HubSpot (NYSE:HUBS) Azioni

HUBSPOT INC

HubSpot

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.

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Ratings for HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) were provided by 16 analysts in the past three months, showcasing a mix of bullish and bearish perspectives.
The table below provides a snapshot of their recent ratings, showcasing how sentiments have evolved over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">5</td>
<td align="right">9</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">4</td>
<td align="right">6</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts' evaluations of 12-month price targets offer additional insights, showcasing an average target of $736.0, with a high estimate of $900.00 and a low estimate of $535.00. A negative shift in sentiment is evident as analysts have decreased the average price target by 6.1%. 
<img src="https://www.benzinga.com/files/images/story/2025/1752840129_0.png" alt="price target chart" />
<h2>Diving into Analyst Ratings: An In-Depth Exploration</h2>
In examining recent analyst actions, we gain insights into how financial experts perceive HubSpot. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Keith Bachman</td>
<td>BMO Capital</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$650.00</td>
<td>$745.00</td>
</tr>
<tr>
<td>Parker Lane</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Buy</td>
<td>$700.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Michael Turrin</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$675.00</td>
<td>$700.00</td>
</tr>
<tr>
<td>Matthew Vanvliet</td>
<td>Cantor Fitzgerald</td>
<td>Announces</td>
<td>Overweight</td>
<td>$775.00</td>
<td>-</td>
</tr>
<tr>
<td>Drew Foster</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$759.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Taylor McGinnis</td>
<td>UBS</td>
<td>Raises</td>
<td>Buy</td>
<td>$820.00</td>
<td>$675.00</td>
</tr>
<tr>
<td>Gabriela Borges</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Buy</td>
<td>$795.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Ken Wong</td>
<td>Oppenheimer</td>
<td>Raises</td>
<td>Outperform</td>
<td>$750.00</td>
<td>$700.00</td>
</tr>
<tr>
<td>Brian Peterson</td>
<td>Raymond James</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$825.00</td>
<td>$980.00</td>
</tr>
<tr>
<td>Keith Weiss</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$752.00</td>
<td>$659.00</td>
</tr>
<tr>
<td>Brent Bracelin</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Neutral</td>
<td>$645.00</td>
<td>$535.00</td>
</tr>
<tr>
<td>Joshua Reilly</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$900.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Ryan Macwilliams</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$745.00</td>
<td>$815.00</td>
</tr>
<tr>
<td>Nick Altmann</td>
<td>Scotiabank</td>
<td>Lowers</td>
<td>Sector Outperform</td>
<td>$750.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Brent Bracelin</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$535.00</td>
<td>$808.00</td>
</tr>
<tr>
<td>Michael Turrin</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$700.00</td>
<td>$940.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to HubSpot. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Providing a comprehensive analysis, analysts offer qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of HubSpot compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of HubSpot's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
Considering these analyst evaluations in conjunction with other financial indicators can offer a comprehensive understanding of HubSpot's market position. Stay informed and make well-informed decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/HUBS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on HubSpot analyst ratings.</a>
<h2>Get to Know HubSpot Better</h2>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
<h3>Unraveling the Financial Story of HubSpot</h3>
Market Capitalization: With restricted market capitalization, the company is positioned below industry averages. This reflects a smaller scale relative to peers.
Positive Revenue Trend: Examining HubSpot's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 15.67% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Information Technology sector.
Net Margin: HubSpot's net margin is impressive, surpassing industry averages. With a net margin of -3.05%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): HubSpot's ROE is below industry standards, pointing towards difficulties in efficiently utilizing equity capital. With an ROE of -1.11%, the company may encounter challenges in delivering satisfactory returns for shareholders.
Return on Assets (ROA): HubSpot's ROA lags behind industry averages, suggesting challenges in maximizing returns from its assets. With an ROA of -0.57%, the company may face hurdles in achieving optimal financial performance.
Debt Management: HubSpot's debt-to-equity ratio is below the industry average. With a ratio of 0.33, the company relies less on debt financing, maintaining a healthier balance between debt and equity, which can be viewed positively by investors.
<h2>Analyst Ratings: Simplified</h2>
Ratings come from analysts, or specialists within banking and financial systems that report for specific stocks or defined sectors (typically once per quarter for each stock). Analysts usually derive their information from company conference calls and meetings, financial statements, and conversations with important insiders to reach their decisions.
Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Ratings

Demystifying HubSpot: Insights From 16 Analyst Reviews

BMO Capital analyst Keith Bachman maintains HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Outperform and lowers the price target from $745 to $650.

