Boston Beer Co (NYSE:SAM) Azioni

BOSTON BEER COMPANY INC-A

Boston Beer Co

Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.

Bernstein analyst Nadine Sarwat maintains Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) with a Market Perform and lowers the price target from $270 to $230.

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Bernstein Maintains Market Perform on Boston Beer Co, Lowers Price Target to $230

Boston Beer Co's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) short percent of float has risen 18.09% since its last report. The company recently reported that it has 835 thousand shares sold short, which is 13.38% of all regular shares that are available for trading. Based on its trading volume, it would take traders 4.02 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Boston Beer Co Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1751295625_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Boston Beer Co has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Boston Beer Co's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Boston Beer Co's peer group average for short interest as a percentage of float is 4.71%, which means the company has more short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

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Is the Market Bullish or Bearish on Boston Beer Co?

Analysts' ratings for Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) over the last quarter vary from bullish to bearish, as provided by 5 analysts.
The table below offers a condensed view of their recent ratings, showcasing the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">1</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts' evaluations of 12-month price targets offer additional insights, showcasing an average target of $252.0, with a high estimate of $285.00 and a low estimate of $187.00. This current average has decreased by 1.79% from the previous average price target of $256.60. 
<img src="https://www.benzinga.com/files/images/story/2025/1750712504_0.png" alt="price target chart" />
<h2>Investigating Analyst Ratings: An Elaborate Study</h2>
A comprehensive examination of how financial experts perceive Boston Beer Co is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Bonnie Herzog</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Sell</td>
<td>$187.00</td>
<td>$219.00</td>
</tr>
<tr>
<td>Nik Modi</td>
<td>RBC Capital</td>
<td>Maintains</td>
<td>Sector Perform</td>
<td>$279.00</td>
<td>$279.00</td>
</tr>
<tr>
<td>Sean King</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$279.00</td>
<td>$265.00</td>
</tr>
<tr>
<td>Michael Lavery</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$230.00</td>
<td>$240.00</td>
</tr>
<tr>
<td>Filippo Falorni</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$285.00</td>
<td>$280.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Boston Beer Co. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Delving into assessments, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings communicate expectations for the relative performance of Boston Beer Co compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of Boston Beer Co's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
Capture valuable insights into Boston Beer Co's market standing by understanding these analyst evaluations alongside pertinent financial indicators. Stay informed and make strategic decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/SAM/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Boston Beer Co analyst ratings.</a>
<h2>All You Need to Know About Boston Beer Co</h2>
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
<h3>Financial Insights: Boston Beer Co</h3>
Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.
Positive Revenue Trend: Examining Boston Beer Co's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 6.53% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Consumer Staples sector.
Net Margin: Boston Beer Co's net margin is below industry averages, indicating potential challenges in maintaining strong profitability. With a net margin of 5.38%, the company may face hurdles in effective cost management.
Return on Equity (ROE): Boston Beer Co's ROE is below industry standards, pointing towards difficulties in efficiently utilizing equity capital. With an ROE of 2.69%, the company may encounter challenges in delivering satisfactory returns for shareholders.
Return on Assets (ROA): Boston Beer Co's ROA stands out, surpassing industry averages. With an impressive ROA of 1.96%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: Boston Beer Co's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.05.
<h2>Understanding the Relevance of Analyst Ratings</h2>
Within the domain of banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their work involves attending company conference calls and meetings, researching company financial statements, and communicating with insiders to publish "analyst ratings" for stocks. Analysts typically assess and rate each stock once per quarter.
Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Expert Outlook: Boston Beer Co Through The Eyes Of 5 Analysts

Goldman Sachs analyst Bonnie Herzog maintains Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) with a Sell and lowers the price target from $219 to $187.

