HubSpot (NYSE:HUBS) Azioni

HubSpot

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.

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HubSpot Inc

HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) has outperformed the market over the past 10 years by 20.1% on an annualized basis producing an average annual return of 29.73%. Currently, HubSpot has a market capitalization of $28.37 billion. 
Buying $1000 In HUBS: If an investor had bought $1000 of HUBS stock 10 years ago, it would be worth $13,738.38 today based on a price of $544.04 for HUBS at the time of writing.
<h3>HubSpot's Performance Over Last 10 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1744846211_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much $1000 Invested In HubSpot 10 Years Ago Would Be Worth Today

Morgan Stanley analyst Keith Weiss maintains HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Overweight and lowers the price target from $898 to $659.

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Morgan Stanley Maintains Overweight on HubSpot, Lowers Price Target to $659

Truist Securities analyst Terry Tillman maintains HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Buy and lowers the price target from $900 to $720.

Truist Securities Maintains Buy on HubSpot, Lowers Price Target to $720

29 analysts have expressed a variety of opinions on HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) over the past quarter, offering a diverse set of opinions from bullish to bearish.
The table below offers a condensed view of their recent ratings, showcasing the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">9</td>
<td align="right">15</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">7</td>
<td align="right">11</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts' evaluations of 12-month price targets offer additional insights, showcasing an average target of $838.38, with a high estimate of $980.00 and a low estimate of $675.00. Surpassing the previous average price target of $775.52, the current average has increased by 8.11%.
<img src="https://www.benzinga.com/files/images/story/2025/1744740036_0.png" alt="price target chart" />
<h2>Understanding Analyst Ratings: A Comprehensive Breakdown</h2>
A comprehensive examination of how financial experts perceive HubSpot is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;--------------------&#x7C;---------------&#x7C;-----------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Samad Samana &#x7C;Jefferies &#x7C;Lowers &#x7C;Buy &#x7C; $700.00&#x7C;$900.00 &#x7C; 
&#x7C;Siti Panigrahi &#x7C;Mizuho &#x7C;Lowers &#x7C;Outperform &#x7C; $700.00&#x7C;$900.00 &#x7C; 
&#x7C;Taylor McGinnis &#x7C;UBS &#x7C;Lowers &#x7C;Buy &#x7C; $675.00&#x7C;$775.00 &#x7C; 
&#x7C;Steve Koenig &#x7C;Macquarie &#x7C;Announces &#x7C;Outperform &#x7C; $730.00&#x7C;- &#x7C; 
&#x7C;Firoz Valliji &#x7C;Bernstein &#x7C;Announces &#x7C;Market Perform &#x7C; $693.00&#x7C;- &#x7C; 
&#x7C;Brett Huff &#x7C;Stephens &amp; Co. &#x7C;Announces &#x7C;Overweight &#x7C; $769.00&#x7C;- &#x7C; 
&#x7C;Ryan Macwilliams &#x7C;Barclays &#x7C;Maintains &#x7C;Overweight &#x7C; $815.00&#x7C;$815.00 &#x7C; 
&#x7C;Nick Altmann &#x7C;Scotiabank &#x7C;Raises &#x7C;Sector Outperform&#x7C; $900.00&#x7C;$825.00 &#x7C; 
&#x7C;Keith Bachman &#x7C;BMO Capital &#x7C;Raises &#x7C;Outperform &#x7C; $885.00&#x7C;$690.00 &#x7C; 
&#x7C;Brian Peterson &#x7C;Raymond James &#x7C;Raises &#x7C;Outperform &#x7C; $980.00&#x7C;$750.00 &#x7C; 
&#x7C;Gabriela Borges &#x7C;Goldman Sachs &#x7C;Raises &#x7C;Buy &#x7C; $900.00&#x7C;$783.00 &#x7C; 
&#x7C;Rishi Jaluria &#x7C;RBC Capital &#x7C;Raises &#x7C;Outperform &#x7C; $950.00&#x7C;$825.00 &#x7C; 
&#x7C;Ken Wong &#x7C;Oppenheimer &#x7C;Raises &#x7C;Outperform &#x7C; $900.00&#x7C;$850.00 &#x7C; 
&#x7C;Mark Murphy &#x7C;JP Morgan &#x7C;Raises &#x7C;Overweight &#x7C; $850.00&#x7C;$725.00 &#x7C; 