Price Target

BMO Capital Maintains Outperform on HubSpot, Lowers Price Target to $650

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul class="wp-block-list">
<li>Keybanc raised FMC Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FMC#NYSE">FMC</a>) price target from $53 to $61. Keybanc analyst Aleksey Yefremov maintained an Overweight rating. FMC shares closed at $42.38 on Friday. See how other analysts <a href="https://www.benzinga.com/quote/FMC/analyst-ratings">view this stock</a>.</li>
<li>Barclays boosted the price target for Charter Communications, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CHTR#NASDAQ">CHTR</a>) from $320 to $341. Barclays analyst Kannan Venkateshwar maintained an Underweight rating. Charter Communications shares closed at $392.20 on Friday. <a href="https://www.benzinga.com/quote/CHTR/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Stifel cut HubSpot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) price target from $750 to $700. Stifel analyst Parker Lane maintained a Buy rating. HubSpot shares closed at $524.27 on Friday. See how other analysts <a href="https://www.benzinga.com/quote/HUBS/analyst-ratings">view this stock</a>.</li>
<li>UBS boosted the price target for Visteon Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VC#NASDAQ">VC</a>) from $85 to $142. UBS analyst Joseph Spak upgraded the stock from Neutral to Buy. Visteon shares closed at $110.73 on Friday. <a href="https://www.benzinga.com/quote/VC/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Morgan Stanley raised the price target for CrowdStrike Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWD#NASDAQ">CRWD</a>) from $490 to $495. Morgan Stanley analyst Hamza Fodderwala downgraded the stock from Overweight to Equal-Weight. CrowdStrike shares closed at $478.45 on Friday. See how other analysts <a href="https://www.benzinga.com/quote/CRWD/analyst-ratings">view this stock</a>.</li>
<li>Piper Sandler raised Twilio Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TWLO#NYSE">TWLO</a>) price target from $121 to $140. Piper Sandler analyst James Fish maintained an Overweight rating. Twilio shares settled at $113.16 on Friday. <a href="https://www.benzinga.com/quote/TWLO/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird increased Shopify Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHOP#NYSE">SHOP</a>) price target from $110 to $120. Baird analyst Colin Sebastian maintained an Outperform rating. Shopify shares closed at $112.11 on Friday. <a href="https://www.benzinga.com/quote/SHOP/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Needham raised Uber Technologies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>) price target from $100 to $109. Needham analyst Bernie McTernan maintained a Buy rating. Uber shares closed at $95.39 on Friday.  <a href="https://www.benzinga.com/quote/UBER/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Piper Sandler cut the price target for Best Buy Co., Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) from $82 to $75. Piper Sandler analyst Peter Keith downgraded the stock from Overweight to Neutral. Best Buy shares settled at $71.79 on Friday. <a href="https://www.benzinga.com/quote/BBY/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Barclays increased Levi Strauss &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEVI#NYSE">LEVI</a>) price target from $20 to $24. Barclays analyst Paul Kearney maintained an Overweight rating. Levi Strauss shares closed at $21.95 on Friday. <a href="https://www.benzinga.com/quote/levi/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying UBER stock? Here&#8217;s what analysts think: 
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Uber To Rally More Than 14%? Here Are 10 Top Analyst Forecasts For Monday

Stifel analyst Parker Lane maintains HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Buy and lowers the price target from $750 to $700.

Stifel Maintains Buy on HubSpot, Lowers Price Target to $700

HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) has outperformed the market over the past 5 years by 4.53% on an annualized basis producing an average annual return of 18.81%. Currently, HubSpot has a market capitalization of $29.36 billion. 
Buying $100 In HUBS: If an investor had bought $100 of HUBS stock 5 years ago, it would be worth $239.38 today based on a price of $556.63 for HUBS at the time of writing.
<h3>HubSpot's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1751327111_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much $100 Invested In HubSpot 5 Years Ago Would Be Worth Today

A recent report from Bank of America Securities (BofA) highlights a significant, yet currently underestimated, medium-term surge in <a target="_blank" href="https://www.benzinga.com/topic/software" rel="noreferrer noopener">software spending</a> driven by AI agents.
While the market has shown some caution due to an &#8220;underwhelming generative AI adoption or monetization cycle&#8221; so far, BofA believes that &#8220;agentic functionality&#8221; could be the key to unlocking substantial revenue.
BofA&#8217;s &#8220;deep dive&#8221; into agentic AI suggests that spending on this technology could reach a staggering $155 billion by 2030. This estimate is three times higher than most current industry analyst projections.
Also Read: <a target="_blank" href="https://www.benzinga.com/media/25/03/44523216/microsoft-plans-proprietary-ai-to-power-business-software-and-reduce-openai-dependence-report" rel="noreferrer noopener">Microsoft Plans Proprietary AI To Power Business Software And Reduce OpenAI Dependence: Report</a>
Agentic functionality could be the defining catalyst for AI monetization, as agents can potentially unlock sustainable, measurable, and material workforce productivity improvements, as per BofA.
The analyst leveraged a top-down approach to estimate the potential &#8220;services&#8221; Total Addressable Market (TAM) capture of agentic AI (with services representing human salaries or wages).
BofA estimated global knowledge worker wages across seven major occupation categories (sales, finance, and IT) are $18.6 trillion annually.
The analyst noted it is reasonable to assume that agents will perform 10% of workflows for this cohort of employees by 2030, representing $1.9 trillion in automation-driven value.
Assuming software vendors can capture roughly 8% of this value (representing 12 times customer ROI on agentic spending), this would equate to global agentic AI spending of $155 billion, as per BofA.
The analyst presented surveys summarizing the state of agentic AI adoption, general agentic investment posture, and job functions best suited for agents. Responses indicate that 64% of organizations expect to pursue agentic AI initiatives in 2025, per BofA.
However, the analyst noted that agentic AI initiatives remain in the early stages of deployment, with 53% in the exploration stage, 25% in the pilot stage, and only 6% of organizations in production (as of January 2025).
Unsurprisingly, surveys indicate that customer service, marketing, sales, and software development are likely to be the first significant job functions to adopt agentic technologies, BofA said.
Key AI beneficiaries in BofA coverage included Microsoft Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) (with the Azure or OpenAI partnership and Microsoft 365 product cycles), Salesforce, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>) (Agentforce), ServiceNow, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) (Now Assist), Intuit Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>) (Intuit Assist for QuickBooks and TurboTax), HubSpot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) (Breeze AI agents), GitLab Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GTLB#NASDAQ">GTLB</a>) (Duo) and OneStream, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OS#NASDAQ">OS</a>) (SensibleAI).
As per the analyst, these firms possess the key ingredients for AI success and monetization, notably large customer datasets, robust data management, or governance capabilities. BofA said these companies also have publicly or in beta agentic AI features or products available today. The analyst expects monetization to begin ramping in calendar 2026.
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Analyst Color