Goldman Sachs Maintains Sell on Boston Beer Co, Lowers Price Target to $187

The<a href="https://www.benzinga.com/markets/cannabis/24/04/38468600/sam-adams-says-hold-my-beer-and-you-are-sales-numbers-dispute-cannabis-cannibalization-narrative"> cannabis beverage sector</a> faces challenges for scale and consumer education. Investors and companies in the space see growth opportunities and are ready for the coming breakout moment.
Here's the insight from a panel of experts at the <a href="https://www.benzinga.com/cannabis-conference">2025 Benzinga Capital Conference</a> in Chicago.
Cannabis Beverage Opportunities: The cannabis beverage space has attracted investments and entry by large beer companies, including Boston Beer Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>).
"We think this is a source of long-term growth for us," Boston Beer Company Head of Cannabis Paul Weaver said at the Benzinga event.
Among the products from Boston Beer is Teapot, a cannabis-infused iced tea beverage.
Weaver said cannabis beverages are perfect for new cannabis customers as they might be afraid to enter a dispensary, and this is an easy-to-use-and-buy product in a sector they are likely familiar with.
Cheech and Chong Global Holding Company Chief Beverage Officer Ted Whitney said people being stressed out and needing better access to recreational relief is leading to consumer demand for cannabis-infused beverages.
"It's an awesome category. We actually have excitement around this," Whitney said.
Loverboy CEO Kyle Cooke, who is also known for his appearance on the Bravo TV show "Summer House," said there are opportunities for cannabis beverages, with beer, wine and spirits all currently trending down among consumers.
"There's a monumental shift," Cooke said.
Cooke said the cannabis beverage sector needs more low-dose options and more education for consumers as, for many consumers, "THC is THC."
Noah Friedman, whose Topshelf Ventures venture capital fund invests in the cannabis space, said cannabis beverages can solve escapism, provide fun and be used for social interactions.
"It's a damn good business," Friedman said.
Friedman added that the beverage space has proven time and time again that companies that can play the game right make a lot of money, which could be true for cannabis beverages in the future.
Panel moderator Tim Seymour, who is behind the Amplify Seymour Cannabis ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CNBS#NYSE">CNBS</a>), said the existence of cannabis beverages as a category is "loud and clear."
Read Also:<a href="https://www.benzinga.com/cannabis/25/06/45841712/exclusive-cresco-labs-ceo-says-cannabis-industry-to-hold-white-house-accountable-for-campaign-promises-well-take-any-movement-at-a-federal-level"> EXCLUSIVE: Cresco Labs CEO Says Cannabis Industry To Hold White House Accountable For Campaign Promises: &#8216;We&#8217;ll Take Any Movement At A Federal Level&#8217;</a>
Cannabis Beverage Setbacks: While the panelists and moderator agreed that cannabis beverages are a category in the sector and an opportunity for growth, several setbacks remain that could be holding the sector back.
"Data is honestly the biggest problem," Weaver said.
The Boston Beer Company Head of Cannabis said, unlike the traditional beverage space, there is no real data for the cannabis beverage space, which is limiting investment in it.
"It's a really exciting investment time."
Weaver said some beverage companies overinvested in the cannabis space.
Friedman highlighted distribution and velocity as two of the keys to success in the sector.
"Distribution is absolutely critical," Friedman said.
Friedman said operators in the space should ensure they are ahead of their relative market in sales and growth, which could help land distribution in the future.
Cooke said the cannabis beverage space desperately needs consumer education, a role he hopes to help with.
The panel viewed the lack of consumer education and data points for the cannabis beverage sector mostly negatively, but Cooke added one positive aspect.
Cooke said there are not many Goliaths in the space, and it&#8217;s not David vs. Goliath right now.
"As an entrepreneur, I'm so excited," Cooke added.
Read Next: 
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<li><a href="https://www.benzinga.com/cannabis/25/06/45850910/exclusive-cannabis-etf-leaders-highlight-convenience-for-investors-growth-opportunities-i-dont-think-cannabis-is-uninvestable">EXCLUSIVE: Cannabis ETF Leaders Highlight Convenience For Investors, Growth Opportunities — &#8216;I Don&#8217;t Think Cannabis Is Uninvestable&#8217;</a></li>
</ul>
Photo courtesy of Wendy Davis.

