La vendita allo scoperto per ServiceNow dà agli investitori un'idea del grado in cui gli investitori stanno scommettendo sul declino delle azioni di ServiceNow. I dati relativi alle vendite allo scoperto vengono aggiornati ogni due settimane.

ServiceNow (NYSE:NOW) Azioni, Report sulle vendite allo scoperto

ServiceNow

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.

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ServiceNow Inc

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Jefferies analyst Samad Samana maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Buy and raises the price target from $900 to $1100.

Price Target

Analyst Ratings

Jefferies Maintains Buy on ServiceNow, Raises Price Target to $1100

Deep-pocketed investors have adopted a bearish approach towards ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NOW usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 25 extraordinary options activities for ServiceNow. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 16% leaning bullish and 64% bearish. Among these notable options, 2 are puts, totaling $130,720, and 23 are calls, amounting to $3,984,544.
<h3>Expected Price Movements</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $580.0 to $1000.0 for ServiceNow over the last 3 months. 
<h3>Volume &amp; Open Interest Trends</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for ServiceNow's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across ServiceNow's significant trades, within a strike price range of $580.0 to $1000.0, over the past month.
<h3>ServiceNow Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1729022456_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th style="text-align: right;">Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$359.6</td>
<td>$349.1</td>
<td>$353.27</td>
<td>$580.00</td>
<td>$2.0M</td>
<td style="text-align: right;">86</td>
<td style="text-align: right;">85</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$355.0</td>
<td>$348.7</td>
<td>$355.0</td>
<td>$580.00</td>
<td>$603.5K</td>
<td style="text-align: right;">86</td>
<td style="text-align: right;">27</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>11/15/24</td>
<td>$360.6</td>
<td>$348.7</td>
<td>$355.0</td>
<td>$580.00</td>
<td>$213.0K</td>
<td style="text-align: right;">86</td>
<td style="text-align: right;">6</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$251.6</td>
<td>$250.7</td>
<td>$250.7</td>
<td>$700.00</td>
<td>$175.4K</td>
<td style="text-align: right;">87</td>
<td style="text-align: right;">7</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$360.6</td>
<td>$355.0</td>
<td>$355.0</td>
<td>$580.00</td>
<td>$142.0K</td>
<td style="text-align: right;">86</td>
<td style="text-align: right;">10</td>
</tr>
</tbody>
</table>

<h3>About ServiceNow</h3>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
After a thorough review of the options trading surrounding ServiceNow, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>ServiceNow's Current Market Status</h3>
<ul>
<li>Trading volume stands at 641,314, with NOW's price down by -1.79%, positioned at $927.81.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 8 days.</li>
</ul>
<h3>Expert Opinions on ServiceNow</h3>
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $1007.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; An analyst from BMO Capital has decided to maintain their Outperform rating on ServiceNow, which currently sits at a price target of $1025. 
&#x2A; An analyst from UBS persists with their Buy rating on ServiceNow, maintaining a target price of $1055. 
&#x2A; Consistent in their evaluation, an analyst from Evercore ISI Group keeps a Outperform rating on ServiceNow with a target price of $950. 
&#x2A; An analyst from Wells Fargo persists with their Overweight rating on ServiceNow, maintaining a target price of $1025. 
&#x2A; An analyst from Barclays has decided to maintain their Overweight rating on ServiceNow, which currently sits at a price target of $980. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for ServiceNow, <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> gives you real-time options trades alerts.

