Diageo Market Sentiment

Market sentiment signals for Diageo (DEO): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▼ 0.6% short float

Options Flow▲ 0.18 P/C ratio

Insider Activity— N/A

Analyst Consensus

Buy

7 analysts

Options Flow (P/C)

0.18

More calls — Bullish

1,971 calls · 347 puts

Avg Consensus PT

$101

+4.5%

Highest Price Target

$109

+12.7%

B of A Securities

Lowest Price Target

$93

-3.8%

TD Cowen

Short Interest

0.6%

Rising — Bearish

Insider Activity (30d)

—

Short Interest — % of Float

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Jun 26, 2026	TD Cowen	——	-3.8%	$88 → $93	Upgrade	Hold→Buy
Dec 3, 2025	UBS	David Windley—	—	—	Downgrade	Buy→Neutral
Sep 26, 2025	B of A Securities	Andrea Pistacchi—	+12.7%	$117 → $109	Maintained	Buy
Jan 8, 2025	TD Cowen	——	+33.4%	$124 → $129	Maintained	Hold
Dec 4, 2024	Jefferies	Edward Mundy—	—	—	Upgrade	Hold→Buy
Jul 3, 2024	Citigroup	Simon Hales—	—	—	Upgrade	Neutral→Buy
Jan 4, 2024	Argus Research	John Staszak—	—	—	Downgrade	Buy→Hold
Nov 29, 2023	JP Morgan	Celine Pannuti—	—	—	Downgrade	Overweight→Neutral