Ultime notizie per PepsiCo (NASDAQ:PEP) Azioni

PepsiCo

Pepsico, Inc.

NYSE

PepsiCo is a global leader in snacks and beverages, owning well-known household brands including Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos, among others. The company dominates the global savory snacks market and also ranks as the second-largest beverage provider in the world (behind Coca-Cola) with diversified exposure to carbonated soft drinks, or CSD, as well as water, sports, and energy drink offerings. Convenience foods account for approximately 55% of its total revenue, with beverages making up the rest. Pepsi owns the bulk of its manufacturing and distribution capacity in the US and overseas. International markets make up 40% of total sales and one third of operating profits.

PepsiCo Inc

PEPE - United States Dollar

PepGen Inc

PEPPERLIME HEALTH ACQUISITION CORP ORD

PEPPERLIME HEALTH ACQUISITION CORP UNIT

PEPPERLIME HEALTH ACQUISITION CORP WARRANT

PEXIP HLDG ASA UNSP/ADR by Pexip Hldg ASA

Pexip Holding ASA

PEPSICO ORD

JP Morgan analyst Andrea Teixeira maintains PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) with a Neutral and raises the price target from $182 to $185.

News

Price Target

Analyst Ratings

JP Morgan Maintains Neutral on PepsiCo, Raises Price Target to $185

PepsiCo, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) ("PepsiCo") today announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods ("Siete") for $1.2 billion.&nbsp;
The acquisition will complement PepsiCo's portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings. Siete products will bring a rich, new aspect to the PepsiCo multicultural portfolio with delicious food that plays an important role in meal occasions and culinary experiences.&nbsp;
Founded in 2014, Siete produces authentic heritage-inspired tortillas, salsas, seasonings, sauces, cookies, snacks and more. Siete's products can be found in grocery stores, club stores, and organic food retailers primarily across the U.S.&nbsp;

PepsiCo Has Entered Into A Definitive Agreement To Acquire Garza Food Ventures, dba 'Siete Foods' For $1.2B

PepsiCo, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) shares are trading relatively flat <a target="_blank" href="https://www.benzinga.com/premarket" rel="noreferrer noopener">on Tuesday in the premarket session.</a>
PepsiCo is engaged in advanced discussions to purchase Siete Foods, a tortilla-chip manufacturer, for over $1 billion,&nbsp;&nbsp;<a target="_blank" href="https://www.wsj.com/business/retail/pepsi-nears-deal-for-tortilla-chip-maker-siete-foods-bb56047b" rel="noreferrer noopener">reported</a> The Wall Street Journal, citing people familiar with the matter.
An announcement regarding the acquisition of the privately held business could come soon, as long as the negotiations proceed smoothly, the report read.
Reuters noted in a news report that the acquisition occurs amid strong deal activity in the U.S. packaged food industry. Companies aim to grow their operations while inflation-strained consumers reduce spending and turn to private-label brands.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/equities/24/09/40936354/target-hires-pepsico-veteran-jim-lee-as-finance-chief" rel="noreferrer noopener">Target Hires PepsiCo Veteran Jim Lee As Finance Chief</a>
For PepsiCo, the acquisition aligns with its commitment to providing healthier snack options by reducing sodium, saturated fat, and sugar levels in its chips. Siete offers a variety of products, including tortillas made from almond flour, The Wall Street Journal added.
In addition, Pepsi&#8217;s recent chip-related acquisitions include Bare Foods, a producer of baked fruit and vegetable snacks, in 2018, and BFY Brands, the creator of PopCorners snacks, shortly thereafter.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, PEP stock has lost over 1% year to date. Investors can gain exposure to the stock viaiShares U.S. Consumer Staples ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IYK#NYSE">IYK</a>) and First Trust Nasdaq Food &amp; Beverage ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTXG#NASDAQ">FTXG</a>).
Price Action: PEP shares are trading higher by 0.01% to $170.06 premarket at last check Tuesday.
Photo by Rafapress via Shutterstock
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General

FTXG

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PepsiCo Eyes Tortilla Maker Siete Foods In $1B Deal: Report

B of A Securities analyst Bryan Spillane maintains PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) with a Buy and lowers the price target from $190 to $185.

B of A Securities Maintains Buy on PepsiCo, Lowers Price Target to $185

Financial giants have made a conspicuous bullish move on PepsiCo. Our analysis of options history for PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) revealed 8 unusual trades.
Delving into the details, we found 50% of traders were bullish, while 37% showed bearish tendencies. Out of all the trades we spotted, 2 were puts, with a value of $71,804, and 6 were calls, valued at $498,680.
<h3>What's The Price Target?</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $155.0 to $180.0 for PepsiCo during the past quarter. 
<h3>Insights into Volume &amp; Open Interest</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for PepsiCo's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across PepsiCo's significant trades, within a strike price range of $155.0 to $180.0, over the past month.
<h3>PepsiCo Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727368314_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>PEP</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>10/18/24</td>
<td>$3.4</td>
<td>$3.3</td>
<td>$3.35</td>
<td>$170.00</td>
<td>$335.0K</td>
<td>2.8K</td>
<td>1.0K</td>
</tr>
<tr>
<td>PEP</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$4.25</td>
<td>$4.2</td>
<td>$4.25</td>
<td>$170.00</td>
<td>$42.5K</td>
<td>5.2K</td>
<td>127</td>
</tr>
<tr>
<td>PEP</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$20.5</td>
<td>$20.0</td>
<td>$20.05</td>
<td>$155.00</td>
<td>$42.1K</td>
<td>1</td>
<td>21</td>
</tr>
<tr>
<td>PEP</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$6.5</td>
<td>$6.3</td>
<td>$6.5</td>
<td>$180.00</td>
<td>$32.5K</td>
<td>770</td>
<td>0</td>
</tr>
<tr>
<td>PEP</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/04/24</td>
<td>$2.05</td>
<td>$1.98</td>
<td>$2.05</td>
<td>$170.00</td>
<td>$30.7K</td>
<td>3.8K</td>
<td>574</td>
</tr>
</tbody>
</table>