Tech

GTLB

INTU

MSFT

The Agentic AI Boom Will Be Worth $155 Billion By 2030, Analyst Names Key Beneficiaries

Bank of America Securities (BofA) analyst Brad Sills <a target="_blank" href="https://www.benzinga.com/quote/HUBS/analyst-ratings" rel="noreferrer noopener">maintained a Buy</a> rating on HubSpot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a price forecast of $740 on Monday.
Sills took a deep dive into the key components of HubSpot&#8217;s emerging Breeze AI platform.
The analyst doesn&#8217;t expect material revenue from Breeze until fiscal 2027, but he notes it&#8217;s a useful exercise to take a bottoms-up approach to model incremental revenue from Breeze.
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Sills asserted that the point of the modeling exercise is not to predict the timing of revenue but to illustrate Breeze AI can move the needle on growth without heroic assumptions, given the value of the offerings and scale of HubSpot&#8217;s installed base.
Like Salesforce (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>), the analyst noted that the use case for AI is most compelling in HubSpot&#8217;s sales and marketing categories, given the promise of sales productivity and potential revenue uplift.
However, he noted that in HubSpot&#8217;s small to medium-sized business (SMB) end market, third-party agentic tools like ChatGPT could substitute for agents.
Channel feedback suggested HubSpot customers do not have the same restriction on third-party tools that enterprises do and are running these tools for basic generative use cases such as marketing content, Sills noted.
Sills added that this means Breeze agents need to solve more sophisticated workflows to drive adoption.
He said HubSpot has&nbsp;a robust set of agents, including customer agents, content agents, social media agents, prospecting agents, and knowledge base agents.
Sills noted that these agents can drive meaningful workflow automation over time because they run on a proprietary and robust data set.
HubSpot manages over 200 million company and buyer profiles, the analyst noted. Also, with the acquisition of Frame AI, he said Breeze can ingest vast amounts of unstructured data.
On May 8, the company expanded the use of HubSpot credits to Customer Agent across Marketing, Sales, Service, and all other core hubs, Sills noted.
Pro and Enterprise customers will have a baseline credit package per month and can purchase more credits at $10/1000 credits, the analyst said.
In a Customer Agent base case, assuming 2.5% and 3% agent penetration and 10% and 13% resolution rate, Sills arrived at $30 million and $ 84 million of revenue contribution in fiscal 2026 and 2027, representing 1% and 2% points of growth, respectively.
Sills projected fiscal 2025 sales of $3.04 billion and EPS of $9.33.
Price Action: HUBS stock is up 1.08% at $540.26 at last check Monday.
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Reiteration

HubSpot's Breeze AI Platform Could Add Millions In Revenue By 2027: Analyst

Whales with a lot of money to spend have taken a noticeably bullish stance on HubSpot.
Looking at options history for HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) we detected 10 trades.
If we consider the specifics of each trade, it is accurate to state that 50% of the investors opened trades with bullish expectations and 10% with bearish.
From the overall spotted trades, 2 are puts, for a total amount of $100,953 and 8, calls, for a total amount of $485,323.
<h3>Predicted Price Range</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $450.0 to $740.0 for HubSpot over the last 3 months. 
<h3>Volume &amp; Open Interest Trends</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for HubSpot's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of HubSpot's whale activity within a strike price range from $450.0 to $740.0 in the last 30 days. 
<h3>HubSpot Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1750266062_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$7.1</td>
<td>$6.2</td>
<td>$7.1</td>
<td>$600.00</td>
<td>$106.4K</td>
<td align="right">39</td>
<td align="right">154</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/18/26</td>
<td>$38.2</td>
<td>$32.0</td>
<td>$38.2</td>
<td>$740.00</td>
<td>$95.5K</td>
<td align="right">200</td>
<td align="right">25</td>
</tr>
<tr>
<td>HUBS</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>07/18/25</td>
<td>$25.5</td>
<td>$21.1</td>
<td>$23.5</td>
<td>$550.00</td>
<td>$70.5K</td>
<td align="right">31</td>
<td align="right">30</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$53.4</td>
<td>$49.7</td>
<td>$53.16</td>
<td>$540.00</td>
<td>$69.1K</td>
<td align="right">19</td>
<td align="right">29</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>07/18/25</td>
<td>$92.6</td>
<td>$85.9</td>
<td>$89.0</td>
<td>$460.00</td>
<td>$53.4K</td>
<td align="right">0</td>
<td align="right">8</td>
</tr>
</tbody>
</table>

<h3>About HubSpot</h3>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
<h3>HubSpot's Current Market Status</h3>
<ul>
<li>Trading volume stands at 346,569, with HUBS's price down by 0.0%, positioned at $554.85.</li>
<li>RSI indicators show the stock to be may be oversold.</li>
<li>Earnings announcement expected in 49 days.</li>
</ul>
<h3>Expert Opinions on HubSpot</h3>
In the last month, 2 experts released ratings on this stock with an average target price of $725.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from Wells Fargo continues to hold a Overweight rating for HubSpot, targeting a price of $675. 
&#x2A; An analyst from Cantor Fitzgerald downgraded its action to Overweight with a price target of $775. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for HubSpot, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

