Kohl's (NYSE:KSS) Azioni

KOHLS CORP

Kohl's

Kohl's operates about 1,150 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also has a large digital sales operation. Women's apparel is Kohl's largest category, having generated 25% of its 2024 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.

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<h3>Gainers</h3>
<ul>
<li>MEDIROM Healthcare Techs (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MRM#NASDAQ">MRM</a>) shares moved upwards by 36.5% to $0.51 during Thursday's regular session. The market value of their outstanding shares is at $3.9 million. </li>
<li>Forward Industries (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FORD#NASDAQ">FORD</a>) shares moved upwards by 28.12% to $5.74. The market value of their outstanding shares is at $6.3 million. </li>
<li>Springview Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SPHL#NASDAQ">SPHL</a>) stock increased by 25.89% to $0.53. The market value of their outstanding shares is at $6.0 million. </li>
<li>Damon (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DMN#NASDAQ">DMN</a>) stock rose 18.11% to $0.02. The market value of their outstanding shares is at $2.5 million. </li>
<li>Algorhythm Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIME#NASDAQ">RIME</a>) stock increased by 17.11% to $2.48. The company's market cap stands at $5.9 million. </li>
<li>Goodyear Tire &amp; Rubber (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GT#NASDAQ">GT</a>) shares increased by 12.54% to $10.26. The market value of their outstanding shares is at $2.9 billion. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) stock fell 39.6% to $150.51 during Thursday's regular session. The company's market cap stands at $2.8 billion. As per the press release, Q4 earnings came out yesterday. </li>
<li>VF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) stock fell 27.92% to $11.81. The company's market cap stands at $4.6 billion. </li>
<li>Capri Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPRI#NYSE">CPRI</a>) stock declined by 27.36% to $14.26. The company's market cap stands at $1.6 billion. </li>
<li>Wayfair (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) shares fell 27.29% to $24.52. The market value of their outstanding shares is at $3.1 billion. </li>
<li>Five Below (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) shares fell 26.09% to $60.23. The market value of their outstanding shares is at $3.3 billion. </li>
<li>Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares decreased by 22.84% to $6.64. The market value of their outstanding shares is at $738.7 million. 
See Also: <a href="http://www.benzinga.com/money/best-consumer-cyclical-stocks/" title="www.benzinga.com/money/best-consumer-cyclical-stocks/">www.benzinga.com/money/best-consumer-cyclical-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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12 Consumer Discretionary Stocks Moving In Thursday's Intraday Session

President Donald Trump's sweeping new trade tariffs sent shockwaves through global markets on Thursday, triggering a massive sell-off that echoed the COVID-19 pandemic-era routs, as investor risk <a href="https://www.benzinga.com/markets">appetite vanished in a flash.</a>
Wall Street saw a staggering $2 trillion in market cap erased, with the U.S.&#8217;s biggest 10 companies shedding $1 trillion alone.
Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) plunged 8.7%, staring down its worst day since March 2020 and wiping out nearly $300 billion in value. NVIDIA Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) tumbled 6.4%, losing $171.9 billion, while Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) dropped 8%, on pace for a $166 billion hit.
<figure class="wp-block-table is-style-stripes"> 
<table>
<thead>
<tr>
<th>Company</th>
<th>% Daily Change</th>
<th>Market Cap Loss ($B)</th>
</tr>
</thead>
<tbody>
<tr>
<td>Apple</td>
<td>-8.74%</td>
<td>-293.95</td>
</tr>
<tr>
<td>NVIDIA</td>
<td>-6.38%</td>
<td>-171.89</td>
</tr>
<tr>
<td>Amazon</td>
<td>-8.03%</td>
<td>-166.80</td>
</tr>
<tr>
<td>Meta Platforms Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>)</td>
<td>-6.64%</td>
<td>-98.24</td>
</tr>
<tr>
<td>Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>)</td>
<td>-3.26%</td>
<td>-62.74</td>
</tr>
<tr>
<td>Broadcom Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AVGO#NASDAQ">AVGO</a>)</td>
<td>-7.63%</td>
<td>-61.74</td>
</tr>
<tr>
<td>Microsoft Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>)</td>
<td>-2.04%</td>
<td>-57.96</td>
</tr>
<tr>
<td>Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>)</td>
<td>-5.80%</td>
<td>-52.76</td>
</tr>
<tr>
<td>JPMorgan Chase &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>)</td>
<td>-6.69%</td>
<td>-45.99</td>
</tr>
<tr>
<td>Bank of America Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BAC#NYSE">BAC</a>)</td>
<td>-9.93%</td>
<td>-31.60</td>
</tr>
</tbody>
<tfoot>
<tr>
<td>Total</td>
<td></td>
<td>-1043.67</td>
</tr>
</tfoot>
</table>
</figure>
The S&amp;P 500 fell nearly 4%, poised for its worst session since September 2022, and sank to a seven-month low. Small caps took the brunt of the sell-off, with the Russell 2000 plunging over 5% and officially entering a bear market, now down more than 20% from its 2024 peak.
Fears of retaliatory action from key U.S. trading partners dragged every major sector into the red, except for defensive plays like consumer staples and utilities.
Consumer discretionary stocks were slammed. Apparel names posted double-digit losses: Ralph Lauren Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RL#NYSE">RL</a>), Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), Lululemon Athletica Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) and Garmin Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GRMN#NYSE">GRMN</a>) each dropped between 10% and 16%.
Cruise lines were also hit hard: Norwegian Cruise Holdings Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>) sank 13%, Carnival Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>) fell 10%, and Royal Caribbean Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RCL#NYSE">RCL</a>) slid 9%.
Bond markets saw a mild flight to safety. Treasury yields edged lower, yet the U.S. dollar weakened 1.6%, with the DXY index heading for its worst day since November 2022.
Commodities weren't spared. Oil prices nosedived on fears of a global slowdown, worsened by OPEC+'s surprise move to raise output. West Texas Intermediate crude plunged 7.5%, slipping below $70 per barrel.
Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) showed relative resilience in the carnage, dipping just 1% and holding above $81,600.
<h1 class="wp-block-heading">Thursday&#8217;s Performance in Major U.S. Indices, ETFs</h1>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>1-day %chg</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>40,908.76</td>
<td>-3.1 %</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>5,449.64</td>
<td>-3.9%</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>18,751.99</td>
<td>-4.2%</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>1,929.91</td>
<td>-5.6%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Updated at 12:00 p.m. ET</figcaption></figure>
According to&nbsp;<a href="https://www.benzinga.com/pro/?utm_source=BZprocontent&amp;t=be2bearmibe3na1">Benzinga Pro</a>&nbsp;data:
<ul>
<li>The&nbsp;SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) fell 3.6% to $544.20.</li>
<li>The&nbsp;SPDR Dow Jones Industrial Average&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>) tumbled 3% to $409.26.</li>
<li>The tech-heavy&nbsp;Invesco QQQ Trust Series&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>)&nbsp;plummeted 4.2% to $456.21.</li>
<li>The&nbsp;iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) nosedived 5.4% to 191.63.</li>
<li>The&nbsp;Consumer Staples&nbsp;Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLP#NYSE">XLP</a>) outperformed, up 1.2%; the&nbsp;Technology&nbsp;Select Sector SPDR Fund&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLK#NYSE">XLK</a>) tanked, down 5.6%.</li>
</ul>
<h1 class="wp-block-heading">Other Major Stock, ETFs Moves To Know</h1>
<ul>
<li>Lamb Weston Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LW#NYSE">LW</a>) up 7.8%</li>
<li>Five Below Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) down 26%,</li>
<li>Molina Healthcare Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MOH#NYSE">MOH</a>), up 7.8%</li>
<li>Kohls Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) down 25%</li>
<li>VanEck Vietnam ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VNM#NYSE">VNM</a>) down 10.2%</li>
<li>iShares MSCI Mexico ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWW#NYSE">EWW</a>) up 4.7%, </li>
<li>iShares MSCI Taiwan ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWT#NYSE">EWT</a>) down 4%. </li>
</ul>
Read Now: 
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<li><a href="https://www.benzinga.com/government/regulations/25/04/44629640/us-services-sector-slows-sharply-as-hiring-drops-tariff-pressures-mount">US Services Sector Slows Sharply As Hiring Drops, Tariff Pressures Mount</a></li>
</ul>
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Wall Street Wipes Out $2 Trillion, Apple Eyes Worst Day Since COVID-19 Pandemic, Oil Plummets: What's Driving Markets Thursday?