<h3>About PepsiCo</h3>
PepsiCo is a global leader in snacks and beverages, owning well-known household brands including Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos, among others. The company dominates the global savory snacks market and also ranks as the second-largest beverage provider in the world (behind Coca-Cola) with diversified exposure to carbonated soft drinks, or CSD, as well as water, sports, and energy drink offerings. Convenience foods account for approximately 55% of its total revenue, with beverages making up the rest. Pepsi owns the bulk of its manufacturing and distribution capacity in the US and overseas. International markets make up 40% of total sales and one third of operating profits.
In light of the recent options history for PepsiCo, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Where Is PepsiCo Standing Right Now?</h3>
<ul>
<li>With a trading volume of 2,257,937, the price of PEP is up by 0.2%, reaching $169.74.</li>
<li>Current RSI values indicate that the stock is is currently neutral between overbought and oversold.</li>
<li>Next earnings report is scheduled for 12 days from now.</li>
</ul>
<h3>Professional Analyst Ratings for PepsiCo</h3>
In the last month, 1 experts released ratings on this stock with an average target price of $185.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Morgan Stanley downgraded its rating to Equal-Weight, setting a price target of $185. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for PepsiCo with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

Options

Smart Money Is Betting Big In PEP Options

Whales with a lot of money to spend have taken a noticeably bearish stance on PepsiCo.
Looking at options history for PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) we detected 13 trades.
If we consider the specifics of each trade, it is accurate to state that 30% of the investors opened trades with bullish expectations and 69% with bearish.
From the overall spotted trades, 6 are puts, for a total amount of $425,199 and 7, calls, for a total amount of $330,911.
<h3>Predicted Price Range</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $155.0 to $185.0 for PepsiCo over the last 3 months. 
<h3>Insights into Volume &amp; Open Interest</h3>
In today's trading context, the average open interest for options of PepsiCo stands at 1345.0, with a total volume reaching 17,200.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in PepsiCo, situated within the strike price corridor from $155.0 to $185.0, throughout the last 30 days.
<h3>PepsiCo Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727109048_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th style="text-align: right;">Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>PEP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$4.9</td>
<td>$4.85</td>
<td>$4.9</td>
<td>$175.00</td>
<td>$119.5K</td>
<td style="text-align: right;">490</td>
<td>267</td>
</tr>
<tr>
<td>PEP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$2.97</td>
<td>$2.91</td>
<td>$2.91</td>
<td>$170.00</td>
<td>$117.2K</td>
<td style="text-align: right;">994</td>
<td>720</td>
</tr>
<tr>
<td>PEP</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$1.06</td>
<td>$0.98</td>
<td>$1.0</td>
<td>$185.00</td>
<td>$79.1K</td>
<td style="text-align: right;">705</td>
<td>1.2K</td>
</tr>
<tr>
<td>PEP</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$4.55</td>
<td>$4.45</td>
<td>$4.55</td>
<td>$172.50</td>
<td>$71.4K</td>
<td style="text-align: right;">0</td>
<td>170</td>
</tr>
<tr>
<td>PEP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$5.35</td>
<td>$5.2</td>
<td>$5.2</td>
<td>$155.00</td>
<td>$68.1K</td>
<td style="text-align: right;">217</td>
<td>133</td>
</tr>
</tbody>
</table>

<h3>About PepsiCo</h3>
PepsiCo is a global leader in snacks and beverages, owning well-known household brands including Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos, among others. The company dominates the global savory snacks market and also ranks as the second-largest beverage provider in the world (behind Coca-Cola) with diversified exposure to carbonated soft drinks, or CSD, as well as water, sports, and energy drink offerings. Convenience foods account for approximately 55% of its total revenue, with beverages making up the rest. Pepsi owns the bulk of its manufacturing and distribution capacity in the US and overseas. International markets make up 40% of total sales and one third of operating profits.
<h3>Where Is PepsiCo Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 2,295,802, with PEP's price up by 1.01%, positioned at $172.91.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 15 days.</li>
</ul>
<h3>What The Experts Say On PepsiCo</h3>
A total of 1 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $185.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; Reflecting concerns, an analyst from Morgan Stanley lowers its rating to Equal-Weight with a new price target of $185.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for PepsiCo with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

Unpacking the Latest Options Trading Trends in PepsiCo

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5804bb14846faa000106aa5f/dara-mohsenian">Morgan Stanley analyst Dara Mohsenian</a> downgraded the rating for PepsiCo, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) from Overweight to Equal-Weight and maintained the price target of $185. PepsiCo shares fell 0.3% to close at $174.66 on Thursday. <a href="https://www.benzinga.com/quote/PEP/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Bernstein analyst Danilo Gargiulo downgraded Darden Restaurants, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DRI#NYSE">DRI</a>) from Outperform to Market Perform and lowered the price target from $190 to $180. Darden shares gained 8.3% to close at $172.27 on Thursday. <a href="https://www.benzinga.com/quote/DRI/analyst-ratings">See how other analysts view this stock.</a></li>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5e58f002ece4e6000120bf6b/silvan-tuerkcan">JMP Securities analyst Silvan Tuerkcan</a> downgraded Notable Labs, Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NTBL#NASDAQ">NTBL</a>) from Market Outperform to Market Perform. Notable Labs shares gained 5.5% to close at $0.4780 on Thursday. <a href="https://www.benzinga.com/quote/NTBL/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>RBC Capital analyst Matthew Hedberg downgraded the rating for Rapid7, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RPD#NASDAQ">RPD</a>) from Outperform to Sector Perform and lowered the price target from $50 to $40. Rapid7 shares gained 1.5% to close at $34.35 on Thursday. <a href="https://www.benzinga.com/quote/RPD/analyst-ratings">See how other analysts view this stock.</a></li>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5880b6f277f9dd00011b0aab/ravi-shanker">Morgan Stanley analyst Ravi Shanker downgraded FedEx Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>) from Equal-Weight to Underweight and slashed the price target from $21</a>5 to $200. FedEx shares rose 0.7% to close at $300.39 on Thursday. <a href="https://www.benzinga.com/quote/FDX/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying PEP stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="526" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20085657/image-166-1024x526.png" alt="" class="wp-image-558335" style="width:668px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20085657/image-166-1024x526.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20085657/image-166-300x154.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20085657/image-166-768x395.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20085657/image-166.png 1306w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Downgrades