Options

This Is What Whales Are Betting On HubSpot

Landbase, a San Francisco-based AI company aiming to revolutionize how small and midsize businesses launch outbound <a href="https://www.benzinga.com/news/25/04/45027754/glade-brook-leads-25m-bet-on-artisan-the-ai-startup-backed-by-y-combinator-hubspot-and-sequoia-to-replace-human-sales-teams">sales</a>,<a href="https://www.landbase.com/blog/landbase-raises-30-million-series-a-to-help-businesses-find-their-next-customer"> announced</a> Thursday a $30 million Series A round co-led by actor Ashton Kutcher's Sound Ventures and Picus Capital. The round also included continued participation from existing investors including 8VC, A&#x2A;, and Firstminute Capital.
Founded by Daniel Saks, previously co-CEO of AppDirect, Landbase uses its proprietary AI model GTM-1 Omni to help business-to-business companies automate hyper-personalized outreach campaigns across channels. According to<a href="https://techcrunch.com/2025/06/12/how-ai-sales-startup-landbase-nabbed-ashton-kutchers-sound-ventures-to-lead-its-30m-series-a/"> TechCrunch</a>, the platform, built on <a href="https://www.benzinga.com/news/topics/25/06/45790909/was-jeff-bezos-backed-whylabs-secretly-acquired-by-apple-after-10m-series-a-to-compete-in-ai-arms-race-against-google-openai-and-microsoft">OpenAI</a>'s GPT-4o and trained on 40 million real-world marketing campaigns, delivers predictive intelligence with reinforcement learning and human oversight.
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<li>Deloitte's fastest-growing software company partners with Amazon, Walmart &amp; Target – Many are rushing to <a href="https://www.benzinga.com/money/mode-mobile-2">grab 4,000 of its pre-IPO shares for just $0.30/share!</a></li>
</ul>
<h2 class="wp-block-heading">Landbase's GTM-1 Omni Targets Trust Deficit in Outbound Marketing</h2>
Landbase's core thesis emerged from Saks' own experience, including a surprising cold outreach from Dell Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DELL#NYSE">DELL</a>) CEO Michael Dell via LinkedIn while Saks was at AppDirect, TechCrunch says.
&#8220;I thought it was fake," Saks told TechCrunch. "So I'm getting ready for this call, thinking there's no way it's Michael Dell. And I'm almost kind of laughing about it. It actually was Michael." That encounter highlighted the power of recognition in digital outreach and led to the concept of "digital trust," now central to Landbase's model.
Rather than attempting to replace human sales reps, Landbase's platform uses what Saks calls "vibe GTM," applying AI to automate outreach while keeping humans in control of messaging. <a href="https://www.landbase.com/blog/landbase-raises-30-million-series-a-to-help-businesses-find-their-next-customer">The company says</a> campaigns built with GTM-1 Omni have delivered 4x to 7x higher conversion rates compared to traditional methods, and reduced average launch time from 14 days to just minutes.
Trending: Invest where it hurts — and help millions heal:<a href="https://www.benzinga.com/money/a-cure-for-osteoarthritis-powered-by-everyday-investors-cytonics-is-looking-to-beat-big-pharma-and-disrupt-a-390-billion-market"> Invest in Cytonics and help disrupt a $390B Big Pharma stronghold</a>.
<h2 class="wp-block-heading">Celebrity-Backed, Investor-Supported, and Growing Rapidly</h2>
Sound Ventures, which also backs OpenAI, Anthropic, Stability AI, and Hugging Face, saw Landbase as a natural extension of its AI investment thesis. During the pitch, Kutcher proposed replacing the company's original tagline, &#8220;intelligently automate your go-to-market&#8221; with &#8220;find your next customer,&#8221; which Saks told TechCrunch helped seal the deal.
Since launching in late 2024, Landbase has grown from 10 paid customers to over 100, fueled largely by campaigns run on its own platform. The Series A raise attracted 130 inbound inquiries from venture firms, and Saks met with 50 top-tier funds during a multi-city roadshow, TechCrunch says.
"Because we were focusing on our digital trust, we started to get a slew of inbound from investors," Saks told TechCrunch.
See Also: Maximize saving for your retirement and cut down on taxes: <a href="https://www.benzinga.com/money/wideradvisor-retirement-planning">Schedule your free call with a financial advisor to start your financial journey – no cost, no obligation</a>
<h2 class="wp-block-heading">Landbase Makes AI Outreach Accessible to Small Business</h2>
Landbase's platform is now available in a freemium model, offering campaign planning tools at no cost and multichannel execution starting at $3,000 per month. Unlike competitors that focus on tech startups, TechCrunch says that Landbase is targeting industries like insurance, commercial landscaping, and managed service providers.
Saks told TechCrunch that the company is focused on expanding GTM-1 Omni's capabilities, deepening partnerships with marketing data providers, and improving campaign quality for under-resourced teams. Future updates will include broader industry coverage and additional pricing tiers designed to support a wide range of small and medium businesses.
Landbase joins a crowded field that includes Regie.ai, AiSDR, ZoomInfo, HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>), Salesforce (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>), and Microsoft (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>), but aims to stand out by prioritizing control, transparency, and trust over AI gimmickry, TechCrunch reports. With strong early metrics and endorsement from high-profile backers, the company may be a next-generation solution for digital growth.
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Image: Shutterstock

DELL

Ashton Kutcher's Sound Ventures And Picus Capital Dropped $30M On Daniel Saks' Landbase To Revolutionize AI‑Driven 'Vibe GTM' Outreach

HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) has outperformed the market over the past 5 years by 7.72% on an annualized basis producing an average annual return of 21.68%. Currently, HubSpot has a market capitalization of $30.25 billion. 
Buying $100 In HUBS: If an investor had bought $100 of HUBS stock 5 years ago, it would be worth $274.65 today based on a price of $573.60 for HUBS at the time of writing.
<h3>HubSpot's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1749674713_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

$100 Invested In HubSpot 5 Years Ago Would Be Worth This Much Today

Wells Fargo analyst Michael Turrin maintains HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Overweight and lowers the price target from $700 to $675.

