Marriott International Azioni (NASDAQ: MAR)

Marriott International (NASDAQ:MAR) Azioni

MARRIOTT INTERNATIONAL -CL A

Marriott Intl

Marriott International

NYSE

Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Marriot International

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Marriott International - Class A Common Stock

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Marriott International's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NYSE">MAR</a>) short percent of float has fallen 5.56% since its last report. The company recently reported that it has 4.70 million shares sold short, which is 2.21% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.27 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Marriott International Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743789951_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Marriott International has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Marriott International's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Marriott International's peer group average for short interest as a percentage of float is 7.40%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

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Shares of stocks within the broader consumer discretionary sector are trading higher. The sector may be trading up amid the release of better-than-expected ADP employment data.

A 10% decline in Canadian travel may result in 2 million fewer visits and $2.1 billion in <a href="https://www.benzinga.com/general/travel">lost spending to the U.S.</a> 
That&#8217;s according to Goldman Sachs analyst Lizzie Dove, citing <a href="https://www.ustravel.org/press/potential-results-decline-canadian-travel-united-states">data</a> from the U.S. Travel Association. Dove recently conducted a deep dive into Canadian tourist exposure for airlines, cruises, lodging, and theme parks.
Canada, she notes, accounts for 26% of U.S. international tourism. In March — three months after President Donald Trump dissed then-Canadian Prime Minister Justin Trudeau by calling him "governor" and Canada as "the 51st state" — there was an 11% year-over-year decline in tourism. 
A &#8220;pullback in Canadian tourism is the most likely channel to create a modest drag on US GDP,&#8221; Dove wrote. 
In 2024, approximately 20.24 million Canadian tourists visited the U.S., making up over a quarter of international air travel. Mexico followed with around 17 million visitors. 
U.S. airlines have limited exposure to Canadian transborder markets, with United Airlines Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UAL#NASDAQ">UAL</a>) having the highest at 1.4% of total flights. 
Carriers like Allegiant Travel Co. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALGT#NASDAQ">ALGT</a>), Frontier, Southwest, and Spirit do not operate direct routes to Canada but may still feel demand softness in border cities, said the analyst. 
Also Read: <a href="https://www.benzinga.com/25/04/44589543/ford-trucks-hit-20-year-sales-high-as-ev-demand-climbs">Ford Q1 US Auto Sales Dip 1.3%: Details</a>
Allegiant, for instance, serves U.S. border cities that rely on Canadian travelers, with these routes comprising 1.6% of its 2024 flights.
Florida, California, Nevada, New York, and Texas are top destinations for Canadian tourists, meaning airlines operating heavily in these states could see an impact. 
JetBlue Airways Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) has 58% of its capacity in key Canadian tourist cities, though a large portion of this is tied to New York, which only accounts for 13% of Canadian visits.
United and Allegiant have recently reported weaker demand from Canadian travelers. In response, United accelerated the retirement of 21 aircraft. 
The overall U.S.-Canada air travel market has seen route cuts at twice the rate of non-Canada flights, with 210 basis points of Canadian growth being slashed since January. 
Allegiant, despite not flying to Canada, reduced flights from Plattsburgh by 20 percentage points due to weaker demand from Canadian travelers, significantly more than the 4.4-point cut to its broader network. However, reductions were smaller in Bellingham and Niagara Falls, at 1.7 and 2.0 points, respectively.