Pre-Market Outlook

Trading Ideas

NTBL

This PepsiCo Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Friday

On CNBC's &#8220;<a href="https://www.cnbc.com/video/2024/09/19/final-trades-target-home-depot-and-the-ijr.html">Halftime Report Final Trades</a>,&#8221; Stephanie Link of Hightower named Target Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>) as her final trade.
On Thursday, Target tapped PepsiCo, Inc's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) Jim Lee as its CFO and a member of its leadership team, effective Sept. 22. Lee brings over 25 years of experience in finance, strategy and more at PepsiCo. 
Lee will take over from COO Michael Fiddelke. Lee has served on multiple boards during his PepsiCo career, including Tropicana Brands Group and Celsius Holdings.
Kevin Simpson of Capital Wealth Planning said The Home Depot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) would be a tremendous beneficiary of lower interest rates. The company has a dividend yield of 2.3%, he added.
Home Depot recently agreed to a settlement of almost $2 million to resolve allegations that it overcharged customers at checkout. The lawsuit, filed by prosecutors from six California counties, accused the retailer of "scanner violations," where the prices at checkout were higher than the advertised prices. The case was brought to the San Diego County Superior Court, reported NBC News.
Don't forget to check out our <a href="https://www.benzinga.com/premarket/">premarket coverage here</a>
Jim Lebenthal of Cerity Partners picked iShares Core S&amp;P Small-Cap ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IJR#NYSE">IJR</a>) as his final trade.
Price Action:
<ul>
<li>Target gained 1.9% to close at $156.49 during Thursday's session.</li>
<li>Home Depot shares gained 1.7% to settle at $390.34 on Thursday.</li>
<li>iShares Core S&amp;P Small-Cap ETF gained 2% during Thursday's session.</li>
</ul>
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Long Ideas

Target, Home Depot And More On CNBC's 'Final Trades'

Morgan Stanley analyst Dara Mohsenian downgrades PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) from Overweight to Equal-Weight and maintains the price target from $185 to $185.

Morgan Stanley Downgrades PepsiCo to Equal-Weight, Maintains Price Target to $185

Discount retailer Target Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>) tapped PepsiCo, Inc&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) Jim Lee as its CFO and a member of its leadership team, <a target="_blank" href="https://www.benzinga.com/pressreleases/24/09/n40934763/target-names-jim-lee-chief-financial-officer" rel="noreferrer noopener">effective&nbsp;September 22</a>.
Lee brings over 25 years of experience in finance, strategy and more at PepsiCo. Lee will take over from COO Michael Fiddelke. Lee has served on multiple boards during his PepsiCo career, including Tropicana Brands Group and Celsius Holdings.
In connection with his appointment, Lee will receive an annual base salary of $850,000, will be eligible for a pro-rated annual cash incentive under Target's Short-Term Incentive Plan.
Specifically, Lee will receive a cash <a target="_blank" href="https://www.sec.gov/ix?doc=/Archives/edgar/data/27419/000002741924000160/tgt-20240919.htm" rel="noreferrer noopener">sign-on bonus</a> of $2.2 million, which is subject to repayment in the event of voluntary termination or termination for cause within the first 36 months of employment, and will be granted a sign-on award of restricted stock units under 2020 Long-Term Incentive Plan with a target payout value of $6.95 million.
Target Chair and CEO Brian Cornell: &#8220;From his consumer centric leadership, to his strategy, business development and corporate governance experience, Jim will be a great addition to our leadership team as we focus on driving Target&#8217;s roadmap for growth.&#8221;&nbsp;
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/equities/24/09/40738760/dollar-stores-struggle-when-walmart-performs-well-report" rel="noreferrer noopener">Dollar Stores Struggle When Walmart Performs Well: Report</a>
The CFO transition coincides with the upcoming holiday season. The Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) rival wants to hire 100,000 seasonal workers despite a <a href="https://www.benzinga.com/news/24/09/40878577/target-set-to-recruit-100k-seasonal-employees-despite-anticipated-slow-holiday-sales" target="_blank" rel="noreferrer noopener">slower holiday season</a> expectation as the inflation bites. However, the recent upward revision of the 2024 adjusted EPS outlook to $9.00-$9.70, up from $8.60-$9.60 following an upbeat second-quarter print, backs the hiring decision.
Amazon.Com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) boosted the fulfillment and transportation employee and delivery driver pay for uninterrupted service <a target="_blank" href="https://www.benzinga.com/news/24/09/40927136/amazon-boosts-worker-pay-to-over-29hour-invests-2-2b-as-holiday-kicks-in" rel="noreferrer noopener">ahead of the busy season</a>. Walmart also raised compensation for 100,000 frontline associates.
The U.S. Federal Reserve&#8217;s plans to reduce the benchmark interest rate by 50 bps will likely pose a <a target="_blank" href="https://in.benzinga.com/markets/equities/24/09/40932103/it-stocks-on-the-rise-after-u-s-fed-cuts-interest-rate" rel="noreferrer noopener">tailwind for the retailers</a>.
Price Action: TGT stock is up 1.50% to $155.90 premarket at last check Thursday.
Photo via Shutterstock
Also Read:
<ul>
<li><a href="https://www.benzinga.com/markets/equities/24/09/40735749/whats-going-on-with-target-corporation-shares-today" target="_blank" rel="noreferrer noopener">Target Launches Hands-Free Drive Up Service Through Apple CarPlay, Pioneering New Shopping Experience</a></li>
</ul>