Options

Looking At ServiceNow's Recent Unusual Options Activity

<a href="https://europeancapitalinsights.substack.com/p/starmer-woos-global-investors-at?r=3nmatg">British Prime Minister Keir Starmer unveiled</a> that he wants to <a href="https://www.upi.com/Top_News/World-News/2024/10/14/Starmer-pledges-red-tape-bonfire/8461728902034/">attract billions of pounds of investments</a> during his speech at a UK investment summit on Monday.&nbsp;
The inaugural International Investment Summit in London secured <a href="https://x.com/RachelReevesMP/status/1845867474161397762"> £63 billion in investments and nearly 38,000 in jobs</a>, Chancellor of the Exchequer Rachel Reeves posted on X.
The one-day summit underscored the efforts that Starmer is undertaking to revive the country's economy. <a href="https://open.substack.com/pub/europeancapitalinsights/p/british-gdp-growth-wont-offset-borrowing?r=3nmatg&amp;utm_campaign=post&amp;utm_medium=web">UK GDP grew at 0.2% in August after flatlining in June and July</a>.
Starmer <a href="https://www.gov.uk/government/speeches/pm-international-investment-summit-speech-14-october-2024">told 300 executives</a> that his government would &#8220;rip out the bureaucracy that blocks investment" by slashing red tape.&nbsp;
&#8220;Private sector investment is the way we rebuild our country and pay our way in the world," he said. "Make no mistake, this is a great moment to back Britain."
<figure class="wp-block-image is-resized"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe4sJORXSeN3TFcQLuAZV_h0SVNljSQGu51-mrEuJrLF9cfBj8T3_S8sobDpABfGg0yJOdkf8QEqEmERVzNEy3MV7Z3lr93yrOB-x59A7hjnOXcQpXUOfXGPOTsrcxa5lZTjdcgvGAO_st8EP1EbSUMx67f?key=5dTNHPxUo5BamslZNWOJJA" alt="" style="width:624px" /></figure>
UK's Foreign Direct Investments, Source: <a href="https://www.ons.gov.uk/economy/nationalaccounts/balanceofpayments/bulletins/foreigndirectinvestmentinvolvingukcompanies/2022">Office for National Statistics</a>
<h3 class="wp-block-heading has-text-align-left">UK Summit Attracts US Data Center Providers</h3>
US firms CyrusOne, ServiceNow, Cloud HQ and CoreWeave announced as part of the summit that <a href="https://www.gov.uk/government/news/tech-secretary-welcomes-foreign-investment-in-uk-data-centres-which-will-spur-economic-growth-and-ai-innovation-in-britain">they would invest a total of £6.3 billion </a>in the country&#8217;s data infrastructure. That takes the total investment in UK data centers to over £25 billion since this government took office.
British Technology Secretary Peter Kyle welcomed the ‘vote of confidence' in Britain. 
&#8220;Tech leaders from all over the world are seeing Britain as the best place to invest with a thriving and stable market for data centers and&nbsp;AI&nbsp;development.&#8221;&nbsp;
ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) plans to invest £1.15 billion into its UK business over the next 5 years.
&#8220;AI-powered transformation is a generational opportunity,&#8221; ServiceNow Chairman and&nbsp;CEO&nbsp;Bill McDermott<a href="https://www.gov.uk/government/news/tech-secretary-welcomes-foreign-investment-in-uk-data-centres-which-will-spur-economic-growth-and-ai-innovation-in-britain"> said</a>. &#8220;ServiceNow's investment will accelerate the UK's innovation blueprint.&#8221;
<h3 class="wp-block-heading">UK Summit Secures Investments</h3>
Labour said ahead of the summit that it has secured "<a href="https://www.gov.uk/government/news/major-investment-deals-set-to-be-announced-at-governments-inaugural-international-investment-summit-as-pm-vows-to-remove-needless-regulation-declar">tens of billions worth of investments</a> within 100 days of being in office." That included more than £24 billion worth of investment in clean energy projects.
Spain's Iberdrola (OTC:<a class="ticker" href="https://www.benzinga.com/stock/IBDRY#OTC">IBDRY</a>), one of the <a href="https://open.substack.com/pub/europeancapitalinsights/p/european-energy-under-threat-from?r=lo563&amp;utm_campaign=post&amp;utm_medium=web">biggest energy companies in Europe</a>, doubled its investment in the UK to £24 billion. Denmark's Orsted (OTC:<a class="ticker" href="https://www.benzinga.com/stock/DOGEF#OTC">DOGEF</a>) unlocked £8bn and GreenVolt £2.5bn of investment in offshore wind farms.&nbsp;
But confidence in the economy has been hurt by social tensions around illegal immigration and uncertainty about the upcoming budget. An escalation in <a href="https://open.substack.com/pub/europeancapitalinsights/p/geopolitical-risks-may-be-biggest?r=lo563&amp;utm_campaign=post&amp;utm_medium=web">geopolitical tensions in the Middle East</a> has undermined sentiment.
Starmer's and Reeve's popularity has fallen steeply since they won elections in July. In September, consumer confidence crashed by the most in two-and-a-half years.&nbsp;
The <a href="https://www.benzinga.com/topic/uk-ftse-100">FTSE 100</a> traded flat after Starmer's speech. <a href="https://tradingeconomics.com/united-kingdom/calendar">With UK jobs data due</a> out Tuesday and&nbsp; inflation on Wednesday, markets focused on <a href="https://uk.finance.yahoo.com/news/live/ftse-100-live-european-stock-markets-wall-street-082512903.html">key economic data</a>.
<figure class="wp-block-image is-resized"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc7GAESCPICv80hwMEA0uw7nohPbwd8Y0EWU_l31h92d8G5y2s4KU045BXLrdhTwsPhT9y52oiTrGTM1q5HRatDIXncz5IO5Vj0nv_HrcbYAOpE13L0chKRYT_CKZATy1zv0uaZJYNiY9ugSBRGp_GT7F4U?key=5dTNHPxUo5BamslZNWOJJA" alt="" style="width:624px" /></figure>
FTSE 100 Performance Year-to-date, Source: TradingView
<h3 class="wp-block-heading">UK Summit Gets Support From Banks</h3>
Ahead of the UK summit, some of the world's biggest banks and companies offered an upbeat message. In a letter to The Times, five of the world's biggest banks joined private ­equity firms, insurers and tech giants to say it was "<a href="https://www.thetimes.com/article/89afda46-2ced-481c-b4a0-0da65d2a6a1e?shareToken=206261895595c2ed7be6fe2d7796544e">time to invest in Britain</a>."
<a href="https://www.thetimes.com/article/89afda46-2ced-481c-b4a0-0da65d2a6a1e?shareToken=206261895595c2ed7be6fe2d7796544e">The 14 signatories</a> include JPMorgan, Goldman Sachs, Bank of America, Citigroup and UBS. Insurers Aviva and L&amp;G signed the letter, alongside private equity firms including Blackstone and KKR.
They pointed to stability, universities, legal expertise and financial services already providing the "bedrock of a strong investment proposition." Growth in the technology and energy sectors had "further enhanced Britain's position."
Confirmed speakers included Ruth Porat, President &amp; Chief Investment Officer of Alphabet and David A. Ricks Chair and CEO of Eli Lilly. Alex Kendall, CEO of Wayve, and Pushmeet Kohli Vice President of Research at <a href="https://widgets.benzinga.com/topic/deepmind">Google DeepMind</a>, were confirmed to attend.
Some participants, though, expressed frustration about the <a href="https://www.cnbc.com/2024/10/14/uk-international-investment-summit-labour-woos-new-business-to-britain.html">lack of information surrounding the summit</a>, CNBC reported. Many multinational executives and tech leaders declined to attend or weren't invited. The Financial Times partly attributed the summit&#8217;s turnout to <a href="https://www.france24.com/en/live-news/20241014-starmer-vows-to-cut-red-tape-as-he-urges-foreign-investors-to-back-uk">concerns over its &#8220;quality and organization</a>."
<h3 class="wp-block-heading">UK Summit Undermined By Musk Controversy</h3>
Critics have also questioned the Labour Party's decision not to invite billionaire Elon Musk to the UK summit.&nbsp;
"Extraordinary failure by the UK government to exclude @elonmusk&nbsp; from the UK Business Summit," James McMurdock, a Reform UK MP, wrote on X. "His absence is a blow to Britain's future and growth potential. We should be engaging with global innovators, not sidelining them."
Technology Secretary <a href="https://www.independent.co.uk/topic/peter-kyle">Peter Kyle</a> denied Musk had been snubbed. But British Business Secretary Jonathan Reynolds failed to provide a clear answer as to why Musk wasn't invited.
"I am not going to comment on the reasons for any specific person," he said during an interview on SkyNews. "If people have an investment proposition for the UK, I will talk to them about it."
<h3 class="wp-block-heading">Musk Hits Back After UK Submit Snub</h3>
Musk hit back after not being invited. &#8220;I don't think anyone should go to the UK when they're releasing convicted pedophiles in order to imprison people for social media posts,&#8221; Musk posted on X.
He was apparently referring to the <a href="https://www.msn.com/en-in/news/uknews/britain-hosts-an-international-investment-summit-and-denies-snubbing-elon-musk/ar-AA1seBzA">government's decision to release hundreds of inmates</a> — though not sex offenders — early because of overcrowded prisons, the Independent reported.
Musk has clashed with British officials about their crackdown on free speech.&nbsp;
The tech billionaire posted a comment on X saying that "Civil war is inevitable" in the UK.&nbsp;
Justice Minister Heidi Alexander said that using language such as "civil war" was unacceptable.&nbsp;&nbsp;
Disclaimer
Any opinions expressed in this article are not to be considered investment advice and are solely those of the authors. European Capital Insights is not responsible for any financial decisions made based on the contents of this article. Readers may use this article for information and educational purposes only.
This article is from an unpaid external contributor. It does not represent Benzinga&#8217;s reporting and has not been edited for content&nbsp;or&nbsp;accuracy.

