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Under Armour

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.

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Shares of companies in the broader retail and apparel sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

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Shares of retail and apparel companies are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

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Shares of retail and apparel stocks are trading lower as investors weigh the potential impacts of tariffs on the sector. Economic uncertainty could also cloud consumer spending outlook.

Shares of clothing and footwear retailers are climbing on Friday after President Donald Trump revealed that Vietnam is interested in negotiations<a href="https://www.benzinga.com/news/global/25/04/44632479/retail-stocks-slammed-as-trumps-tariff-plan-sends-shockwaves-through-sector"> to reduce tariffs. </a>
The Details: President Trump said in <a href="https://truthsocial.com/@realDonaldTrump/114280292618523684">a post</a> on Truth Social that he had a "very productive call" with To Lam, General Secretary of the Communist Party of Vietnam regarding possible negotiations to eliminate tariffs.&nbsp;
"Just had a very productive call with To Lam, General Secretary of the Communist Party of Vietnam, who told me that Vietnam wants to cut their Tariffs down to ZERO if they are able to make an agreement with the U.S. I thanked him on behalf of our Country, and said I look forward to a meeting in the near future," Trump wrote.
Read Next: <a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/04/44648338/strong-jobs-report-on-a-day-when-good-news-doesnt-matter-economist-says">Strong Jobs Report &#8216;On A Day When Good News Doesn&#8217;t Matter,&#8217; Economist Says</a>
Trump announced a steep 46% tariff on goods imported from Vietnam on Wednesday afternoon, which led to broad declines across the retail sector, which relies heavily on manufacturing in Vietnam. 
What Else: According to a Bloomberg <a href="https://www.bloomberg.com/news/articles/2025-04-04/vietnam-asks-us-to-postpone-tariff-and-engage-in-negotiations-m923qrv7">report </a>from earlier Friday morning, Vietnam had asked the Trump administration to delay the 46% tariff on Vietnamese goods for up to three months to enable further negotiations to take place.
Deputy Prime Minister Ho Duc Phoc said that Vietnam would look to purchase more U.S.-made goods, including technology, in order to balance the trade relationship, according to a statement on the government's website.&nbsp;
Other government and central bank officials stated that Vietnam would consider removing trade barriers and taxes while continuing discussions with the United States, according to Bloomberg.&nbsp;&nbsp;
Stocks React: Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), which manufactures about 25% of its goods in Vietnam, saw its stock pop more than 5% on the news Friday.&nbsp;
Several clothing and footwear companies are recovering some of Thursday's losses as well, including:&nbsp;
<ul>
<li>American Eagle Outfitters, Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>) </li>
<li>Capri Holdings Limited&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPRI#NYSE">CPRI</a>) </li>
<li>Deckers Outdoor Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DECK#NYSE">DECK</a>) </li>
<li>Gap, Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>) </li>
<li>Macy's Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) </li>
<li>Ralph Lauren Corp.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RL#NYSE">RL</a>) </li>
<li>Under Armour, Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) </li>
<li>Urban Outfitters, Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/URBN#NASDAQ">URBN</a>) </li>
</ul>
Read Next:
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Trump Reveals Vietnam Trade Talks As Nike Stock Rallies On Surprise Turnaround

