sparked an idea. Retreating to his garage, Loucks began working on a solution that could deliver consistent, high-quality joints at scale.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152502/RollPros-Blackbird_1-1024x683.jpg" alt="RollPros Blackbird" class="wp-image-731271" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152502/RollPros-Blackbird_1-1024x683.jpg 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152502/RollPros-Blackbird_1-300x200.jpg 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152502/RollPros-Blackbird_1-768x512.jpg 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152502/RollPros-Blackbird_1-1536x1025.jpg 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152502/RollPros-Blackbird_1.jpg 1619w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
At the core of his solution is TruRoll technology, a proprietary system that flips the traditional cone-filling process on its side—literally. "We feed horizontally, so you can fill fresh, sticky weed with a big grind size. Then we roll it and tighten it as we go. It's just a better way to make a joint," Loucks explains.
The horizontal feeding approach addresses a common challenge with cones: their narrow aperture, which often leads to uneven packing and airflow issues. By rethinking the mechanics of rolling, Loucks developed a system that preserves the integrity of fresh flower while ensuring a consistent burn. His invention appeals not just to craft growers but also to larger operators looking for efficiency without sacrificing quality.
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
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<iframe loading="lazy" title="How To Roll The PERFECT JOINT: One Machine Produces 900 Pre-Rolls An Hour–They Are Better Than Cones" width="500" height="281" src="https://www.youtube.com/embed/-JhsMzXkjDw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</figure>
<h3 class="wp-block-heading">Craft Meets Automation</h3>
RollPros&#8217; flagship product, the Blackbird Rolling System, is designed for cannabis enthusiasts who value both precision and consistency. It combines Loucks' hands-on experience with advanced automation to replicate the quality of hand-rolled joints on an industrial scale. "We've done over 80 million joints now and have about 160 machines out in the wild," Loucks shares, highlighting the growing demand for his technology.
The Blackbird's design focuses on preserving what makes a joint special. "I selfishly designed it for myself," Loucks says, emphasizing his personal standards as a cannabis connoisseur who values fresh flower and optimal burn quality. "I like a large grind size to keep all those flavonoids and terpenes on the plant," he adds. To complement this, RollPros sources high-quality paper from one of the oldest paper mills in France, ensuring an even, smooth burn.
Beyond quality, the Blackbird is also about flexibility. Operators can customize nearly every aspect of the rolling process, from density and draw resistance to the type of filter or paper used. "You can do big fatties, little pinners, ceramic tips, glass tips, wood tips—it's all customizable," Loucks explains. The machine's adaptability allows brands to tailor their products to meet the specific preferences of their customers, creating a unique identity in a competitive market.
<h3 class="wp-block-heading">Meeting The Needs Of Craft Growers And Beyond</h3>
For Loucks, the design of the Blackbird Rolling System was always rooted in serving the craft cannabis community, those who value quality and freshness over mass production. "It's really tailored for the craft grower," he explains. Inspired by the dedication of phenohunters and small-scale cultivators in places like the Emerald Triangle, Loucks wanted to create a tool that could seamlessly integrate into these operations while maintaining the standards of hand-rolled joints.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152511/Kyle-Loucks_Founder-and-CEO-RollPros-1024x683.jpg" alt="Kyle Loucks" class="wp-image-731274" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152511/Kyle-Loucks_Founder-and-CEO-RollPros-1024x683.jpg 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152511/Kyle-Loucks_Founder-and-CEO-RollPros-300x200.jpg 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152511/Kyle-Loucks_Founder-and-CEO-RollPros-768x512.jpg 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152511/Kyle-Loucks_Founder-and-CEO-RollPros-1536x1025.jpg 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152511/Kyle-Loucks_Founder-and-CEO-RollPros.jpg 1619w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
The Blackbird's compact size makes it an ideal fit for such setups. Measuring approximately four feet by two feet and standing about four feet tall, it's no larger than two college refrigerators placed side by side. "It's on casters, so you can roll it from room to room," Loucks adds.
However, the machine's utility doesn't stop at the craft level. The Blackbird has also gained traction among larger players in the cannabis industry, including multi-state operators (MSOs) looking for efficient and scalable solutions. "We've got all the way up to the big MSOs using our equipment," Loucks shares. "It's great to see the big guys starting to look at us and being like, ‘This is how you make a quality consumer experience.'"