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EXCLUSIVE: Cannabis Beverage Sector Needs Consumer Education, Data, Has Upside Ahead - 'A Source Of Long Term Growth'

The Aluminium Association of Canada (AAC) has condemned the U.S. government's move to impose a 50% tariff on Canadian <a target="_blank" href="https://www.benzinga.com/topic/aluminum" rel="noreferrer noopener">aluminum</a>, calling it a protectionist misfire that risks destabilizing North America's integrated manufacturing base and driving higher inflation across key sectors.
"A 50% tariff on Canadian aluminum will suppress demand across the continent — whether the metal is produced in Canada or the U.S.," Jean Simard, AAC's president and CEO, <a target="_blank" href="https://aluminium.ca/wp-content/uploads/2025/06/AAC_PRESS-RELEASE_US-Tariffs_50_June-3-2025_FINAL.pdf" rel="noreferrer noopener">said</a> in a press release.
"It will impact workers on both sides of the border and disrupt key sectors including defense, construction, and automotive," he stated.
The tariff, enacted last Wednesday following an executive order from President Donald Trump, effectively prices Canadian exports out of the U.S. market at $1,349.50 per metric ton. Simard warned that the move may force Canadian producers to reorient trade toward the European Union and away from their most critical industrial partner.
Food packaging is among the industries most exposed to these tariffs, as large companies such as Campbell Soup (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CPB#NASDAQ">CPB</a>) and Coca-Cola (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) heavily rely on aluminum for their products.
The domestic Can Manufacturers Institute (CMI) also responded to Trump's decision, pointing out how aluminum and tinplate steel tariffs would hurt American families.
"Doubling the steel tariff will further increase the cost of canned goods at the grocery store," CMI president Robert Budway <a target="_blank" href="https://www.cancentral.com/can-manufacturers-institute-opposes-president-trumps-doubling-of-steel-tariffs/" rel="noreferrer noopener">said</a> on May 30. "These metal tariffs put our nation's food security at risk."
Nine domestic mill production lines have closed since the original 2018 tariffs on tin mill steel, leaving only three operational facilities. Thus, the domestic industry relies on roughly 80% of tin mill steel imports and a significant portion of aluminum.
Canada annually ships 2.7 million metric tons of aluminum to the U.S., much of which is transformed into beverage cans, canned food containers, and consumer packaging.
That raw material supports over 700,000 American manufacturing jobs, while Canada's aluminum sector directly employs 9,500 workers. Combined, the binational aluminum value chain contributes more than $228 billion annually to the U.S. economy.
Thanks to its abundant hydropower, Canada produces low-carbon aluminum at a cost and emissions profile that is far below that of many of its global competitors. That energy benefit is enormous — equivalent to 40 million megawatt-hours per year, or the annual output of four Hoover Dams.
Simrad noted that the Canadian industry supports the U.S. goal of increasing domestic aluminum production capacity from 50% to 80% of national demand, but added that tariffs undermine the investment certainty needed to build that capacity.
"Even if U.S. output doubles, it will still be a net importer," he said.
Instead, the AAC and CMI urge the U.S. to target the real threat: subsidized overcapacity from China. Canada already leads the world in aluminum traceability and anti-dumping enforcement. "Canadian aluminum is not — and will not be — a backdoor for unfair trade," Simard stated. "Undermining a trusted partner only weakens the foundation we both stand on."
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</ul>
Photo via Shutterstock

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US Aluminum Tariffs Risk Supply Chain And Food Security, Industry Insiders Warn

Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) has been analyzed by 8 analysts in the last three months, revealing a diverse range of perspectives from bullish to bearish.
The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have set 12-month price targets for Boston Beer Co, revealing an average target of $276.5, a high estimate of $349.00, and a low estimate of $230.00. This current average has decreased by 3.11% from the previous average price target of $285.38. 
<img src="https://www.benzinga.com/files/images/story/2025/1745614855_0.png" alt="price target chart" />
<h2>Exploring Analyst Ratings: An In-Depth Overview</h2>
The perception of Boston Beer Co by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;--------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Nik Modi &#x7C;RBC Capital &#x7C;Maintains &#x7C;Sector Perform &#x7C; $279.00&#x7C;$279.00 &#x7C; 
&#x7C;Sean King &#x7C;UBS &#x7C;Raises &#x7C;Neutral &#x7C; $279.00&#x7C;$265.00 &#x7C; 
&#x7C;Michael Lavery &#x7C;Piper Sandler &#x7C;Lowers &#x7C;Neutral &#x7C; $230.00&#x7C;$240.00 &#x7C; 
&#x7C;Filippo Falorni &#x7C;Citigroup &#x7C;Raises &#x7C;Buy &#x7C; $285.00&#x7C;$280.00 &#x7C; 
&#x7C;Filippo Falorni &#x7C;Citigroup &#x7C;Raises &#x7C;Buy &#x7C; $280.00&#x7C;$265.00 &#x7C; 
&#x7C;Michael Lavery &#x7C;Piper Sandler &#x7C;Lowers &#x7C;Neutral &#x7C; $240.00&#x7C;$275.00 &#x7C; 
&#x7C;Bill Kirk &#x7C;Roth MKM &#x7C;Lowers &#x7C;Buy &#x7C; $349.00&#x7C;$389.00 &#x7C; 
&#x7C;Eric Serotta &#x7C;Morgan Stanley &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $270.00&#x7C;$290.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Boston Beer Co. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey the analysts' expectations for the relative performance of Boston Beer Co compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of Boston Beer Co's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
Navigating through these analyst evaluations alongside other financial indicators can contribute to a holistic understanding of Boston Beer Co's market standing. Stay informed and make data-driven decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/SAM/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Boston Beer Co analyst ratings.</a>
<h2>Get to Know Boston Beer Co Better</h2>
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
<h3>A Deep Dive into Boston Beer Co's Financials</h3>
Market Capitalization Analysis: Below industry benchmarks, the company's market capitalization reflects a smaller scale relative to peers. This could be attributed to factors such as growth expectations or operational capacity.
Revenue Growth: Over the 3M period, Boston Beer Co showcased positive performance, achieving a revenue growth rate of 2.18% as of 31 December, 2024. This reflects a substantial increase in the company's top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Consumer Staples sector.
Net Margin: Boston Beer Co's net margin is below industry averages, indicating potential challenges in maintaining strong profitability. With a net margin of -9.63%, the company may face hurdles in effective cost management.
Return on Equity (ROE): The company's ROE is below industry benchmarks, signaling potential difficulties in efficiently using equity capital. With an ROE of -4.02%, the company may need to address challenges in generating satisfactory returns for shareholders.
Return on Assets (ROA): The company's ROA is below industry benchmarks, signaling potential difficulties in efficiently utilizing assets. With an ROA of -2.94%, the company may need to address challenges in generating satisfactory returns from its assets.
Debt Management: Boston Beer Co's debt-to-equity ratio is below the industry average at 0.04, reflecting a lower dependency on debt financing and a more conservative financial approach.
<h2>Understanding the Relevance of Analyst Ratings</h2>
Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter. 
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Beyond The Numbers: 8 Analysts Discuss Boston Beer Co Stock

Needham analyst Gerald Pascarelli reiterates Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) from Hold to Hold.