The retail sector is under heavy selling pressure on Thursday as Wall Street digests President Donald Trump's tougher-than-anticipated <a href="https://www.benzinga.com/economics/macro-economic-events/25/04/44626421/trumps-reign-of-tariffs-unleashes-d-day-on-wall-street-analyst-warns-of-stagflation-risk">tariff plan.&nbsp;</a>
What To Know: Trump on Wednesday announced sweeping tariffs aimed at reshaping global trade and boosting American manufacturing, including a universal 10% tariff on all imports starting April 5 and&nbsp; significantly higher rates targeting around 60 countries deemed &#8220;major offenders&#8221; for imposing barriers on U.S. goods.&nbsp;
Many retailers and brands manufacture goods in China and Vietnam which now have effective tariffs rates of 54% and 46%, respectively. Stocks of companies that rely heavily on imports are experiencing significant declines as Wall Street digests the implications of the new tariff structure.&nbsp;
Read Next: <a href="https://www.benzinga.com/news/global/25/04/44628368/trumps-tariffs-prompt-china-to-vow-countermeasures-experts-see-retaliation-likely">Trump&#8217;s Tariffs Prompt China To Vow &#8216;Countermeasures&#8217;: Experts See Retaliation Likely&nbsp;</a>
S&amp;P Global analysts recently warned that steep tariffs would affect retailers disproportionately and more severely than they had in the past.&nbsp;
&#8220;Broad-based tariffs could hurt more U.S. consumer products and retail companies this time around than in 2018,&#8221; analysts wrote.&nbsp;
&#8220;Price increases will be harder to pass along to the consumer this time around because of the recent inflation cycle and already weak consumer environment,&#8221; the analysts wrote, per The Street.&nbsp;
Approximately, one-third of footwear imports come in the U.S. from Vietnam, according to the Footwear Distributors and Retailers of America. Shares of footwear companies who manufacture in Vietnam, including Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and UGGS-parent Deckers Outdoor Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DECK#NYSE">DECK</a>) were down dramatically on Thursday.&nbsp;
Best Buy, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) stock was on track for its worst day since March 2020. The electronics retailer sources approximately 60% of its goods from China with goods from Mexico also making up a significant percentage, <a href="https://www.thestreet.com/investing/stocks/s-p-global-reveals-stocks-hit-hardest-by-tariffs">according</a> to S&amp;P Global.&nbsp;
Five Below, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) also imports a large share of its goods and saw its stock price fall nearly 30% in Thursday's midday trading.&nbsp;
Lululemon Athletica, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) sources approximately 40% of its products from Vietnam and 17% from Cambodia, according <a href="https://qz.com/lululemon-nike-deckers-american-eagle-tariffs-1851774516">to data</a> from Quartz. Both countries have been hit with steep tariff rates &#8211; 46% for Vietnam and 49% for Cambodia.&nbsp;
William Blair analyst Sharon Zackfia said in a note Thursday that the tariffs could result in a 7% hit to Lululemon's margins if the company takes no action.&nbsp;
Several other retail stocks were tumbling in Thursday's midday trading, including:&nbsp;
<ul>
<li>American Eagle Outfitters, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>)&nbsp;</li>
<li>Capri Holdings Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPRI#NYSE">CPRI</a>)&nbsp;</li>
<li>Gap, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>)&nbsp;</li>
<li>Macy&#8217;s Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>)&nbsp;</li>
<li>Ralph Lauren Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RL#NYSE">RL</a>)&nbsp;</li>
<li>Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>)&nbsp;</li>
<li>Urban Outfitters, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/URBN#NASDAQ">URBN</a>)&nbsp;</li>
</ul>
Read Next:&nbsp;
<ul>
<li><a href="https://www.benzinga.com/news/large-cap/25/03/44537429/cathie-wood-doubles-down-on-2600-tesla-stock-price-prediction">Cathie Wood Doubles Down On $2,600 Tesla Stock Price Prediction</a></li>
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Image: Shutterstock

FIVE

Retail Stocks Slammed As Trump's Tariff Plan Sends Shockwaves Through Sector

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Shares of companies within retail, apparel, and e-commerce industries are trading lower amid heavy selling pressure as markets react to President Trump's tariff announcements, which may hamper consumer spending.

