Primo Brands (NYSE:PRMB) Azioni

PRIMO BRANDS CORP

Primo Brands

Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.

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PRMB

Previsioni positive per quest&#39;azienda: l&#39;analisi suggerisce una rapida crescita grazie a strategie efficaci e investimenti mirati.

Questo marchio è sottovalutato? Gli analisti prevedono un forte rialzo

Primo Brands Corporation Class A Common Stock

Primo Brands Corp

Macro Economic Events

Politics

Economics

Live On CNBC, U.S. Treasury's Bessent Discusses Tariffs, Says 100% Expensing For Equipment, Factories, Along With Tax Certainty, Lower Energy Costs Will Accelerate U.S. Economic Growth; There Will Be Stimulus From Permanence Of 2017 Tax Cuts; The Way To Cut Deficit Smartly Is To Bring It Down By 100 Basis Points To GDP Each Year; We Think We Van Get Growth Back To 3% By This Time Next Year; We Are Putting Banking Deregulation Focus On Community Banks And Smaller Regional Banks

Ripple (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/xrp/usd">XRP</a>) has <a href="https://www.benzinga.com/money/heres-what-xrp-could-be-worth-in-5-years">pledged $25 million</a> to support U.S. K-12 classrooms and educators through partnerships with nonprofit organizations DonorsChoose and Teach For America.
What Happened: The <a href="https://editorial.benzinga.com/wp-admin/post.php?post=901371&amp;action=edit">funding</a>, distributed primarily in Ripple USD (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/">RLUSD</a>), aims to address persistent shortages in classroom resources and educational support across the country.
The allocation comes amid widespread dissatisfaction with the state of American K-12 education. 
According to a 2024 Gallup survey, 55% of parents and adults are dissatisfied with public education, citing funding gaps as a major concern. 
Ripple's funding targets these deficiencies by providing direct support to classroom projects, tutoring programs, and financial literacy initiatives.
DonorsChoose and Teach For America will receive most of the $25 million in RLUSD, Ripple's dollar-backed stablecoin. 
The organizations will use the funds to finance classroom supplies, expand tutoring services through Teach For America's Ignite program, and support STEM-focused and financial education programs nationwide.
This marks one of the first large-scale uses of a U.S. dollar stablecoin for direct classroom support, reflecting a broader trend in crypto-enabled philanthropy. 
Also Read: <a href="https://www.benzinga.com/markets/cryptocurrency/25/05/45193805/strategy-acquires-1895-btc-for-180-million-as-bitcoin-etfs-bounce-back-with-18-billion-inflow">Strategy Acquires 1,895 BTC For $180 Million As Bitcoin ETFs Bounce Back With $1.8 Billion Inflow</a>
Why It Matters: Stablecoins have emerged as the dominant form of on-chain payment, accounting for over 50% of blockchain transaction volume, according to Chainalysis.
Funds will be used to support classroom projects during Teacher Appreciation Week, launch a national STEM Innovation Challenge, and scale tutoring and teacher preparation efforts. 
Teach For America will also use the donation to expand its Reinvention Lab and offer financial aid to incoming corps members.
The initiative highlights the financial burden U.S. teachers often face, with many spending personal funds to provide basic classroom materials. 
By delivering targeted resources directly to educators, the funding aims to reduce this strain and improve student learning conditions.
The deployment of RLUSD also signals growing institutional use of stablecoins for nonprofit applications, particularly through platforms like The Giving Block, which enable direct crypto donations to education-focused causes.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/markets/cryptocurrency/25/05/45192914/us-stablecoin-legislation-will-transform-crypto-says-sui-foundations-christian-thompson">US Stablecoin Legislation Will Transform Crypto, Says Sui Foundation&#8217;s Christian Thompson</a></li>
</ul>
Image: Shutterstock

Coverage of Bitcoin, Etherum, Ripple and all the latest digital currencies.