Shares of Kohl's Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) tanked on Thursday after the company <a href="https://www.benzinga.com/25/03/44514918/whats-going-on-with-kohls-corporation-stock-today">announced plans to close stores</a>.
A meeting with the company's new CEO Ashley Buchanan highlighted management's turnaround plan that will be put in place this year, according to Telsey Advisory Group.
The Kohl's Analyst: Analyst <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5888c53977f9dd0001877a22/dana-telsey">Dana Telsey</a> maintained a Market Perform rating and price target of $10.
The Kohl's Thesis: The company's new CEO "brings relevant retail experience" from his tenure with Blackstone Inc's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BX#NYSE">BX</a>) Michaels Companies and Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), Telsey said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
Mr. Buchanan played a key role in improving profitability, growing digital sales and simplifying the merchandising strategy at Michaels Companies, she added.
For Kohl's, the CEO identified six initiatives that would be implemented this year that are expected to deliver results over the next 18 months, the analyst stated.
"New merchandising strategy focuses on offering a more balanced, curated assortment that addresses the needs of all customers, both new and existing," she wrote.
Kohl's pricing strategy focuses on driving value through increased promotions, while "reducing the complexity of its offers," Telsey said.
"We were encouraged by management&#8217;s grasp of the challenges it faces and the strategies it has laid out thus far to address them," she wrote.
KSS Price Action: Shares of Kohl's had declined by 25.41% to $6.42 at the time of publication on Thursday.
Read More: <a href="https://www.benzinga.com/government/regulations/25/02/43949618/cisco-and-nvidia-expand-ai-partnership-secure-us-government-authorization-for-cloud-security"> </a>
<ul>
<li><a href="https://www.benzinga.com/government/regulations/25/02/43949618/cisco-and-nvidia-expand-ai-partnership-secure-us-government-authorization-for-cloud-security">Kohl&#8217;s (KSS) Stock Is Down 30% In March &#8211; What&#8217;s Behind The Selloff?</a></li>
</ul>
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Analyst Color

Reiteration

Analyst Ratings

Kohl's Shares Tumble, But Analyst Sees Promise In New CEO's Strategy

Telsey Advisory Group analyst Dana Telsey maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Market Perform and maintains $10 price target.