Reiteration

Needham Reiterates Hold on Boston Beer Coto Hold

Boston Beer Company Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) reported first-quarter financial results after the market close on Thursday. Here&#8217;s a rundown <a href="https://www.benzinga.com/pressreleases/25/04/g44995304/boston-beer-reports-first-quarter-financial-results">of the report</a>.
Q1 Earnings: Boston Beer reported first-quarter revenue of $453.87 million, beating analyst <a href="https://www.benzinga.com/calendars/earnings">estimates</a> of $434.38 million. The craft brewer reported first-quarter earnings of $2.16 per share, easily topping estimates of $1.01 per share, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Total revenue jumped 6.5% year-over-year due to volume increases and pricing. Shipment volume for the quarter totaled approximately 1.7 million barrels, up&nbsp;5.3%&nbsp;year-over-year. The shipment growth was driven primarily by increases in Sun Cruiser, Hard Mountain Dew and Twisted Tea brands, partially offset by declines in the Truly brand. Depletions were down 1% year-over-year in the first quarter.
Boston Beer said it repurchased $49.2 million of its common stock in the quarter and has already repurchased another $11.3 million of shares since the quarter&#8217;s end. The company ended the period with a cash balance of $152.5 million.
&#8220;Our&nbsp;first quarter&nbsp;performance reflects a solid start to the year as we increased our market share and significantly expanded gross margin,&#8221; said Michael Spillane, president and CEO of Boston Beer.
&#8220;As the macroeconomic climate continues to be challenging, we remain focused on executing our strong operating plans for the summer season, across our core brands and our recently introduced innovations, supported in both cases by targeted advertising investment.&#8221;
See Also: <a href="https://www.benzinga.com/25/04/44995955/alphabet-q1-earnings-highlights-google-search-youtube-cloud-show-robust-momentum">Alphabet Q1 Earnings Highlights: Google Search, YouTube, Cloud Show &#8216;Robust Momentum&#8217;</a>
Outlook: Based on tariffs announced to date, Boston Beer anticipates an unfavorable cost impact for full-year 2025 of approximately&nbsp;$20&nbsp;million to&nbsp;$30 million. 
The company said it expects shipment trends to be above depletion trends in the&nbsp;second quarter. Boston Beer also guided for full-year 2025 earnings of $8 to $10.50 per share versus estimates of $10.85 per share, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>.
SAM Price Action: <a href="http://benzinga.com/quote/sam">Boston Beer shares</a> traded as high as $264 in the after-hours session, before pulling back. The stock was up 2.86% following earnings, trading at $249 at the time of publication Thursday, per <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Photo: <a href="https://www.shutterstock.com/g/scukrov">Steve Cukrov</a>/Shutterstock.

Earnings

Guidance

After-Hours Center

Movers

Boston Beer Reports Strong EPS Beat, Shipment Growth In Q1

WIIM

Boston Beer shares are trading higher after the company reported Q1 financial results and beat its EPS and revenue estimates.

Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) affirms FY2025 GAAP EPS guidance from $8.00-$10.50 to $8.00-$10.50 vs $10.85 analyst estimate..

Boston Beer Co Affirms FY2025 GAAP EPS Guidance of $8.00-$10.50 vs $10.85 Est

Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) reported quarterly earnings of $2.16 per share which beat the analyst consensus estimate of $1.01 by 113.86 percent. This is a 107.69 percent increase over earnings of $1.04 per share from the same period last year. The company reported quarterly sales of $453.87 million which beat the analyst consensus estimate of $434.38 million by 4.49 percent. This is a 6.53 percent increase over sales of $426.05 million the same period last year.

Earnings Beats

Boston Beer Co Q1 EPS $2.16 Beats $1.01 Estimate, Sales $453.87M Beat $434.38M Estimate

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Earnings Scheduled For April 24, 2025

RBC Capital analyst Nik Modi reiterates Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) with a Sector Perform and maintains $279 price target.

RBC Capital Reiterates Sector Perform on Boston Beer Co, Maintains $279 Price Target

UBS analyst Sean King maintains Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) with a Neutral and raises the price target from $265 to $279.

UBS Maintains Neutral on Boston Beer Co, Raises Price Target to $279

Piper Sandler analyst Michael Lavery maintains Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) with a Neutral and lowers the price target from $240 to $230.

Piper Sandler Maintains Neutral on Boston Beer Co, Lowers Price Target to $230

Citigroup analyst Filippo Falorni maintains Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) with a Buy and raises the price target from $280 to $285.