&#x7C;Jackson Ader &#x7C;Keybanc &#x7C;Announces &#x7C;Overweight &#x7C; $920.00&#x7C;- &#x7C; 
&#x7C;Michael Turrin &#x7C;Wells Fargo &#x7C;Raises &#x7C;Overweight &#x7C; $940.00&#x7C;$835.00 &#x7C; 
&#x7C;Parker Lane &#x7C;Stifel &#x7C;Raises &#x7C;Buy &#x7C; $925.00&#x7C;$880.00 &#x7C; 
&#x7C;Taylor McGinnis &#x7C;UBS &#x7C;Raises &#x7C;Neutral &#x7C; $775.00&#x7C;$740.00 &#x7C; 
&#x7C;Terry Tillman &#x7C;Truist Securities &#x7C;Raises &#x7C;Buy &#x7C; $900.00&#x7C;$750.00 &#x7C; 
&#x7C;Joshua Reilly &#x7C;Needham &#x7C;Raises &#x7C;Buy &#x7C; $900.00&#x7C;$730.00 &#x7C; 
&#x7C;Ryan Macwilliams &#x7C;Barclays &#x7C;Raises &#x7C;Equal-Weight &#x7C; $815.00&#x7C;$725.00 &#x7C; 
&#x7C;Keith Weiss &#x7C;Morgan Stanley &#x7C;Raises &#x7C;Overweight &#x7C; $898.00&#x7C;$835.00 &#x7C; 
&#x7C;David Hynes &#x7C;Canaccord Genuity &#x7C;Raises &#x7C;Buy &#x7C; $900.00&#x7C;$710.00 &#x7C; 
&#x7C;Brent Bracelin &#x7C;Piper Sandler &#x7C;Raises &#x7C;Neutral &#x7C; $808.00&#x7C;$640.00 &#x7C; 
&#x7C;Mark Murphy &#x7C;JP Morgan &#x7C;Raises &#x7C;Overweight &#x7C; $725.00&#x7C;$635.00 &#x7C; 
&#x7C;Drew Foster &#x7C;Citigroup &#x7C;Raises &#x7C;Buy &#x7C; $900.00&#x7C;$750.00 &#x7C; 
&#x7C;Michael Turrin &#x7C;Wells Fargo &#x7C;Raises &#x7C;Overweight &#x7C; $835.00&#x7C;$810.00 &#x7C; 
&#x7C;Samad Samana &#x7C;Jefferies &#x7C;Raises &#x7C;Buy &#x7C; $900.00&#x7C;$860.00 &#x7C; 
&#x7C;Ryan Macwilliams &#x7C;Barclays &#x7C;Raises &#x7C;Equal-Weight &#x7C; $725.00&#x7C;$650.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to HubSpot. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analyzing trends, analysts offer qualitative evaluations, ranging from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of HubSpot compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of HubSpot's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into HubSpot's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/HUBS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on HubSpot analyst ratings.</a>
<h2>Discovering HubSpot: A Closer Look</h2>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
<h3>HubSpot: Delving into Financials</h3>
Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.
Revenue Growth: HubSpot displayed positive results in 3M. As of 31 December, 2024, the company achieved a solid revenue growth rate of approximately 20.84%. This indicates a notable increase in the company's top-line earnings. When compared to others in the Information Technology sector, the company excelled with a growth rate higher than the average among peers.
Net Margin: HubSpot's net margin excels beyond industry benchmarks, reaching 0.71%. This signifies efficient cost management and strong financial health.
Return on Equity (ROE): The company's ROE is below industry benchmarks, signaling potential difficulties in efficiently using equity capital. With an ROE of 0.27%, the company may need to address challenges in generating satisfactory returns for shareholders.
Return on Assets (ROA): HubSpot's ROA is below industry standards, pointing towards difficulties in efficiently utilizing assets. With an ROA of 0.14%, the company may encounter challenges in delivering satisfactory returns from its assets.
Debt Management: HubSpot's debt-to-equity ratio is below the industry average. With a ratio of 0.39, the company relies less on debt financing, maintaining a healthier balance between debt and equity, which can be viewed positively by investors.
<h2>Analyst Ratings: What Are They?</h2>
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Forecasting The Future: 29 Analyst Projections For HubSpot

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HubSpot shares are trading higher after UBS upgraded the stock from Neutral to Buy, despite cutting its price target from $775 to $675.