Wells Fargo Maintains Overweight on HubSpot, Lowers Price Target to $675

Over 250,000 businesses trust HubSpot as their source of truth for customer dataCustomers can now bring their customer context into the HubSpot deep research connector and take action on insightsThe new connector is the
<ul>
<li>Over 250,000 businesses trust HubSpot as their source of truth for customer data</li>
<li>Customers can now bring their customer context into the HubSpot deep research connector and take action on insights</li>
<li>The new connector is the latest step in HubSpot's mission to democratize advanced technology for SMBs</li>
</ul>
BOSTON--(<a href="https://www.businesswire.com/">BUSINESS WIRE</a>)--More than 250,000 businesses rely on HubSpot as their single source of truth for customer data across marketing, sales, and service. This complete view of the customer journey gives our customers an edge, especially in an era where AI is only as powerful as the data behind it.
Today, we're excited to announce that HubSpot is the first CRM to launch a deep research connector with ChatGPT.
With over 75% of HubSpot customers already using ChatGPT&#x2A;, we're making it easy for them to apply powerful, doctorate-level research and analysis to their own customer data and context–and to put those business insights to work. This is game-changing for go-to-market teams. Within ChatGPT, for example:
<ul>
<li>Marketers can ask "find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement," then use the insights to launch an automated workflow in HubSpot.</li>
<li>Sales teams can find new opportunities by asking, "segment my target companies by annual revenue, industry, and technology stack. Based on that, identify the top opportunities for enterprise expansion," then bring them back to HubSpot for prospecting.</li>
<li>Customer success teams can say, "identify inactive companies with growth potential and generate targeted plays to re-engage and revive pipeline," then take those actions in HubSpot to drive retention.</li>
<li>Support teams can say, "analyze seasonal patterns in ticket volume by category to forecast support team staffing needs for the upcoming quarter," and activate Breeze Customer Agent in HubSpot to handle spikes in support tickets.</li>
</ul>

HubSpot Becomes First CRM To Launch Deep Research Connector With ChatGPT, Enabling Over 250,000 Businesses To Leverage AI-Powered Insights Directly From Their Customer Data

HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) has outperformed the market over the past 10 years by 17.07% on an annualized basis producing an average annual return of 28.14%. Currently, HubSpot has a market capitalization of $31.65 billion. 
Buying $1000 In HUBS: If an investor had bought $1000 of HUBS stock 10 years ago, it would be worth $11,966.30 today based on a price of $600.11 for HUBS at the time of writing.
<h3>HubSpot's Performance Over Last 10 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1748988912_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

If You Invested $1000 In This Stock 10 Years Ago, You Would Have This Much Today

BofA Securities analyst Brad Sills disclosed its <a href="https://www.benzinga.com/topic/software" target="_blank" rel="noreferrer noopener">software spending survey</a> on Tuesday.
Since his last survey in December, Sills&#8217; IT professionals&#8217; survey suggested that software spending growth intentions have come down a bit for the second half of 2025 and 2026. Software spending is expected to grow +9.9% for 2025, down 100 basis points from his December survey, and +10.8% for 2026, down 40 basis points. He said this aligns with management and channel commentary that changing macro policies are muddling the demand environment.
However, Sills&#8217; survey still suggests an improving backdrop in 2026, which is backed by channel feedback that pipelines for new software projects remain healthy.
The analyst noted that Data Analytics regained the top spot as a spending priority, trading places with Cloud Communications and Videoconferencing, which slipped to second place. Security held the third position, he said. Sills said other categories with notably higher spending expectations include observability and financials/ERP.
Sills noted that the lower-scoring categories were front-office applications such as CRM Sales, Marketing, and Support. He suggested that this could be due to firms evaluating AI priorities for front-office application projects.
For Analytics, Security, and Public Cloud, Sills noted the positive data supports his thesis for Microsoft Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>), Snowflake Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNOW#NYSE">SNOW</a>), and Datadog Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DDOG#NASDAQ">DDOG</a>), which are well positioned in these categories.
The analyst said Infrastructure and Back Office were the top software categories for AI investment (across Infrastructure, Back Office, Front Office, and Desktop Applications).
Back Office saw the largest increase since his year-end fiscal 2024 survey, he said. After LLMs, Workday Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WDAY#NASDAQ">WDAY</a>) was the most selected, Sills noted.
The analyst noted that after LLMs, Salesforce Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>) registered the highest number of front-office vendors in which respondents plan to invest in AI offerings.
Front office apps scored lower for the second consecutive survey, Sills noted.
The lower result reflects that firms remain in the discovery phase, as pricing models for agentic offerings such as Salesforce&#8217;s Agentforce and HubSpot Inc&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) Breeze AI agents are evolving, per the analyst.
Sills noted that Amazon.Com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) AWS, Microsoft, and Alphabet Inc&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google were the most frequently selected vendors for AI in infrastructure.
The analyst said Adobe Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADBE#NASDAQ">ADBE</a>) remains the market leader in AI investments in desktop applications.
Hiring expectations are down for 2025, again, Sills noted, and recession expectations are fairly high. DOGE is impacting spending plans more so than tariffs, leading to a lower weighted average spending as per the survey.
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Photo: Shutterstock