Price Target

Telsey Advisory Group Maintains Market Perform on Kohl's, Maintains $10 Price Target

Across the recent three months, 12 analysts have shared their insights on Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>), expressing a variety of opinions spanning from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">7</td>
<td align="right">3</td>
<td align="right">2</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">5</td>
<td align="right">3</td>
<td align="right">2</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $9.85, a high estimate of $13.00, and a low estimate of $5.00. A negative shift in sentiment is evident as analysts have decreased the average price target by 24.23%. 
<img src="https://www.benzinga.com/files/images/story/2025/1743508819_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
A comprehensive examination of how financial experts perceive Kohl's is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$10.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Paul Lejuez</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Sell</td>
<td>$5.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Kimberly Greenberger</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$8.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Underperform</td>
<td>$8.00</td>
<td>$15.00</td>
</tr>
<tr>
<td>Mark Altschwager</td>
<td>Baird</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$11.00</td>
<td>$18.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$10.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$9.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$13.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$13.00</td>
<td>$17.00</td>
</tr>
<tr>
<td>Brooke Roach</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Sell</td>
<td>$11.25</td>
<td>$13.00</td>
</tr>
<tr>
<td>Randal Konik</td>
<td>Jefferies</td>
<td>Lowers</td>
<td>Hold</td>
<td>$12.00</td>
<td>$15.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Kohl's. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey the analysts' expectations for the relative performance of Kohl's compared to the broader market.</li>
<li>Price Targets: Analysts navigate through adjustments in price targets, providing estimates for Kohl's's future value. Comparing current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
To gain a panoramic view of Kohl's's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/KSS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Kohl's analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">you can start by tracking it here</a>.
<h2>Unveiling the Story Behind Kohl's</h2>
Kohl's operates about 1,150 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also has a large digital sales operation. Women's apparel is Kohl's largest category, having generated 25% of its 2024 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
<h3>Unraveling the Financial Story of Kohl's</h3>
Market Capitalization: With restricted market capitalization, the company is positioned below industry averages. This reflects a smaller scale relative to peers.
Revenue Challenges: Kohl's's revenue growth over 3 months faced difficulties. As of 31 January, 2025, the company experienced a decline of approximately -9.39%. This indicates a decrease in top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Kohl's's net margin is below industry averages, indicating potential challenges in maintaining strong profitability. With a net margin of 0.89%, the company may face hurdles in effective cost management.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 1.26%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Kohl's's ROA falls below industry averages, indicating challenges in efficiently utilizing assets. With an ROA of 0.34%, the company may face hurdles in generating optimal returns from its assets.
Debt Management: Kohl's's debt-to-equity ratio stands notably higher than the industry average, reaching 1.88. This indicates a heavier reliance on borrowed funds, raising concerns about financial leverage.
<h2>Analyst Ratings: What Are They?</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
If you want to keep track of which analysts are outperforming others, you can view updated analyst ratings along withanalyst success scores in <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Expectations For Kohl's's Future

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$280.00</td>
<td>$75.3K</td>
<td>34.1K</td>
<td>160.3K</td>
</tr>
<tr>
<td>GME</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$24.00</td>
<td>$34.0K</td>
<td>3.8K</td>
<td>20.7K</td>
</tr>
<tr>
<td>TJX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$125.00</td>
<td>$25.5K</td>
<td>3.7K</td>
<td>9.3K</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$9.00</td>
<td>$35.8K</td>
<td>365</td>
<td>2.1K</td>
</tr>
<tr>
<td>RIVN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$17.50</td>
<td>$26.0K</td>
<td>19.0K</td>
<td>1.7K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$65.00</td>
<td>$63.8K</td>
<td>8.1K</td>
<td>1.5K</td>
</tr>
<tr>
<td>VSCO</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$20.00</td>
<td>$112.3K</td>
<td>8.6K</td>
<td>1.0K</td>
</tr>
<tr>
<td>ABNB</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$127.00</td>
<td>$35.7K</td>
<td>1.0K</td>
<td>750</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/17/25</td>
<td>$215.00</td>
<td>$70.6K</td>
<td>7.8K</td>
<td>512</td>
</tr>
<tr>
<td>CAVA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>09/19/25</td>
<td>$70.00</td>
<td>$53.2K</td>
<td>360</td>
<td>378</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a call option sweep with bullish sentiment. It expires in 1 day(s) on March 28, 2025. Parties traded 205 contract(s) at a $280.00 strike. This particular call needed to be split into 13 different trades to become filled. The total cost received by the writing party (or parties) was $75.3K, with a price of $370.0 per contract. There were 34116 open contracts at this strike prior to today, and today 160311 contract(s) were bought and sold. 
• Regarding GME (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), we observe a put option sweep with bearish sentiment. It expires in 1 day(s) on March 28, 2025. Parties traded 136 contract(s) at a $24.00 strike. This particular put needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $34.0K, with a price of $250.0 per contract. There were 3857 open contracts at this strike prior to today, and today 20788 contract(s) were bought and sold. 
• Regarding TJX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TJX#NYSE">TJX</a>), we observe a call option sweep with bullish sentiment. It expires in 21 day(s) on April 17, 2025. Parties traded 371 contract(s) at a $125.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $25.5K, with a price of $69.0 per contract. There were 3765 open contracts at this strike prior to today, and today 9329 contract(s) were bought and sold. 
• For KSS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>), we notice a call option sweep that happens to be bullish, expiring in 21 day(s) on April 17, 2025. This event was a transfer of 1191 contract(s) at a $9.00 strike. This particular call needed to be split into 32 different trades to become filled. The total cost received by the writing party (or parties) was $35.8K, with a price of $30.0 per contract. There were 365 open contracts at this strike prior to today, and today 2198 contract(s) were bought and sold. 
• For RIVN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>), we notice a call option sweep that happens to be bearish, expiring in 85 day(s) on June 20, 2025. This event was a transfer of 500 contract(s) at a $17.50 strike. This particular call needed to be split into 18 different trades to become filled. The total cost received by the writing party (or parties) was $26.0K, with a price of $52.0 per contract. There were 19067 open contracts at this strike prior to today, and today 1732 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a put option sweep that happens to be bullish, expiring in 50 day(s) on May 16, 2025. This event was a transfer of 336 contract(s) at a $65.00 strike. This particular put needed to be split into 24 different trades to become filled. The total cost received by the writing party (or parties) was $63.8K, with a price of $190.0 per contract. There were 8113 open contracts at this strike prior to today, and today 1552 contract(s) were bought and sold. 
• For VSCO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VSCO#NYSE">VSCO</a>), we notice a call option sweep that happens to be bullish, expiring in 21 day(s) on April 17, 2025. This event was a transfer of 1000 contract(s) at a $20.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $112.3K, with a price of $113.0 per contract. There were 8666 open contracts at this strike prior to today, and today 1005 contract(s) were bought and sold. 
• For ABNB (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>), we notice a call option trade that happens to be bullish, expiring in 1 day(s) on March 28, 2025. This event was a transfer of 700 contract(s) at a $127.00 strike. The total cost received by the writing party (or parties) was $35.7K, with a price of $51.0 per contract. There were 1069 open contracts at this strike prior to today, and today 750 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a put option trade with neutral sentiment. It expires in 21 day(s) on April 17, 2025. Parties traded 50 contract(s) at a $215.00 strike. The total cost received by the writing party (or parties) was $70.6K, with a price of $1412.0 per contract. There were 7836 open contracts at this strike prior to today, and today 512 contract(s) were bought and sold. 
• Regarding CAVA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAVA#NYSE">CAVA</a>), we observe a put option sweep with neutral sentiment. It expires in 176 day(s) on September 19, 2025. Parties traded 100 contract(s) at a $70.00 strike. This particular put needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $53.2K, with a price of $532.0 per contract. There were 360 open contracts at this strike prior to today, and today 378 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