The &#8220;tariff man&#8221; is back, with President Donald Trump renewing his trade war impulses. So far he&#8217;s threatened tariffs on Canada, Mexico, China, on all steel and aluminum imports. While Trump has relented, for now, on Canada and Mexico tariffs, the China tariffs have gone into effect, and China has responded in kind.
American companies do billions of dollars of business with China every year, and Chinese imports make up a considerable chunk of goods in the electronics, apparel, semiconductor, furniture, and toy industries here in the United States.
However, some companies have more pricing power than others. Firms with tight margins, ample competing substitutions, or inelastic demand may face consumer pushback on price increases.&nbsp;
Here are the five stocks that will suffer the most in a trade war with China.
Now, tariffs are simply import taxes charged on goods as they arrive at the border. A common misconception is that the exporting country pays tariffs, but tariffs are actually paid by the company importing the product as it crosses the border. Charging tariffs to the exporter would create a cluster headache as the government would be forced to collect taxes in various currencies; instead, the tax is charged to the imports and collected in US dollars.
Both left- and right-leaning economists agree that consumers eventually bear the tariff burden as companies pass on the cost increases to their customers. The companies that can least shift the burden to consumers that way are the ones that will suffer the most from tariffs.
<h2 class="wp-block-heading">Hasbro Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>)</h2>
Thankfully, the holiday season has come and gone because toys and games could be getting more expensive in the next few months. Hasbro is a 100-year-old entertainment holding company that owns popular brands like Milton Bradley, Parker Bros, and Wizards of the Coast. The company makes popular games like Twister, Battleship, and Monopoly, along with toy lines like Nerf, Transformers, Power Rangers, GI Joe, and Play-Doh.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS-1024x319.png" alt="" class="wp-image-775290" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Hasbro is on our sell list over rival Mattel due to its heavy reliance on Chinese factories to produce its goods, despite attempts to shift production to India or Vietnam over the last few years. Gross profits have been in annual decline since 2021, and while analysts are still primarily bullish, cracks are beginning to form. In January, Stifel cut its price target on HAS shares from $82 to $77.
<h2 class="wp-block-heading">PDD Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>)</h2>
PDD Holdings is the United States equity of Chinese retail conglomerate Pinduoduo, which operates the discount merchandiser Temu. If you have a social media account, you've likely seen ads for Temu, which offers incredibly low pricing on a variety of merchandise, including clothes, sports jerseys, handbags, and other apparel.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD-1024x319.png" alt="" class="wp-image-775291" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Temu is one of the companies that will be heavily impacted by the decision to remove the de minimus exemption on packages arriving from China or Hong Kong. The exemption calls for a refrain from duties and taxes on merchandise received at the border valued under $800, which would describe nearly all the orders arriving on US shores from Chinese retailers like Temu. (Note: Trump reversed the exemption decision late Friday.) Retaliatory tariffs are expected from China as well, and analysts from JP Morgan, Benchmark, and Jeffries have all reduced their PDD price targets since election day in the US.
<h2 class="wp-block-heading">Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>)</h2>
Even megacap tech stocks like Apple aren't safe from broad tariffs, especially considering how reliant the iPhone maker is on Chinese sales. And while putting a $3.5 trillion company on a sell list might seem bold, Apple has been under the microscope for the last few months. AAPL shares had a solid 2024 run, jumping from $165 in April to $260 by Christmas. But the company has started 2025 stuck in molasses, and shares are already down more than 8% year-to-date.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL-1024x319.png" alt="" class="wp-image-775292" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Chinese iPhone sales are the obvious cause for concern. During its recent earnings release, Apple reported that iPhone sales in China declined 18% in Q4 2024, while competitor Huawei saw a more than 15% bump in smartphone sales in the same period. Apple may be forced to offer new discounts on iPhones to restore sales growth, and the looming threat of tariff retaliation could put even more pressure on Tim Cook's tech giant.
<h2 class="wp-block-heading">PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>)</h2>
PVH has been dropping like a stone since cracking the $140 mark in December. The $140 price was the highest in over six years for PVH, but headwinds have rapidly materialized for the beleaguered apparel maker.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH-1024x319.png" alt="" class="wp-image-775293" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
These tariffs will significantly impact production as PVH has 128 factories in China, 40 more than the next closest hub in Vietnam. The company has manufacturing locations in more than 30 nations, but the Chinese manufacturing output is crucial due to the high quantity of skilled workers employed. Nearshoring or reshoring wouldn't resolve this labor issue, and high-quality PVH brands like Calvin Klein and Tommy Hilfiger should see the most significant price increases.
To make matters worse, China's Ministry of Commerce has now added PVH to its unreliable entities list and claims its practices "interfered with the operations of Chinese companies." Analysts at Wells Fargo agree with the concerns as they downgraded the stock from Overweight to Equal Weight last week and dropped their price target from $130 to $105.
<h2 class="wp-block-heading">Under Armour Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>)</h2>
Under Armour makes sports apparel and footwear, and its strong manufacturing presence in China has placed it squarely in the crosshairs of a trade war. UA executives have warned about pressure from tariffs since Donald Trump's election night victory. Under Armour has stated that only 15% of its production remains in China, but the company's tight margins and competition could spell problems for its bottom line.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA-1024x319.png" alt="" class="wp-image-775294" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
UA beat on earnings and revenue in the most recent February 6 conference call, but disappointing guidance sent shares tumbling. The stock lost more than 6.5% in the week of the earnings release as investors digested the guidance figures and tariff threats. No analyst covering the stock has updated their coverage since June 2024, but UA stock is clearly facing some serious headwinds as 2025 rolls along.
More Stocks to Watch: <a href="https://www.benzinga.com/premium/ideas/benzinga-edge/?el=ResearchDaily&amp;he={{email}}&amp;adt_ei={{email}}&amp;utm_adType=SponsorAd&amp;utm_ad=RD0211&amp;utm_campaign=wallstreetadvantage">Five Under-Followed Stocks With Potential to Move This Week</a>
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Image via Shutterstock

Opinion

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Citigourp Global Markets 2% Protected Notes Linked To The Djia

5 Stocks to Sell on the New China Trade War

Barclays analyst Adrienne Yih maintains Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) with a Equal-Weight and lowers the price target from $11 to $8.

