Ultime notizie per Starbucks (NASDAQ:SBUX) Azioni

Starbucks

Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.

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Le azioni di Starbucks sono salite del 24,5% dopo la nomina di Brian Niccol come nuovo CEO. Ecco i dettagli.

Impennata delle azioni Starbucks: ecco cosa è successo

Starbucks Corp

STARBUCKS ORD

JP Morgan analyst John Ivankoe maintains Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) with a Overweight and raises the price target from $90 to $105.

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JP Morgan Maintains Overweight on Starbucks, Raises Price Target to $105

Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) is brewing excitement as a Golden Cross formation suggests a <a href="https://www.benzinga.com/topic/golden-cross">potential bullish run</a>.
The stock is up 6.84% over the past year, with a 3.94% gain year-to-date.
Jim Cramer recently put the spotlight on Starbucks, naming it one of his top &#8220;stimulus plays&#8221; in the wake of China&#8217;s renewed economic efforts, alongside heavyweights like Alibaba Group Holdings Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABAF#NYSE">BABAF</a>) and Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>).
In a Sept. 30 tweet, the &#8220;Mad Money&#8221; host said:
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Back in action after some nice time off and i see that the Chinese are, once again, stimulating and everyone&#39;s back&#8230; Perfect&#8230;.Sorry to be so cynical. But if you want stimulus plays: BABA, AAPL and SBUX will do
&mdash; Jim Cramer (@jimcramer) <a href="https://twitter.com/jimcramer/status/1840670203350270232?ref_src=twsrc%5Etfw">September 30, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Cramer's call comes at a pivotal moment for Starbucks. The coffee giant faces headwinds in its second-largest market, China. Last quarter, Starbucks saw a 14% drop in same-store sales in China. The U.S. market experienced a more modest 2% decline.
Read Also: <a href="https://www.zacks.com/stock/news/2342528/is-starbucks-stock-a-buy-sell-or-retain-at-24-79x-p-e?cid=CS-BENZ-FT-analyst_blog&#x7C;most_popular_stocks-2342528">Is Starbucks Stock a Buy, Sell or Retain at 24.79x P/E?</a>
Despite these challenges, the technicals suggest Starbucks stock is gearing up for a strong push forward. 
<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent093024&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="628" height="454" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30083721/Screenshot-2024-09-30-at-5.08.57-PM.png" alt="" class="wp-image-572328" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30083721/Screenshot-2024-09-30-at-5.08.57-PM.png 628w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30083721/Screenshot-2024-09-30-at-5.08.57-PM-300x217.png 300w" sizes="(max-width: 628px) 100vw, 628px" /></a></figure>
<a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent093024&amp;t=be2bearmibe3na1">Chart created using Benzinga Pro</a>
The Golden Cross — a key technical indicator where the 50-day moving average crosses above the 200-day moving average— signals that bullish momentum is taking hold.
With the current share price at $97.36, Starbucks stock remains well above its 50-day SMA of $88.43 and 200-day SMA of $87.26, reinforcing the bullish signal.
<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent093024&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="628" height="454" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30083813/Screenshot-2024-09-30-at-6.07.52-PM.png" alt="" class="wp-image-572330" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30083813/Screenshot-2024-09-30-at-6.07.52-PM.png 628w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30083813/Screenshot-2024-09-30-at-6.07.52-PM-300x217.png 300w" sizes="(max-width: 628px) 100vw, 628px" /></a></figure>
<a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent093024&amp;t=be2bearmibe3na1">Chart created using Benzinga Pro</a>
Additionally, Starbucks stock is trading above its shorter-term moving averages, with its eight-day SMA at $96.18 and its 20-day SMA at $95.33, both of which are also bullish signals. This alignment of moving averages shows that Starbucks stock has maintained consistent upward momentum, even amid some broader market volatility.
While Starbucks continues to navigate its union negotiations in the U.S., CEO Brian Niccol has signaled a new era of constructive dialogue, which could further stabilize the company's U.S. operations. 
Investors are keen to see if Cramer's endorsement and the Golden Cross can help fuel the stock's next move higher. 
As the coffee retailer navigates both economic pressures and labor relations, the technicals suggest the stock is well-positioned for a breakout.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/space/24/09/41008140/intuitive-machines-rockets-240-year-to-date-forms-golden-cross-after-4-8b-nasa-contract">Intuitive Machines Rockets 240% Year-To-Date, Forms Golden Cross After $4.8B NASA Contract</a></li>
</ul>
Image: Shutterstock

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ALIBABA GROUP HOLDING LTD by Alibaba Group Holding Limited

BABAF

Jim Cramer Calls Starbucks A 'Stimulus Play': Golden Cross Signals Bullish Run Ahead

China has gone all out to stimulate the domestic economy and a slew of measures the government and the central bank proposed has kickstarted a<a href="https://www.benzinga.com/markets/asia/24/09/41084907/japans-nikkei-plummets-over-2-000-points-amid-change-of-guard-while-chinese-market-extends-stimulus"> strong rally in the domestic stock market.</a> CNBC Mad Money host Jim Cramer weighed in on the development and recommended a few stocks that could be potential beneficiaries.
What Happened: &#8220;The Chinese are, once again, stimulating and everyone&#8217;s back,&#8221; said Cramer in a post on X, formerly Twitter. He also recommended Apple, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>), Starbucks Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) and Alibaba Group Holding Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>) for those looking for stimulus plays.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Back in action after some nice time off and i see that the Chinese are, once again, stimulating and everyone&#39;s back&#8230; Perfect&#8230;.Sorry to be so cynical. But if you want stimulus plays: BABA, AAPL and SBUX will do
&mdash; Jim Cramer (@jimcramer) <a href="https://twitter.com/jimcramer/status/1840670203350270232?ref_src=twsrc%5Etfw">September 30, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
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In a separate post, Cramer said he would love for China to set up a stock stabilization fund and use it to cushion any downside in stocks.
On Monday, the Chinese Shanghai Composite Index settled 8.06% higher 3,336.50 after Caixin manufacturing and services sector purchasing managers&#8217; indices disappointed to the downside. The index has gained nearly 22% since Sept. 20 and is up about a little over 12% for the year.
The People&#8217;s Bank of China announced last week it will in the near future cut the reserve requirement ratio, which is the amount of cash banks must hold as reserves, by 50 basis points freeing up about 1 trillion yuan ($142 billion) for new lending, Reuters reported.
The central bank hinted at the possibility of reducing it by an incremental 0.25-0.50% points. The PBoC also said it would lower the seven-day repo rate by 0.2 points, the interest rate on a medium-term lending facility by about 30 basis points and loan prime rates by 20-25 basis points.
See Also: <a href="https://www.benzinga.com/money/best-chinese-stocks">Best Chinese Stocks</a>
Why It&#8217;s Important: For Apple, China is a key market both from the perspective of supply and demand. Cupertino counts China as its major manufacturing base despite its efforts to diversify its production base. China is also a key market for the company&#8217;s consumer electronics products, specifically its iPhone, and its services business. Of late, <a href="https://www.benzinga.com/news/24/09/40823119/china-is-eating-apples-lunch-where-smartphone-maker-ranks-vs-asian-competitors">Apple has been stymied by domestic competition </a>that is flooding the market with cheaper smartphones. Huawei has re-emerged as a key rival for Apple in the Chinese smartphone market.
Coffee chain retailer Starbucks has a strong presence in China. The weakening of economic fundamentals in China has impacted the company&#8217;s sales in recent quarters. In the June quarter, Starbucks&#8217; same-store sales in China fell 14% compared to a more modest 2% drop in the U.S.
Alibaba&#8217;s fortunes are closely tied to the Chinese economy as it generates the bulk of its e-commerce sales from China.
Apart from Cramer&#8217;s recommendation, a Chinese economic revival may also bode well for commodity and energy stocks and those multinational corporations have a big presence in the country such as Tesla, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>).
The iShares MSCI China ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCHI#NYSE">MCHI</a>) rallied 3.35% to $52.70 in premarket trading on Monday, according to <a href="https://benzinga.grsm.io/register174">Benzinga Pro data.</a>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/opinion/24/09/41053956/a-win-either-way-trade-on-chinas-new-stimulus-package">A &#8220;Win-Either-Way&#8221; Trade On China&#8217;s New Stimulus Package</a></li>
</ul>
Photo by s_bukley on Shutterstock