ABNB

CAVA

RIVN

VSCO

10 Consumer Discretionary Stocks With Whale Alerts In Today's Session

Kohl's Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares are trading lower <a target="_blank" href="https://www.benzinga.com/movers" rel="noreferrer noopener">on Thursday</a> as it announced that it is preparing to close 27 underperforming locations. The closures, announced in January, are part of a broader transformation strategy to reshape the retailer's operations.
USA Today reports that 29th March marks the final day of operation for these stores. The company is also shutting down its e-commerce fulfillment center in San Bernardino, California, in May.
The closures are part of a restructuring that includes <a target="_blank" href="https://www.kohls.com/stores/ga/duluth-449.shtml?kwid=kwd-26834107048:aud-807850404:loc-190&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_term=kohl%27s%20duluth%20ga&amp;utm_campaign=Brand_Store%20Pages_Search_Bing_Brand&amp;UTM_Adgroupid=92207467663&amp;pfx=pfx_bing_roi&amp;cid=brandsearch&amp;gclid=9f1d95b1a8fb11182062f252834afd06&amp;gclsrc=3p.ds&amp;msclkid=9f1d95b1a8fb11182062f252834afd06" rel="noreferrer noopener">C-suite changes</a>, a 10% reduction in the corporate workforce, and the end of Amazon returns in some locations.
Coresight Research <a target="_blank" href="https://www.businesswire.com/news/home/20250123760119/en/Coresight-Research-Predicts-2025-Store-Opening-Closure-Numbers" rel="noreferrer noopener">predicts </a>that around 15,000 stores will close this year, more than twice the 7,325 closures recorded in 2024.
Also Read: <a target="_blank" href="https://www.benzinga.com/trading-ideas/movers/25/03/44500631/rh-growth-faces-headwinds-macroeconomic-concerns-weigh-analyst-cautions" rel="noreferrer noopener">RH Growth Faces Headwinds As Macro Concerns Weigh: Analyst Cautions On Lower Near-Term Margins</a>
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, KSS stock has lost over 69% in the past year. Investors can gain exposure to the stock via&nbsp;WBI Power Factor High Dividend ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WBIY#NYSE">WBIY</a>).
In its most recent earnings report, Kohl's posted a 9.4% year-over-year sales decline to $5.175 billion, <a target="_blank" href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks" rel="noreferrer noopener">surpassing analysts' expectations</a>. The comparable sales dropped 6.7%, and operating income fell sharply to $126 million from $299 million last year.
Looking ahead, Kohl's expects a sales decline of 5% to 7% in fiscal year 2025, with an expected earnings per share range of $0.10 to $0.60. The company anticipates comparable sales will decrease by 4% to 6%.
Kohl's is closing stores in various locations, including Spanish Fort, Alabama; Little Rock West, Arkansas; multiple California locations such as San Diego and Napa; Arapahoe Crossing in Colorado; Duluth, Georgia; Boise, Idaho; Plainfield and West Dundee in Illinois; Stoughton, Massachusetts; East Windsor, New Jersey; Blue Ash and Forest Park in Ohio; Portland Gateway, Oregon; Pottstown, Pennsylvania; North Dallas, Texas; Riverton, Utah; and Herndon and Williamsburg in Virginia, according to a <a target="_blank" href="https://www.axios.com/2025/03/26/kohls-stores-closing-2025-list" rel="noreferrer noopener">report </a>by Axios.
Brands like Forever 21, JCPenney, Joann, Dollar General, CVS, and Walgreens are also closing locations this year.
Price Action: KSS shares are trading lower by 1.62% to $8.81 at last check Thursday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/news/earnings/25/03/44491397/dollar-tree-q4-earnings-surpass-estimates-unloads-family-dollar-for-1b" target="_blank" rel="noreferrer noopener">Dollar Tree To Offload Family Dollar Business For $1 Billion</a></li>
</ul>
Photo by Sundry Photos via Shutterstock