Large Cap

ADBE

AMZN

DDOG

GOOG

GOOGL

SNOW

WDAY

Rising AI, Analytics Budgets Could Lift Microsoft, Snowflake, Datadog

<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://contributor-assets.benzinga.com/wp-content/uploads/2025/05/26194638/IG-Summit-1024x683.jpg" alt="" class="wp-image-13444" style="width:549px;height:auto" srcset="https://contributor-assets.benzinga.com/wp-content/uploads/2025/05/26194638/IG-Summit-1024x683.jpg 1024w,https://contributor-assets.benzinga.com/wp-content/uploads/2025/05/26194638/IG-Summit-300x200.jpg 300w,https://contributor-assets.benzinga.com/wp-content/uploads/2025/05/26194638/IG-Summit-768x512.jpg 768w,https://contributor-assets.benzinga.com/wp-content/uploads/2025/05/26194638/IG-Summit.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Photo Courtesy of Mike Yan
Nearly a third of consumers prefer brands to send post-purchase follow-up messages via social media, <a href="https://www.emarketer.com/content/social-messaging-marketing-2025">according to eMarketer</a>. As US retail social commerce sales jumped 26% in 2024, one company has positioned itself at the center of the convergence between social messaging, AI automation, and commerce.
Having just closed its $140 million Series B funding round, Manychat is tuning into a market that&#8217;s reshaping how brands engage with customers. With 82% of organizations <a href="https://www.the-future-of-commerce.com/2025/01/09/b2b-sales-2025/">planning</a> to integrate AI agents within three years and 60% of Gen Z interested in AI-assisted shopping, the timing works well for a platform that processes billions of automated interactions across social media platforms.
The shift toward conversational commerce is becoming fundamental to how younger consumers expect to interact with brands. As Instagram&#8217;s CEO Adam Mosseri stated, &#8220;send rates&#8221; – how often content is shared via DMs – are now more important than likes, comments, or watch time for expanding organic reach. This algorithmic shift makes DM automation tools increasingly valuable, especially as 86% of US marketers are using influencer marketing in 2025. 
<h2 class="wp-block-heading">The Psychological Roots of an AI Visionary</h2>
Before starting a company that now processes billions of automated interactions, Manychat founder Mike Yan studied psychology. Yan was fascinated by human relationships and that background turned out to be prescient when using AI to have conversations in his business. In 2015 Yan automated Telegram chats, which led way to the idea that later became Manychat — a chatbot platform that enables creators and businesses to automate conversations over social and messaging apps.
The company took off when Facebook Messager opened its APIs in 2016, providing access to a billion users. At the time, Yan and his co-founder were focused on messenger marketing at an enormous scale, well-positioned as the wave of conversational commerce began reshaping nearly all of retail.
<h2 class="wp-block-heading">The Evolution Toward Agentic AI</h2>
The company serves clients ranging from Nike and the NBA to The New York Times, plus over a million smaller businesses across 170 countries. But Yan&#8217;s bold vision extends beyond current capabilities toward what he calls &#8220;agentic AI.&#8221;
&#8220;We believe there is a lot of opportunity for app layer players like Manychat, who may not work on their foundational models but have a deep understanding and insight into specific customer segments and use cases,&#8221; Yan says. &#8220;They can productize the existing foundational models and create an end-to-end user experience that elevates the value of these models.&#8221;
This approach reflects the AI landscape&#8217;s evolution from narrow applications through generative AI and reasoning models to autonomous, multi-step task completion. Manychat AI, launched last year, aims to enhance social platform interactions by providing more personalized, interactive chat experiences that drive both conversions and customer satisfaction.
&#8220;Our goal with Manychat is to build an agent for social interactions that assists creators and businesses in building great relationships at scale without losing authenticity,&#8221; Yan notes. &#8220;Balancing automation with manual contact and the human touch is a complex challenge, both technically and from an experience standpoint. While there is much work to be done, the opportunity is tremendous.&#8221;
<h2 class="wp-block-heading">Competitive Landscape And Market Position</h2>
There are a number of public companies operating in marketing automation spaces. Salesforce (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>) offers Service Cloud with AI-powered chatbots; HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) has marketing automation that includes some social messaging features; Microsoft (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) includes conversational AI as part of Azure and Dynamics 365; Adobe (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADBE#NASDAQ">ADBE</a>) offers marketing automation capabilities as part of Experience Cloud.
But none focus on automating social media DMs specifically at the scale and specialization opportunities that Manychat has developed. This positioning will become more valuable as markets for automation continue to mature, especially as specialization increases competitive advantage.&nbsp;
Manychat&#8217;s community-building emphasizes this. The yearly Instagram Summit that sold more than 15,000 tickets with speakers such as Trevor Noah and executives at Meta illustrates the company&#8217;s role in shaping the industry&#8217;s dialogue around social commerce.
<h2 class="wp-block-heading">The Road Ahead</h2>
While Yan is not disclosing any specific IPO plans, the company&#8217;s conservative financial approach indicates that they are focused on sustainable, profitable growth over rapid expansion. The market conditions favor this approach: 74% of companies are already experiencing ROI in at least one generative AI use case, and about half of B2B marketers <a href="https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research">believe</a> the use of AI reduces routine tasks and increases overall workflow efficiency.
The challenge ahead is what Yan calls maintaining authenticity while being able to automate at scale — a significant technical and experiential problem that will require more nuanced solutions. As enterprise AI investments grow and social commerce continues to experience explosive growth, Manychat&#8217;s success at solving this challenge may define whether brand-consumer connections of the future will be set through intelligent automation, human authenticity, or a combination of the two.
For investors tracking the trifecta of AI, social media, and commerce, Manychat offers a compelling case study in how niche AI applications can create value in rapidly evolving markets, driven by Yan&#8217;s powerful vision. With data pointing to continued acceleration in social messaging, AI adoption, and conversational commerce, the $140 million funding round positions Manychat to harness several high-growth trends at once.