Cryptocurrency

$RLUSD

$XRP

Ripple Commits $25M To US Teachers And Classrooms Via RLUSD Stablecoin

DA Davidson analyst Matthew Summerville maintains Cognex (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CGNX#NASDAQ">CGNX</a>) with a Neutral and lowers the price target from $35 to $32.

CGNX

DA Davidson Maintains Neutral on Cognex, Lowers Price Target to $32

DA Davidson analyst Michael Shlisky maintains Federal Signal (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FSS#NYSE">FSS</a>) with a Neutral and raises the price target from $82 to $84.

DA Davidson Maintains Neutral on Federal Signal, Raises Price Target to $84

Exxon Mobil Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XOM#NYSE">XOM</a>) shares fell 2.66% to $103.39 on Monday as investors digested mixed first-quarter earnings and fresh pressure on oil prices following an <a href="https://www.benzinga.com/news/earnings/25/05/45194998/saudi-arabias-oil-power-play-jolts-markets-can-diamondback-and-rivals-survive-the-squeeze">OPEC+ supply decision</a>. 
What To Know: Exxon reported $83.1 billion in revenue, below the $86.1 billion consensus, with adjusted earnings slipping to $7.71 billion from $8.22 billion. Despite the decline, adjusted EPS came in at $1.76, beating estimates of $1.70. 
The energy giant maintained steady production at <a href="https://www.benzinga.com/pressreleases/25/05/b45161321/exxonmobil-announces-first-quarter-2025-results">4.55 million barrels</a> of oil equivalent per day and posted $13 billion in operating cash flow. 
Shareholder returns remained robust at <a href="https://www.benzinga.com/25/05/45164566/exxon-mobil-q1-profit-tops-forecasts-despite-revenue-miss-slashes-costs-by-127-billion-more">$9.1 billion</a> through dividends and buybacks, and Exxon reaffirmed its $20 billion annual repurchase plan through 2026.
Read Also: <a href="https://www.benzinga.com/news/earnings/25/05/45193625/palantir-stock-is-trending-today-whats-going-on">Palantir Stock Is Trending Today: What&#8217;s Going On?</a>
Market sentiment was further dampened by a nearly 2% decline in WTI crude futures after <a href="https://www.benzinga.com/news/earnings/25/05/45194998/saudi-arabias-oil-power-play-jolts-markets-can-diamondback-and-rivals-survive-the-squeeze">OPEC+ announced</a> it would raise output by 411,000 barrels per day in June. 
The move, led by Saudi Arabia, aims to rein in overproduction by members like Iraq and Kazakhstan while regaining market share. 
The increased supply, totaling 960,000 bpd over three months, has reversed nearly half of the voluntary cuts made since 2022, placing renewed downward pressure on global oil prices.
Read Also: <a href="https://www.benzinga.com/news/25/05/45196511/hims-hers-appoints-ex-amazon-exec-ahead-of-q1-results">Hims &amp; Hers Appoints Ex-Amazon Exec Ahead Of Q1 Results</a>
<h2 class="wp-block-heading">How To Buy XOM Stock</h2>
By now you're likely curious about how to participate in the market for Exxon Mobil &#8211; be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of <a href="https://www.benzinga.com/money/best-stock-trading-platforms">possible trading platforms here.</a> Many will allow you to buy &#8220;fractional shares,&#8221; which allows you to own portions of stock without buying an entire share.
In the case of Exxon Mobil, which is trading at $103.45 as of publishing time, $100 would buy you 0.97 shares of stock.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to &#8220;go short&#8221; a share of stock by lending you the shares to sell. The process of shorting a <a href="https://www.benzinga.com/money/how-to-short-a-stock">stock can be found at this resource.</a> Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading &#8211; either way it allows you to profit off of the share price decline.
According to data from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, XOM has a 52-week high of $126.34 and a 52-week low of $97.80.