Media

General

WBIY

Kohl's To Shut Down 27 Stores In Restructuring Effort Amid Falling Sales

Deep-pocketed investors have adopted a bullish approach towards Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in KSS usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 9 extraordinary options activities for Kohl's. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 55% leaning bullish and 33% bearish. Among these notable options, 2 are puts, totaling $353,600, and 7 are calls, amounting to $473,860.
<h3>What's The Price Target?</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $5.0 and $17.5 for Kohl's, spanning the last three months.
<h3>Insights into Volume &amp; Open Interest</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Kohl's's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Kohl's's significant trades, within a strike price range of $5.0 to $17.5, over the past month.
<h3>Kohl's Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742848228_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$6.85</td>
<td>$6.6</td>
<td>$6.6</td>
<td>$15.00</td>
<td>$328.0K</td>
<td>911</td>
<td>502</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$0.78</td>
<td>$0.75</td>
<td>$0.76</td>
<td>$8.00</td>
<td>$112.6K</td>
<td>3.2K</td>
<td>1.5K</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$4.15</td>
<td>$4.0</td>
<td>$4.0</td>
<td>$5.00</td>
<td>$80.0K</td>
<td>402</td>
<td>201</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/25/25</td>
<td>$0.74</td>
<td>$0.72</td>
<td>$0.74</td>
<td>$8.50</td>
<td>$74.1K</td>
<td>272</td>
<td>1.0K</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/25/25</td>
<td>$0.5</td>
<td>$0.41</td>
<td>$0.45</td>
<td>$9.00</td>
<td>$67.5K</td>
<td>424</td>
<td>1.5K</td>
</tr>
</tbody>
</table>

<h3>About Kohl's</h3>
Kohl's operates about 1,178 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 26% of its 2023 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
In light of the recent options history for Kohl's, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Where Is Kohl's Standing Right Now?</h3>
<ul>
<li>Currently trading with a volume of 16,504,112, the KSS's price is up by 12.8%, now at $9.34. </li>
<li>RSI readings suggest the stock is currently is currently neutral between overbought and oversold.</li>
<li>Anticipated earnings release is in 66 days.</li>
</ul>
<h3>Expert Opinions on Kohl's</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $9.25.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from UBS continues to hold a Sell rating for Kohl's, targeting a price of $5. 
&#x2A; An analyst from Morgan Stanley has decided to maintain their Underweight rating on Kohl's, which currently sits at a price target of $8. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Market Perform rating on Kohl's with a target price of $13. 
&#x2A; An analyst from JP Morgan has decided to maintain their Underweight rating on Kohl's, which currently sits at a price target of $9. 
&#x2A; An analyst from Goldman Sachs has decided to maintain their Sell rating on Kohl's, which currently sits at a price target of $11. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Kohl's options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Decoding Kohl's's Options Activity: What's the Big Picture?

Americans have been dealing with the rising costs of housing, groceries and transportation for years. A slew of new data suggests the formerly resilient U.S. consumer <a href="https://www.benzinga.com/25/03/44420778/us-consumers-face-risks-as-rising-cost-of-living-job-market-cracks-threaten-spending-bank-of-america-warns">may be starting to crack. </a>
What To Know: The latest <a href="https://www.fitchratings.com/structured-finance/abs/auto-indices">report from</a> Fitch Ratings showed a growing number of people are unable to keep up with their car loan payments with 6.6% of subprime auto borrowers more than 60 days behind, marking the highest level since the data began being tracked in 1994. 
Additionally, a recent report from the Federal Reserve Bank of New York revealed <a href="https://www.newyorkfed.org/newsevents/news/research/2025/20250213">the number</a> of auto loans moving into serious delinquency — defined as being 90 days or more past due — increased to 3%, marking the highest level since 2010. 
Read Next: <a href="https://www.benzinga.com/general/restaurants/25/03/44420327/darden-restaurants-ceo-says-consumers-likely-to-keep-spending-despite-challenging-environment">Darden Restaurants CEO Says Consumers &#8216;Likely To Keep Spending&#8217; Despite &#8216;Challenging Environment&#8217;</a>&nbsp;
Another indicator is the Consumer Confidence Board Consumer Confidence Index <a href="https://www.conference-board.org/topics/consumer-confidence">which fell</a> sharply by seven points in February, indicating pessimism about current and future economic conditions. 
"In February, consumer confidence registered the largest monthly decline since August 2021," said Stephanie Guichard, senior economist, Global Indicators at The Conference Board. 
"This is the third consecutive month-on-month decline, bringing the Index to the bottom of the range that has prevailed since 2022, Guichard added. 
American households are running out of emergency funds which could be contributing to the bleaker financial outlooks. Data from the Federal Reserve shows that households' ability to come up with $2,000 for an emergency expense within the next month is at the lowest level since the survey started in 2015.
"Taking into account that the CPI level today is 35% higher than in 2015, the situation is even worse," said Dr. Torsten Slok, chief economist for Apollo Global Management.&nbsp;
What Else: Retailers are reporting demand is slowing, with Kohl's Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) CEO Ashley Buchanan saying <a href="https://www.benzinga.com/25/03/44262764/kohls-ceo-warns-of-pretty-challenging-environment-for-consumers-expects-value-seeking-to-grow-over-next-3-months">last week</a> that customers making less than $100,000 are now feeling squeezed. 
Many Dollar General Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>) customers "only have enough money for the basic essentials," said CEO Todd Vasos. Meanwhile, sales among higher-income shoppers have picked up as bargain-hunting intensifies. 
Stocks To Watch: Major companies in the retail, automotive and hospitality sectors should be monitored as the health of the U.S. consumer begins to show signs of weakness.&nbsp;
The Consumer Discretionary Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLY#NYSE">XLY</a>) is an ETF focused on consumer discretionary stocks with Amazon.com, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), Tesla, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/tsla#NASDAQ">TSLA</a>) and The Home Depot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) as its top three holdings. 
Read Next:&nbsp;
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</ul>
Photo: Shutterstock

Are US Consumers Starting To Crack? Pessimism, Loan Defaults, Bargain-Hunting Rise