Opinion

Startups

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce

22 analysts have expressed a variety of opinions on HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) over the past quarter, offering a diverse set of opinions from bullish to bearish.
The following table summarizes their recent ratings, shedding light on the changing sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">7</td>
<td align="right">12</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">4</td>
<td align="right">4</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">3</td>
<td align="right">4</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts' evaluations of 12-month price targets offer additional insights, showcasing an average target of $736.91, with a high estimate of $900.00 and a low estimate of $535.00. This current average has decreased by 10.07% from the previous average price target of $819.44. 
<img src="https://www.benzinga.com/files/images/story/2025/1748959247_0.png" alt="price target chart" />
<h2>Analyzing Analyst Ratings: A Detailed Breakdown</h2>
A comprehensive examination of how financial experts perceive HubSpot is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Matthew Vanvliet</td>
<td>Cantor Fitzgerald</td>
<td>Announces</td>
<td>Overweight</td>
<td>$775.00</td>
<td>-</td>
</tr>
<tr>
<td>Drew Foster</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$759.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Taylor McGinnis</td>
<td>UBS</td>
<td>Raises</td>
<td>Buy</td>
<td>$820.00</td>
<td>$675.00</td>
</tr>
<tr>
<td>Gabriela Borges</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Buy</td>
<td>$795.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Ken Wong</td>
<td>Oppenheimer</td>
<td>Raises</td>
<td>Outperform</td>
<td>$750.00</td>
<td>$700.00</td>
</tr>
<tr>
<td>Brian Peterson</td>
<td>Raymond James</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$825.00</td>
<td>$980.00</td>
</tr>
<tr>
<td>Keith Weiss</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$752.00</td>
<td>$659.00</td>
</tr>
<tr>
<td>Brent Bracelin</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Neutral</td>
<td>$645.00</td>
<td>$535.00</td>
</tr>
<tr>
<td>Joshua Reilly</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$900.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Ryan Macwilliams</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$745.00</td>
<td>$815.00</td>
</tr>
<tr>
<td>Nick Altmann</td>
<td>Scotiabank</td>
<td>Lowers</td>
<td>Sector Outperform</td>
<td>$750.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Brent Bracelin</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$535.00</td>
<td>$808.00</td>
</tr>
<tr>
<td>Michael Turrin</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$700.00</td>
<td>$940.00</td>
</tr>
<tr>
<td>Keith Weiss</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$659.00</td>
<td>$898.00</td>
</tr>
<tr>
<td>Terry Tillman</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$720.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Samad Samana</td>
<td>Jefferies</td>
<td>Lowers</td>
<td>Buy</td>
<td>$700.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Siti Panigrahi</td>
<td>Mizuho</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$700.00</td>
<td>$900.00</td>
</tr>
<tr>
<td>Taylor McGinnis</td>
<td>UBS</td>
<td>Lowers</td>
<td>Buy</td>
<td>$675.00</td>
<td>$775.00</td>
</tr>
<tr>
<td>Steve Koenig</td>
<td>Macquarie</td>
<td>Announces</td>
<td>Outperform</td>
<td>$730.00</td>
<td>-</td>
</tr>
<tr>
<td>Firoz Valliji</td>
<td>Bernstein</td>
<td>Announces</td>
<td>Market Perform</td>
<td>$693.00</td>
<td>-</td>
</tr>
<tr>
<td>Brett Huff</td>
<td>Stephens &amp; Co.</td>
<td>Announces</td>
<td>Overweight</td>
<td>$769.00</td>
<td>-</td>
</tr>
<tr>
<td>Ryan Macwilliams</td>
<td>Barclays</td>
<td>Maintains</td>
<td>Overweight</td>
<td>$815.00</td>
<td>$815.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to HubSpot. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering a comprehensive view, analysts assess stocks qualitatively, spanning from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of HubSpot compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of HubSpot's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
For valuable insights into HubSpot's market performance, consider these analyst evaluations alongside crucial financial indicators. Stay well-informed and make prudent decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/HUBS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on HubSpot analyst ratings.</a>
<h2>All You Need to Know About HubSpot</h2>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
<h3>A Deep Dive into HubSpot's Financials</h3>
Market Capitalization Analysis: Below industry benchmarks, the company's market capitalization reflects a smaller scale relative to peers. This could be attributed to factors such as growth expectations or operational capacity.
Revenue Growth: HubSpot displayed positive results in 3M. As of 31 March, 2025, the company achieved a solid revenue growth rate of approximately 15.67%. This indicates a notable increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Information Technology sector.
Net Margin: HubSpot's net margin excels beyond industry benchmarks, reaching -3.05%. This signifies efficient cost management and strong financial health.
Return on Equity (ROE): HubSpot's ROE is below industry averages, indicating potential challenges in efficiently utilizing equity capital. With an ROE of -1.11%, the company may face hurdles in achieving optimal financial returns.
Return on Assets (ROA): HubSpot's ROA lags behind industry averages, suggesting challenges in maximizing returns from its assets. With an ROA of -0.57%, the company may face hurdles in achieving optimal financial performance.
Debt Management: HubSpot's debt-to-equity ratio is below the industry average. With a ratio of 0.33, the company relies less on debt financing, maintaining a healthier balance between debt and equity, which can be viewed positively by investors.
<h2>What Are Analyst Ratings?</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

22 Analysts Have This To Say About HubSpot

Cantor Fitzgerald analyst Matthew Vanvliet initiates coverage on HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Overweight rating and announces Price Target of $775.