U.S. hotel corporations have minimal exposure to Canadian tourism, despite the high volume of Canadian visitors. Hyatt Hotels Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/H#NYSE">H</a>) has the highest exposure among major hotel chains, while Wyndham Hotels &amp; Resorts Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WH#NYSE">WH</a>) and Choice Hotels International Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CHH#NYSE">CHH</a>) are the least affected due to their reliance on drive-to bookings.
Wyndham sees only 1% of its U.S. room bookings from Canadian travelers. Over 90% of guests drive to its hotels. Similarly, Marriott International Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) estimates just 1% of U.S. room nights come from Canada. Some 96% of its bookings originate from domestic travelers.
Hyatt, with a stronger focus on luxury and resort properties, derives approximately 2% of its U.S. bookings from Canadian visitors. Hilton Worldwide Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>) also sees 1-1.5% of its U.S. room nights booked by Canadians, with 2% of its total rooms located in Canada.
Norwegian Cruise Line Holdings Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>) has the highest exposure to Canadian tourism among cruise operators, though overall reliance remains low. 
An estimated 5% of NCLH's revenue comes from Canadian travelers, followed by Royal Caribbean Group (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RCL#NYSE">RCL</a>) at 4% and Carnival Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>) at 3.5%.
Hotel companies rely more heavily on domestic and business travelers, while cruise lines see slightly higher engagement from Canadian tourists.
Florida saw approximately 6 million international visitors in 2023, with around 1.3 million coming from Canada. Theme parks with high international attendance could feel the impact of a decline in Canadian visitors.
Comcast Corp.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>) Universal theme parks are the most exposed, with around 30% of attendance coming from international tourists. 
Walt Disney Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) typically sees international visitors comprise between the high teens to low 20% of total guests, while United Parks &amp; Resorts Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRKS#NYSE">PRKS</a>) has lower exposure at around 7%, down from pre-pandemic double-digit levels.
The financial impact extends beyond ticket sales. International visitors tend to spend more on park-related purchases, including hotel stays and in-park amenities, Dove said.
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Deep-pocketed investors have adopted a bearish approach towards Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in MAR usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 10 extraordinary options activities for Marriott International. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 20% leaning bullish and 50% bearish. Among these notable options, 6 are puts, totaling $199,160, and 4 are calls, amounting to $282,572.
<h3>Expected Price Movements</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $245.0 to $260.0 for Marriott International over the recent three months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Marriott International's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Marriott International's whale activity within a strike price range from $245.0 to $260.0 in the last 30 days. 
<h3>Marriott International Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743009344_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$4.5</td>
<td>$4.3</td>
<td>$4.3</td>
<td>$245.00</td>
<td>$96.3K</td>
<td align="right">77</td>
<td align="right">269</td>
</tr>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$3.9</td>
<td>$3.4</td>
<td>$3.7</td>
<td>$245.00</td>
<td>$88.8K</td>
<td align="right">77</td>
<td align="right">951</td>
</tr>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$5.7</td>
<td>$5.6</td>
<td>$5.6</td>
<td>$245.00</td>
<td>$69.4K</td>
<td align="right">77</td>
<td align="right">455</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/28/25</td>
<td>$2.8</td>
<td>$2.4</td>
<td>$2.6</td>
<td>$247.50</td>
<td>$60.0K</td>
<td align="right">4</td>
<td align="right">240</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$2.95</td>
<td>$2.6</td>
<td>$2.6</td>
<td>$247.50</td>
<td>$33.8K</td>
<td align="right">4</td>
<td align="right">370</td>
</tr>
</tbody>
</table>