General

DOGEF

IBDRY

Starmer Woos Global Investors At UK Summit

ServiceNow, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) shares are trading higher on Monday. The company plans to invest $1.5 billion in the <a target="_blank" href="https://www.benzinga.com/pressreleases/24/10/b41309948/servicenow-pledges-1-5bn-investment-into-uk-business-over-five-years" rel="noreferrer noopener">U.K. over the next five years</a>.
The company plans to expand office space and increase its workforce beyond 1,000 employees.
The investment will also enhance its London and Newport data centers with Nvidia GPUs for local LLM data processing and introduce skills programs for 240,000 U.K. learners.
ServiceNow is reaffirming its commitment to the U.K. by investing in expanded office space, significant workforce growth, and AI skills programs.
The company aims to leverage AI through domain-specific LLMs in U.K. data centers and to provide reskilling opportunities for British workers.
ServiceNow Chairman and CEO Bill McDermott&nbsp;said,&nbsp;&#8220;The United Kingdom is embracing technology transformation at scale. In this new age of AI, the country continues to be a global leader in driving innovation for the benefit of all its communities.&#8221;
&#8220;Our investment accelerates the UK&#8217;s push to put AI to work, empowering people, enriching experiences, and strengthening societal bonds. Together, ServiceNow and our customers across the UK are delivering a future where technology benefits everyone.&#8221;
Investors can gain exposure to the stock via&nbsp;iShares Expanded Tech-Software Sector ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/IGV#BATS">IGV</a>) and Franklin Exponential Data ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/XDAT#BATS">XDAT</a>).
Price Action: NOW shares are up 0.71% at $945.25 at the last check on Monday.
Image via Shutterstock
Read Next:
<ul>
<li><a href="https://www.benzinga.com//node/41309943" target="_blank" rel="noreferrer noopener">Nasdaq, S&amp;P 500 Futures Rise Solidly Ahead Of Q3 Earnings Season, Boeing Drags Dow: This Strategist Sees &#8216;A Lot Of Firepower&#8217; Supporting Market After Election</a></li>
</ul>