Exxon Mobil (XOM) Stock Falls On Mixed Q1 Earnings, OPEC+ Supply Hike

Faraday Future Intelligent Electric Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FFAI#NASDAQ">FFAI</a>) on Sunday, disclosed a new binding pre-order agreement for 300 units with a non-<a target="_blank" href="https://www.benzinga.com/pressreleases/25/05/b45187062/faraday-futures-fx-brand-announces-an-additional-significant-pre-order-for-its-fx-super-one-mpv-ad" rel="noreferrer noopener">refundable $30,000 deposit</a> from Sky Horse Auto LLC.
Sky Horse will be a co-creation partner, delivering the &#8220;First Class AI-MPV experience.&#8221;
The FX Super One MPVs will join Sky Horse&#8217;s premium fleet for leisure and business travelers, deployed mainly across key West Coast markets (Orange County, Los Angeles, San Francisco, Las Vegas) for luxury self-drive and chauffeur services.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/03/44352695/ff-open-ai-day-faraday-future-launches-aiher-aims-to-revolutionize-ev-and-hybrid-powertrains" rel="noreferrer noopener">FF Open AI Day: Faraday Future Launches AIHER, Aims To Revolutionize EV And Hybrid Powertrains</a>
The FX Super One, an affordable mass market EV, is slated for initial production by late 2025.
Faraday Future targets tens of thousands of FX sales within two years of production, pending necessary agreements and funding.
The FX Super One is expected to be unveiled in June 2025, with non-binding paid reservations to follow. Development of two additional potential FX models is underway.
The company&#8217;s FX brand strategy targets &#8220;four blue ocean markets&#8221; in the U.S. AIEV sector: range-extended vehicles, intelligent vehicles (mobile living spaces), and affordable AIEVs priced between $20,000 and $40,000.
YT Jia, Founder and Co-Global CEO of Faraday Future added, &#8220;We are both proud and excited to assist them with helping them grow their fleet and business with cutting edge and innovative vehicles that will serve their clientele with the utmost in comfort, innovation, technology, performance and with the quality and reliability they have come to expect with their entire fleet.&#8221;
This announcement follows last week&#8217;s announcement of a signing its first binding business-to-business (B2B) pre-order agreement, including a non-refundable deposit and a non-binding reservation for 1,000 units of its<a target="_blank" href="https://www.benzinga.com/pressreleases/25/04/b45090322/ff-signs-first-b2b-pre-order-agreement-for-1-000-units-of-fx-super-one-achieving-initial-success-i" rel="noreferrer noopener"> upcoming FX Super One MPV</a>.
Last month, at the company&#8217;s recent &#8220;FF Stockholder Community and FX Co-Creation Day&#8221; in Los Angeles, the company outlined strategic goals including launching the first FX model by end of 2025, achieving positive gross margin and operating cash flow and pursuing global <a target="_blank" href="https://www.benzinga.com/25/04/45081620/faraday-future-ffai-shares-surge-50-amid-leadership-changes-and-strategic-updates" rel="noreferrer noopener">AI and AIEV M&amp;A initiatives</a>.
Price Action: FFAI shares are down 1.09% to $1.16 at the last check on Monday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44489136/faraday-future-enters-east-coast-market-with-nyc-ff-91-20-delivery" target="_blank" rel="noreferrer noopener">Faraday Future Enters East Coast Market With NYC FF 91 2.0 Delivery</a></li>
</ul>

Contracts

Small Cap

Movers

Faraday Future Intelligent Electric Inc. - Class A Common Stock

FFAI

What's Going On With Faraday Future Stock On Monday?

DA Davidson analyst Michael Shlisky maintains MSA Safety (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MSA#NYSE">MSA</a>) with a Buy and lowers the price target from $188 to $183.

DA Davidson Maintains Buy on MSA Safety, Lowers Price Target to $183

DA Davidson analyst Michael Shlisky maintains Timken (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TKR#NYSE">TKR</a>) with a Neutral and raises the price target from $66 to $71.

DA Davidson Maintains Neutral on Timken, Raises Price Target to $71

RBC Capital analyst Elvira Scotto maintains Venture Global (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VG#NYSE">VG</a>) with a Outperform and lowers the price target from $15 to $14.