Large Cap

Management

AMZN

Target Hires PepsiCo Veteran Jim Lee As Finance Chief

PepsiCo's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NYSE">PEP</a>) short percent of float has risen 11.48% since its last report. The company recently reported that it has 18.72 million shares sold short, which is 1.36% of all regular shares that are available for trading. Based on its trading volume, it would take traders 3.92 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>PepsiCo Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1726503311_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for PepsiCo has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing PepsiCo's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, PepsiCo's peer group average for short interest as a percentage of float is 7.30%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

(PEP) - Analyzing PepsiCo's Short Interest

PepsiCo Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) is making waves in the stock market as its shares recently formed a bullish technical pattern known as a <a href="https://www.benzinga.com/topic/golden-cross">Golden Cross</a>.
Golden Cross Signals Bullish Momentum: This is when the stock&#8217;s 50-day moving average crosses above its 200-day moving average, signaling potential upward momentum.
<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent090524&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="632" height="463" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/05111521/Screenshot-2024-09-05-at-6.37.36-PM.png" alt="" class="wp-image-532331" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/05111521/Screenshot-2024-09-05-at-6.37.36-PM.png 632w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/05111521/Screenshot-2024-09-05-at-6.37.36-PM-300x220.png 300w" sizes="(max-width: 632px) 100vw, 632px" /></a></figure>
<a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent090524&amp;t=be2bearmibe3na1">Chart created using Benzinga Pro</a>
Pepsi's stock is trading at $178.52, comfortably above both its 50-day and 200-day simple moving averages of $170.43 and $170.21, respectively, making this a textbook bullish indicator.
After a 2.77% rise over the past year and a 3.51% year-to-date gain, PepsiCo stock's performance has lagged the broader S&amp;P 500, which climbed 15.9% YTD. However, Pepsi&#8217;s Golden Cross suggests that it could be gearing up for a stronger rally in the months ahead. The stock also sits 3.2% below its 52-week high of $183.41, which it hit in May, offering investors a potential opportunity to buy at a favorable price.
Read Also: <a href="https://www.benzinga.com/markets/24/09/40714664/coca-cola-hits-all-time-new-high-as-nvidia-loses-279b-jolts-and-beige-book-ahead">Coca-Cola Hits All Time New High As Nvidia Loses $279B, Jolts And Beige Book Ahead</a>
<h2 class="wp-block-heading">PepsiCo: A Dividend King's Resilience In Uncertain Times</h2>
Despite recent volatility, with PepsiCo trading below its 50-day moving average since mid-July, the Golden Cross shows that the tide may be turning. 
Investors looking to build a position in a &#8220;<a href="https://www.benzinga.com/quote/PEP/dividends">Dividend King</a>&#8221; like PepsiCo should pay attention to the stock&#8217;s technical strength.
PepsiCo has a market cap of $245.16 billion and is renowned for its global brands like Pepsi, Lay&#8217;s, and Gatorade. As a mega-cap stock, it offers stability in turbulent markets, along with a solid 3.04% dividend yield that has increased for 52 consecutive years. 
In today's uncertain economic environment, that dividend history makes PepsiCo particularly attractive to long-term investors.
While rival Coca-Cola Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) has outperformed Pepsi on a year-to-date basis, Pepsi's recent bullish signals indicate that it's worth keeping on your radar.
With the stock in correction territory and technical indicators signaling bullish momentum, now looks like a great time to take a sip of this market leader.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/markets/equities/24/08/40401143/pepsico-faces-legal-heat-gatorade-protein-bars-criticized-for-excessive-sugar">PepsiCo Faces Legal Heat: Gatorade Protein Bars Criticized For Excessive Sugar</a></li>
</ul>
Image: Unsplash

Technicals

Signals

PepsiCo's Golden Opportunity: Soda Giant Lags S&P 500, But Shows Bullish Momentum

Celsius Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) shares are trading mostly flat Thursday following a nearly 12% drop on Wednesday. Here's a look at <a href="https://www.benzinga.com/pressreleases/24/08/b40612643/celsius-holdings-to-participate-in-upcoming-investor-conferences">what's going on.&nbsp;</a>
What To Know:
Celsius' management participated in a fireside chat at Barclays&#8216; 17th Annual Global Consumer Staples Conference at 12:00 p.m. ET Wednesday. According to <a href="https://www.fool.com/investing/2024/09/04/why-celsius-stock-suddenly-plunged-today/">reports</a>, Celsius said current quarter sales to PepsiCo, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) are down $100 million to $120 million compared to last year.
Read Next: <a href="https://www.benzinga.com/government/24/09/40719936/nvidia-has-not-been-subpoenaed-by-doj-whats-going-on">Nvidia Has &#8216;Not Been Subpoenaed&#8217; By DOJ: What&#8217;s Going On?</a>
Celsius shares plunged following the fireside chat and ended Wednesday's session nearly 12% lower.&nbsp;
Stifel analyst Mark Astrachan <a href="https://www.benzinga.com/quote/CELH/analyst-ratings">maintained</a> Celsius Holdings with a Buy and lowered the price target from $61 to $51 on Thursday, potentially in response to the Pepsi sales decline. Piper Sandler also maintained its Overweight rating Thursday, but lowered its price target on the stock from $65 to $50.
<h3 class="wp-block-heading">Will CELH Stock Go Up? </h3>
When trying to assess whether or not Celsius Holdings will trade higher from current levels, it's a good idea to take a look at analyst forecasts. 
Wall Street analysts have an average 12-month price target of $67.67 on Celsius Holdings. The Street high target is currently at $98 and the Street low target is $32. Of all the analysts covering Celsius Holdings, 20 have positive ratings, 9 have neutral ratings and one has a negative rating.
In the last month, 11 analysts have adjusted price targets. Here's a look at recent price target changes <a href="https://www.benzinga.com/quote/CELH/analyst-ratings">[Analyst Ratings]</a>. Benzinga also tracks Wall Street's most accurate analysts. Check out how analysts covering Celsius Holdings have performed in recent history. 
Stocks don't move in a straight line. The average stock market return is approximately 10% per year. Celsius Holdings is 45.45% down year-to-date. The average analyst price target suggests the stock could have further upside ahead.
For a broad overview of everything you need to know about Celsius Holdings, visit <a href="https://www.benzinga.com/quote/CELH">here</a>. If you want to go above and beyond, there's no better tool to help you do just that than <a href="https://pro.benzinga.com/">Benzinga Pro</a>. Start your free trial today.
CELH Price Action: According to <a href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw">Benzinga Pro</a>, Celsius Holdings shares are up 1.14% at $32.72 at the time of publication Thursday. 
Read Also:
<ul>
<li><a href="https://www.benzinga.com/news/24/09/40713483/whats-going-on-with-intel-stock">What&#8217;s Going On With Intel Stock?</a></li>
</ul>
Image: Courtesy of Celsius Holdings, Inc.&nbsp;