Citigroup Maintains Buy on Boston Beer Co, Raises Price Target to $285

U.S. stocks were higher, with the Dow Jones index gaining around 100 points on Thursday.
Shares of Jabil Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JBL#NYSE">JBL</a>) rose sharply during Wednesday's session after the company reported better-than-expected second-quarter financial results and <a href="https://www.benzinga.com/25/03/44417609/jabil-q2-earnings-beat-estimates-amid-cloud-and-data-center-growth-stock-surges-on-upbeat-outlook">raised its FY25 guidance</a>.
Jabil reported second-quarter adjusted earnings per share of $1.94, beating the analyst consensus estimate of $1.83. Quarterly sales of $6.73 billion outpaced the analyst consensus estimate of $6.408 billion.
Jabil shares jumped 5.1% to $146.67 on Thursday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>ProAssurance Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRA#NYSE">PRA</a>) shares jumped 47.8% to $22.98 after the company announced it will be acquired by The Doctors Company for $25.00 per share in cash.</li>
<li>ARS Pharmaceuticals, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SPRY#NASDAQ">SPRY</a>) gained 24.77% to $14.53 following fourth-quarter results.</li>
<li>China Liberal Education Holdings Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CLEU#NASDAQ">CLEU</a>) shares rose 19.8% to $2.42.</li>
<li>Regencell Bioscience Holdings Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RGC#NASDAQ">RGC</a>) jumped 19.5% to $36.77.</li>
<li>Capricor Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CAPR#NASDAQ">CAPR</a>) rose 13.7% to $13.90 following strong quarterly results.</li>
<li>Titan Machinery Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TITN#NASDAQ">TITN</a>) gained 12.9% to $16.63 following strong quarterly sales.</li>
<li>Carvana Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>) gained 9.9% to $193.50 after Piper Sandler upgraded the stock from Neutral to Overweight..</li>
<li>Gambling.com Group Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GAMB#NASDAQ">GAMB</a>) shares rose 9.4% to $13.65 after reporting upbeat quarterly results.</li>
<li>Immunocore Holdings plc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IMCR#NASDAQ">IMCR</a>) gained 9% to $31.31.</li>
<li>Darden Restaurants, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DRI#NYSE">DRI</a>) rose 7.7% to $202.57 after the company issued FY25 sales guidance above estimates.</li>
<li>QXO, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/QXO#NYSE">QXO</a>) gained 7.4% to $14.02. On Thursday, QXO disclosed entering into a definitive merger agreement to acquire Beacon for $124.35 per share in cash.</li>
<li>Five Below, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) rose 6.8% to $80.73 after the company reported better-than-expected fourth-quarter financial results and issued first-quarter guidance above estimates.</li>
<li>The Boston Beer Company, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) gained 4.4% to $228.68. Citigroup analyst Filippo Falorni upgraded Boston Beer from Neutral to Buy and raised the price target from $265 to $280.</li>
</ul>
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Jabil Posts Better-Than-Expected Earnings, Joins Darden Restaurants, QXO, Five Below And Other Big Stocks Moving Higher On Thursday

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Piper Sandler analyst Alexander Potter upgraded the rating for Carvana Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>) from Neutral to Overweight and maintained the price target of $225. Carvana shares closed at $176.09 on Wednesday. <a href="https://www.benzinga.com/quote/cvna/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Oppenheimer analyst Kristen Owen upgraded The Mosaic Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MOS#NYSE">MOS</a>) from Perform to Outperform and maintained the price target of $33. Mosaic shares closed at $27.97 on Wednesday. <a href="https://www.benzinga.com/quote/MOS/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Citigroup analyst Filippo Falorni upgraded The Boston Beer Company, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) from Neutral to Buy and raised the price target from $265 to $280. Boston Beer shares closed at $219.16 on Wednesday. <a href="https://www.benzinga.com/quote/SAM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Thomas Wadewitz upgraded the rating for Southwest Airlines Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) from Sell to Neutral and raised the price target from $29 to $36. Southwest Airlines shares closed at $33.60 on Wednesday. <a href="https://www.benzinga.com/quote/LUV/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wells Fargo analyst Michael Brown upgraded KKR &amp; Co. Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KKR#NYSE">KKR</a>) from Equal-Weight to Overweight but lowered the price target from $150 to $141. KKR shares closed at $116.54 on Wednesday. &nbsp;<a href="https://www.benzinga.com/quote/KKR/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying LUV stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="584" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/20094643/image-181-1024x584.png" alt="" class="wp-image-833827" style="width:491px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/20094643/image-181-1024x584.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/20094643/image-181-300x171.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/20094643/image-181-768x438.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/20094643/image-181.png 1090w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Photo: Courtesy Southwest Airlines

Upgrades

This Southwest Airlines Analyst Is No Longer Bearish; Here Are Top 5 Upgrades For Thursday