Price Target

Analyst Ratings

Barclays Maintains Equal-Weight on Under Armour, Lowers Price Target to $8

Under Armour Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>), (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) shares are trading higher in <a target="_blank" href="https://www.benzinga.com/premarket" rel="noreferrer noopener">premarket on Thursday</a> after the third-quarter earnings result.
The sportswear company reported third-quarter sales decline of 6% year-on-year to $1.401 billion, beating the analyst <a target="_blank" href="https://www.benzinga.com/earnings" rel="noreferrer noopener">consensus estimate of $1.341 billion</a>.
Wholesale revenue decreased 1% Y/Y to $705 million, and direct-to-consumer revenue dropped 9% to $673 million.
Apparel revenue slipped 5%&nbsp;Y/Y, Footwear&nbsp;dropped 9%,&nbsp;while&nbsp;Accessories revenue increased 6%. North&nbsp;America&nbsp;revenue decreased 8% to $844 million, and international revenue slipped 1% to $558 million.
Gross profit decreased 0.8% to $665.2 million, and the gross margin expanded 240 basis points to 47.5%. The operating income for the quarter plunged 81% to $13.5 million with an operating margin of 1%.
The company's adjusted EPS was 8 cents, <a target="_blank" href="https://www.benzinga.com/earnings" rel="noreferrer noopener">beating the consensus estimate of 4 cents.</a>
The&nbsp;company held $726.8 million in cash and equivalents&nbsp;as of December-end.&nbsp;Inventory remained flat at $1.1 billion.
Under Armour repurchased&nbsp;$25 million&nbsp;of its class C common stock in the third quarter, retiring 2.8 million shares.
By the end of the third fiscal quarter of 2025, the company had recognized&nbsp;$42 million&nbsp;in restructuring and impairment charges and&nbsp;$15 million&nbsp;in other related transformational expenses under the recent restructuring plan.
&#8220;As we sharpen our focus on strengthening the Under Armour brand, our updated product strategy and enhanced marketplace discipline combined with the shift to a category-led operating model are driving our transformation," said President and CEO Kevin Plank.
Outlook: Under Armour&nbsp;raised the FY25 adjusted EPS outlook from $0.24 &#8211; $0.27&nbsp;to&nbsp;$0.28 &#8211; $0.30 versus the $0.28 estimate.
The company sees a revenue decline of 10%, compared to the prior expectation of a <a target="_blank" href="https://www.benzinga.com/calendars/guidance" rel="noreferrer noopener">low double-digit percentage decline.</a>
The company also raised adjusted operating income&nbsp;guidance&nbsp;from&nbsp;$165 million &#8211; $185 million&nbsp;to&nbsp;$185 million &#8211; $195 million.
Capital expenditures&nbsp;are expected to be&nbsp;$170 million&nbsp;&#8211;&nbsp;$180 million, compared to the previous estimate of&nbsp;$190&nbsp;million &#8211; $210 million.
Price Action: UAA shares are trading higher by 9.10% at $8.99 in premarket at the last check Thursday.
Photo via Shutterstock.

Equities

General

Sportswear Company Under Armour Q3: Earnings Beat, 6% Sales Decline, Upbeat Outlook & More

Earnings

Earnings Beats

Under Armour Q3 2025 Adj. EPS $0.08 Beats $0.03 Estimate

Under Armour shares are trading higher after the company reported a Q3 revenue beat and raised FY25 guidance.

Guidance

Under Armour Raises FY25 Adj. EPS Guidance From $0.24-$0.27 To $0.28-$0.30; Raised Adj. Operating Income Guidance From $165M-$185M To $185M-$195M.