CELH

What's Going On With Celsius Holdings Stock?

To gain an edge, this is what you need to know today.
<figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://thearorareport.com/wp-content/uploads/2024/09/2024-09-04_08h31_58-1.png" alt="" style="width:624px" /></figure>
<h3 class="wp-block-heading">Generating High Risk Adjusted Returns</h3>
Please <a href="https://thearorareport.com/chart-analysis-stock-market-risk-adjusted-returns-coca-cola-all-time-high-ko-nvda-mc-09042024">click here</a> for an enlarged chart of Coca-Cola Company stock (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) and Nvidia stock (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>). KO chart is in the top pane. NVDA chart is in the bottom pane.
Note the following:
<ul>
<li>This article is about the big picture, not an individual stock. The charts of KO and NVDA stocks are being used to illustrate the point.</li>
<li>The chart shows that KO stock hit an all time high.</li>
<li>On the same day KO stock hit an all time high, NVDA lost a record $279B. This was the worst day for NVDA ever.</li>
<li>As full disclosure, KO is in the ZYX Buy portfolio that surrounds the core Model Portfolio. NVDA is in the core Model Portfolio.</li>
<li>The chart shows that while NVDA has not only fallen but has been very volatile, KO has gone straight up in a smooth manner.&nbsp; KO stock is an illustration of a high risk adjusted return, whereas there is high risk in NVDA stock at this time.</li>
<li>Having KO and NVDA in the portfolio, from a risk perspective, is an illustration of how to structure a portfolio for high risk adjusted returns to maximize the wealth you generate over your lifetime.</li>
<li>KO is an example of the strategy of buying a great company when it is temporarily hit due to market misperception.  Members of The Arora Report had an opportunity to buy KO stock at a cheap price when KO was hit in sympathy with Pepsi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>).  PEP was hit on concerns of the impact of weight loss drugs.  Of course, as a reader of The Arora Report, you knew that Pepsi has a very large snack business.  For KO, the snack business is not important.  This simple piece of knowledge provided an opportunity to buy KO at a good price.  Note, PEP stock has not done well, but KO stock has done superbly.  PEP stock is not in The Arora Report portfolio.
<ul>
<li>Members of The Arora Report get to diversify by strategies – The Arora Report uses over 50 different strategies.&nbsp; The easiest way to diversify by strategies is to follow the Model Portfolios and other signals.&nbsp; Diversification by strategies gives investors a big edge.&nbsp; Diversification by strategies is unique to The Arora Report.</li>
</ul>
</li>
<li>The chart shows that volume is on the high side during KO's rise.&nbsp; This indicates conviction.</li>
<li>RSI on the chart shows that KO is overbought. Overbought stocks tend to pullback.&nbsp; The pullback is often a buying opportunity.&nbsp; As full disclosure, there will be a post in The Arora Report&#8217;s ZYX&nbsp;Buy with a new buy zone for those not in KO stock.</li>
<li>On August 30, just before the recent drop in NVDA stock, the Arora call was to add to NVDA hedge.&nbsp; So far, that call has proven spot on.</li>
<li>The Arora Report members had some idea of what was coming Nvidia's way yesterday morning before the market open.&nbsp; We wrote in the Morning Capsule:</li>
</ul>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">In the early trade, stocks are being sold on concern about the carry trade.&nbsp; In a carry trade, investors borrow in yen to invest in stocks in the U.S., primarily in AI stocks.
</blockquote>
<ul>
<li>NVDA stock has fallen for two reasons:
<ul>
<li>Concern about the carry trade</li>
<li>It appears that there may have been a leak about the U.S. government sending subpoenas to Nvidia and other companies as part of an antitrust probe.</li>
</ul>
</li>
<li>Here is another example of properly diversifying a portfolio.&nbsp; As NVDA stock falls on concerns about the carry trade, the yen ETF position represented by FXY in ZYX Allocation benefits if carry trade blows up.</li>
<li>In <a href="https://blog.thearorareport.com/smci-090324/">yesterday's Morning Capsule</a> we wrote:</li>
</ul>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">ISM Manufacturing Index will be released at 10am ET and may be market moving.
</blockquote>
<ul>
<li>The consensus is 47.5.</li>
<li>The prevailing wisdom among smart money is that a weaker number will mean weaker earnings and thus it will be negative for the stock market.</li>
<li>ISM Manufacturing Index came at 47.2 vs. 47.5 consensus.&nbsp; This weaker number triggered smart money selling as The Arora Report had predicted.&nbsp; In addition to the concern about carry trade, this ISM data was the real reason for the stock market sell off yesterday.</li>
<li>JOLTS job opening data will be released at 10am ET and may be market moving.</li>
<li>The Fed's Beige Book will be released at 2pm ET and may also be market moving.</li>
<li>In the early trade, there is selling in anticipation of the momo crowd getting margin calls.&nbsp; Adding to the selling pressure is that momo crowd accounts that focus only on buying call options on AI stocks such as NVDA are suffering very heavy losses.</li>