RBC Capital Maintains Outperform on Venture Global, Lowers Price Target to $14

Global

Citigroup CEO Jane Fraser, Speaking At Milken Institute Global Conference Says Certainly Been A Fluid Few Weeks; Most Companies Are A Bit In Limbo Land, There's A Wait And See Going On; Most Of Clients Can Absorb 10% Tariffs

Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>) has outperformed the market over the past 5 years by 7.05% on an annualized basis producing an average annual return of 21.12%. Currently, Uber Technologies has a market capitalization of $178.71 billion. 
Buying $1000 In UBER: If an investor had bought $1000 of UBER stock 5 years ago, it would be worth $2,762.85 today based on a price of $85.45 for UBER at the time of writing.
<h3>Uber Technologies's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1746459918_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

UBER

$1000 Invested In Uber Technologies 5 Years Ago Would Be Worth This Much Today

DA Davidson analyst Gil Luria maintains Datadog (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DDOG#NASDAQ">DDOG</a>) with a Buy and raises the price target from $115 to $125.

DDOG

DA Davidson Maintains Buy on Datadog, Raises Price Target to $125

RBC Capital analyst Arun Viswanathan maintains Olin (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OLN#NYSE">OLN</a>) with a Sector Perform and lowers the price target from $28 to $25.

RBC Capital Maintains Sector Perform on Olin, Lowers Price Target to $25

Berkshire Hathaway Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>) stock was trading lower on Monday after the company announced that Warren Buffett, 94, will <a target="_blank" href="https://www.benzinga.com/25/05/45187070/warren-buffett-retires-after-decades-of-dominancefrom-tim-cook-to-mark-cuban-worlds-top-business-leaders-react-to-the-investment-icons-exit" rel="noreferrer noopener">step down as</a> CEO.
On May 4, Berkshire&#8217;s board voted to appoint Greg Abel as CEO, effective January 1, 2026, during its <a target="_blank" href="https://www.benzinga.com/news/management/25/05/45188605/youve-got-to-check-emotions-at-the-door-warren-buffett-offers-timeless-investing-wisdom-amid-market-turmoil" rel="noreferrer noopener">60th annual shareholders </a>meeting. Buffett will remain Chairman of the Board.
Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) CEO&nbsp;Tim Cook, CNBC&#8217;s&nbsp;Jim Cramer, and Microsoft Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) co-founder&nbsp;Bill Gates expressed their admiration for Buffett.
Also Read: <a target="_blank" href="https://www.benzinga.com/personal-finance/25/02/43496879/elon-musk-said-warren-buffett-managed-to-create-a-great-image-as-a-kindly-grandfather-but-thinks-thats-maybe-overstating-the-case" rel="noreferrer noopener">Elon Musk Said Warren Buffett &#8216;Managed To Create A Great Image As A Kindly Grandfather&#8217; – But Thinks That&#8217;s &#8216;Maybe Overstating The Case&#8217;</a>
Despite accumulating a <a target="_blank" href="https://www.benzinga.com/markets/25/05/45190271/warren-buffett-and-charlie-mungers-timeless-wisdom-draws-bill-ackmans-praise-this-is-a-great-book-key-les" rel="noreferrer noopener">record $348 billion</a> cash reserve, Buffett said he is ready to deploy $20 billion or even $100 billion&nbsp;given the right opportunity.
This cash position follows Berkshire&#8217;s sale of two-thirds of its Apple position last year. Buffett has also signaled conviction in&nbsp;Berkshire&#8217;s $20 billion Japanese trading companies.
In the <a target="_blank" href="https://www.benzinga.com/news/earnings/25/05/45183890/berkshire-hathaways-q1-2025-earnings-plunge-amid-tariff-concerns-operating-profit-fell-14-cash-hit-a-record" rel="noreferrer noopener">first quarter of&nbsp;2025</a>,&nbsp;Berkshire Hathaway&#8217;s operating earnings fell 14% to $9.64&nbsp;billion. The result was driven by a 48.6% plunge&nbsp;in insurance-underwriting profit, which&nbsp;came in at $1.34 billion&nbsp;for the first quarter, down&nbsp;from $2.60 billion a year&nbsp;prior. Berkshire attributed this to the Southern California wildfires, which&nbsp;led to a $1.1 billion&nbsp;loss in the first quarter. The company also&nbsp;suffered a ~$713 million&nbsp;loss related to foreign exchange due to&nbsp;the dollar losing value.
Price Action: BRK/A stock was down 4.37% at the last check on Monday.
Read Next:
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<li><a href="https://www.benzinga.com/analyst-ratings/price-target/25/05/45155666/robinhood-stock-falls-after-analysts-cite-weak-crypto-volumes-and-market-headwinds-in-q2-outlook" target="_blank" rel="noreferrer noopener">Robinhood Stock Falls After Analysts Cite Weak Crypto Volumes And Market Headwinds In Q2 Outlook</a></li>
</ul>
Photo courtesy: mark reinstein via Shutterstock

