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Zalando, founded in 2008, is Europe's biggest pure-play online fashion platform. Zalando is present in 25 European countries and its major market is the DACH region, comprising Germany, Austria, and Switzerland. The company commands around 12% market share in European online apparel sales. It has 12 fulfillment centers and offers over 7,000 brands on its platform. In 2024, Zalando had 50 million active users (more than 10% of the population in countries where the firm has a presence).

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