Large Cap

XDAT

ServiceNow Commits $1.5B To UK AI And Workforce Growth

<ul>
<li>ServiceNow will double-down on commitment to UK with investments in expanded office space, significant employee growth and AI skills programmes</li>
<li>Plans to put AI to work for people in the UK with domain specific LLMs in UK data centres and AI reskilling programmes for British workers</li>
</ul>

ServiceNow Commits $1.5B To Expand UK Operations, Expanding Offices And Workforce, With Focus On AI Innovation

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock&#39;s price. Do they really matter, though?
Before we discuss the reliability of brokerage recommendations and how to use them to your advantage, let&#39;s see what these Wall Street heavyweights think about ServiceNow (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/now#NYSE">NOW</a>).
ServiceNow currently has an average brokerage recommendation&nbsp;of 1.29, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 34 brokerage firms. An ABR of 1.29 approximates between Strong Buy and Buy.
Of the 34 recommendations that derive the current ABR, 29 are Strong Buy and two are Buy. Strong Buy and Buy respectively account for 85.3% and 5.9% of all recommendations.
<h2>Brokerage Recommendation Trends for NOW</h2>
<img alt="Broker Rating Breakdown Chart for NOW" class="chart" src="https://staticx-tuner.zacks.com/images/yesopchart/brokerage_bar/NOW_10112024.png" style="width:100%" title="" /> 
While the ABR calls for buying ServiceNow, it may not be wise to make an investment decision solely based on this information. Several studies have shown limited to no success of brokerage recommendations in guiding investors to pick stocks with the best price increase potential.
Are you wondering why? The vested interest of brokerage firms in a stock they cover often results in a strong positive bias of their analysts in rating it. Our research shows that for every &quot;Strong Sell&quot; recommendation, brokerage firms assign five &quot;Strong Buy&quot; recommendations.
This means that the interests of these institutions are not always aligned with those of retail investors, giving little insight into the direction of a stock&#39;s future price movement. It would therefore be best to use this information to validate your own analysis or a tool that has proven to be highly effective at predicting stock price movements.
Zacks Rank, our proprietary stock rating tool with an impressive externally audited track record, categorizes stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), and is an effective indicator of a stock&#39;s price performance in the near future. Therefore, using the ABR to validate the Zacks Rank could be an efficient way of making a profitable investment decision.
<h2>ABR Should Not Be Confused With Zacks Rank</h2>
Although both Zacks Rank and ABR are displayed in a range of 1-5, they are different measures altogether.
The ABR is calculated solely based on brokerage recommendations and is typically displayed with decimals (example: 1.28). In contrast, the Zacks Rank is a quantitative model allowing investors to harness the power of earnings estimate revisions. It is displayed in whole numbers -- 1 to 5.
Analysts employed by brokerage firms have been and continue to be overly optimistic with their recommendations. Since the ratings issued by these analysts are more favorable than their research would support because of the vested interest of their employers, they mislead investors far more often than they guide.
On the other hand, earnings estimate revisions are at the core of the Zacks Rank. And empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
Furthermore, the different grades of the Zacks Rank are applied proportionately across all stocks for which brokerage analysts provide earnings estimates for the current year. In other words, at all times, this tool maintains a balance among the five ranks it assigns.
Another key difference between the ABR and Zacks Rank is freshness. The ABR is not necessarily up-to-date when you look at it. But, since brokerage analysts keep revising their earnings estimates to account for a company&#39;s changing business trends, and their actions get reflected in the Zacks Rank quickly enough, it is always timely in indicating future price movements.
<h2>Is NOW a Good Investment?</h2>
Looking at the earnings estimate revisions for ServiceNow, the Zacks Consensus Estimate for the current year has remained unchanged over the past month at $13.75.
Analysts&#39; steady views regarding the company&#39;s earnings prospects, as indicated by an unchanged consensus estimate, could be a legitimate reason for the stock to perform in line with the broader market in the near term.
The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for ServiceNow.
It may therefore be prudent to be a little cautious with the Buy-equivalent ABR for ServiceNow.
<a href="https://www.zacks.com/stock/news/2349270/is-servicenow-now-a-buy-as-wall-street-analysts-look-optimistic?cid=CS-BENZ-FT-fundamental_analysis|average_broker_rating-2349270">To read this article on Zacks.com click here.</a>

Earnings

Tech

Trading Ideas

Is ServiceNow a Buy as Wall Street Analysts Look Optimistic?

