Roku Analyst Price Targets

Wall Street analyst price targets and consensus rating for Roku (ROKU).

Price Target Range — 6 Quarters

Analyst Consensus — 23 Analysts

1S.Buy

9Buy

13Hold

Consensus RatingNeutral# Analysts23Avg. Consensus PT$152Upside to Avg. PT-2.6%

Rating Trend — Last 9 Months

Recent Analyst Actions

Date	Firm	Analyst	Action	Rating Change	Price Target
Sep 24, 2026	Wedbush	Alicia Reese	Maintained	Neutral	$155
Aug 24, 2026	JP Morgan	Bryan Smilek	Assumes	Neutral	$160
Aug 14, 2026	Wells Fargo	Steven Cahall	Downgrade	Overweight→Equal-Weight	$167→$165
Aug 10, 2026	Rosenblatt	Barton Crockett	Maintained	Buy	$160
Aug 7, 2026	UBS	John Hodulik	PT Raise	Neutral	$126→$172
Aug 7, 2026	Guggenheim	Michael Morris	Downgrade	Buy→Neutral	$145→$160
Aug 7, 2026	Seaport Global	David Joyce	Downgrade	Buy→Neutral	—
Jul 17, 2026	Citigroup	Jason Bazinet	PT Raise	Neutral	$120→$157
Jun 16, 2026	Loop Capital	Rob Sanderson	Downgrade	Buy→Hold	$145→$155
Jun 16, 2026	Wedbush	Alicia Reese	Downgrade	Outperform→Neutral	$155
Jun 16, 2026	Wolfe Research	Peter Supino	Downgrade	Outperform→Peer Perform	—
Jun 16, 2026	Needham	Laura Martin	Maintained	Buy	$170
Jun 16, 2026	Piper Sandler	Thomas Champion	Downgrade	Overweight→Neutral	$148→$160
Jun 16, 2026	Susquehanna	Shyam Patil	Downgrade	Positive→Neutral	$160
Jun 16, 2026	Evercore ISI Group	Shweta Khajuria	Downgrade	Outperform→In-Line	$185→$160
Jun 16, 2026	JP Morgan	David Karnovsky	Downgrade	Overweight→Neutral	$150→$160
Jun 16, 2026	Rosenblatt	Barton Crockett	PT Raise	Buy	$150→$160
Jun 16, 2026	Citizens	Matthew Condon	Downgrade	Market Outperform→Market Perform	—
Jun 15, 2026	Keybanc	Justin Patterson	Downgrade	Overweight→Sector Weight	—
Jun 15, 2026	William Blair	Ralph Schackart	Downgrade	Outperform→Market Perform	—