<h3>About Marriott International</h3>
Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
Following our analysis of the options activities associated with Marriott International, we pivot to a closer look at the company's own performance.
<h3>Current Position of Marriott International</h3>
<ul>
<li>Trading volume stands at 802,460, with MAR's price up by 1.04%, positioned at $249.04.</li>
<li>RSI indicators show the stock to be may be approaching oversold.</li>
<li>Earnings announcement expected in 35 days.</li>
</ul>
<h3>What The Experts Say On Marriott International</h3>
A total of 2 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $299.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Truist Securities has decided to maintain their Hold rating on Marriott International, which currently sits at a price target of $300. 
&#x2A; Consistent in their evaluation, an analyst from Morgan Stanley keeps a Overweight rating on Marriott International with a target price of $298. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Marriott International options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Unpacking the Latest Options Trading Trends in Marriott International

Scheduled to begin conversion in July 2025, the property is expected to join the Marriott Bonvoy portfolio in the Spring of 2026 as a JW Marriott All-Inclusive resort.

Marriott Signs Agreement With Mullen Real Estate Capital To Debut JW Marriott All-Inclusive Resort In Costa Rica

Financial giants have made a conspicuous bullish move on Marriott International. Our analysis of options history for Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) revealed 13 unusual trades.
Delving into the details, we found 69% of traders were bullish, while 15% showed bearish tendencies. Out of all the trades we spotted, 11 were puts, with a value of $458,058, and 2 were calls, valued at $117,940.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $220.0 to $270.0 for Marriott International over the last 3 months. 
<h3>Volume &amp; Open Interest Trends</h3>
In today's trading context, the average open interest for options of Marriott International stands at 169.86, with a total volume reaching 2,161.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Marriott International, situated within the strike price corridor from $220.0 to $270.0, throughout the last 30 days.
<h3>Marriott International Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742580967_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>07/18/25</td>
<td>$10.0</td>
<td>$9.7</td>
<td>$9.7</td>
<td>$250.00</td>
<td>$92.1K</td>
<td align="right">41</td>
<td align="right">97</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$17.3</td>
<td>$16.9</td>
<td>$16.9</td>
<td>$240.00</td>
<td>$76.0K</td>
<td align="right">293</td>
<td align="right">46</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/11/25</td>
<td>$4.9</td>
<td>$4.7</td>
<td>$4.7</td>
<td>$225.00</td>
<td>$55.8K</td>
<td align="right">0</td>
<td align="right">119</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$5.8</td>
<td>$5.5</td>
<td>$5.5</td>
<td>$230.00</td>
<td>$43.4K</td>
<td align="right">424</td>
<td align="right">607</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/17/25</td>
<td>$41.3</td>
<td>$38.0</td>
<td>$39.7</td>
<td>$270.00</td>
<td>$39.7K</td>
<td align="right">254</td>
<td align="right">10</td>
</tr>
</tbody>
</table>

<h3>About Marriott International</h3>
Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
After a thorough review of the options trading surrounding Marriott International, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Where Is Marriott International Standing Right Now?</h3>
<ul>
<li>With a trading volume of 1,903,989, the price of MAR is down by -3.07%, reaching $237.32.</li>
<li>Current RSI values indicate that the stock is may be oversold.</li>
<li>Next earnings report is scheduled for 40 days from now.</li>
</ul>
<h3>What The Experts Say On Marriott International</h3>
Over the past month, 2 industry analysts have shared their insights on this stock, proposing an average target price of $299.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Morgan Stanley keeps a Overweight rating on Marriott International with a target price of $298. 
&#x2A; An analyst from Truist Securities has decided to maintain their Hold rating on Marriott International, which currently sits at a price target of $300. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Marriott International options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Market Whales and Their Recent Bets on MAR Options

Mariott International shares are trading lower after Truist Securities cut its price target on the stock from $308 to $300.

Truist Securities analyst Patrick Scholes maintains Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) with a Hold and lowers the price target from $308 to $300.

Price Target

Truist Securities Maintains Hold on Marriott International, Lowers Price Target to $300

Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) has outperformed the market over the past 5 years by 7.06% on an annualized basis producing an average annual return of 25.62%. Currently, Marriott International has a market capitalization of $67.55 billion. 
Buying $1000 In MAR: If an investor had bought $1000 of MAR stock 5 years ago, it would be worth $3,529.73 today based on a price of $245.02 for MAR at the time of writing.
<h3>Marriott International's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742483715_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

$1000 Invested In Marriott International 5 Years Ago Would Be Worth This Much Today

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Shares of restaurant and travel stocks are trading lower. The sector may be under pressure amid economic concerns due to tariff uncertainty, which could pressure consumer spending outlook. Additionally, investors may be assessing Feb. producer prices.

Investors with a lot of money to spend have taken a bearish stance on Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with MAR, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 10 uncommon options trades for Marriott International.
This isn't normal.
The overall sentiment of these big-money traders is split between 30% bullish and 40%, bearish.
Out of all of the special options we uncovered, 7 are puts, for a total amount of $257,646, and 3 are calls, for a total amount of $162,852.
<h3>What's The Price Target?</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $230.0 to $255.0 for Marriott International over the recent three months. 
<h3>Volume &amp; Open Interest Development</h3>
In terms of liquidity and interest, the mean open interest for Marriott International options trades today is 133.71 with a total volume of 1,311.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Marriott International's big money trades within a strike price range of $230.0 to $255.0 over the last 30 days.
<h3>Marriott International Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741801607_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$6.1</td>
<td>$5.6</td>
<td>$5.62</td>
<td>$230.00</td>
<td>$77.5K</td>
<td align="right">268</td>
<td align="right">155</td>
</tr>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$8.3</td>
<td>$7.9</td>
<td>$7.9</td>
<td>$250.00</td>
<td>$71.1K</td>
<td align="right">102</td>
<td align="right">109</td>
</tr>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$12.3</td>
<td>$10.9</td>
<td>$10.9</td>
<td>$237.50</td>
<td>$63.2K</td>
<td align="right">0</td>
<td align="right">62</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/17/25</td>
<td>$15.0</td>
<td>$14.4</td>
<td>$14.7</td>
<td>$250.00</td>
<td>$44.1K</td>
<td align="right">244</td>
<td align="right">33</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$7.6</td>
<td>$7.2</td>
<td>$7.6</td>
<td>$240.00</td>
<td>$30.4K</td>
<td align="right">42</td>
<td align="right">40</td>
</tr>
</tbody>
</table>