Management

AAPL

MSFT

Berkshire Hathaway Stock Falls Following Buffett's Retirement As CEO

<a href="https://www.youtube.com/live/qhAQ_sImdOM" title="https://www.youtube.com/live/qhAQ_sImdOM">https://www.youtube.com/live/qhAQ_sImdOM</a>

U.S. Treasury's Bessent Says If We Can Take Away The Credit Risk Of The U.S. Government, Interest Rates Will Come Down; We Want To Bring Down Federal Deficit By Maybe 1% Per Year

Compass Point analyst Casey Alexander downgrades Acushnet Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GOLF#NYSE">GOLF</a>) from Buy to Neutral and lowers the price target from $80 to $71.

Downgrades

GOLF

Compass Point Downgrades Acushnet Holdings to Neutral, Lowers Price Target to $71

The U.S. Food and Drug Administration (FDA) has approved Teva Pharmaceutical Industries Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TEVA#NYSE">TEVA</a>) and Alvotech&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALVO#NASDAQ">ALVO</a>) Selarsdi (ustekinumab-aekn) injection as interchangeable with the reference biologic Johnson &amp; Johnson&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JNJ#NYSE">JNJ</a>) <a target="_blank" href="https://www.benzinga.com/general/health-care" rel="noreferrer noopener">Stelara (ustekinumab)</a>.
As of April 30, 2025, Selarsdi is available and interchangeable in all presentations matching the reference product, including the treatment of adults and pediatric psoriatic arthritis and plaque psoriasis, as well as Crohn&#8217;s disease, and ulcerative colitis.
Also Read: <a target="_blank" href="https://www.benzinga.com/general/biotech/25/02/43910567/sanofi-teva-unveil-new-detailed-data-for-duvakitug-study-supporting-overall-efficacy-for-common-inflammatory-bowel-disease" rel="noreferrer noopener">Sanofi/Teva Unveil New Detailed Data For Duvakitug Study Supporting Overall Efficacy For Common Inflammatory Bowel Disease</a>
&#8220;Teva&#8217;s recent launch of two biosimilars – SELARSDI and EPYSQLI – coupled with a rich pipeline of assets expected to launch over the next few years, position Teva to establish a strong leadership position in the growing landscape of biosimilars and to drive growth for the company as it embarks on the next phase of its strategy,&#8221; said Thomas Rainey, senior vice president, U.S. Biosimilars at Teva.
Approved <a target="_blank" href="https://www.globenewswire.com/news-release/2025/05/05/3073922/0/en/Teva-and-Alvotech-Announce-FDA-Approval-of-Interchangeability-for-SELARSDI-ustekinumab-aekn-with-Stelara-ustekinumab.html" rel="noreferrer noopener">presentations</a> of Selarsdi are 45 mg/0.5 mL and 90 mg/mL in a single-dose prefilled syringe for subcutaneous injection, 45 mg/0.5 mL in a single-dose vial for subcutaneous injection and 130 mg/26 mL in a single-dose vial for intravenous infusion.
Alvotech developed and produces Selarsdi using Sp2/0 cells and a continuous perfusion process, which are the same type of host cell line and process used in the production of Stelara.
In August 2020, Teva and Alvotech entered into a strategic partnership to exclusively commercialize five Alvotech biosimilar product candidates. In July 2023, the partnership was extended to include two additional biosimilars and new presentations of two previously partnered products.
<ul>
<li>Alvotech manages development and manufacturing, while Teva is responsible for exclusive commercialization in the U.S., leveraging its experience and extensive sales and marketing infrastructure.</li>
<li>Two biosimilars developed under the Teva &#8211; Alvotech partnership have been granted FDA approval with interchangeability, including Selarsdi. In February 2024, the FDA approved Simlandi (adalimumab-ryvk), the first high-concentration, a citrate-free interchangeable biosimilar to AbbVie Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ABBV#NYSE">ABBV</a>) Humira&nbsp;(adaliumumab), which was launched in the U.S. in May 2024.</li>
</ul>
Biologics License Applications (BLAs) for three additional biosimilar candidates developed by Alvotech in partnership with Teva have been accepted for review by the FDA:
<ul>
<li>AVT05, a proposed biosimilar for Johnson &amp; Johnson&#8217;s Simponi (golimumab) and Simponi Aria (golimumab).</li>
<li>AVT06, a proposed biosimilar for Regeneron Pharmaceuticals Inc&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/REGN#NASDAQ">REGN</a>) Eylea (aflibercept).</li>
<li>Biosimilar User Fee Act (BsUFA) goal dates for approval for these BLAs are in Q4 2025.</li>
</ul>
Price Action: TEVA stock is up 2.10% at $16.53 and ALVO stock is up 0.67% at $8.22 at the last on check Monday.
Read Next:
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<li><a href="https://www.benzinga.com/analyst-ratings/price-target/25/05/45179379/motorolas-resilient-orders-solid-margins-drive-analyst-confidence-despite-tariff-risks" target="_blank" rel="noreferrer noopener">Motorola&#8217;s Resilient Orders, Solid Margins Drive Analyst Confidence Despite Tariff Risks</a></li>
</ul>
Photo: Shutterstock

Biotech

Large Cap

Health Care

ABBV

ALVO

REGN

TEVA

Why Is Israel-Based Generic Drug Focused Teva Pharmaceutical Stock Trading Higher On Monday?

