Bulls vs Bears
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Market sentiment signals for Ulta Beauty (ULTA): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
26 analysts
Options Flow (P/C)
—
Avg Consensus PT
$635
+14.6%
Highest Price Target
$790
+42.6%
Lowest Price Target
$500
-9.7%
Short Interest
5.3%
Rising — Bearish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Sep 15, 2026 | Wells Fargo | Ike Boruchow— | -5.2% | $450 → $525 | Upgrade | Underweight→Equal-Weight |
| Sep 14, 2026 | DA Davidson | Michael Baker— | +12.8% | $625 → $625 | Maintained | Buy |