<h3>About Marriott International</h3>
Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
Following our analysis of the options activities associated with Marriott International, we pivot to a closer look at the company's own performance.
<h3>Present Market Standing of Marriott International</h3>
<ul>
<li>Trading volume stands at 1,046,317, with MAR's price up by 0.93%, positioned at $248.6.</li>
<li>RSI indicators show the stock to be may be oversold.</li>
<li>Earnings announcement expected in 49 days.</li>
</ul>
<h3>Expert Opinions on Marriott International</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $297.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Truist Securities keeps a Hold rating on Marriott International with a target price of $308. 
&#x2A; Maintaining their stance, an analyst from UBS continues to hold a Neutral rating for Marriott International, targeting a price of $301. 
&#x2A; An analyst from Mizuho has decided to maintain their Neutral rating on Marriott International, which currently sits at a price target of $293. 
&#x2A; Consistent in their evaluation, an analyst from Morgan Stanley keeps a Overweight rating on Marriott International with a target price of $298. 
&#x2A; An analyst from Susquehanna has decided to maintain their Neutral rating on Marriott International, which currently sits at a price target of $285. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Marriott International with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Marriott International Unusual Options Activity For March 12

The travel industry has experienced unexpected turbulence, which is rattling travel-focused ETFs. As airlines lower revenue forecasts, booking platforms struggle, and hotels and cruise lines see declining stock prices, investors in travel ETFs are watching their portfolios slip. If you've been tracking this sector, here are three ETFs feeling the pressure.
1. U.S. Global Jets ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JETS#NYSE">JETS</a>)
The U.S. Global Jets ETF is the go-to ETF for airline exposure, holding major carriers like Delta Air Lines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>), American Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AAL#NYSE">AAL</a>), and Southwest Airlines (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NASDAQ">LUV</a>). With Delta and American Airlines slashing their revenue forecasts due to weak demand, JETS has been on a downward trajectory. Delta's warning about slowing corporate and leisure travel has only fueled concerns that the airline industry is facing a rough road ahead. The ETF is down 16% in the past month.
2. ETFMG Travel Tech ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AWAY#NYSE">AWAY</a>)
The ETFMG Travel Tech ETF tracks online travel and booking companies like Expedia (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>), Booking Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>), and Airbnb (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>). Expedia was one of the worst performers in the S&amp;P 500 this week, tumbling 8% after <a href="https://www.benzinga.com/general/travel/25/03/44237055/delta-air-lines-cuts-q1-guidance-below-estimates-airline-stocks-fall">major airlines cut earnings forecasts</a>. Meanwhile, Airbnb dropped more than 6% as <a href="https://www.benzinga.com/news/25/03/44257583/whats-going-on-with-airbnb-abnb-shares">investors worried </a>that consumers tightening their budgets would impact short-term rental demand. The ETF is down 9% in the past month.
Also Read: <a href="https://www.benzinga.com/news/25/03/44259915/why-expedia-expe-stock-is-falling">Why Expedia (EXPE) Stock Is Falling</a>
3. Invesco Dynamic Leisure and Entertainment ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PEJ#NYSE">PEJ</a>)
The Invesco Dynamic Leisure and Entertainment ETF covers a broader range of travel-related stocks, including hotels, cruise lines, and entertainment companies. Unfortunately, hotel stocks like Marriott (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>), Hilton (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>), and Hyatt (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/H#NYSE">H</a>) have been under pressure, while cruise operators like Norwegian Cruise Line (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>), Carnival (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>), and Viking Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VIK#NYSE">VIK</a>) have also been trading lower. Since PEJ is heavily tied to consumer discretionary spending, the slowdown in travel sentiment has affected it. The ETF price has fallen 14% in the past month.
Also Read: <a href="https://www.benzinga.com/etfs/sector-etfs/25/03/44203960/aviation-etfs-face-turbulence-as-oil-prices-fluctuate-airline-stocks-slide">Aviation ETFs Face Turbulence As Oil Prices Fluctuate, Airline Stocks Slide</a>
What&#8217;s Driving Travel Stock Slump?
Broader market pressures are weighing on travel stocks. The British benchmark FTSE 100 recently hit its lowest level in nearly two months, driven by declines in travel and leisure stocks. British Airways owner IAG dropped 6.1% after Delta&#8217;s warning, and overall, the travel sector in the UK fell by 3.1%.
Even geopolitical factors are playing a role. Volatility sparked by U.S. tariff policies, including increased duties on steel and aluminum imports, has added to market jitters. While the UK government has chosen not to retaliate, the uncertainty surrounding trade policies has only made things worse for already struggling travel stocks.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/25/03/44259396/short-term-bond-etfs-see-record-inflows-amid-market-turmoil-3-funds-that-led-the-surge">Short-Term Bond ETFs See Record Inflows Amid Market Turmoil: 3 Funds That Led The Surge</a></li>
</ul>
Photo: Shutterstock