MCHI

TSLA

Jim Cramer Hand Picks These 3 Stocks To Ride The Crest Of The Chinese Stimulus Frenzy

Nike Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/nke#NYSE">NKE</a>) marked this week with news of longtime executive Elliott Hill&rsquo;s triumphant return as the new CEO. Putting its global brand recognition aside, Nike&nbsp;has had its fair share of struggles over the past few years.&nbsp;Executive chairman Mark Parker alluded to the need for changing course, stating that Elliott&rsquo;s global expertise, leadership style, and deep understanding of the company&rsquo;s doings, paired with his passion for sport, Nike brands, products, consumers, athletes, and employees, make him the right person to unlock the next stage of growth.&nbsp;
<h3>Nike Needs To Return To Stock Market Glory</h3>
Nike&nbsp;has spent decades building one of the most recognizable brands&nbsp;and worked its way to a market capitalization of over $130 billion.&nbsp;But at one&nbsp;point in time,&nbsp;its market cap was over $280 billion.&nbsp;During the fiscal 2024 that ended on May 31st, Nike&rsquo;s struggles got worse. While the running shoes trend sprinted, Nike stagnated. Fourth-quarter sales dropped 2% YoY with Nike Direct sales contracting 7%, digital sales dropping 10%, while wholesale was a rare bright spot with 8% growth. Gains in performance products that increased in double digits were more than erased by struggles of the lifestyle business. For the current fiscal 2025, Nike guided for&nbsp;low-single-digit drop in revenue, while expecting a high single digit drop during the first half of the fiscal year. Nike&rsquo;s shift towards direct channels backfired, with too much reliance on those channels and losing touch with what its consumers really want being among its main issues.&nbsp;
<h3>The Iconic Sneaker And Sport Apparel Brand Needs To Get Back In Shape</h3>
Hill left the sporting apparel giant in 2020, but as&nbsp;a longtime Nike veteran, he&rsquo;s inspiring confidence in his ability to get Nike back in shape. Like the coffee giant, Starbucks Corporation (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/sbux#NASDAQ">SBUX</a>), Nike took a chance on an outsider CEO with tech experience, hoping to raise their game. Starbucks got Kevin Johnson who had experience with no other than the tech titan, Microsoft Corporation (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/msft#NASDAQ">MSFT</a>). Nike hoped that it will change the game with John Donahoe who brought his eBay Inc (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/ebay#NASDAQ">EBAY</a>) know-how. But Nike admitted its mistake by changing course and going back to a CEO who knows the company inside and out. As of October 14th,&nbsp;Hill&nbsp;will have a shot at mending Nike&rsquo;s missteps and putting an end to its struggles.
DISCLAIMER: This content is for informational purposes only. It is not intended as investing advice.
This article is from an unpaid external contributor. It does not represent Benzinga&#39;s reporting and has not been edited for content or accuracy.

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Nike Goes Back To Its Roots In Hopes Of Getting Back In Shape

Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) has outperformed the market over the past 20 years by 2.7% on an annualized basis producing an average annual return of 11.11%. Currently, Starbucks has a market capitalization of $110.80 billion. 
Buying $100 In SBUX: If an investor had bought $100 of SBUX stock 20 years ago, it would be worth $828.39 today based on a price of $97.78 for SBUX at the time of writing.
<h3>Starbucks's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727456446_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