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Needham analyst Chris Pierce initiated coverage on Aurora Innovation, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AUR#NASDAQ">AUR</a>) with a Buy rating and announced a price target of $10. Aurora Innovation shares closed at $6.03 on Monday. <a href="https://www.benzinga.com/quote/AUR/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Jefferies analyst Andrew Andersen initiated coverage on SiriusPoint Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPNT#NYSE">SPNT</a>) with a Hold rating and announced a price target of $17. SiriusPoint shares closed at $16.43 on Monday. <a href="https://www.benzinga.com/quote/SPNT/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Piper Sandler analyst Adam Maeder initiated coverage on RxSight, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RXST#NASDAQ">RXST</a>) with a Neutral rating and announced a price target of $18. RxSight shares closed at $14.42 on Monday. <a href="https://www.benzinga.com/quote/AFRM/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying AUR stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="580" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15083302/image-114-1024x580.png" alt="" class="wp-image-872123" style="width:571px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15083302/image-114-1024x580.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15083302/image-114-300x170.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15083302/image-114-768x435.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15083302/image-114.png 1122w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Photo via Shutterstock

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This Aurora Innovation Analyst Begins Coverage On A Bullish Note; Here Are Top 3 Initiations For Tuesday

Jefferies analyst Samad Samana maintains HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Buy and lowers the price target from $900 to $700.

Jefferies Maintains Buy on HubSpot, Lowers Price Target to $700

Mizuho analyst Siti Panigrahi maintains HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Outperform and lowers the price target from $900 to $700.

Mizuho Maintains Outperform on HubSpot, Lowers Price Target to $700

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
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<li>Barclays analyst Dan Levy upgraded the rating for Autoliv, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ALV#NYSE">ALV</a>) from Equal-Weight to Overweight but lowered the price target from $110 to $97. Autoliv shares closed at $82.76 on Monday. <a href="https://www.benzinga.com/quote/ALV/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Needham analyst Ami Fadia upgraded Neurocrine Biosciences, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NBIX#NASDAQ">NBIX</a>) from Hold to Buy and announced a $138 price target. Neurocrine Biosciences shares closed at $94.89 on Monday. <a href="https://www.benzinga.com/quote/NBIX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Barclays analyst Betty Jiang upgraded Expand Energy Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXE#NASDAQ">EXE</a>) from Equal-Weight to Overweight and raised the price target from $115 to $122. Expand Energy shares closed at $102.92 on Monday. <a href="https://www.benzinga.com/quote/EXE/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>JP Morgan analyst Seth Seifman upgraded Triumph Group, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGI#NYSE">TGI</a>) from Underweight to Neutral and lifted the price target from $17 to $26. Triumph Group shares closed at $24.90 on Monday. <a href="https://www.benzinga.com/quote/TGI/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Taylor McGinnis upgraded the rating for HubSpot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) from Neutral to Buy but slashed the price target from $775 to $675. HubSpot shares closed at $527.56 on Monday.  <a href="https://www.benzinga.com/quote/HUBS/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying TGI stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="608" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15082837/image-113-1024x608.png" alt="" class="wp-image-872109" style="width:684px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15082837/image-113-1024x608.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15082837/image-113-300x178.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15082837/image-113-768x456.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/15082837/image-113.png 1073w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Upgrades

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This Triumph Group Analyst Is No Longer Bearish; Here Are Top 5 Upgrades For Tuesday

UBS analyst Taylor McGinnis upgrades HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) from Neutral to Buy and lowers the price target from $775 to $675.

UBS Upgrades HubSpot to Buy, Lowers Price Target to $675

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Shares of companies in the broader software sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

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Shares of software companies are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