Kohl's Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares have dropped by around 30% to $8.33 in March following a disappointing earnings report that revealed a 9.4% drop in <a href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks">fourth-quarter net sales</a>. The company also issued a cautious outlook, forecasting a 4-6% decline in comparable sales for fiscal year 2025.
What Happened: Kohl&#8217;s shares tumbled last week after reporting fourth-quarter FY24 revenue of $5.175 billion, <a href="https://www.benzinga.com/pressreleases/25/03/b44242740/kohls-reports-fourth-quarter-and-full-year-fiscal-2024-financial-results">down 9.4% from the previous year</a>. 
Despite slightly exceeding Wall Street's estimate of $5.145 billion, comparable sales fell 6.7%, reflecting weaker consumer demand. Operating income took a significant hit, declining from $299 million in the prior year to $126 million.
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While the retailer managed a 49-basis-point improvement in gross margin to 32.9%, operating margin dropped to just 2.3%, highlighting growing profitability concerns. 
Dividend Cut and Future Outlook: Adding to investor worries, Kohl's announced a cut to its <a href="https://www.benzinga.com/25/03/44283900/whats-going-on-with-kohls-stock-wednesday">quarterly dividend</a>, slashing it from 50 cents per share to 12.5 cents. The company ended the quarter with $134 million in cash and $2.9 billion in inventory, marking a 2% year-over-year increase.
Looking ahead, Kohl's issued a disappointing FY25 forecast, projecting a 5%-7% sales decline and an EPS range of 10 cents to 60 cents, far below Wall Street's consensus of $1.25.
Analyst Sentiment: Analysts <a href="https://www.benzinga.com/25/03/44281015/kohls-smashes-q4-earnings-expectations-analyst-cuts-forecast-on-disappointing-guidance-turnaround-underway">remain skeptical</a> about Kohl's turnaround strategy, citing ongoing challenges in stabilizing the business amid an uncertain macroeconomic environment. 
Persistent inflationary pressures, shifting consumer spending habits and heightened retail competition continue to weigh on the company's growth prospects.
Read Also: <a href="https://www.benzinga.com/markets/asia/25/03/44390494/federal-reserve-next-up-as-japan-maintains-rates-despite-inflation-and-trump-tariff-concerns">Federal Reserve Next Up As Japan Maintains Rates Despite Inflation And Trump Tariff Concerns</a>
<h2 class="wp-block-heading">How To Buy KSS Stock</h2>
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in Kohl&#8217;s case, it is in the Consumer Discretionary sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
According to data from&nbsp;<a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, KSS has a 52-week high of $29.60 and a 52-week low of $7.96.

Kohl's (KSS) Stock Is Down 30% In March - What's Behind The Selloff?

Investors with a lot of money to spend have taken a bullish stance on Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with KSS, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 19 uncommon options trades for Kohl's.
This isn't normal.
The overall sentiment of these big-money traders is split between 47% bullish and 47%, bearish.
Out of all of the special options we uncovered, 17 are puts, for a total amount of $2,520,383, and 2 are calls, for a total amount of $105,300.
<h3>Expected Price Movements</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $5.0 to $22.5 for Kohl's over the last 3 months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Kohl's's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Kohl's's whale activity within a strike price range from $5.0 to $22.5 in the last 30 days. 
<h3>Kohl's 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742316347_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$4.3</td>
<td>$4.05</td>
<td>$4.2</td>
<td>$12.50</td>
<td>$1.6M</td>
<td>7.1K</td>
<td>3.9K</td>
</tr>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$14.25</td>
<td>$14.2</td>
<td>$14.25</td>
<td>$22.50</td>
<td>$163.8K</td>
<td>208</td>
<td>200</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$4.2</td>
<td>$3.5</td>
<td>$4.0</td>
<td>$5.00</td>
<td>$80.0K</td>
<td>202</td>
<td>200</td>
</tr>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$0.8</td>
<td>$0.77</td>
<td>$0.77</td>
<td>$7.50</td>
<td>$66.8K</td>
<td>6.1K</td>
<td>1.4K</td>
</tr>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$2.32</td>
<td>$2.26</td>
<td>$2.32</td>
<td>$10.00</td>
<td>$62.7K</td>
<td>4.7K</td>
<td>3.5K</td>
</tr>
</tbody>
</table>

<h3>About Kohl's</h3>
Kohl's operates about 1,178 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 26% of its 2023 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Following our analysis of the options activities associated with Kohl's, we pivot to a closer look at the company's own performance.
<h3>Where Is Kohl's Standing Right Now?</h3>
<ul>
<li>With a volume of 3,498,332, the price of KSS is down -1.99% at $8.38. </li>
<li>RSI indicators hint that the underlying stock may be oversold.</li>
<li>Next earnings are expected to be released in 72 days.</li>
</ul>
<h3>Professional Analyst Ratings for Kohl's</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $9.85.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from JP Morgan persists with their Underweight rating on Kohl's, maintaining a target price of $9. 
&#x2A; An analyst from Telsey Advisory Group has decided to maintain their Market Perform rating on Kohl's, which currently sits at a price target of $13. 
&#x2A; An analyst from Baird has decided to maintain their Neutral rating on Kohl's, which currently sits at a price target of $11. 
&#x2A; Maintaining their stance, an analyst from Goldman Sachs continues to hold a Sell rating for Kohl's, targeting a price of $11. 
&#x2A; Maintaining their stance, an analyst from UBS continues to hold a Sell rating for Kohl's, targeting a price of $5. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Kohl's with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Spotlight on Kohl's: Analyzing the Surge in Options Activity

Citigroup analyst Paul Lejuez maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Neutral and lowers the price target from $11 to $8.