$100 Invested In Starbucks 20 Years Ago Would Be Worth This Much Today

Starbucks Corporation&#39;s (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/sbux#NASDAQ">SBUX</a>) stock is trading just below the Zacks Restaurant industry.&nbsp; With a forward 12-month Price/Earnings ratio of 24.79x, it sits marginally below the industry average of 24.97x. Despite this, SBUX remains priced higher than the broader Retail-Wholesale sector, which stands at 23.96x and the S&amp;P 500, which averages 21.86x.
In the past three months, Starbucks&#39; shares have surged 25.2% compared with the restaurant industry&#39;s 10.9% rise and the S&amp;P 500&#39;s 4.7% rise. Even among the top industry players, SBUX stands tall, outperforming McDonald&#39;s Corporation, which rose 19.2%, and leaving Chipotle Mexican Grill, Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/cmg#NYSE">CMG</a>), down 7.3%, and Yum! Brands, Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/yum#NYSE">YUM</a>), up 4.2%, in the rearview.
<h2>Stock Price Performance</h2>
<img alt="Zacks Investment Research" src="https://staticx-tuner.zacks.com/images/articles/charts/a6/79503.jpg?v=1442114200" />
Image Source: Zacks Investment Research
Technical indicators suggest continued strong performance for SBUX. The stock trades above its 50 and 200-day moving averages, signaling robust upward momentum and price stability. This technical strength underscores positive market sentiment and confidence in SBUX&#39;s financial health and prospects.
<h2>50 &amp; 200-Day Moving Averages</h2>
<img alt="Zacks Investment Research" src="https://staticx-tuner.zacks.com/images/articles/charts/07/79504.jpg?v=664760601" />
Image Source: Zacks Investment Research
<h2>Brian Niccol&#39;s Leadership: A Game Changer for SBUX</h2>
Starbucks&#39; recent stock rally can largely be attributed to the appointment of Brian Niccol as its new CEO, succeeding Laxman Narasimhan. Niccol, known for his successful leadership at Chipotle, where he guided the company through a significant turnaround and drove strong same-store sales growth, brings a wealth of experience to Starbucks.
His expertise in leveraging technology, automation and customer engagement is a perfect fit for Starbucks&#39; evolving needs. Niccol&#39;s strategic focus on efficiency and customer experience is expected to streamline operations and elevate the customer journey, which is crucial for managing Starbucks&#39; expansive and intricate menu offerings.
<h2>Expansion Efforts to Aid SBUX</h2>
The company is continuously focusing on expansion to drive growth. In the fiscal 2020, 2021, 2022 and 2023, the company added 1,400, 1,173, 1,120 and 2,327 net new stores, respectively. During the first-, second- and third-quarter fiscal 2024, the company opened 549, 364 and 526 net new stores. This brings the total global store count to 39,477 as of June 30, 2024, with 52% company-operated and 48% licensed stores. For the fiscal 2024, management projects global store growth to be approximately 6%.
Starbucks&#39; focus on operational excellence, backed by a reinvention plan, resulted in significant improvements. During the fiscal third quarter, out-of-the-window times have improved year over year, customer contact center calls for long order times have been reduced (by nearly 50%) and Mobile Order &amp; Pay and delivery uptime rates have reached 99%. These indicators reflect efforts to enhance customer wait times, product availability and the overall customer experience.
<h2>Menu Innovation Aids SBUX</h2>
In the third quarter, the company experienced a boost in store traffic due to a strong and innovative lineup of products and effective marketing strategies. Their share of cold beverages inched up 1% year over year, accounting for 76% of their beverage sales for the quarter. Customers responded positively to the new Summer-Berry Starbucks Refreshers with Pearls and the revamped iced coffee. Additionally, cold espresso products saw 4% growth year over year.
Building on its successes from the second quarter, SBUX is continuing to expand its product pipeline over the next two years while speeding up innovation. Acknowledging the rising popularity of energy drinks, they introduced new handcrafted iced energy beverages in U.S. locations.
Looking ahead to the fourth quarter, the company anticipates that its product offerings, including the highly-anticipated return of pumpkin spice and targeted marketing efforts, will attract more customers and enhance engagement with new and loyal patrons.
<h2>Comps and Margin Pressure Hurts SBUX</h2>
Starbucks is struggling with a slower recovery in China, facing fierce competition from value-oriented rivals. Global comparable store sales fell 3% in third-quarter fiscal 2024 year over year, driven by a 5% decline in transactions, despite a 2% rise in average ticket size. North America and International sales also decreased by 2% and 7%, respectively, due to cautious consumer spending. The company expects these challenges to persist, forecasting low single-digit declines to flat growth for global and U.S. comps in 2024, with China&#39;s comps projected to drop 12%.
Starbucks&#39; adjusted operating margin declined to 16.7% in third-quarter fiscal 2024, down 70 basis points from the previous year&#39;s tally, primarily due to rising costs from employee investments and promotional activities. However, some losses were offset by pricing strategies and better store efficiencies.
<h2>End Notes</h2>
The Zacks Rank #3 (Hold) company, trading slightly below the restaurant industry&#39;s average, though it remains higher than broader sectors. The stock&#39;s impressive gain in the past three months, outpacing competitors is bolstered by strong technical indicators, as it trades above its 50 and 200-day moving averages. This momentum is attributed to the new CEO, Brian Niccol, whose focus on efficiency and customer engagement is expected to elevate operations.
Its product innovations, particularly in cold beverages, have driven traffic, but challenges remain, including margin pressure and slow recovery in China, affecting global comparable store sales. Despite these headwinds, Starbucks&#39; reinvention plan and operational improvements offer potential, though margins remain under strain from rising costs.
For long-term investors confident in Starbucks&#39; ability to overcome its current challenges and sustain growth, the stock may present a solid value opportunity. However, new investors might want to hold off until there are more evident signs of recovery, especially in the international market, before committing.
<a href="https://www.zacks.com/stock/news/2342528/is-starbucks-stock-a-buy-sell-or-retain-at-24-79x-p-e?cid=CS-BENZ-FT-analyst_blog|most_popular_stocks-2342528">To read this article on Zacks.com click here.</a>

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Is Starbucks Stock a Buy, Sell or Retain at 24.79x P/E?

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/27/24</td>
<td>$255.00</td>
<td>$31.8K</td>
<td>17.3K</td>
<td>64.6K</td>
</tr>
<tr>
<td>NCLH</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>10/04/24</td>
<td>$19.50</td>
<td>$26.4K</td>
<td>8.2K</td>
<td>8.5K</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$105.00</td>
<td>$27.2K</td>
<td>9.8K</td>
<td>4.7K</td>
</tr>
<tr>
<td>WYNN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$90.00</td>
<td>$72.0K</td>
<td>5.9K</td>
<td>3.4K</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$185.00</td>
<td>$48.6K</td>
<td>10.4K</td>
<td>1.8K</td>
</tr>
<tr>
<td>LI</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$26.00</td>
<td>$64.0K</td>
<td>214</td>
<td>1.4K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/25/24</td>
<td>$130.00</td>
<td>$90.0K</td>
<td>755</td>
<td>1.0K</td>
</tr>
<tr>
<td>JD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>11/01/24</td>
<td>$33.00</td>
<td>$27.4K</td>
<td>192</td>
<td>237</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/20/24</td>
<td>$100.00</td>
<td>$41.8K</td>
<td>4.4K</td>
<td>175</td>
</tr>
<tr>
<td>CROX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$175.00</td>
<td>$96.7K</td>
<td>163</td>
<td>142</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bearish, expiring in 1 day(s) on September 27, 2024. This event was a transfer of 163 contract(s) at a $255.00 strike. This particular call needed to be split into 24 different trades to become filled. The total cost received by the writing party (or parties) was $31.8K, with a price of $195.0 per contract. There were 17382 open contracts at this strike prior to today, and today 64692 contract(s) were bought and sold. 
• For NCLH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>), we notice a put option trade that happens to be neutral, expiring in 8 day(s) on October 4, 2024. This event was a transfer of 2200 contract(s) at a $19.50 strike. The total cost received by the writing party (or parties) was $26.4K, with a price of $12.0 per contract. There were 8278 open contracts at this strike prior to today, and today 8532 contract(s) were bought and sold. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option trade with bearish sentiment. It expires in 85 day(s) on December 20, 2024. Parties traded 33 contract(s) at a $105.00 strike. The total cost received by the writing party (or parties) was $27.2K, with a price of $827.0 per contract. There were 9850 open contracts at this strike prior to today, and today 4779 contract(s) were bought and sold. 
• For WYNN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WYNN#NASDAQ">WYNN</a>), we notice a call option trade that happens to be bullish, expiring in 22 day(s) on October 18, 2024. This event was a transfer of 200 contract(s) at a $90.00 strike. The total cost received by the writing party (or parties) was $72.0K, with a price of $360.0 per contract. There were 5947 open contracts at this strike prior to today, and today 3423 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a put option sweep with bullish sentiment. It expires in 22 day(s) on October 18, 2024. Parties traded 200 contract(s) at a $185.00 strike. This particular put needed to be split into 8 different trades to become filled. The total cost received by the writing party (or parties) was $48.6K, with a price of $243.0 per contract. There were 10450 open contracts at this strike prior to today, and today 1868 contract(s) were bought and sold. 
• For LI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LI#NASDAQ">LI</a>), we notice a call option trade that happens to be bullish, expiring in 50 day(s) on November 15, 2024. This event was a transfer of 305 contract(s) at a $26.00 strike. The total cost received by the writing party (or parties) was $64.0K, with a price of $210.0 per contract. There were 214 open contracts at this strike prior to today, and today 1454 contract(s) were bought and sold. 
• Regarding PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we observe a call option sweep with bearish sentiment. It expires in 29 day(s) on October 25, 2024. Parties traded 150 contract(s) at a $130.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $90.0K, with a price of $600.0 per contract. There were 755 open contracts at this strike prior to today, and today 1091 contract(s) were bought and sold. 
• Regarding JD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>), we observe a call option sweep with bearish sentiment. It expires in 36 day(s) on November 1, 2024. Parties traded 51 contract(s) at a $33.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $27.4K, with a price of $538.0 per contract. There were 192 open contracts at this strike prior to today, and today 237 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a call option trade with bullish sentiment. It expires in 85 day(s) on December 20, 2024. Parties traded 95 contract(s) at a $100.00 strike. The total cost received by the writing party (or parties) was $41.8K, with a price of $440.0 per contract. There were 4481 open contracts at this strike prior to today, and today 175 contract(s) were bought and sold. 
• Regarding CROX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CROX#NASDAQ">CROX</a>), we observe a call option trade with bullish sentiment. It expires in 176 day(s) on March 21, 2025. Parties traded 118 contract(s) at a $175.00 strike. The total cost received by the writing party (or parties) was $96.7K, with a price of $820.0 per contract. There were 163 open contracts at this strike prior to today, and today 142 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

AMZN

CROX

NCLH

Citigourp Global Markets 2% Protected Notes Linked To The Djia

WYNN

10 Consumer Discretionary Stocks Whale Activity In Today's Session

WIIM

Starbucks shares are trading higher after Bernstein upgraded the stock from Market Perform to Outperform and raised its price target from $92 to $115.