Needham analyst Scott Berg is taking a look at the software sector following the Trump administration&#8217;s <a href="https://www.benzinga.com/topic/tariffs" target="_blank" rel="noreferrer noopener">reciprocal tariffs</a> announcement on all imported products.
Much of the companies Berg covers have traded 25% lower or more over the last month. Companies are beginning to tighten their overall budgets/spending. 
Given the potential impact on margins, some software players could be impacted by increased budget scrutiny and elongated sales cycles as prospects evaluate their overall spending, driving less demand for their product/service.
However, other companies are expected to see a positive impact on demand from tariff volatility. PROS Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>), for example, is an AI-infused pricing optimization platform that works with airlines and business-to-business industries that are heavily manufacturing-based. These include automotive parts, chemicals, consumer goods, industrial distribution, and manufacturing. 
Tariff volatility could be a general tailwind to demand for PROS, Berg notes.
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Another company to note is Global-E Online (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GLBE#NASDAQ">GLBE</a>). It offers an interesting double-edged sword scenario as tariffs could benefit merchant interest or face volume headwinds as consumers have less purchasing power. 
While tariffs could serve as a headwind to cross-border purchasing, especially as the US Federal government considers the de minimus exemption an opportunity for further change, the company&#8217;s limited history shows the impact is almost negligible for several reasons. Brexit experienced minimal effect on volumes in and out of the UK. The company&#8217;s fast-growing multi-local solution is also a good example of how brands can utilize the platform to reduce their exposure.
Berg would expect a more dynamic tariff environment to be relatively net neutral to SPS Commerce, Inc&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SPSC#NASDAQ">SPSC</a>) overall business. The impact on transactional items or even a tailwind should be minimal, and supplier changes should be minimal. Marketing software vendors should have minimal to no real effect. Revenue models are usually tied to the number of consumer profiles stored and marketed to, not the number of transactions or GMV volumes.
Similar to SPS Commerce, certain marketing software companies don&#8217;t have direct exposure to the number of sale transactions or GMV for these respective customers. They include: Braze, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BRZE#NASDAQ">BRZE</a>), HubSpot, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>), Klaviyo, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KVYO#NYSE">KVYO</a>), Thryv Holdings, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/THRY#NASDAQ">THRY</a>) and Zeta Global Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ZETA#NYSE">ZETA</a>).
The number of customer profiles predominately drives the revenue model for the marketing components of these platforms. While Berg would expect sales transactions for end consumers to fall at many retail merchants, the size of the merchant&#8217;s customer pool may not be very different, which would not change the cost these merchants pay to the software vendors. 
On the other hand, a scenario exists where these merchants need to increase their outreach to customers to spur incremental sales, which could drive the usage of more transaction channels like <a href="https://www.benzinga.com/topic/whatsapp">SMS and WhatsApp</a>.
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</ul>
Image: Shutterstock

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PROS, Global-E, SPS Commerce Stand Out As Tariffs Reshape Software Spending Priorities: Analyst

Shares of software companies are trading lower as global markets continue to decline following President Trump's announcement of sweeping tariffs

HubSpot's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) short percent of float has risen 35.62% since its last report. The company recently reported that it has 991 thousand shares sold short, which is 1.98% of all regular shares that are available for trading. Based on its trading volume, it would take traders 1.18 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>HubSpot Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743708628_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for HubSpot has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing HubSpot's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, HubSpot's peer group average for short interest as a percentage of float is 3.11%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

Peering Into HubSpot's Recent Short Interest

AUID

Shares of software companies are trading lower as markets react to President Trump's announcement of sweeping tariffs.

Financial giants have made a conspicuous bullish move on HubSpot. Our analysis of options history for HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) revealed 8 unusual trades.
Delving into the details, we found 62% of traders were bullish, while 12% showed bearish tendencies. Out of all the trades we spotted, 5 were puts, with a value of $223,026, and 3 were calls, valued at $128,900.
<h3>Projected Price Targets</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $550.0 to $780.0 for HubSpot over the recent three months. 
<h3>Volume &amp; Open Interest Development</h3>
In today's trading context, the average open interest for options of HubSpot stands at 16.12, with a total volume reaching 91.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in HubSpot, situated within the strike price corridor from $550.0 to $780.0, throughout the last 30 days.
<h3>HubSpot Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743539454_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>HUBS</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$214.0</td>
<td>$205.1</td>
<td>$209.0</td>
<td>$780.00</td>
<td>$62.7K</td>
<td align="right">5</td>
<td align="right">3</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$13.6</td>
<td>$12.5</td>
<td>$13.2</td>
<td>$600.00</td>
<td>$59.4K</td>
<td align="right">42</td>
<td align="right">79</td>
</tr>
<tr>
<td>HUBS</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/16/26</td>
<td>$150.9</td>
<td>$145.7</td>
<td>$148.33</td>
<td>$700.00</td>
<td>$59.3K</td>
<td align="right">34</td>
<td align="right">4</td>
</tr>
<tr>
<td>HUBS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$127.0</td>
<td>$119.5</td>
<td>$121.98</td>
<td>$660.00</td>
<td>$48.7K</td>
<td align="right">7</td>
<td align="right">0</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/19/25</td>
<td>$80.1</td>
<td>$74.6</td>
<td>$77.9</td>
<td>$600.00</td>
<td>$38.9K</td>
<td align="right">13</td>
<td align="right">5</td>
</tr>
</tbody>
</table>