Investors with a lot of money to spend have taken a bullish stance on ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with NOW, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 10 uncommon options trades for ServiceNow.
This isn't normal.
The overall sentiment of these big-money traders is split between 30% bullish and 30%, bearish.
Out of all of the special options we uncovered, 5 are puts, for a total amount of $149,460, and 5 are calls, for a total amount of $1,057,224.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $870.0 to $960.0 for ServiceNow over the last 3 months. 
<h3>Insights into Volume &amp; Open Interest</h3>
In today's trading context, the average open interest for options of ServiceNow stands at 88.89, with a total volume reaching 280.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in ServiceNow, situated within the strike price corridor from $870.0 to $960.0, throughout the last 30 days.
<h3>ServiceNow 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1728661680_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th style="text-align: right;">Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>11/15/24</td>
<td>$41.8</td>
<td>$40.4</td>
<td>$41.0</td>
<td>$960.00</td>
<td>$820.0K</td>
<td style="text-align: right;">320</td>
<td style="text-align: right;">204</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>10/25/24</td>
<td>$66.0</td>
<td>$60.2</td>
<td>$63.4</td>
<td>$900.00</td>
<td>$114.1K</td>
<td style="text-align: right;">53</td>
<td style="text-align: right;">20</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$64.6</td>
<td>$60.5</td>
<td>$64.6</td>
<td>$960.00</td>
<td>$64.6K</td>
<td style="text-align: right;">138</td>
<td style="text-align: right;">10</td>
</tr>
<tr>
<td>NOW</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$72.4</td>
<td>$69.6</td>
<td>$69.6</td>
<td>$960.00</td>
<td>$34.9K</td>
<td style="text-align: right;">16</td>
<td style="text-align: right;">8</td>
</tr>
<tr>
<td>NOW</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$71.3</td>
<td>$69.4</td>
<td>$69.4</td>
<td>$960.00</td>
<td>$34.7K</td>
<td style="text-align: right;">16</td>
<td style="text-align: right;">16</td>
</tr>
</tbody>
</table>

<h3>About ServiceNow</h3>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Following our analysis of the options activities associated with ServiceNow, we pivot to a closer look at the company's own performance.
<h3>Current Position of ServiceNow</h3>
<ul>
<li>With a volume of 270,267, the price of NOW is down -0.22% at $942.6. </li>
<li>RSI indicators hint that the underlying stock may be approaching overbought.</li>
<li>Next earnings are expected to be released in 12 days.</li>
</ul>
<h3>What Analysts Are Saying About ServiceNow</h3>
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $1007.0.
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&#x2A; An analyst from Barclays persists with their Overweight rating on ServiceNow, maintaining a target price of $980. 
&#x2A; Maintaining their stance, an analyst from Wells Fargo continues to hold a Overweight rating for ServiceNow, targeting a price of $1025. 
&#x2A; Maintaining their stance, an analyst from UBS continues to hold a Buy rating for ServiceNow, targeting a price of $1055. 
&#x2A; Consistent in their evaluation, an analyst from BMO Capital keeps a Outperform rating on ServiceNow with a target price of $1025. 
&#x2A; An analyst from Evercore ISI Group has decided to maintain their Outperform rating on ServiceNow, which currently sits at a price target of $950. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for ServiceNow with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

ServiceNow's Options Frenzy: What You Need to Know

Barclays analyst Raimo Lenschow maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Overweight and raises the price target from $890 to $980.

Barclays Maintains Overweight on ServiceNow, Raises Price Target to $980

BMO Capital analyst Keith Bachman maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Outperform and raises the price target from $860 to $1025.