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Bernstein raised the price target for Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) from $92 to $115. Bernstein analyst Danilo Gargiulo upgraded the stock from Market Perform to Outperform. Starbucks shares rose 1.2% to close at $95.62 on Wednesday. <a href="https://www.benzinga.com/quote/SBUX/analyst-ratings">See how other analysts view this stock.</a></li>
<li>JMP Securities increased the price target for Meta Platforms, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) from $550 to $635. JMP Securities analyst Andrew Boone maintained a Market Outperform rating. Meta shares gained 0.9% to close at $568.31 on Wednesday. <a href="https://www.benzinga.com/quote/META/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keybanc raised Crocs, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CROX#NYSE">CROX</a>) price target from $149 to $155. Keybanc analyst Ashley Owens maintained an Overweight rating. Crocs shares fell 1.2% to close at $143.04 on Wednesday. <a href="https://www.benzinga.com/quote/CROX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird boosted McDonald&#8217;s Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCD#NYSE">MCD</a>) price target from $280 to $320. Baird analyst David Tarantino maintained an Outperform rating. McDonald&#8217;s shares rose 0.1% to close at $300.47 on Wednesday. <a href="https://www.benzinga.com/quote/MCD/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Baird raised Cintas Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CTAS#NASDAQ">CTAS</a>) price target from $194 to $209. Baird analyst Andrew Wittmann maintained a Neutral rating. Cintas shares gained 1.2% to close at $207.21 on Wednesday. <a href="https://www.benzinga.com/quote/CTAS/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keybanc raised the price target for On Holding AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>) from $47 to $60. Keybanc analyst Ashley Owens maintained an Overweight rating. On Holding fell 0.7% to close at $50.20 on Wednesday. <a href="https://www.benzinga.com/quote/ONON/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>BMO Capital raised Lightspeed Commerce Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LSPD#NYSE">LSPD</a>) price target from $18 to $20. BMO Capital analyst Thanos Moschopoulos maintained an Outperform rating. Lightspeed Commerce shares jumped 12.9% to close at $15.68 on Wednesday. <a href="https://www.benzinga.com/quote/LSPD/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Piper Sandler raised the price target for Ecolab Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ECL#NYSE">ECL</a>) from $270 to $305. Piper Sandler analyst Charles Neivert maintained an Overweight rating. Ecolab shares gained 0.2% to close at $254.82 on Wednesday. <a href="https://www.benzinga.com/quote/ECL/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Benchmark raised Flutter Entertainment plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>) price target from $255 to $265. Benchmark analyst Mike Hickey maintained a Buy rating. Flutter Entertainment shares gained 5.1% to close at $239.86 on Wednesday. <a href="https://www.benzinga.com/quote/FLUT/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Goldman Sachs increased State Street Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STT#NYSE">STT</a>) price target from $98 to $100. Goldman Sachs analyst Alexander Blostein maintained a Buy rating. State Street shares fell 0.5% to close at $88.50 on Wednesday. <a href="https://www.benzinga.com/quote/STT/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying META stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="514" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/26084433/image-213-1024x514.png" alt="" class="wp-image-567631" style="width:586px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/26084433/image-213-1024x514.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/26084433/image-213-300x151.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/26084433/image-213-768x386.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/26084433/image-213.png 1316w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Pre-Market Outlook

CTAS

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LSPD

ONON

Meta To Rally Around 12%? Here Are 10 Top Analyst Forecasts For Thursday

Bernstein analyst Danilo Gargiulo upgrades Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) from Market Perform to Outperform and raises the price target from $92 to $115.

Upgrades

Bernstein Upgrades Starbucks to Outperform, Raises Price Target to $115

Kevin Merritt, the research director at Wedbush Securities,<a href="https://www.benzinga.com/premarket-prep"> joined Benzinga's PreMarket Prep Wednesday </a>and highlighted the firm's top bank picks, opportunities in beaten-down names and more. Merritt also spoke about the adoption of AI, and which companies will benefit from the technology in the medium to long term. Merritt pointed out that despite the rally in large-cap techs largely driven by AI, it's a "mixed bag" in regards to which companies are the winners and losers of machine learning. 
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Slow And Steady &#x7C; PreMarket Prep" width="500" height="281" src="https://www.youtube.com/embed/qvFe8gmisfo?start=1782&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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"I do think there's going to be a fairly heated debate about who else benefits or loses… IT services right now is quite a mixed bag," Merritt said. "The likes of Accenture has had some tough quarters over the last year… quite a bit of debate about cannibalization vs opportunity." Merritt highlighted Palantir Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NASDAQ">PLTR</a>) as a company that has already capitalized on AI growth, while others, like Accenture Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>), are expected to take longer to realize revenue gains from AI adoption. But, Merritt said that as more corporations adopt AI, IT and tech consulting companies like Accenture should benefit in the long term. Read Also: <a href="https://www.benzinga.com/general/entertainment/24/09/41024168/bill-gates-uses-chatgpt-daily-microsoft-founder-shares-what-he-loves-most-about-ai-chatbot">Bill Gates Uses ChatGPT Daily: Microsoft Founder Shares What He Loves Most About AI Chatbot</a> Outside of tech and AI, Merritt pointed to the regional banking sector as one to watch. He said that Wedbush has recently become more bullish on the sector as economic conditions stabilize as the Fed cuts interest rates. "We have been quite cautious on the regional and mid-cap bank group for the past couple of years and we just recently in the past couple of months turned to a more balanced, neutral sector view,&#8221; Merritt said. &#8220;And the thought being that to the extent the economy is able to hang in there, credit metrics don't exhibit too much deterioration, and you see rates move in a more favorable direction, it's appropriate to have a more balanced stance." Merritt highlighted Western Alliance Bancorp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WAL#NYSE">WAL</a>) as a name that Wedbush analysts recently selected for the firm's "Best Ideas" list. Merritt also mentioned Comerica Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMA#NYSE">CMA</a>) as a regional bank that Wedbush upgraded. Keep Reading: <a href="https://www.benzinga.com/markets/equities/24/08/40581306/can-regional-banks-outperform-large-institutions-as-fed-rate-cuts-loom-small-banks-are-plenty-ch">Can Regional Banks Outperform Large Institutions As Fed Rate Cuts Loom? &#8216;Small Banks Are Plenty Cheap,&#8217; But… </a> Merritt and the PreMarket Prep hosts also talked about some beaten-down retail investor favorites like Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>). Merritt said that he believes newly-appointed Starbucks CEO Brian Niccol will have a &#8220;heavy lift&#8221; to turn the story around, but that there could be "strategic value" in Celsius's stock. 
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Exclusives

