Planet Fitness Market Sentiment

Planet Fitness Inc

PLNTNYSE

Trade with Public

$48.00

3.979.02%

Ult. Agg.: Oct 9, 4:00 PM

$44.99

0.962.18%

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Planet Fitness Market Sentiment - Benzinga

Planet Fitness Market Sentiment

Market sentiment signals for Planet Fitness (PLNT): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▼ 16.6% short float

Options Flow▲ 0.30 P/C ratio

Insider Activity▲ Net Buyer (30d)

Analyst Consensus

Buy

25 analysts

Options Flow (P/C)

0.30

More calls — Bullish

1,882 calls · 570 puts

Avg Consensus PT

$78

+63.3%

Highest Price Target

$123

+156.4%

Piper Sandler

Lowest Price Target

$45

-6.2%

Macquarie

Short Interest

16.6%

Rising — Bearish

Insider Activity (30d)

Net Buyer

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Oct 5, 2026	RBC Capital	Logan Reich—	+25.1%	$65 → $60	Maintained	Outperform
Oct 5, 2026	Baird	Jonathan Komp—	+25.1%	$72 → $60	Maintained	Outperform
Aug 18, 2026	Morgan Stanley	Megan Alexander—	+6.3%	$47 → $51	Maintained	Equal-Weight
Aug 7, 2026	RBC Capital	Logan Reich—	+35.5%	$70 → $65	Maintained	Outperform
Jul 20, 2026	Canaccord Genuity	Brian McNamara—	+70.9%	$80 → $82	Maintained	Buy
Jul 9, 2026	JP Morgan	Rahul Krotthapalli—	+29.2%	$60 → $62	Maintained	Overweight
May 20, 2026	Roth Capital	George Kelly—	+33.4%	$109 → $64	Maintained	Buy
May 15, 2026	UBS	Arpine Kocharyan—	+64.7%	$120 → $79	Maintained	Buy
May 8, 2026	Macquarie	Paul Golding—	-6.2%	$90 → $45	Maintained	Neutral
May 8, 2026	TD Cowen	Max Rakhlenko—	+4.2%	$90 → $50	Downgrade	Buy→Hold
May 8, 2026	RBC Capital	Logan Reich—	+14.6%	$85 → $55	Maintained	Outperform
May 8, 2026	Guggenheim	Simeon Siegel—	+98.0%	$126 → $95	Maintained	Buy
May 8, 2026	Wells Fargo	Anthony Bonadio—	+35.5%	$80 → $65	Maintained	Overweight
May 8, 2026	Keybanc	Noah Zatzkin—	+35.5%	$100 → $65	Maintained	Overweight
May 8, 2026	B of A Securities	Rafe Jadrosich—	+23.0%	$110 → $59	Downgrade	Buy→Neutral
May 5, 2026	Wells Fargo	Anthony Bonadio—	+66.7%	$90 → $80	Maintained	Overweight
May 5, 2026	Baird	Jonathan Komp—	+108.4%	$112 → $100	Maintained	Outperform
Apr 29, 2026	TD Cowen	Max Rakhlenko—	+87.6%	$100 → $90	Maintained	Buy
Apr 29, 2026	RBC Capital	Logan Reich—	+77.2%	$120 → $85	Maintained	Outperform
Apr 24, 2026	Stifel	Chris O'Cull—	+87.6%	$105 → $90	Maintained	Buy
Apr 10, 2026	Canaccord Genuity	Brian McNamara—	+154.3%	$128 → $122	Maintained	Buy
Mar 12, 2026	Keybanc	Noah Zatzkin—	+108.4%	$100	Initiate	Overweight
Mar 11, 2026	Wells Fargo	Anthony Bonadio—	+87.6%	$90	Initiate	Overweight
Feb 25, 2026	JP Morgan	Rahul Krotthapalli—	+118.8%	$120 → $105	Maintained	Overweight
Feb 25, 2026	RBC Capital	Logan Reich—	+150.1%	$130 → $120	Maintained	Outperform