Citigroup Maintains Neutral on Kohl's, Lowers Price Target to $8

The University of Michigan&#8217;s March consumer confidence survey <a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44331170/us-consumer-confidence-plunges-as-inflation-fears-hit-highest-level-since-1993">showed a rapid decrease </a>in consumer confidence amid historically high inflation expectations. Economists say this could be a bad omen for the United States economy.
The Report: The report, released Friday, showed an 11% month-over-month drop and a 22% decline from December 2024. Meanwhile, inflation expectations jumped from 4.3% in February to 4.9% in March, the highest reading since November 2022.
The survey showed some signs of political polarization, though Republicans, Democrats and Independents all reported declines in their economic expectations.
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Economist Reactions: Experts didn&#8217;t sugarcoat the results of the survey, calling them a serious warning sign for the U.S. economy.
"This is an horrific report," Samuel Tombs, chief U.S. economist at Pantheon Macroeconomics, <a href="https://www.nytimes.com/2025/03/14/business/inflation-consumer-sentiment.html?smid=nytcore-ios-share&amp;referringSource=articleShare">told</a> the New York Times. "Elevated economic policy uncertainty and the sharp drop in stock prices have greatly undermined consumers' confidence."
Stanford professor Neale Mahoney <a href="https://x.com/nealemahoney/status/1900551798827458677">called</a> stagflation expectations &#8220;scary&#8221; in a post on X.
Diane Swonk, chief economist for KPMG, had similar worries.
&#8220;Sadly, the consumer sentiment figures have a stagflation vibe, which poses a challenge to the Federal Reserve. The current tariffs we saw are so large and staggered that they hit both margins and prices,&#8221; Swonk <a href="https://x.com/DianeSwonk/status/1900561364571041848">posted</a> on X.
Bill Adams, Chief Economist for Comerica Bank, similarly expressed concern about whether high inflation expectations would keep the Federal Reserve from cutting interest rates.
&#8220;This is bad news. People who fear losing jobs pull back on discretionary spending,&#8221; Adams said Friday. &#8220;Don't hold your breath for the Fed to ride to the rescue if spending falls as inflation expectations are soaring.&#8221;
Retailer Warns Pressure: On Tuesday, Kohl&#8217;s Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) warned of a challenging outlook for fiscal 2025, expecting sales to decline by 5% to 7%, <a href="https://www.benzinga.com/25/03/44262764/kohls-ceo-warns-of-pretty-challenging-environment-for-consumers-expects-value-seeking-to-grow-over-next-3-months">citing &#8220;constrained&#8221; shoppers</a>. 
CEO Ashley Buchanan said much of Kohl&#8217;s customer base is under pressure from rising costs in rent, housing, and groceries, noting, &#8220;If you&#8217;re making less than 50 [thousand], that consumer is pretty constrained from a discretionary standpoint,&#8221; and adding that value-seeking behavior will &#8220;probably expand… across income cohorts over the next probably three or four months.&#8221;
Read Next:
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<li><a href="https://www.benzinga.com/25/03/44335131/vacation-planning-hits-15-year-low-in-latest-sign-of-cash-strapped-us-consumer">Vacation Planning Hits 15-Year Low In Latest Sign Of Cash-Strapped US Consumers</a></li>
</ul>
Photo: Shutterstock

'Horrific Report': Economists Warn Consumer Confidence Collapse Signals Economic Trouble

Kohl&#8217;s Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares are trading lower by 33% to $8.08 since Monday&#8217;s open after the company reported a 9.4% decline in <a href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks">fourth-quarter net sales</a>. The company expects 2025 comparable sales to decrease 4-6%.
What To Know: Kohl's Corp shares tumbled in premarket trading after the retailer reported a 9.4% decline in fourth-quarter FY24 sales to $5.175 billion, though it slightly exceeded Wall Street estimates of $5.145 billion. Comparable sales fell 6.7%, while operating income dropped sharply to $126 million from $299 million in the prior year. 
Despite a 49-basis-point expansion in gross margin to 32.9%, the company's operating margin compressed to 2.3%. However, adjusted earnings per share of 95 cents beat analyst expectations of 73 cents.
Read Also: <a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44327908/2025-recession-bets-are-on-fire-yet-traders-could-still-pocket-over-50-gains-if-us-economy-just-holds">2025 Recession Bets Are On Fire, Yet Traders Could Still Pocket Over 50% Gains If US Economy Just Holds</a>
What Else: Kohl's also announced a steep reduction in its quarterly dividend, cutting it from 50 cents per share to 12.5 cents. The company ended the quarter with $134 million in cash and $2.9 billion in inventory, a 2% increase year-over-year. 
Looking ahead, Kohl's provided a disappointing FY25 outlook, forecasting a 5%-7% sales decline and EPS between 10 cents and 60 cents, well below the Street's expectation of $1.25. 
Analysts <a href="https://www.benzinga.com/25/03/44281015/kohls-smashes-q4-earnings-expectations-analyst-cuts-forecast-on-disappointing-guidance-turnaround-underway">remain cautious</a> about the company's turnaround strategy, citing ongoing challenges in stabilizing the business amid an uncertain macroeconomic environment.
Read Also: <a href="https://www.benzinga.com/25/03/44325928/gold-smashes-through-3000-mark-as-markets-brace-for-turbulence-and-fed-signals">Gold Breaches $3,000 Mark On Market Turbulence And Fed Signals</a>
<h2 class="wp-block-heading">How To Buy KSS Stock</h2>
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in Kohl&#8217;s case, it is in the Consumer Discretionary sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
According to data from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, KSS has a 52-week high of $29.60 and a 52-week low of $8.05.

Why Kohl's (KSS) Stock Is Down Over 30% This Week

UBS analyst Jay Sole maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Sell and lowers the price target from $10 to $5.