Editor&rsquo;s note: This article was originally published in July 2024. It was updated in May 2025 to reflect the continued growth of Educannabis.
&quot;I&#39;ve spent my life with the romantic dream of saving the world,&quot; declares the Mexican entrepreneur Luis Fernando Campos Aguirre, setting the tone for a conversation that transcends the ordinary bounds of cannabis advocacy. A biotechnologist with a keen focus on environmental and social causes, Luis Fernando&mdash;better known as Luis Fer&mdash;has channeled his lifelong passion into Educannabis, a project conceived to help demystify cannabis and empower its consumers through education.
Founded in 2021 alongside friends Yowua Cobos and Jos&eacute; Garc&iacute;a Varela, Educannabis was born from a simple yet profound mission: to provide clear, accurate and stigma-free information about the plant. The platform quickly gained traction, amassing more than 1.2 million followers on TikTok and becoming the largest cannabis education platform on social media in the Spanish-speaking world. Luis Fer&rsquo;s vision, driven by his lifelong passion for making a positive impact, began to take shape as he and his team tackled the misinformation surrounding cannabis.
Also read:&nbsp;<a href="https://www.benzinga.com/markets/cannabis/24/06/39114436/how-3-chilean-brothers-built-a-global-cannabis-platform-embraced-by-big-sponsors-like-adidas-and">How 3 Chilean Brothers Built A Global Cannabis Platform Embraced By Big Sponsors Like Adidas And Crocs</a>
&quot;We want to help everyone who was too embarrassed to raise their hand for help,&quot; says Luis Fer. This ethos drives Educannabis&#39; content, which ranges from scientific explanations of cannabis to practical advice for safe consumption&mdash;mostly in very short-form videos.
<script async src="https://www.tiktok.com/embed.js"></script><h3>&lsquo;So Far From God, So Close To The U.S.&rsquo;</h3>
In Mexico, where cannabis legislation is in flux, Educannabis stands as a trusted source of reliable information. The country&rsquo;s Supreme Court declared cannabis prohibition unconstitutional in 2018, yet the legislative framework remains incomplete, leaving consumers in a legal gray area. However, some licenses for hemp cultivation have been granted, as first reported by Latin American media outlet <a href="https://elplanteo.com/mexico-cofepris-autoriza-cultivo-de-canamo/" rel="nofollow noopener noreferrer" target="_blank">El Planteo</a>. Luis Fer is candid about the challenges: &quot;The legislation is not up to the industry or its citizens,&quot; he laments. Despite the bureaucratic hurdles, he encourages individuals to pursue legal avenues for personal cultivation and consumption, emphasizing the importance of doing so for their safety and peace of mind.
The influence of the United States, both culturally and geographically close to Mexico, plays a significant role in shaping the cannabis landscape. &quot;The trends of the largest market in the world (the U.S.) have always directly affected Mexico, and I&rsquo;m sure the cannabis industry is no exception,&quot; says Luis Fer.&nbsp;
There&rsquo;s a well-known Mexican saying&mdash;often attributed to former leader Porfirio D&iacute;az&mdash;that reflects the country&rsquo;s complex relationship with its northern neighbor: &quot;Poor Mexico, so far from God, so close to the United States.&quot; Luis Fer believes that the anticipated federal regulation of cannabis in the U.S. will spur Mexican legislators to finally establish a comprehensive legal framework. &quot;The current [Mexican] government is in favor of legalization, and I&rsquo;m convinced that this will be the term where we see the harvest of the efforts that so many activists have planted,&quot; he asserts.