<h3>About HubSpot</h3>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
In light of the recent options history for HubSpot, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Where Is HubSpot Standing Right Now?</h3>
<ul>
<li>Currently trading with a volume of 463,716, the HUBS's price is up by 1.88%, now at $582.02. </li>
<li>RSI readings suggest the stock is currently may be approaching oversold.</li>
<li>Anticipated earnings release is in 36 days.</li>
</ul>
<h3>What Analysts Are Saying About HubSpot</h3>
4 market experts have recently issued ratings for this stock, with a consensus target price of $751.75.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Bernstein downgraded its rating to Market Perform, setting a price target of $693. 
&#x2A; In a positive move, an analyst from Barclays has upgraded their rating to Overweight and adjusted the price target to $815. 
&#x2A; An analyst from Stephens &amp; Co. downgraded its action to Overweight with a price target of $769. 
&#x2A; An analyst from Macquarie downgraded its action to Outperform with a price target of $730. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for HubSpot, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

Options

HubSpot's Options Frenzy: What You Need to Know

HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) has outperformed the market over the past 5 years by 20.19% on an annualized basis producing an average annual return of 37.55%. Currently, HubSpot has a market capitalization of $29.09 billion. 
Buying $100 In HUBS: If an investor had bought $100 of HUBS stock 5 years ago, it would be worth $477.25 today based on a price of $557.72 for HUBS at the time of writing.
<h3>HubSpot's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743435908_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much You Would Have Made Owning HubSpot Stock In The Last 5 Years

HubSpot shares are trading higher after Macquarie initiated coverage with an Outperform rating and a $730 price target.

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Morgan Stanley analyst Megan Alexander initiated coverage on The Kraft Heinz Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KHC#NASDAQ">KHC</a>) with an Underweight rating and announced a price target of $29. Kraft Heinz shares closed at $29.52 on Friday. <a href="https://www.benzinga.com/quote/KHC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Seaport Global analyst Aaron Kessler initiated coverage on Chewy, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CHWY#NYSE">CHWY</a>) with a Neutral rating. Chewy shares closed at $33.86 on Friday. <a href="https://www.benzinga.com/quote/CHWY/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Leerink Partners analyst Michael Cherny initiated coverage on Medpace Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MEDP#NASDAQ">MEDP</a>) with a Market Perform rating and announced a price target of $330. Medpace shares closed at $324.23 on Friday. <a href="https://www.benzinga.com/quote/MEDP/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Macquarie analyst Steve Koenig initiated coverage on HubSpot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with an Outperform rating and announced a price target of $730. HubSpot shares closed at $606.27 on Friday. <a href="https://www.benzinga.com/quote/HUBS/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Citigroup analyst Kyle Menges initiated coverage on Herc Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HRI#NYSE">HRI</a>) with a Buy rating and announced a price target of $165. Herc Holdings shares closed at $135.61 on Friday. &nbsp;<a href="https://www.benzinga.com/quote/HRI/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying KHC stock? Here&#8217;s what analysts think: 
Read This Next: 
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<li><a href="https://www.benzinga.com/trading-ideas/long-ideas/25/03/44454777/top-3-risk-off-stocks-that-may-explode-this-month-2">Top 3 Risk Off Stocks That May Explode This Month</a></li>
</ul>
Photo: Shutterstock

CHWY

MEDP

This Kraft Heinz Analyst Begins Coverage On A Bearish Note; Here Are Top 5 Initiations For Monday

Press Releases

HubSpot to Announce Third Quarter 2024 Financial Results on November 6, 2024

HubSpot Completes Acquisition of B2B Billing Management and CPQ Solution, Cacheflow

HubSpot Reports Q3 2024 Results

HubSpot to Present at the Wells Fargo Technology Conference

HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI

HubSpot Completes Acquisition of AI-Powered Conversation Intelligence Platform, Frame AI

HubSpot to Announce Fourth Quarter and Full Year 2024 Financial Results on February 12, 2025

HubSpot Reports Q4 and Full Year 2024 Results

HubSpot to Present at the Morgan Stanley Technology Conference

HubSpot Launches New and Enhanced AI Agents, Plus Over 200 Updates at Spring 2025 Spotlight

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