Across the recent three months, 7 analysts have shared their insights on Boston Beer Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>), expressing a variety of opinions spanning from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $284.86, a high estimate of $349.00, and a low estimate of $240.00. This current average represents a 10.94% decrease from the previous average price target of $319.86. 
<img src="https://www.benzinga.com/files/images/story/2025/1742475634_0.png" alt="price target chart" />
<h2>Investigating Analyst Ratings: An Elaborate Study</h2>
An in-depth analysis of recent analyst actions unveils how financial experts perceive Boston Beer Co. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Filippo Falorni</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$280.00</td>
<td>$265.00</td>
</tr>
<tr>
<td>Michael Lavery</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$240.00</td>
<td>$275.00</td>
</tr>
<tr>
<td>Bill Kirk</td>
<td>Roth MKM</td>
<td>Lowers</td>
<td>Buy</td>
<td>$349.00</td>
<td>$389.00</td>
</tr>
<tr>
<td>Eric Serotta</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$270.00</td>
<td>$290.00</td>
</tr>
<tr>
<td>Michael Lavery</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$275.00</td>
<td>$370.00</td>
</tr>
<tr>
<td>Sean King</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$290.00</td>
<td>$315.00</td>
</tr>
<tr>
<td>Filippo Falorni</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$290.00</td>
<td>$335.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Boston Beer Co. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analyzing trends, analysts offer qualitative evaluations, ranging from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Boston Beer Co compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of Boston Beer Co's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
Considering these analyst evaluations in conjunction with other financial indicators can offer a comprehensive understanding of Boston Beer Co's market position. Stay informed and make well-informed decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/SAM/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Boston Beer Co analyst ratings.</a>
<h2>Discovering Boston Beer Co: A Closer Look</h2>
Boston Beer is a top player in high-end malt beverages and adjacent categories in the us, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates over 95% of sales in the us.
<h3>Boston Beer Co: Financial Performance Dissected</h3>
Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.
Revenue Growth: Over the 3 months period, Boston Beer Co showcased positive performance, achieving a revenue growth rate of 2.18% as of 31 December, 2024. This reflects a substantial increase in the company's top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Consumer Staples sector.
Net Margin: Boston Beer Co's net margin lags behind industry averages, suggesting challenges in maintaining strong profitability. With a net margin of -9.63%, the company may face hurdles in effective cost management.
Return on Equity (ROE): Boston Beer Co's ROE is below industry averages, indicating potential challenges in efficiently utilizing equity capital. With an ROE of -4.02%, the company may face hurdles in achieving optimal financial returns.
Return on Assets (ROA): Boston Beer Co's ROA is below industry averages, indicating potential challenges in efficiently utilizing assets. With an ROA of -2.94%, the company may face hurdles in achieving optimal financial returns.
Debt Management: Boston Beer Co's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.04.
<h2>The Significance of Analyst Ratings Explained</h2>
Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter. 
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Expert Outlook: Boston Beer Co Through The Eyes Of 7 Analysts

Press Releases

Truly Hard Seltzer Rolls Out New 8% Alc. Unruly Lemonade with a "Lemonade Stand-Up"

Boston Beer Company Expands Cannabis Beverage Lineup for Summer with New TeaPot Iced Teas and Emerald Hour Cocktails

TWISTED TEA HARD ICED TEA UNLEASHES ITS BEST SUMMER LINEUP YET WITH A DELICIOUSLY REFRESHING FLAVOR FOR EVERY FAN

SAMUEL ADAMS AWARDS MOOR'S BREWING CO 2025 BREWING & BUSINESS EXPERIENCESHIP

Dogfish Head Dubbed Official Beer of JAWS 50th Anniversary Celebrations

Rain Check, Please! Truly Hard Seltzer is Paying Fans with a "Rain Check" to Use on Their Next Pack If Fourth of July Plans Get Rained Out

ANGRY ORCHARD® HARD CIDER WILL CREATE 'WORLD'S ANGRIEST CIDER' USING FANS' EVERYDAY FRUSTRATIONS AS KEY INGREDIENT

Samuel Adams' Summer Ale Census Uncovers the Truth: Summer = Beer

Dogfish Head Celebrates Grateful Dead's 60th Anniversary with Highly Collectable, Limited-Edition Grateful Dead Juicy Pale Ale Can & Matching Co-Branded Merchandise

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