<h3>The &lsquo;Broccoli&rsquo; Approach</h3>
Navigating the tricky waters of social media has not been easy for the Educannabis team, especially given the platforms&#39; stringent content guidelines around cannabis. Nonetheless, it has managed to skirt these bans by focusing on education rather than promotion. &quot;Our aim is to empower people with knowledge, enabling them to make informed decisions about their cannabis use,&quot; Luis Fer states. This commitment to education is reflected in the platform&rsquo;s content, which includes tips on everything from passing drug tests to talking with skeptical family members about cannabis consumption.
&quot;From the beginning of the project on YouTube, we knew we had to make efforts across different social networks. The challenge of talking about cannabis on platforms that censor our content makes everything much more fun. This desire to create content to help others has allowed us to grow as a team and understand the algorithm a little more in a game where we will never be experts because it changes every day,&quot; says Luis Fer. This meticulous attention to detail, from the content itself to its presentation, has been key to its growth.
The team&rsquo;s creative approach has enabled it to navigate censorship effectively. By using code phrases like &quot;magic broccoli&quot; to refer to cannabis, the team has managed to discuss the topic without violating platform guidelines. &quot;It started as a local joke, a term to talk about cannabis in public that only people in the conversation would understand,&quot; Luis Fer explains. Today, &quot;broccoli&quot; is widely recognized and used within the cannabis community&mdash;even becoming the center of a <a href="https://boardroom.tv/weedmaps-cannabis-censorship-brock-ollie/" rel="nofollow noopener noreferrer" target="_blank">well-known advertising campaign</a> in the U.S. in 2022.
<h3>The Expanding Horizon Of Educannabis And Latin American Cannabis Markets</h3>
As Educannabis evolves, the size and potential of the cannabis market in Latin America become increasingly significant. Prohibition Partners analysts estimate that the Latin American cannabis market could skyrocket to billions in sales in a few years, with both medical and recreational use gaining legal status in countries like Uruguay, Colombia, Argentina and Mexico. The market value is expected to surge from $168 million in 2020 to an estimated $824 million by the end of 2024, according to <a href="https://prohibitionpartners.com/reports/the-latin-america-and-caribbean-cannabis-report-second-edition/" rel="nofollow noopener noreferrer" target="_blank">Prohibition Partners</a>. This trend is fostered by favorable legislation, a strategic location and economic benefits, such as production costs up to 80% lower than in North America.
In Mexico specifically, the medical cannabis market was valued at $7.8 million in 2023 and is projected to grow significantly, potentially reaching $117.7 million by 2030, as reported by <a href="https://www.grandviewresearch.com/industry-analysis/mexico-medical-cannabis-market" rel="nofollow noopener noreferrer" target="_blank">Grand View Research</a>. This rapid growth is driven by the impending legalization of recreational cannabis, which is expected to end criminal drug trafficking and shift the business to legal cannabis entrepreneurs. Comparatively, the U.S. cannabis market is already substantial, with projections estimating it to reach $53.5 billion by 2027, according to <a href="https://mjbizdaily.com/us-cannabis-sales-estimates/" rel="nofollow noopener noreferrer" target="_blank">MJBizDaily</a>.