<h3 class="wp-block-heading">The Investment And ROI Equation</h3>
Of course, innovation comes at a price. The Blackbird Rolling System is an investment, with a starting cost of approximately $250,000. For some operators, that might seem like a steep entry point, but Loucks points out that the machine's scalability and potential for high-volume output can make it a cost-effective choice in the long run. With the ability to produce roughly 900 joints per hour, the system can quickly pay for itself in the right hands.
Loucks recounts the story of a particularly resourceful customer who purchased a Blackbird and turned it into a mobile rolling service. "He had it in a trailer and would roll it onto farms to offer rolling as a service. Then he'd pack it back up and head to the next place," Loucks explains. This entrepreneurial approach not only provided immediate value to local growers but also allowed the customer to recoup his investment faster than expected.
For operators who may not have the upfront capital, RollPros offers leasing options to make the technology more accessible. This flexibility ensures that craft growers and boutique operations can still benefit from the Blackbird's capabilities without being priced out of the market.
<h3 class="wp-block-heading">Beyond Rolling: The Future Of Cannabis Innovation</h3>
While the Blackbird Rolling System has carved out a niche for itself in the cannabis pre-roll market, Loucks is already looking ahead to the next set of challenges facing the industry. "I think packaging is next," he says, pointing to sustainability as a critical area for improvement. The current options for pre-roll packaging often rely on single-use plastics or other environmentally unfriendly materials, a problem Loucks believes can be addressed with the same innovative mindset that brought TruRoll technology to life. "I want to find some more sustainable options for packaging, but I've got to do it with the same level of innovation that I did with the Blackbird."
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152507/Blackbird-Rolled-Joints_1-1024x683.jpg" alt="" class="wp-image-731273" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152507/Blackbird-Rolled-Joints_1-1024x683.jpg 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152507/Blackbird-Rolled-Joints_1-300x200.jpg 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152507/Blackbird-Rolled-Joints_1-768x512.jpg 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152507/Blackbird-Rolled-Joints_1-1536x1025.jpg 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/13152507/Blackbird-Rolled-Joints_1.jpg 1619w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Loucks' approach to problem-solving is rooted in collaboration. "I love to brainstorm," he shares. "Hit me up on LinkedIn, let's do a Zoom, I'll get the whiteboard out—tell me your problem." For Loucks, innovation doesn't happen in isolation. By inviting growers, operators and other industry professionals to share their pain points, he aims to create solutions that are not just technically sound but deeply aligned with the needs of the cannabis community.
<h3 class="wp-block-heading">Crafting A Ritual, One Joint At A Time</h3>
Despite the technological sophistication of the Blackbird, Loucks is quick to acknowledge the irreplaceable value of the human touch in cannabis culture. For many enthusiasts, rolling a joint is as much about the ritual as it is about the final product. Loucks, a self-described "ritual guy," understands this intimately. "Rolling a joint is like making espresso," he says. "It's about the smell, the feel, the whole experience."
This perspective is woven into the very fabric of RollPros. While the Blackbird enables consistent, high-quality production at scale, it doesn't seek to replace the craft of rolling by hand. Instead, it provides a tool for those who want to take their craft to the next level, blending tradition with innovation. "The people that are really successful with our machine are joint rollers and joint smokers," Loucks explains. "They know what a good joint feels like, and they can dial in the machine to hit all those same parameters."
<h3 class="wp-block-heading">A Growing Legacy</h3>
With more than 80 million joints produced and a growing roster of customers ranging from boutique craft growers to large-scale MSOs, RollPros is becoming a cornerstone of the cannabis pre-roll industry. Loucks credits much of this success to his ability to remain connected to the community he serves. Whether through brainstorming sessions, hands-on product development or simply sharing his passion for well-rolled joints, Loucks keeps his focus on the people who make the cannabis industry what it is.
As he reflects on his journey, Loucks remains energized by the challenges that lie ahead. "There are big problems all across the industry," he says. "And I'm here to help solve them."
Images courtesy of RollPros.

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