Turbulence Ahead: 3 ETFs Hit By Slump In Travel Stocks

Shares of travel-related companies are trading lower after Delta and American airlines cut their financial outlook, which could cause travel demand concerns.

MMYT

Shares of travel-related companies are trading lower amid overall market weakness following a rise in Treasury yields. Investors may be evaluating ongoing global tension related to tariffs and conflict.

Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) has outperformed the market over the past 15 years by 4.75% on an annualized basis producing an average annual return of 16.15%. Currently, Marriott International has a market capitalization of $73.89 billion. 
Buying $100 In MAR: If an investor had bought $100 of MAR stock 15 years ago, it would be worth $956.94 today based on a price of $268.00 for MAR at the time of writing.
<h3>Marriott International's Performance Over Last 15 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741270509_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

$100 Invested In Marriott International 15 Years Ago Would Be Worth This Much Today

AAL,ABNB,ALK,BKNG,CCL,CPA,DAL,GBTG,H,HLT,LIND,MAR,MESA,MGM,NCLH,RCL,RRR,RYAAY,SAVE,TNL,TNLIF,TRIP,UAL,ULCC,VAC,VLRS
AAL,ABNB,ALK,BKNG,CCL,CPA,DAL,GBTG,H,HLT,LIND,MAR,MESA,MGM,NCLH,RCL,RRR,RYAAY,SAVE,TNL,TNLIF,TRIP,UAL,ULCC,VAC,VLRS

SAVEQ

TNLIF

Shares of travel-related companies are trading lower amid market weakness and investor concerns about tariff risks, which may reduce spending towards tourism.

Morgan Stanley analyst Stephen Grambling maintains Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) with a Overweight and raises the price target from $289 to $298.

Morgan Stanley Maintains Overweight on Marriott International, Raises Price Target to $298

Press Releases

Marriott International Named One of FORTUNE's World's Most Admired Companies

Marriott International Reports Fourth Quarter and Full Year 2024 Results

Entertainment

Shaun White Launches Inaugural Season For The Snow League In Partnership With Leading Global Hospitality Platform Marriott Bonvoy

Sonder Holdings Inc. Announces Third Quarter 2024 Financial Results

Dividends

Marriott International Declares Quarterly Cash Dividend

NEKAJUI, A RITZ-CARLTON RESERVE DEBUTS AS THE ULTIMATE ULTRA-LUXURY ESCAPE ON PENINSULA PAPAGAYO

THE RITZ-CARLTON DEBUTS IN SUZHOU, SHOWCASING THE TIMELESS ELEGANCE AND RICH HERITAGE OF CHINA'S VENICE OF THE EAST

The Ritz-Carlton Debuts in Suzhou, Showcasing the Timeless Elegance and Rich Heritage of China's Venice of the East

City Express by Marriott Expands into the U.S. and Canada, Marking a Major Milestone in Regional Growth

Real Estate

Marriott International Signs Agreement with Mullen Real Estate Capital to Debut a JW Marriott All-Inclusive Resort in Costa Rica

SOND

Airbnb

Atour Lifestyle Holdings Limited - American Depositary Shares

Atour Lifestyle Holdings

Booking Holdings

Choice Hotels International, Inc. Common Stock

Choice Hotels Intl

Despegar.com

Expedia Group

Global Business Travel Group, Inc. Class A Common Stock

Global Business Travel

GreenTree Hospitality Group Ltd. American depositary shares, each representing one Class A ordinary share

GreenTree Hospitality Gr

Hyatt Hotels Corporation Class A Common Stock

Hyatt Hotels

Hilton Grand Vacations

Hilton Worldwide Holdings Inc. Common Stock

Hilton Worldwide Holdings

H World Group Limited - American Depositary Shares

H World Group

Intercontinental Hotels Group American Depositary Shares (Each representing one Ordinary Share)

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