<li>As an actionable item, the sum total of the foregoing is in the protection band, which strikes the optimum balance between various crosscurrents. &nbsp; Please scroll down to see the protection band. The protection band is one of the large number of unique edges that are available to members of The Arora Report.</li>
</ul>
<h3 class="wp-block-heading">Magnificent Seven Money Flows</h3>
In the early trade, money flows are negative in Amazon (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), Nvidia, Microsoft (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>), Alphabet (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), Meta (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), Tesla (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), and Apple (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>).
In the early trade, money flows are negative in S&amp;P 500 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) and Nasdaq 100 ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>).
<h3 class="wp-block-heading">Momo Crowd And Smart Money In Stocks</h3>
The momo crowd is selling stocks in the early trade.&nbsp; Smart money is inactive in the early trade. (Smart money sold yesterday near the top.)
Note for new members: Smart money often sells into the strength generated by momo crowd buying and buys into the weakness generated by momo crowd selling.&nbsp; Over a long period of time, investors come out ahead by adopting smart money's ways.&nbsp; The exception is in a raging bull market – for very short term trades, consider following the momo crowd and not smart money.
<h3 class="wp-block-heading">Gold</h3>
The momo crowd is selling gold in the early trade.&nbsp; Smart money is inactive in the early trade.
For longer-term, please see gold and silver ratings.
<h3 class="wp-block-heading">Oil</h3>
The momo crowd is selling oil in the early trade.&nbsp; Smart money is inactive in the early trade.
For longer-term, please see oil ratings.
<h3 class="wp-block-heading">Bitcoin</h3>
Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) is seeing selling.
<h3 class="wp-block-heading">Markets</h3>
Our very, very short-term early stock market indicator is negative but can turn positive as the market is getting oversold in the very short term.&nbsp; This indicator, with a great track record, is popular among long term investors to stay in tune with the market and among short term traders to independently undertake quick trades.
Interest rates and bonds are range bound.
The dollar is weaker.
Trading futures is not recommended for most investors. The purpose of providing this information is to give an indication of the premarket activity that usually guides the activity when the market opens.
Gold futures are at $2519, silver futures are at $28.42, and oil futures are at $69.90.
S&amp;P 500 futures are trading at 5523 as of this writing.&nbsp; S&amp;P 500 futures resistance levels are 5622, 5748, and 5926: support levels are 5500, 5400, and 5256.
DJIA futures are down 4 points.
<h3 class="wp-block-heading">Protection Band And What To Do Now</h3>
It is important for investors to look ahead and not in the rearview mirror.
Consider continuing to hold good, very long term, existing positions. Based on individual risk preference, consider holding 23% &#8211; 39% in cash or Treasury bills or allocated to short-term tactical trades; and short to medium-term hedges of 4% &#8211; 7%, and short term hedges of 4% &#8211; 7%. This is a good way to protect yourself and participate in the upside at the same time.
You can determine your protection bands by adding cash to hedges.&nbsp; The high band of the protection is appropriate for those who are older or conservative. The low band of the protection is appropriate for those who are younger or aggressive.&nbsp; If you do not hedge, the total cash level should be more than stated above but significantly less than cash plus hedges.
A protection band of 0% would be very bullish and would indicate full investment with 0% in cash.&nbsp; A protection band of 100% would be very bearish and would indicate a need for aggressive protection with cash and hedges or aggressive short selling.
It is worth reminding that you cannot take advantage of new upcoming opportunities if you are not holding enough cash.&nbsp; When adjusting hedge levels, consider adjusting partial stop quantities for stock positions (non ETF); consider using wider stops on remaining quantities and also allowing more room for high beta stocks.&nbsp; High beta stocks are the ones that move more than the market.
<h3 class="wp-block-heading">Traditional 60/40 Portfolio</h3>
Probability based risk reward adjusted for inflation does not favor long duration strategic bond allocation at this time.
Those who want to stick to traditional 60% allocation to stocks and 40% to bonds may consider focusing on only high quality bonds and bonds of five year duration or less.&nbsp; Those willing to bring sophistication to their investing may consider using bond ETFs as tactical positions and not strategic positions at this time.