Interview

CELH

PLTR

AI's Uneven Growth, Regional Bank Picks, And Beaten-Down Retail Stocks In Focus As Wedbush Analyst Shares Insights

Investors with a lot of money to spend have taken a bearish stance on Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with SBUX, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 8 uncommon options trades for Starbucks.
This isn't normal.
The overall sentiment of these big-money traders is split between 37% bullish and 50%, bearish.
Out of all of the special options we uncovered, 5 are puts, for a total amount of $262,675, and 3 are calls, for a total amount of $942,883.
<h3>Predicted Price Range</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $95.0 and $105.0 for Starbucks, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Starbucks's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Starbucks's whale activity within a strike price range from $95.0 to $105.0 in the last 30 days. 
<h3>Starbucks 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727284535_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$5.85</td>
<td>$5.75</td>
<td>$5.75</td>
<td>$100.00</td>
<td>$862.5K</td>
<td>3.3K</td>
<td>1.5K</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$15.95</td>
<td>$15.5</td>
<td>$15.5</td>
<td>$105.00</td>
<td>$79.0K</td>
<td>60</td>
<td>111</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$4.65</td>
<td>$4.15</td>
<td>$4.5</td>
<td>$95.00</td>
<td>$70.2K</td>
<td>5.2K</td>
<td>158</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$15.6</td>
<td>$15.45</td>
<td>$15.45</td>
<td>$105.00</td>
<td>$54.0K</td>
<td>60</td>
<td>1</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$5.3</td>
<td>$5.25</td>
<td>$5.3</td>
<td>$97.50</td>
<td>$40.2K</td>
<td>3.4K</td>
<td>96</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
After a thorough review of the options trading surrounding Starbucks, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Present Market Standing of Starbucks</h3>
<ul>
<li>With a trading volume of 2,705,072, the price of SBUX is up by 1.06%, reaching $95.45.</li>
<li>Current RSI values indicate that the stock is is currently neutral between overbought and oversold.</li>
<li>Next earnings report is scheduled for 36 days from now.</li>
</ul>
<h3>Expert Opinions on Starbucks</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $104.8.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Jefferies downgraded its rating to Underperform, setting a price target of $76. 
&#x2A; Reflecting concerns, an analyst from TD Cowen lowers its rating to Buy with a new price target of $110. 
&#x2A; Consistent in their evaluation, an analyst from BMO Capital keeps a Outperform rating on Starbucks with a target price of $110. 
&#x2A; An analyst from B of A Securities persists with their Buy rating on Starbucks, maintaining a target price of $118. 
&#x2A; Consistent in their evaluation, an analyst from TD Cowen keeps a Buy rating on Starbucks with a target price of $110. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Starbucks options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

Starbucks Unusual Options Activity

<a href="https://www.cnbc.com/2024/09/25/new-starbucks-ceo-brian-niccol-commits-to-working-with-union.html#:~:text=Restaurants-,New%20Starbucks%20CEO%20Brian%20Niccol%20commits%20to,union%20as%20talks%20move%20forward&amp;text=Starbucks%20CEO%20Brian%20Niccol%20said,bargaining%20agreements%20for%20unionized%20cafes.">https://www.cnbc.com/2024/09/25/new-starbucks-ceo-brian-niccol-commits-to-working-with-union.html#:~:text=Restaurants-,New%20Starbucks%20CEO%20Brian%20Niccol%20commits%20to,union%20as%20talks%20move%20forward&amp;text=Starbucks%20CEO%20Brian%20Niccol%20said,bargaining%20agreements%20for%20unionized%20cafes.</a>
&nbsp;
<ul>
<li>Starbucks CEO Brian Niccol said he respects the rights of the coffee chain's baristas to unionize.</li>
<li>Starbucks and Workers United are negotiating a framework for collective bargaining agreements for unionized cafes.</li>
<li>Today, Workers United represents more than 490 of Starbucks' U.S. cafes and over 10,500 of its employees.</li>
</ul>
<a href="https://www.cnbc.com/quotes/SBUX/">Starbucks</a> CEO Brian Niccol said the coffee chain is committed to bargaining in good faith with the union that represents many of its baristas, as the two sides work to craft a labor deal.
"I deeply respect the right of partners to choose, through a fair and democratic process, to be represented by a union," Niccol wrote on Tuesday in a letter to the union obtained by CNBC. "If our partners choose to be represented, I am committed to making sure we engage constructively and in good faith with the union and the partners it represents."
&nbsp;
He was responding to a <a href="https://sbworkersunited.org/letter-to-starbucks-ceo-from-bargaining-delegates-our-mutual-commitment-to-the-future/">letter from the Starbucks Workers United</a> bargaining delegation sent a day earlier, ahead of another bargaining session between Starbucks and the union. The two sides are negotiating a framework that would be the basis for collective bargaining agreements between individual stores and the company. The union is pushing for fair scheduling, living wages and racial and gender equity, the delegation said in its letter.
"We know that many of your dedicated customers – as well as future generations of customers – have a vested interest in the outcome of our negotiations and reaching a foundational agreement," the group wrote in its letter to Niccol.
Three years ago, Starbucks baristas started unionizing under Workers United, an affiliate of the Service Employees International Union. For two and a half years, the coffee giant tried to curb the union push, leading to battles that played out in headlines, social media and courts.
But the turning point for both parties came six months ago when they <a href="https://www.cnbc.com/2024/02/27/starbucks-and-workers-united-union-agree-to-framework-for-talks.html">agreed to work</a> together on a path forward after mediation to resolve lawsuits sparked by the union's posts on social media.
Niccol joined Starbucks several weeks ago, making him a newcomer to the union discussions. In his previous role as CEO of <a href="https://www.cnbc.com/quotes/CMG/">Chipotle Mexican Grill</a>, only one location, in Lansing, Michigan, <a href="https://www.cnbc.com/2022/08/25/chipotle-restaurant-in-michigan-votes-to-unionize-in-a-first-for-the-chain.html">successfully unionized</a>. Last year, the burrito chain <a href="https://www.cnbc.com/2023/03/27/chipotle-to-pay-ex-employees-closing-location-union.html">agreed to pay</a> former employees of an Augusta, Maine, location $240,000 as part of a settlement for closing the restaurant when workers tried to unionize. Chipotle denied any wrongdoing.
Today, Workers United represents more than 490 of Starbucks' U.S. cafes and over 10,500 of its employees. The company has more than 16,700 locations in the U.S., more than half of which are owned by the company.