BMO Capital Maintains Outperform on ServiceNow, Raises Price Target to $1025

STOCK CLIMBS OVER 2% AT ITS HIGH
<figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="827" height="799" src="https://contributor-assets.benzinga.com/wp-content/uploads/2024/10/09202214/Screen-Shot-2024-10-09-at-4.22.36-PM.png" alt="" class="wp-image-2145" style="width:624px" srcset="https://contributor-assets.benzinga.com/wp-content/uploads/2024/10/09202214/Screen-Shot-2024-10-09-at-4.22.36-PM.png 827w,https://contributor-assets.benzinga.com/wp-content/uploads/2024/10/09202214/Screen-Shot-2024-10-09-at-4.22.36-PM-300x290.png 300w,https://contributor-assets.benzinga.com/wp-content/uploads/2024/10/09202214/Screen-Shot-2024-10-09-at-4.22.36-PM-768x742.png 768w" sizes="(max-width: 827px) 100vw, 827px" /></figure>
ServiceNow, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) experienced a Power Inflow, a significant event for those who follow where smart money goes and value order flow analytics in their trading decisions. 
Yesterday, at 10:31 AM on October 9th, a significant trading signal occurred for ServiceNow Inc. as it demonstrated a Power Inflow at a price of $923.69. This indicator is crucial for traders who want to know directionally where institutions and so-called "smart money" moves in the market. They see the value of utilizing order flow analytics to guide their trading decisions. The Power Inflow points to a possible uptrend in ServiceNow&#8217;s stock, marking a potential entry point for traders looking to capitalize on the expected upward movement. Traders with this signal closely watch for sustained momentum in ServiceNow&#8217;s stock price, interpreting this event as a bullish sign.
Signal description
Order flow analytics, aka transaction or market flow analysis, separate and study both the retail and institutional volume rate of orders (flow). It involves analyzing the flow of buy and sell orders, along with size, timing, and other associated characteristics and patterns, to gain insights and make more informed trading decisions. This particular indicator is interpreted as a bullish signal by active traders.&nbsp;
The Power Inflow occurs within the first two hours of the market open and generally signals the trend that helps gauge the stock&#8217;s overall direction, powered by institutional activity in the stock, for the remainder of the day.&nbsp;
By incorporating order flow analytics into their trading strategies, market participants can better interpret market conditions, identify trading opportunities, and potentially improve their trading performance. But let's not forget that while watching smart money flow can provide valuable insights, it is crucial to incorporate effective risk management strategies to protect capital and mitigate potential losses. Employing a consistent and effective risk management plan helps traders navigate the uncertainties of the market in a more controlled and calculated manner, increasing the likelihood of long-term success
If you want to stay updated on the latest options trades for NOW, <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> gives you real-time options trades alerts.&nbsp;
<a href="https://benzinga.com/apis?_gl=1&#x2A;1hlgn5i&#x2A;_ga&#x2A;MTY1NjE2NTYxMi4xNzE0NzQ4MTAy&#x2A;_ga_V7ZK73W7N0&#x2A;MTcxNDc0ODEwMi4xLjEuMTcxNDc0ODQyOC4wLjAuMA..">Market News and Data brought to you by Benzinga APIs</a> and include firms, like <a href="https://finitusa.com/en/">Finit USA</a>, responsible for parts of the data within this article. 
&#xA9; 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved
After Market Close UPDATE:
The price at the time of the Power Inflow was $923.69. The returns on the High price ($942.82) and Close price ($936.65) after the Power Inflow are respectively 2.1% and 1.4%. The result underlines the importance of a trading plan that includes Profit Targets and Stop Losses that reflect your risk appetite.

Signals

Tradepulse Power Inflow Alert: ServiceNow Inc. Rises Over 19 Points After Receiving The Alert

Industry veteran with track record of driving innovation at scale across multiple enterprise technology companies to accelerate next chapter of growth
<a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cloudflare.com%2F&amp;esheet=54134109&amp;newsitemid=20241010288907&amp;lan=en-US&amp;anchor=Cloudflare%2C+Inc.&amp;index=1&amp;md5=4e6b5de8c38acf001d3f7d0af69542c8">Cloudflare, Inc.</a> (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NET#NYSE">NET</a>), the leading connectivity cloud company, today announced the appointment of Chirantan "CJ" Desai as President of Product &amp; Engineering to further accelerate the company's next phase of growth to $5 billion in annual recurring revenue and beyond. Desai's 25+ years of experience spans product innovation, go-to-market strategies, and operational efficiency—all key in building high-performing teams and driving sustained business growth at scale.
Desai most recently served as President and Chief Operating Officer at ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>), overseeing ServiceNow's products, platform, design, AI research, engineering, customer support, and cloud infrastructure operations as well as customer success. Joining ServiceNow in December 2016 as Chief Product Officer before being promoted to the role of Chief Operating Officer in January 2022, Desai helped scale the company from $1.5 billion to more than $10 billion in annualized revenue during his tenure.

Management

Cloudflare Appoints Chirantan "CJ" Desai As President Of Product & Engineering To Further Accelerate The Company's Next Phase Of Growth To $5B In Annual Recurring Revenue And Beyond