<h3>Combatting Censorship With &lsquo;Censura&rsquo;</h3>
Educannabis&#39; journey has been marked by innovation and adaptability, traits that have enabled it to thrive despite significant challenges. One of the most pressing issues faced by cannabis consumers in Mexico is the pervasive stigma and misinformation surrounding the plant. &quot;Security and disinformation go hand in hand and are consequences of illegality and social prejudices,&quot; says Luis Fer. This stigmatization often forces individuals to hide their consumption, putting them at risk.
<script async src="https://www.tiktok.com/embed.js"></script>Educannabis addresses these challenges head-on by providing a wealth of information that transforms into knowledge. &quot;We explain the risks of exposing oneself to obtain cannabis, the advantage of investing in quality products with certifications or chromatographic tests, and give consumers virtual hugs, reminding them that they are not bad people for consuming cannabis,&quot; Luis Fer voices. This supportive approach helps reduce stigma and promotes a culture of responsible consumption.
The team is also dedicated to evolving with the ever-changing landscape of social media. It created &quot;Censura&quot; (&ldquo;censorship&rdquo; in Spanish), a marketing agency designed to help nascent industries navigate restrictions without violating platform rules. &quot;Knowing the terms and conditions of the networks where we exist is just the first step; they are constantly changing and we constantly have to change with them,&quot; says Luis Fer.
For now, Educannabis remains focused on its core mission: to educate and empower cannabis consumers. Its efforts to demystify cannabis and promote responsible consumption have resonated with a broad audience, from seasoned users to curious newcomers. By providing reliable information and fostering a supportive community, Educannabis is helping to shape a more informed and accepting society.
Its journey is far from over. With a solid foundation and a clear vision, Luis Fer and his team are poised to continue making a significant impact in the world of cannabis education.
Follow me on <a href="https://www.twitter.com/javierhasse" rel="nofollow noopener noreferrer" target="_blank">Twitter</a> or <a href="https://www.linkedin.com/in/javierhasse/" rel="nofollow noopener noreferrer" target="_blank">LinkedIn</a>. Check out my <a href="https://elplanteo.com/" rel="nofollow noopener noreferrer" target="_blank">website</a> or some of my other work <a href="https://benzinga.com/cannabis" rel="nofollow noopener noreferrer" target="_blank">here</a>.
This article was originally published on <a href="https://www.forbes.com/sites/javierhasse/2024/07/09/saving-the-world-with-broccoli-how-one-mexican-cannabis-platform-got-11m-tiktok-followers-through-educational-content/" rel="nofollow noopener noreferrer" target="_blank">Forbes</a> and appears here with permission. The article is from an external source. It does not represent Benzinga&#39;s reporting and has not been edited for content or accuracy.
Photo courtesy of Educannabis.

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