'New Starbucks CEO Brian Niccol Commits To Working With Union As Talks Move Forward' - CNBC

On Tuesday, Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) CEO Brian Niccol issued a letter stating that the company and Workers United <a target="_blank" href="https://one.starbucks.com/negotiations/starbucks-reaffirms-commitment-to-advancing-the-path-forward-with-workers-united/" rel="noreferrer noopener">bargaining </a>delegates are working to create a framework for single-store contracts.
The CEO said that &#8220;I appreciate your positive feedback that our relationship &#8211; the relationship between the company and Workers United &#8211; is grounded in good faith and professionalism, and I am pleased that we are making meaningful progress towards our shared goals.&#8221;
&#8220;I&#8217;ve been clear that my goal is to make Starbucks the best place to work for every partner, in every store. This means creating a great work environment, offering strong career opportunities and providing a clear path to growth.&#8221;
&#8220;I deeply respect the right of partners to choose, through a fair and democratic process, to be represented by a union. If our partners choose to be represented, I am committed to making sure we engage constructively and in good faith with the union and the partners it represents.&#8221;
In April, the U.S. Supreme Court stated that they would hear a challenge from&nbsp;Starbucks against the National Labor Relations Board&#8217;s decision to reinstate fired baristas <a target="_blank" href="https://www.benzinga.com/markets/equities/24/04/38381359/us-supreme-court-to-weigh-starbucks-challenge-over-fired-baristas" rel="noreferrer noopener">who were organizing a union</a>.
In June, the U.S. Supreme Court reportedly sided with Starbucks&nbsp;in a significant ruling related to the reinstatement of seven Memphis employees who were dismissed&nbsp;<a target="_blank" href="https://www.benzinga.com/topic/unions" rel="noreferrer noopener">amid unionization efforts.</a>
Starbucks has experienced falling sales for two consecutive quarters. Customers have complained about high prices, slow app orders, and subpar food options.
The company has also faced union organizing efforts due to dissatisfaction with working conditions, pay, and benefits.
This month, Starbucks&#8217; CEO announced plans to return the company to its <a target="_blank" href="https://www.benzinga.com/news/24/09/40809142/brian-niccol-outlines-vision-to-reconnect-starbucks-with-community-coffeehouse-roots-on-his-2nd-day" rel="noreferrer noopener">roots as a community coffeehouse</a>.
Niccol emphasized the need for comfortable seating and a clear distinction between &#8220;to-go&#8221; and &#8220;for-here&#8221; services. He acknowledged that the company has drifted from its core values and is committed to enhancing the in-store experience.
Investors can gain exposure to the stock via&nbsp;Opal Dividend Income ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIVZ#NYSE">DIVZ</a>) and Global X Millennial Consumer ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MILN#NASDAQ">MILN</a>).
Price Action: SBUX shares are down 0.16% at $94.30 premarket at the last check Wednesday.
Image via Shutterstock
Read Next:
<ul>
<li><a href="https://www.benzinga.com/markets/asia/24/09/41020501/starbucks-is-serving-classy-afternoon-tea-in-tokyo-and-its-not-a-cheap-affair" target="_blank" rel="noreferrer noopener">Starbucks Is Serving Classy Afternoon Tea In Tokyo And Its Not A Cheap Affair</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

DIVZ

MILN

What's Going On With Starbucks Shares Premarket Wednesday?

In a move to attract tea enthusiasts, Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) has unveiled a new afternoon <a href="https://www.benzinga.com/insights/options/24/09/40797816/behind-the-scenes-of-starbuckss-latest-options-trends">tea set at its Reserve Roastery in Tokyo</a>.
What Happened: The new offering, known as the Roastery Pasticcini Flight, will be available from Oct. 1-31. It includes three new autumn-themed pastries and a variety of teas. Priced at 6,050 yen ($41.94), the set is served in 90-minute slots at 1, 3, and 5 p.m. daily.
The pastries featured in the set are Mele, Rum Raisin Fromage, and Vignolata, each providing distinct flavors and textures. Tea options include Kagabo Hojicha, Spice Apple Cider, Citrus Lavender Sage, and Rwandan Black Tea.
Due to the high demand for Starbucks&#8217; previous afternoon tea set in 2021, which sold out quickly, advance reservations are recommended.
See Also: <a href="https://www.benzinga.com/markets/equities/24/09/41017420/warren-buffett-moves-berkshire-hathaway-reduces-bank-of-america-holdings-by-863m">Warren Buffett Moves: Berkshire Hathaway Reduces Bank Of America Holdings By $863M</a>
Why It Matters: This new offering comes at a time when Starbucks is undergoing <a href="https://www.benzinga.com/news/24/09/40892040/starbucks-north-america-ceo-michael-conway-quits-after-just-6-months-in-the-position">significant changes in its leadership</a> and strategy. Recently, Michael Conway, the North American CEO, resigned after just six months in the role. His departure marks the end of his 11-year tenure at the company.
Additionally, Brian Niccol, the new CEO, has outlined a vision to reconnect Starbucks with its <a href="https://www.benzinga.com/news/24/09/40809142/brian-niccol-outlines-vision-to-reconnect-starbucks-with-community-coffeehouse-roots-on-his-2nd-day">community coffeehouse roots</a>. He aims to enhance the in-store experience by emphasizing comfortable seating and distinguishing between &#8220;to-go&#8221; and &#8220;for-here&#8221; services.
However, Niccol&#8217;s tenure has not been without controversy. His decision to commute between his California home and the Seattle headquarters using a company jet has sparked <a href="https://www.benzinga.com/news/24/08/40544276/starbucks-gives-new-ceo-brian-niccol-company-jet-to-fly-to-seattle-hq-sparks-environmental-backlash">environmental concerns</a>.
Moreover, Starbucks&#8217; operator in Malaysia, Berjaya Food Bhd., recently reported a significant loss due to anti-Israel boycotts, highlighting the various challenges the <a href="https://www.benzinga.com/news/24/08/40544276/starbucks-gives-new-ceo-brian-niccol-company-jet-to-fly-to-seattle-hq-sparks-environmental-backlash">company faces globally</a>.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/markets/equities/24/09/40979752/elon-musk-says-buses-wont-be-needed-once-tesla-robotaxis-start-operating-will-take-people-point-?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Elon Musk Says Buses Won&#8217;t Be Needed Once Tesla Robotaxis Start Operating: &#8216;Will Take People Point To Point For A Similar Cost&#8217;</a></li>
</ul>
Image Via Pixabay 
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/topic/Kaustubh-Bagalkote" target="_blank" rel="noreferrer noopener">Kaustubh Bagalkote</a>

Asia

Global

Starbucks Is Serving Classy Afternoon Tea In Tokyo And Its Not A Cheap Affair

Jefferies analyst Andy Barish downgrades Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) from Hold to Underperform and lowers the price target from $80 to $76.