In the latest quarter, 19 analysts provided ratings for ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>), showcasing a mix of bullish and bearish perspectives.
Summarizing their recent assessments, the table below illustrates the evolving sentiments in the past 30 days and compares them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th style="text-align: right;">Bullish</th>
<th style="text-align: right;">Somewhat Bullish</th>
<th style="text-align: right;">Indifferent</th>
<th style="text-align: right;">Somewhat Bearish</th>
<th style="text-align: right;">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td style="text-align: right;">9</td>
<td style="text-align: right;">9</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td style="text-align: right;">2</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td style="text-align: right;">7</td>
<td style="text-align: right;">7</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
</tbody>
</table>
The 12-month price targets assessed by analysts reveal further insights, featuring an average target of $894.79, a high estimate of $1055.00, and a low estimate of $780.00. Witnessing a positive shift, the current average has risen by 4.31% from the previous average price target of $857.84.
<img src="https://www.benzinga.com/files/images/story/2024/1728504154_0.png" alt="price target chart" />
<h2>Investigating Analyst Ratings: An Elaborate Study</h2>
The perception of ServiceNow by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Kirk Materne</td>
<td>Evercore ISI Group</td>
<td>Raises</td>
<td>Outperform</td>
<td>$950.00</td>
<td>$850.00</td>
</tr>
<tr>
<td>Karl Keirstead</td>
<td>UBS</td>
<td>Raises</td>
<td>Buy</td>
<td>$1055.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Michael Turrin</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$1025.00</td>
<td>$935.00</td>
</tr>
<tr>
<td>Mike Cikos</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$900.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Patrick Walravens</td>
<td>JMP Securities</td>
<td>Raises</td>
<td>Market Outperform</td>
<td>$850.00</td>
<td>$825.00</td>
</tr>
<tr>
<td>Derrick Wood</td>
<td>TD Cowen</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$870.00</td>
</tr>
<tr>
<td>Michael Turrin</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$935.00</td>
<td>$920.00</td>
</tr>
<tr>
<td>Brad Zelnick</td>
<td>Deutsche Bank</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$875.00</td>
</tr>
<tr>
<td>Matthew Hedberg</td>
<td>RBC Capital</td>
<td>Raises</td>
<td>Outperform</td>
<td>$880.00</td>
<td>$850.00</td>
</tr>
<tr>
<td>Keith Bachman</td>
<td>BMO Capital</td>
<td>Raises</td>
<td>Outperform</td>
<td>$860.00</td>
<td>$830.00</td>
</tr>
<tr>
<td>Joel Fishbein</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Hold</td>
<td>$780.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Mark Murphy</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$820.00</td>
<td>$780.00</td>
</tr>
<tr>
<td>Brad Reback</td>
<td>Stifel</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$820.00</td>
</tr>
<tr>
<td>David Hynes</td>
<td>Canaccord Genuity</td>
<td>Raises</td>
<td>Buy</td>
<td>$850.00</td>
<td>$835.00</td>
</tr>
<tr>
<td>Rob Owens</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Overweight</td>
<td>$850.00</td>
<td>$830.00</td>
</tr>
<tr>
<td>Rob Oliver</td>
<td>Baird</td>
<td>Raises</td>
<td>Outperform</td>
<td>$900.00</td>
<td>$885.00</td>
</tr>
<tr>
<td>Mike Cikos</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$900.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>David Hynes</td>
<td>Canaccord Genuity</td>
<td>Maintains</td>
<td>Buy</td>
<td>$835.00</td>
<td>$835.00</td>
</tr>
<tr>
<td>Tyler Radke</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$911.00</td>
<td>$909.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to ServiceNow. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Delving into assessments, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings communicate expectations for the relative performance of ServiceNow compared to the broader market.</li>
<li>Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into ServiceNow's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/NOW/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on ServiceNow analyst ratings.</a>
<h2>All You Need to Know About ServiceNow</h2>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
<h3>Understanding the Numbers: ServiceNow's Finances</h3>
Market Capitalization Analysis: With a profound presence, the company's market capitalization is above industry averages. This reflects substantial size and strong market recognition.
Revenue Growth: ServiceNow's remarkable performance in 3 months is evident. As of 30 June, 2024, the company achieved an impressive revenue growth rate of 22.19%. This signifies a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Information Technology sector.
Net Margin: ServiceNow's net margin is impressive, surpassing industry averages. With a net margin of 9.97%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): ServiceNow's ROE falls below industry averages, indicating challenges in efficiently using equity capital. With an ROE of 3.12%, the company may face hurdles in generating optimal returns for shareholders.
Return on Assets (ROA): ServiceNow's ROA excels beyond industry benchmarks, reaching 1.47%. This signifies efficient management of assets and strong financial health.
Debt Management: ServiceNow's debt-to-equity ratio is below the industry average at 0.26, reflecting a lower dependency on debt financing and a more conservative financial approach.
<h2>The Basics of Analyst Ratings</h2>
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Scoreboard: 19 Ratings For ServiceNow

Zoom's AI Companion custom add-on triggers actionable workflows in ServiceNow Now Assist to keep projects moving forward
Today at Zoom's annual partner and customer event, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fzoomtopia.com%2F&amp;esheet=54133514&amp;newsitemid=20241009177042&amp;lan=en-US&amp;anchor=Zoomtopia+2024&amp;index=1&amp;md5=0acbabd0f6fc6400ec8fc051dfdc53fc">Zoomtopia 2024</a>, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fservicenow.com%2F&amp;esheet=54133514&amp;newsitemid=20241009177042&amp;lan=en-US&amp;anchor=ServiceNow&amp;index=2&amp;md5=b5d73bd9d4e6628aabcb4971bef58143">ServiceNow</a> (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) and Zoom (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ZM#NASDAQ">ZM</a>) announced an expanded strategic alliance to usher in a new era of intelligence with smarter collaboration and peak productivity across the enterprise. The two companies' generative AI (GenAI) technologies, ServiceNow Now Assist and Zoom AI Companion, will integrate in the first half of 2025 to offer organizations advanced workflow automation for tasks and activities across Zoom and ServiceNow.

ServiceNow And Zoom Expand Strategic Alliance To Help Manage Actions For Peak Productivity

ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) has outperformed the market over the past 5 years by 13.52% on an annualized basis producing an average annual return of 27.51%. Currently, ServiceNow has a market capitalization of $190.31 billion. 
Buying $100 In NOW: If an investor had bought $100 of NOW stock 5 years ago, it would be worth $343.11 today based on a price of $924.47 for NOW at the time of writing.
<h3>ServiceNow's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1728487810_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

If You Invested $100 In This Stock 5 Years Ago, You Would Have $300 Today

Evercore ISI Group analyst Kirk Materne maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Outperform and raises the price target from $850 to $950.