$BTC

AAPL

GOOG

MSFT

NVDA

TSLA

Coca-Cola Hits All Time New High As Nvidia Loses $279B, Jolts And Beige Book Ahead

PZZA

Papa John's Announces PepsiCo As Exclusive Beverage Supplier For North America Through 10-Year Contract Renewal

PepsiCo's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NYSE">PEP</a>) short percent of float has fallen 10.29% since its last report. The company recently reported that it has 16.71 million shares sold short, which is 1.22% of all regular shares that are available for trading. Based on its trading volume, it would take traders 3.08 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>PepsiCo Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1724940923_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for PepsiCo has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing PepsiCo's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, PepsiCo's peer group average for short interest as a percentage of float is 7.16%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Looking Into PepsiCo's Recent Short Interest

As soon as Democratic nominee Kamala Harris promised to <a href="https://www.benzinga.com/news/24/08/40387906/kamala-harris-plans-historic-federal-ban-on-corporate-price-gouging-in-food-and-grocery-industries">ban price-gouging on groceries</a> (if she were elected U.S. President in November), the blowback from critics was loud and fierce. 
But such laws, which put a floor and a ceiling on consumer goods and services through government mandate, are not new.
For example, President Franklin D. Roosevelt signed into law the Emergency Price Control Act of 1942 to curb inflation during World War II. It was enacted on Jan. 30, 1942 and expired on June 30,1947, <a href="https://www.loc.gov/item/uscode1940-006050a010/">according</a> to the Library of Congress.
Almost 30 years later, President Richard Nixon issued an executive order in 1971 that put a 90-day freeze on wages and prices, following the Economic Stabilization Act of 1970, <a href="https://www.cato.org/commentary/remembering-nixons-wage-price-controls">according</a> to the Cato Institute.
Read Also: <a href="https://feeds2.benzinga.com/personal-finance/24/08/40508841/oleary-on-harris-price-control-plan-thats-beyond-crazy-it-didnt-work-in-the-70s-it-wont-work-now">O&#8217;Leary On Harris&#8217; Price Control Plan: &#8216;That&#8217;s Beyond Crazy&#8217; – It Didn&#8217;t Work In The &#8217;70s, It Won&#8217;t Work Now</a>
There are countless other instances of governments imposing such legislation as far back as the days of the Roman Empire, <a href="https://cdn.mises.org/Forty%20Centuries%20of%20Wage%20and%20Price%20Controls%20How%20Not%20to%20Fight%20Inflation_2.pdf">according</a> to &#8220;Forty Centuries of Wages and Price Controls.&#8221;
Harris presented the price-gouging ban a week ago at <a href="https://www.benzinga.com/news/24/08/40387906/kamala-harris-plans-historic-federal-ban-on-corporate-price-gouging-in-food-and-grocery-industries">a campaign rally</a> in North Carolina. The plan includes sharper scrutiny on potential mergers between supermarkets and food producers, which leads to higher grocery prices as expenses are passed onto consumers.
Grocer association gave the proposal <a href="https://www.benzinga.com/news/24/08/40467624/harris-price-gouging-plan-faces-pushback-from-grocers-hurting-from-the-same-inflationary-pressure-as">the cold shoulder</a>. They argue that they face the same inflationary pressures that consumers do.
When enacted, price control legislation significantly impacts sectors that have a handful of dominant players, such as soda production, tire manufacture, wireless communications and retail.
Price Action: Soda producers saw gains and losses by Friday&#8217;s mid-afternoon trading.
<ul>
<li>The Coca-Cola Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) dipped 0.19% to $69.20</li>
<li>PepsiCo, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) declined 0.60% to $174.69</li>
<li>Unilver PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) gained 1.42% to $63.41</li>
</ul>
Tire makers also went in both directions on Wall Street on Friday.
<ul>
<li>The Goodyear Tire &amp; Rubber Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GT#NASDAQ">GT</a>) jumped 5.12% to $8.93</li>
<li>Bridgestone Corp. (OTC:<a class="ticker" href="https://www.benzinga.com/stock/BRDCY#OTC">BRDCY</a>) gained 1.37% to $20.01</li>
<li>Group Michelin (OTC:<a class="ticker" href="https://www.benzinga.com/stock/MGDDY#OTC">MGDDY</a>) slipped 0.81% to $19.54</li>
</ul>
Wireless communications providers trended upward. 
<ul>
<li>Verizon Communications Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/V#NYSE">V</a>) gained 0.69% to $41.15</li>
<li>AT&amp;T Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/T#NYSE">T</a>) went up 0.82% to $19.67</li>
<li>T-Mobile US, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>) rose 0.73% to $197.88</li>
</ul>
Retailers also had a positive day into Friday&#8217;s mid-afternoon trading.
<ul>
<li>Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) improved 0.19% to $75.43</li>
<li>Amazon.com, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) rose 0.47% to $176.96</li>
<li>Target Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>) climbed 0.68% to $157.88</li>
</ul>
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</ul>

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FDR, Nixon Tried Price Control Legislation: Would It Work For Kamala Harris?

A federal judge has ruled that PepsiCo, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) can be reportedly sued for marketing its Gatorade protein bars as healthy despite having more sugar than protein and exceeding the<a target="_blank" href="https://www.benzinga.com/news/24/07/39795521/pepsico-teams-up-with-yara-to-reduce-crop-emissions-in-europe" rel="noreferrer noopener"> sugar content of typical candy bars.</a>
On Wednesday, U.S. District Judge Casey Pitts in San Jose, California, ruled that three self-identified fitness enthusiasts leading a proposed class action had plausibly claimed that PepsiCo&#8217;s marketing and labeling were deceptive, reported Reuters.
Not all protein bars offer the same nutritional benefits. The report noted that last September, PepsiCo was accused of violating federal and state consumer protection laws by promoting Gatorade bars with a misleading &#8220;health halo,&#8221; including claims that they &#8220;help muscles rebuild,&#8221; are &#8220;used by the pros,&#8221; and are &#8220;backed by science.&#8221;
Check This Out:&nbsp;<a target="_blank" href="https://www.benzinga.com/news/earnings/24/08/40391777/walmart-q2-earnings-e-commerce-and-advertising-businesses-fuel-revenue-and-profit-beat-hikes-annual" rel="noreferrer noopener">Walmart Q2 Earnings: E-commerce and Advertising Businesses Fuel Revenue And Profit Beat, Hikes Annual Guidance</a>
The lawsuit claims the bars are &#8220;fortified junk food,&#8221; containing 29 grams of sugar (28 grams added), surpassing the American Heart Association&#8217;s 25-gram daily limit for women, and only 20 grams of protein.
The plaintiffs argued that excessive added sugar is linked to obesity, diabetes, and heart disease, claiming they would not have purchased the bars or would have paid less if they had known their nutritional content. They are seeking unspecified damages.
Per the report, PepsiCo countered that the claims of deception are &#8220;implausible,&#8221; as the bars were not marketed as healthy or low in sugar, particularly for flavors like Chocolate Chip and Cookies and Cream.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, PEP stock has lost over 5% in the past year. Investors can gain exposure to the stock via&nbsp;iShares U.S. Consumer Staples ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IYK#NYSE">IYK</a>) and&nbsp;First Trust Nasdaq Food &amp; Beverage ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTXG#NASDAQ">FTXG</a>).
Price Action: PEP shares are trading lower by 0.86% to $172.22 at last check Thursday.
Photo by Rafapress via Shutterstock
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Read Next:
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<li><a href="https://www.benzinga.com/news/earnings/24/08/40391260/s-p-500-eyes-6th-straight-win-but-investor-sentiment-remains-cautious-ahead-of-data-deluge-walmart-" target="_blank" rel="noreferrer noopener">S&amp;P 500 Eyes 6th Straight Win, But Investor Sentiment Remains Cautious Ahead Of Data Deluge, Walmart Earnings And Other Key Events</a></li>
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Legal