Downgrades

Jefferies Downgrades Starbucks to Underperform, Lowers Price Target to $76

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$150.00</td>
<td>$27.4K</td>
<td>7.1K</td>
<td>3.9K</td>
</tr>
<tr>
<td>NWL</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$7.00</td>
<td>$116.2K</td>
<td>54</td>
<td>3.0K</td>
</tr>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$250.00</td>
<td>$232.4K</td>
<td>9.3K</td>
<td>2.3K</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$100.00</td>
<td>$26.8K</td>
<td>5.7K</td>
<td>1.2K</td>
</tr>
<tr>
<td>CVNA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/27/24</td>
<td>$175.00</td>
<td>$45.0K</td>
<td>302</td>
<td>1.0K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$200.00</td>
<td>$106.3K</td>
<td>42.3K</td>
<td>998</td>
</tr>
<tr>
<td>FL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$32.50</td>
<td>$50.7K</td>
<td>1.2K</td>
<td>923</td>
</tr>
<tr>
<td>F</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$11.00</td>
<td>$34.2K</td>
<td>1.5K</td>
<td>778</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$95.00</td>
<td>$42.3K</td>
<td>5.4K</td>
<td>487</td>
</tr>
<tr>
<td>LVS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$40.00</td>
<td>$80.0K</td>
<td>1.4K</td>
<td>445</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option sweep with bullish sentiment. It expires in 116 day(s) on January 17, 2025. Parties traded 1716 contract(s) at a $150.00 strike. This particular call needed to be split into 46 different trades to become filled. The total cost received by the writing party (or parties) was $27.4K, with a price of $16.0 per contract. There were 7102 open contracts at this strike prior to today, and today 3921 contract(s) were bought and sold. 
• For NWL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NWL#NASDAQ">NWL</a>), we notice a put option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 2898 contract(s) at a $7.00 strike. This particular put needed to be split into 71 different trades to become filled. The total cost received by the writing party (or parties) was $116.2K, with a price of $40.0 per contract. There were 54 open contracts at this strike prior to today, and today 3020 contract(s) were bought and sold. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 100 contract(s) at a $250.00 strike. This particular call needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $232.4K, with a price of $2322.0 per contract. There were 9353 open contracts at this strike prior to today, and today 2394 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a call option sweep that happens to be bullish, expiring in 270 day(s) on June 20, 2025. This event was a transfer of 61 contract(s) at a $100.00 strike. This particular call needed to be split into 23 different trades to become filled. The total cost received by the writing party (or parties) was $26.8K, with a price of $440.0 per contract. There were 5778 open contracts at this strike prior to today, and today 1293 contract(s) were bought and sold. 
• For CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we notice a put option sweep that happens to be bullish, expiring in 4 day(s) on September 27, 2024. This event was a transfer of 100 contract(s) at a $175.00 strike. This particular put needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $45.0K, with a price of $450.0 per contract. There were 302 open contracts at this strike prior to today, and today 1036 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option sweep with bearish sentiment. It expires in 116 day(s) on January 17, 2025. Parties traded 100 contract(s) at a $200.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $106.3K, with a price of $1063.0 per contract. There were 42381 open contracts at this strike prior to today, and today 998 contract(s) were bought and sold. 
• Regarding FL (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FL#NYSE">FL</a>), we observe a call option sweep with bullish sentiment. It expires in 53 day(s) on November 15, 2024. Parties traded 922 contract(s) at a $32.50 strike. This particular call needed to be split into 39 different trades to become filled. The total cost received by the writing party (or parties) was $50.7K, with a price of $55.0 per contract. There were 1296 open contracts at this strike prior to today, and today 923 contract(s) were bought and sold. 
• For F (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>), we notice a put option sweep that happens to be bearish, expiring in 179 day(s) on March 21, 2025. This event was a transfer of 311 contract(s) at a $11.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $34.2K, with a price of $110.0 per contract. There were 1552 open contracts at this strike prior to today, and today 778 contract(s) were bought and sold. 
• For SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we notice a put option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 94 contract(s) at a $95.00 strike. This particular put needed to be split into 15 different trades to become filled. The total cost received by the writing party (or parties) was $42.3K, with a price of $450.0 per contract. There were 5434 open contracts at this strike prior to today, and today 487 contract(s) were bought and sold. 
• For LVS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LVS#NYSE">LVS</a>), we notice a call option sweep that happens to be bearish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 200 contract(s) at a $40.00 strike. This particular call needed to be split into 18 different trades to become filled. The total cost received by the writing party (or parties) was $80.0K, with a price of $400.0 per contract. There were 1491 open contracts at this strike prior to today, and today 445 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

CVNA

Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) is the latest company to take part in what has become a trend among big companies: bringing back an executive to assume <a href="https://www.benzinga.com/news/24/09/40954074/why-nike-shares-are-trading-higher-by-around-7-here-are-20-stocks-moving-premarket">the role of CEO</a>.
The sneaker giant <a href="https://www.benzinga.com/news/24/09/40957353/nikes-new-ceo-elliott-hill-to-focus-on-repairing-retailer-relations">announced on Thursday</a> the appointment of Elliott Hill, the company&#8217;s former president of consumer and marketplace who has been with Nike for three decades, as its new CEO to replace retiring CEO John Donahoe.
Nike is not alone in having an executive — the company&#8217;s former CEO, in many cases — return to the company to fill its top leadership post in a &#8220;Boomerang CEO&#8221; trend.
Read Also: <a href="https://www.benzinga.com/news/24/04/38209892/nike-stock-jumps-on-upgrade-to-buy-as-analyst-says-its-time-to-just-do-it">Nike Stock Jumps On Upgrade To Buy As Analyst Says It&#8217;s &#8216;Time To Just Do It&#8217;</a>
<ul>
<li>Bob Iger: Almost two years ago, Iger returned to The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) <a href="https://www.benzinga.com/general/entertainment/22/11/29798775/bob-iger-returns-as-disney-ceo-after-reports-of-growing-rift-with-bob-chapek">as its CEO</a> to replace CEO Bob Chapek. Iger previously served in that top role from 2005 to 2020. Last July, the company&#8217;s board voted unanimously to extend his CEO contract to <a href="https://www.benzinga.com/news/23/07/33207650/disneys-board-votes-for-continuity-extends-ceo-igers-contract-to-2026">the end of 2026</a>.</li>
</ul>
<ul>
<li>Howard Schulz: In April 2022, Schulz returned to <a href="https://www.benzinga.com/news/22/03/26163125/starbucks-ceo-kevin-johnson-announces-retirement-founder-howard-schultz-to-return-in-interim-role">the CEO post</a> at Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) for the third time in an interim capacity to fill in for retiring CEO Kevin Johnson. Schulz founded the company and served as CEO first from 1986 to 2000 and again from 2008 to 2017. He stepped down as interim CEO in August to <a href="https://www.benzinga.com/top-stories/24/08/40396716/starbucks-new-ceo-brian-niccol-boosts-company-valuation-by-over-15b-in-one-day-whats-his-net-worth">hand over the reins</a> to Brian Niccol, former CEO of Chipotle Mexican Grill, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>).</li>
</ul>
<ul>
<li>Kevin Plank: At the end of April, Plank<a href="https://www.benzinga.com/markets/equities/24/03/37690723/kevin-plank-returns-as-ceo-under-armours-original-visionary-takes-charge-again"> returned as CEO</a> of Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) to replace Stephanie Linnartz. He previously served as CEO of the apparel company from 1996, the year he founded it, to 2020.</li>
</ul>
<ul>
<li>Sam Altman: In November 2023, Altman <a href="https://www.benzinga.com/news/23/11/35911061/sam-altman-to-return-as-openai-ceo-as-new-board-collaborating-to-figure-out-details">returned as the CEO</a> of OpenAI just four days after he was ousted from the position. He was reinstated as CEO on Nov. 22, two days after employees demanded that Altman be given back his CEO job.</li>
</ul>
<ul>
<li>Sergio Ermotti: In April 2023, Ermotti returned <a href="https://www.benzinga.com/news/large-cap/23/03/31546168/ubs-rehires-former-ceo-to-oversee-credit-suisse-takeover">as the CEO</a> of UBS Group AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBS#NYSE">UBS</a>) to oversee its takeover of Credit Suisse. Ermotti, who assumed the position after CEO Ralph Hamers stepped down, was previously UBS&#8217; CEO from November 2011 to November 2020</li>
</ul>
Price Action: These companies with returning CEOs saw gains and losses into Friday&#8217;s early-afternoon trading.
<ul>
<li>Nike rose 6.41% to $86.17</li>
<li>Walt Disney gained 0.11% to $93.55</li>
<li>Starbucks dropped 0.64% to $96.28</li>
<li>Under Armour edged up 0.87% to $7.55</li>
<li>UBS slipped 1.43% to $29.97</li>
</ul>
Read Now:
<ul>
<li><a href="http://Bob Iger's Success At Disney: New Document Reveals CEO's Biggest Wins According To The Man Himself">Bob Iger&#8217;s Success At Disney: New Document Reveals CEO&#8217;s Biggest Wins According To The Man Himself</a></li>
</ul>
Image: Pixabay
<a href="https://www.benzinga.com/quote/dis" target="_blank" rel="noreferrer noopener"></a>