Initiation

Cantor Fitzgerald Initiates Coverage On HubSpot with Overweight Rating, Announces Price Target of $775

Turns out, a lot of people feel anxious on Sundays. According to a 2023 <a href="https://www.ciphr.com/infographics/causes-of-stress-at-work-2023-survey-results">survey</a> by HR software provider Ciphr, nearly half of senior managers in the UK report experiencing the &#8216;Sunday scaries&#8217; multiple times a year.&nbsp;
On the other hand, HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) CEO Yamini Rangan says she doesn't get the Sunday scaries. In fact, she skips right over them by turning Sundays into a full workday.
<h2 class="wp-block-heading">A Different Kind of Sunday</h2>
"I'm not scared of Sundays,&#8221; Rangan said on the recent episode of the <a href="https://www.youtube.com/watch?v=5IvTK4syq-4">&#8220;Grit&#8221; podcast</a>. &#8220;I enjoy it because it's my time. I get to decide what I'm learning, what I'm doing, what I'm thinking, what I'm writing. It is completely my schedule.&#8221;
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Her version of a day off? Saturday. She completely disconnects from work after Friday night and doesn't pick it back up until Sunday morning. No emails, no messages, not even from the board. That one-day break is non-negotiable.
Then comes Sunday, which for her is anything but restful. She turns it into a dedicated workday: reading, thinking, planning, and writing. It&#8217;s her time to prepare for the week ahead with focus and intention, without interruptions. "It is completely my schedule," she said. By the time most people are still winding down their weekend, she's already scheduled a full set of Monday morning emails, often timed to hit inboxes at 5 a.m.
This rhythm, she says, keeps her balanced. It&#8217;s her way of eliminating the dread many feel about Mondays—by turning Sunday into a day of action instead of anxiety.
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<h2 class="wp-block-heading">Work Stress Isn't Rare, But Her Solution Is</h2>
Rangan's approach may sound intense, but she's not alone in working this way. A recent survey by HR software firm Ciphr shows that stress and anxiety about the workweek are widespread among senior managers. Nearly half – 47% – of the 265 UK senior managers polled said they felt the Sunday scaries multiple times over the past year. About 13% felt them multiple times a month, and 5% said they felt them every week.
Only 8% of respondents said they had never experienced the Sunday scaries.
The top three causes of stress among senior leaders were high inflation and rising prices (34%), the <a href="https://www.benzinga.com/markets/25/05/45384608/u-s-households-now-need-70-more-income-to-buy-a-home-double-whammy-of-skyrocketing-prices-and-rates">cost-of-living crisis</a> (33%) and <a href="https://www.benzinga.com/news/24/04/38397890/how-i-escaped-the-corporate-rat-race-and-saved-myself-from-burnout-using-these-10-easy-stress-buster">burnout</a> (27%).
Workload and to-do lists (24%), economic downturn (23%) and unfinished work tasks (21%) are also some of the reasons.&nbsp;
Rangan, who leads a company with more than 9,000 employees and billions in revenue, says the key to avoiding burnout is to find a rhythm that works and stick to it.
&#8220;Peak performance requires peak rest,&#8221; she said. So she made a rule: &#8220;I&#8217;ve said to people that I will not respond on Saturday.&#8221; Even when board members send emails, Rangan says she holds firm to her Saturday boundary and doesn't reply.&nbsp;
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When Rangan took over as CEO in 2021, it wasn't under normal circumstances. HubSpot co-founder and then-CEO Brian Halligan was injured in a snowmobile accident and suddenly out of commission. Rangan, who joined as chief customer officer in 2020, stepped in.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">HubSpot CEO Brian Halligan Injured In Snowmobile Accident <a href="https://twitter.com/search?q=%24HUBS&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$HUBS</a> <a href="https://twitter.com/search?q=%24TWTR&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$TWTR</a> <a href="https://t.co/mWOM87yno2">https://t.co/mWOM87yno2</a>
&mdash; JasonRaznick (@JasonRaznick) <a href="https://twitter.com/JasonRaznick/status/1366492771062808593?ref_src=twsrc%5Etfw">March 1, 2021</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
&#8220;He said, &#8216;Remember I told you if I ever got hit by a bus, you&#8217;d have to run it? I need you to run it.'&#8221;
Rangan accepted the interim CEO role, thinking Halligan would eventually return. He didn't. Six months later, the board made her appointment permanent.
Since then, she's <a href="https://www.benzinga.com/news/earnings/25/05/45304277/hubspot-beats-estimates-raises-guidance-shares-sink-the-details">guided</a> the customer relationship management and marketing automation platform through pandemic growth, a sudden market slowdown, and the rise of AI. Each year, she says, requires reinvention.
"Every year I&#8217;ve been CEO, I&#8217;ve had to reinvent what I&#8217;m doing and my mental constructs," she said. &#8220;Every year, there&#8217;s something completely different we&#8217;re trying to drive.&#8221;
Rangan's no stranger to pressure. She grew up in a 350-square-foot home in a small Indian town. She came to the U.S. with $300 and worked her way up through engineering and sales. Even now, she says, she often feels &#8220;behind.&#8221;
&#8220;I&#8217;ve embraced that discomfort," she said. "If I&#8217;m not learning, I&#8217;m behind.&#8221;
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Image: Shutterstock

'I'm Not Scared Of Sundays,' Says HubSpot CEO, Who Beats The Sunday Scaries By Simply Working Through The Weekend

Citigroup analyst Drew Foster maintains HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Buy and raises the price target from $750 to $759.

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