PepsiCo Faces Legal Heat: Gatorade Protein Bars Criticized For Excessive Sugar

Celsius Holdings, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/celh#NASDAQ">CELH</a>) has seen its shares dive as much as 58.5% in the past three months, lagging the industry&#39;s drop of 4.9%. Additionally, the energy drinks company trailed the broader Zacks Consumer Staples sector and the S&amp;P 500&#39;s respective growth of 0.2% and 1.8% during the same period.
<img alt="Zacks Investment Research" src="https://staticx-tuner.zacks.com/images/articles/charts/09/74163.jpg?v=1979021079" />
Image Source: Zacks Investment Research
Once hailed for delivering consecutive quarters of 100% growth, Celsius Holdings is now grappling with decelerating revenue improvement and intensifying competition in the energy drinks market. Closing the trading session at $38.03 on Aug 12, the stock hovers close to its recently hit 52-week low of $36.17. Furthermore, CELH is trading below its 50 and 200-day moving average, indicating potential weakness in the stock&#39;s momentum.
<img alt="Zacks Investment Research" src="https://staticx-tuner.zacks.com/images/articles/charts/1c/74164.jpg?v=848899823" />
Image Source: Zacks Investment Research
<h3>Understanding the Sharp Pullback</h3>
The biggest concern surrounding Celsius Holdings is the evident deceleration in its revenue growth and diminishing market share. The company&#39;s 23.4% year-over-year revenue increase in the second quarter of 2024, though objectively solid, falls short of the high expectations set by its earlier extraordinary growth figures. Additionally, in the four-week period ended Jul 14, Celsius Holdings held an 11% share in the MULOC category, marking a 50-basis point contraction from the previous quarter, raising alarms about the company&#39;s ability to sustain its competitive edge in a saturated market.
Despite having a strong positioning in the energy drinks market, Celsius Holdings faces broader industry challenges, including energy-drink fatigue, rising health concerns and a general decline in discretionary spending. The market is becoming increasingly crowded, with new entrants vying for consumer attention and market share. Consequently, the company is finding it increasingly difficult to differentiate itself from competitors like Monster Beverage (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/mnst#NASDAQ">MNST</a>) and Red Bull, who have long dominated the market.
Moreover, CELH&#39;s heavy reliance on distribution partnerships presents another potential vulnerability. While the recent partnership with PepsiCo (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/pep#NASDAQ">PEP</a>) has spurred growth, depending too much on a single partner can be problematic. PepsiCo&#39;s push for better inventory management has led to reduced sales growth for Celsius Holdings, revealing the vulnerability of this partnership. As PepsiCo seeks more favorable terms and efficient operations, CELH may struggle to maintain its growth without relying so heavily on PepsiCo&#39;s distribution network.
Industry experts have noted a downside in Celsius Holdings&#39; limited international footprint, with just about 5% of its revenues coming from outside North America. The slow international expansion and reliance on the North American market expose the company to heightened risks, particularly if domestic growth stalls or faces increased competition.
Margins are another area of concern. Despite an improvement in gross margins during the second quarter, CELH has adopted a cautious outlook for the rest of the year. This caution reflects worries about rising raw material costs, such as aluminum and fuel, and the potential impact of a more extensive promotional incentive calendar. Investors might view this as an indication of possible margin compression in the future.
<h3>Estimates Lose Sheen</h3>
Celsius Holdings appears in a troubled spot. The Zacks Consensus Estimate for the current and next fiscal year earnings per share has moved downward by 2.9% and 6% to $1.02 and $1.26, respectively, over the past seven days. This downward adjustment reflects a negative sentiment among analysts and suggests potential challenges in achieving projected profitability.
<img alt="Zacks Investment Research" src="https://staticx-tuner.zacks.com/images/articles/charts/8a/74165.jpg?v=254250683" />
Image Source: Zacks Investment Research
<h3>Valuation Concerns</h3>
Celsius Holdings&#39; valuation remains a point of contention. Despite the pullback in the stock price, CELH is trading at a premium relative to industry peers, which seems increasingly difficult to justify given the slowdown in growth and market share losses. The company is currently trading at a forward 12-month P/E of 32.65, much higher than the industry&#39;s 16.05.
<h3>Can Growth Strategies Turn the Tide?</h3>
Celsius Holdings remains focused on undertaking strategic initiatives to fuel growth and expand market share. The company&#39;s ongoing investments in innovation, branding and marketing reflect its dedication to enhancing its competitive position. By continually introducing new flavors and formulations, Celsius Holdings is aligning with evolving consumer preferences to regain its market share.
Another silver lining for CELH is that it has secured shelf space in major retail chains, convenience stores and online platforms, significantly enhancing its market reach. Partnerships with leading distributors and retailers, such as Walmart, Target and Amazon, have provided a strong platform.
Celsius is also actively working to increase its footprint in the energy drinks sector. The company&#39;s efforts to diversify its product lineup and enter new markets demonstrate a proactive approach to expanding its consumer base. This strategic expansion could open up additional revenue streams and mitigate reliance on the North American market.
These growth strategies and proactive measures are designed to help Celsius Holdings overcome current challenges and capitalize on potential opportunities.
<h3>What&#39;s Next for Investors?</h3>
While Celsius Holdings continues to push forward with innovation and strategic initiatives to bolster its market position, the challenges it faces cannot be overlooked. The slowdown in revenue growth, intensifying competition, dependency on key partnerships and broader economic uncertainties are significant headwinds that may weigh on future performance. Coupled with a stretched valuation, these factors suggest that a more cautious approach may be warranted. Investors who have enjoyed the stock&#39;s past gains might find this an opportune moment to reassess their positions, especially given the potential for further volatility.
Celsius Holdings currently carries a Zacks Rank #4 (Sell).
<a href="https://www.zacks.com/stock/news/2321374/celsius-holdings-celh-trading-near-52-week-low-how-to-play-ahead?cid=CS-BENZ-FT-analyst_blog|most_popular_stocks-2321374">To read this article on Zacks.com click here.</a>

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