Entertainment

Success Stories

Tech

Nike Executive's Return To Become Top Leader Continues 'Boomerang CEO' Trend At Major Companies

Investors with a lot of money to spend have taken a bullish stance on Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with SBUX, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 8 uncommon options trades for Starbucks.
This isn't normal.
The overall sentiment of these big-money traders is split between 50% bullish and 25%, bearish.
Out of all of the special options we uncovered, 4 are puts, for a total amount of $130,757, and 4 are calls, for a total amount of $147,345.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $85.0 to $125.0 for Starbucks over the last 3 months. 
<h3>Analyzing Volume &amp; Open Interest</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Starbucks's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Starbucks's whale trades within a strike price range from $85.0 to $125.0 in the last 30 days. 
<h3>Starbucks 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1726857591_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>11/15/24</td>
<td>$13.6</td>
<td>$12.4</td>
<td>$13.05</td>
<td>$85.00</td>
<td>$48.2K</td>
<td>614</td>
<td style="text-align: right;">60</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>10/18/24</td>
<td>$3.1</td>
<td>$3.0</td>
<td>$3.05</td>
<td>$95.00</td>
<td>$45.7K</td>
<td>8.1K</td>
<td style="text-align: right;">464</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/18/26</td>
<td>$10.35</td>
<td>$9.75</td>
<td>$9.9</td>
<td>$85.00</td>
<td>$39.6K</td>
<td>550</td>
<td style="text-align: right;">40</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>11/01/24</td>
<td>$5.75</td>
<td>$5.55</td>
<td>$5.55</td>
<td>$100.00</td>
<td>$33.3K</td>
<td>3</td>
<td style="text-align: right;">61</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$12.35</td>
<td>$11.9</td>
<td>$11.9</td>
<td>$100.00</td>
<td>$32.1K</td>
<td>103</td>
<td style="text-align: right;">105</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
Following our analysis of the options activities associated with Starbucks, we pivot to a closer look at the company's own performance.
<h3>Current Position of Starbucks</h3>
<ul>
<li>Trading volume stands at 5,259,380, with SBUX's price down by -0.09%, positioned at $96.81.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 41 days.</li>
</ul>
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>.
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Starbucks options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

Check Out What Whales Are Doing With SBUX

Investors with a lot of money to spend have taken a bearish stance on Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with SBUX, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 12 uncommon options trades for Starbucks.
This isn't normal.
The overall sentiment of these big-money traders is split between 25% bullish and 58%, bearish.
Out of all of the special options we uncovered, 8 are puts, for a total amount of $1,220,455, and 4 are calls, for a total amount of $129,405.
<h3>What's The Price Target?</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $90.0 to $100.0 for Starbucks over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
In terms of liquidity and interest, the mean open interest for Starbucks options trades today is 2475.5 with a total volume of 3,699.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Starbucks's big money trades within a strike price range of $90.0 to $100.0 over the last 30 days.
<h3>Starbucks Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1726773893_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$6.7</td>
<td>$6.45</td>
<td>$6.46</td>
<td>$95.00</td>
<td>$969.0K</td>
<td>310</td>
<td>0</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>11/15/24</td>
<td>$3.4</td>
<td>$3.35</td>
<td>$3.36</td>
<td>$95.00</td>
<td>$65.4K</td>
<td>5.3K</td>
<td>207</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$8.8</td>
<td>$8.7</td>
<td>$8.8</td>
<td>$90.00</td>
<td>$40.4K</td>
<td>4.9K</td>
<td>54</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$13.25</td>
<td>$13.15</td>
<td>$13.15</td>
<td>$95.00</td>
<td>$36.8K</td>
<td>41</td>
<td>0</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$6.6</td>
<td>$6.55</td>
<td>$6.56</td>
<td>$95.00</td>
<td>$35.3K</td>
<td>310</td>
<td>1.9K</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
<h3>Current Position of Starbucks</h3>
<ul>
<li>With a trading volume of 5,944,905, the price of SBUX is up by 0.81%, reaching $96.9.</li>
<li>Current RSI values indicate that the stock is may be approaching overbought.</li>
<li>Next earnings report is scheduled for 42 days from now.</li>
</ul>
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>.
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Starbucks options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

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Wall Street's Top 10 Stock Calls This Week - Saturday, Sept. 28

ADVM

AFRM

AMGN

APLS

ARMK

BMBL

BROS

CALM

CAPR

CARM

DASH

EDIT

EYPT

GEHC

HRMY

HTLD

IBATF

INFN

LCID

LEVI

LKNCY

NDSN

NNDM

ODFL

PAYX

PINS

PLUG

PROK

RACE

REGN

RGNX

RIVN

SAIA

SAVA

SDXOF

SHOP

SITC

SMCI

SONO

SOUN

SSNLF

TECX

WKHS

XPEV

Screenshot 2024-03-11 at 5.32.47 PM

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Screenshot 2024-03-04 at 6.47.53 PM

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Press Releases

The Gross Law Firm Reminds Starbucks Corporation Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of October 28, 2024 - SBUX

Legal

Bragar Eagel & Squire, P.C. Reminds Investors That Class Action Lawsuits Have Been Filed Against Methode Electronics, Starbucks, Endava, and Sage and Encourages Investors to Contact the Firm

Shareholders that lost money on Starbucks Corporation(SBUX) should contact Levi & Korsinsky about pending Class Action - SBUX

Kirby McInerney LLP Announces the Filing of a Securities Class Action on Behalf of Starbucks Corporation (SBUX) Investors

ROSEN, LEADING INVESTOR COUNSEL, Encourages Starbucks Corporation Investors to Secure Counsel Before Important Deadline in Securities Class Action – SBUX

Faruqi & Faruqi Reminds Starbucks Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of October 28, 2024 - SBUX

SBUX SHAREHOLDER ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Starbucks Corporation Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit

Shareholders that lost money on Starbucks Corporation(SBUX) should contact The Gross Law Firm about pending Class Action - SBUX

STARBUCKS CORPORATION (NASDAQ: SBUX) DEADLINE ALERT: Bernstein Liebhard LLP Reminds Starbucks Corporation Investors of Upcoming Deadline

Starbucks Corporation Sued for Securities Law Violations - Contact Levi & Korsinsky Before October 28, 2024 to Discuss Your Rights – SBUX

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