UBS Maintains Sell on Kohl's, Lowers Price Target to $5

Kohl&#8217;s Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares are trading lower on Wednesday. The stock may be moving on continued weakness after the company reported fourth-quarter financial results and issued <a href="https://www.benzinga.com//node/44262764">guidance on Tuesday</a>.
What To Know: Kohl&#8217;s issued guidance for fiscal-year 2025, projecting a 5% to 7% decline in net sales and a 4% to 6% drop in comparable sales. The company cited &#8220;constrained&#8221; shoppers as one reason for the anticipated drop in net sales. 
If you&#8217;re making less than 50 [thousand], that consumer is pretty constrained from a discretionary standpoint. If you&#8217;re making less than 100 [thousand], it&#8217;s also pretty challenging. And you see that very clearly in numbers,&#8221;&nbsp;said Kohl&#8217;s CEO Ashley Buchanan.
The CEO also noted that consumers are increasingly seeking better value in their purchases.
According to <a href="https://www.benzinga.com/news/econ-s/25/02/43736972/us-retail-sales-fall-more-than-expected-raise-growth-concerns">Commerce Department data</a>, retail sales fell 0.9% across the U.S. in January, missing economist expectations of a 0.2% decline. A Bureau of Labor Statistics <a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44274165/inflation-cools-more-than-expected-in-february-strengthens-the-case-for-fed-rate-cuts">report indicates inflation</a> eased in February, though rising shelter costs may continue to pressure low-income consumers.
Analyst Changes: Following the earnings report, multiple analysts cut their price targets.
<ul>
<li>Baird analyst Mark Altschwager maintained a Neutral rating on Kohl&#8217;s and lowered the price target from&nbsp;$18&nbsp;to&nbsp;$11.</li>
<li>B of A Securities analyst Lorraine Hutchinson maintained an Underperform rating on Kohl&#8217;s and lowered the price target from&nbsp;$15&nbsp;to&nbsp;$8.</li>
<li>Morgan Stanley analyst Kimberly Greenberger maintained an Underweight rating on Kohl&#8217;s and lowered the price target from&nbsp;$10&nbsp;to&nbsp;$8.</li>
<li>Telsey Advisory Group analyst Dana Telsey maintained a Market Perform rating on Kohl&#8217;s and lowered the price target from&nbsp;$13&nbsp;to&nbsp;$10.</li>
</ul>
See Also: <a href="https://www.benzinga.com/general/restaurants/25/03/44280041/rfk-jr-thanks-steak-n-shake-for-rfking-the-french-fries-restaurant-goes-all-in-on-make-america-healthy-again">RFK Jr Thanks Steak &#8216;N Shake For &#8216;RFKing The French Fries&#8217;: Restaurant Goes All In On Make America Healthy Again</a>
KSS Price Action: At the time of publication, Kohl&#8217;s stock is trading 6.72% lower at $8.53, according to data from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Image: via Shutterstock

What's Going On With Kohl's Stock Wednesday?

Shares of Kohls Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) tanked in early trading on Wednesday, after the company <a href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks">reported its fourth-quarter results</a>.
The company controlled its SG&amp;A expenses to report a "solid" earnings beat, despite a significant gross margin miss, according to Telsey Advisory Group.
The Kohls Thesis: Analyst <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5888c53977f9dd0001877a22/dana-telsey">Dana Telsey</a> maintained a Market Perform rating, while cutting the price target from $13 to $10.
The Kohls Thesis: Despite the earnings beat, the company announced its 2025 outlook significantly below "the market&#8217;s prior (already-modest) expectations," Telsey said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
The CEO indicated strategic initiatives will be undertaken over the next few quarters and that the turnaround will take time to complete, as Kohls is "a long lead-time business," she added.
"New leadership will look to bring stabilization to the business following several years of volatile performance, but visibility to a timeline to a turnaround to better profitability is challenging in our view, particularly against an increasingly uncertain macro backdrop," the analyst wrote.
Even after improvements in the assortment, value proposition and customer experience, it will take time for Kohls to win back consumers, she further stated.
KSS Price Action: Shares of Kohls had declined by 7.38% to $8.48 at the time of publication on Wednesday.
Read More: <a href="https://www.benzinga.com/25/03/44262764/kohls-ceo-warns-of-pretty-challenging-environment-for-consumers-expects-value-seeking-to-grow-over-next-3-months">Kohl&#8217;s CEO Warns Of &#8216;Pretty Challenging&#8217; Environment For Consumers</a>
Photo: Shutterstock

Kohls Smashes Q4 Earnings Expectations, Analyst Cuts Forecast On Disappointing Guidance, Turnaround Underway

Morgan Stanley analyst Kimberly Greenberger maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Underweight and lowers the price target from $10 to $8.

Morgan Stanley Maintains Underweight on Kohl's, Lowers Price Target to $8

B of A Securities analyst Lorraine Hutchinson maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Underperform and lowers the price target from $15 to $8.

B of A Securities Maintains Underperform on Kohl's, Lowers Price Target to $8

Press Releases

Kohl's Offers Customers the Season's Hottest Toys at Great Prices

Kohl's Delivers More Gifts, Great Prices and New Store Experiences This Holiday

Kohl's Black Friday Savings Begin Today with Early Access to Deals on Top Gifts

Kohl's Declares Quarterly Dividend

Kohl's Gifts More Than $500,000 to Local Nonprofits Through Hometown Giving Program This Holiday Season

Kohl's Announces CEO Transition Process

Kohl's Reports Third Quarter Fiscal 2024 Financial Results

Kohl's Tells Shoppers: "Your Cart, Our Treat"; Unveils Plans to Pay for Customer's Holiday Gifts This December

Kohl's Announces More Than $1 Million in Donations this GivingTuesday

Kohl's Reports Fourth Quarter and Full Year Fiscal 2024 Financial Results

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