Evercore ISI Group Maintains Outperform on ServiceNow, Raises Price Target to $950

UBS analyst Karl Keirstead maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Buy and raises the price target from $900 to $1055.

UBS Maintains Buy on ServiceNow, Raises Price Target to $1055

Wells Fargo analyst Michael Turrin maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Overweight and raises the price target from $935 to $1025.

Wells Fargo Maintains Overweight on ServiceNow, Raises Price Target to $1025

ServiceNow's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) short percent of float has risen 11.33% since its last report. The company recently reported that it has 3.44 million shares sold short, which is 1.67% of all regular shares that are available for trading. Based on its trading volume, it would take traders 3.55 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>ServiceNow Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1728049519_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for ServiceNow has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing ServiceNow's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, ServiceNow's peer group average for short interest as a percentage of float is 5.11%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

How Is The Market Feeling About ServiceNow?

Whales with a lot of money to spend have taken a noticeably bearish stance on ServiceNow.
Looking at options history for ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) we detected 11 trades.
If we consider the specifics of each trade, it is accurate to state that 36% of the investors opened trades with bullish expectations and 54% with bearish.
From the overall spotted trades, 3 are puts, for a total amount of $99,575 and 8, calls, for a total amount of $351,728.
<h3>Projected Price Targets</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $760.0 to $1200.0 for ServiceNow over the last 3 months. 
<h3>Volume &amp; Open Interest Trends</h3>
In today's trading context, the average open interest for options of ServiceNow stands at 272.3, with a total volume reaching 765.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in ServiceNow, situated within the strike price corridor from $760.0 to $1200.0, throughout the last 30 days.
<h3>ServiceNow Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727795761_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th style="text-align: right;">Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/04/24</td>
<td>$2.85</td>
<td>$2.0</td>
<td>$2.6</td>
<td>$910.00</td>
<td>$104.0K</td>
<td style="text-align: right;">493</td>
<td style="text-align: right;">613</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>10/04/24</td>
<td>$3.0</td>
<td>$2.75</td>
<td>$2.75</td>
<td>$910.00</td>
<td>$53.9K</td>
<td style="text-align: right;">493</td>
<td style="text-align: right;">16</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>12/18/26</td>
<td>$243.8</td>
<td>$236.3</td>
<td>$240.0</td>
<td>$820.00</td>
<td>$48.0K</td>
<td style="text-align: right;">10</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>NOW</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/20/24</td>
<td>$17.1</td>
<td>$16.3</td>
<td>$16.5</td>
<td>$760.00</td>
<td>$41.2K</td>
<td style="text-align: right;">83</td>
<td style="text-align: right;">27</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$67.1</td>
<td>$66.0</td>
<td>$66.0</td>
<td>$880.00</td>
<td>$39.6K</td>
<td style="text-align: right;">72</td>
<td style="text-align: right;">7</td>
</tr>
</tbody>
</table>

<h3>About ServiceNow</h3>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
In light of the recent options history for ServiceNow, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Current Position of ServiceNow</h3>
<ul>
<li>With a volume of 232,204, the price of NOW is down -1.69% at $879.31. </li>
<li>RSI indicators hint that the underlying stock may be approaching overbought.</li>
<li>Next earnings are expected to be released in 22 days.</li>
</ul>
<h3>What The Experts Say On ServiceNow</h3>
In the last month, 1 experts released ratings on this stock with an average target price of $900.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Needham downgraded its rating to Buy, setting a price target of $900. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for ServiceNow with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) has outperformed the market over the past 10 years by 19.87% on an annualized basis producing an average annual return of 31.32%. Currently, ServiceNow has a market capitalization of $181.59 billion. 
Buying $100 In NOW: If an investor had bought $100 of NOW stock 10 years ago, it would be worth $1,457.36 today based on a price of $882.14 for NOW at the time of writing.
<h3>ServiceNow's Performance Over Last 10 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727710219_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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Press Releases

ServiceNow Boosts Productivity and Strengthens Collaboration Across the Enterprise With the Now Platform Xanadu Release

ServiceNow Demonstrates Commitment to Building a Better World, Expands Access to Technology, Knowledge, and Opportunity

ServiceNow Releases New HR Innovations, Empowering Leaders to Fuel Employee and Business Growth

ServiceNow to Announce Third Quarter 2024 Financial Results on October 23

ServiceNow Named a Leader in Inaugural IDC MarketScape for Worldwide SaaS and Cloud-enabled Spend Orchestration

Baffle Named a Winner in The 2024 A.I. Awards

ServiceNow and Zoom Usher in Era of Intelligence to Help Manage Actions for Peak Productivity

Cloudflare Appoints Chirantan "CJ" Desai as President of Product & Engineering; Continues Strong Leadership Team Momentum in 2024

ServiceNow Pledges $1.5bn Investment Into UK Business Over Five Years

ServiceNow Named a Leader in the 2024 Gartner® Magic Quadrant™ for AI Applications in IT Service Management

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