Under Armour Q3 EPS $0.00, Sales $1.401B Beat $1.341B Estimate

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Earnings Scheduled For February 6, 2025

One of the biggest NBA trades in league history happened over the weekend with the Dallas Mavericks trading Luka Doncic to the Los Angeles Lakers for Anthony Davis, a move that comes around two years after Mark Cuban <a href="https://www.benzinga.com/general/sports/23/12/36402593/mark-cubans-slam-dunk-deal-mavericks-majority-stake-sale-clears-the-net-whats-the-next-play">sold majority control of the Mavericks.</a>
Mavericks fans are upset by the deal and some are recalling a famous quote Cuban once said.
What Happened: Since joining the NBA in 2018, Doncic has been one of the best players in the league, something Cuban acknowledged in a January 2024 <a href="https://www.benzinga.com/general/sports/24/01/36877701/mark-cuban-wont-buy-your-favorite-sports-team-believes-luka-doncic-hasnt-peaked-yet-plus-more-from">ask me anything.</a>
"Luka is going to get better. He hasn't reached his prime yet. He is amazing," Cuban said at the time.
The answer came in response to a fan's question about whether Cuban felt guilty about wasting Luka's prime, as the Mavericks had only reached the NBA Playoffs in three of Doncic's five full seasons at the time.
While that quote from a year ago about Doncic not yet hitting his prime likely has Mavericks fans upset, it&#8217;s actually a 2020 quote from Cuban, as <a href="https://bleacherreport.com/articles/10153214-mark-cuban-says-he-wasnt-part-of-decision-to-trade-luka-as-2020-quote-goes-viral">reported </a>by Bleacher Report.
"If I had to choose between my wife and keeping Luka on the Mavs, catch me at my lawyer's office prepping for a divorce," Cuban said previously.
The quote came from Cuban at a time when he still had majority control of the Mavericks. In 2023, Cuban sold majority control of the NBA team to the Adelson and Dumont families for $3.5 billion, retaining a 27% interest.
Cuban <a href="https://www.wfaa.com/article/sports/nba/mavericks/luka-doncic-trade-dallas-mavericks-owners-general-manager-mark-cuban-nico-harrison/287-4b7f83cd-85af-419f-b593-317856351e1b">confirmed </a>to local media that he was not involved in the Doncic trade negotiations, a move that some fans questioned since the former majority owner previously said he would still be in charge of basketball operations.
It appears that over time, Cuban's role with the team has minimized and based on the latest move, fans might not be happy.
Doncic finished third in NBA MVP voting last season and was the Rookie of the Year for the 2018-2019 season. The NBA star is a five-time All NBA first-team selection, one of only three players to complete this accolade before their 26th birthday, joining Kevin Durant and Tim Duncan.
The Mavericks lost in the NBA Finals last season and made the playoffs in four of their last five seasons.
On the Lakers, Doncic will team up with LeBron James and other players as they look to improve on recent years results. The Lakers won the NBA Championship in the 2020 season, also known as the COVID-impacted season that had different rules and took place inside the "NBA Bubble."
The Lakers have made the playoffs in four of the last five seasons with the 2020 season their only time in the NBA Finals since 2010.
You may not be a billionaire like Mark Cuban, but you can uncover hidden gems in the stock market using our proprietary data and pattern recognition — <a href="https://www.benzinga.com/trading-ideas/25/02/43419547/benzingas-stock-whisper-index-5-stocks-investors-secretly-monitor-but-dont-talk-about-yet-52">check out five stocks flying under the radar that deserve your attention.</a>
Why It's Important: The NBA blockbuster trade, which also included players Maxi Kleber, Markieff Morris, Max Christie and Jalen Hood-Schifino along with several draft picks and a third team (Utah Jazz), has shocked the NBA world.
Some insiders and analysts are calling it the biggest NBA trade ever, a move that will be looked back upon for years if the Lakers or Mavericks are able to have postseason success following the deal.
The betting odds for the Los Angeles Lakers to win the NBA Championship were cut nearly in half immediately following the trade from +4,000 to +2,100, as <a href="https://www.actionnetwork.com/nba/los-angeles-lakers-trade-anthony-davis-luka-doncic-betting-market-reacts">reported </a>by Action Network. The Mavericks odds to win the NBA Championship went the other direction going from +2,000 to +4,000.
At the time of writing, odds at sportsbook DraftKings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>) show the Mavericks at +3,500, ranking 11th and the Lakers at +1,800 ranking sixth. The Boston Celtics (+240) and Oklahoma City Thunder (+245) are the betting favorites to win the NBA Championship.
The Lakers rank third in odds to win the Western Conference championship and make the NBA Finals at +950, ranking only behind the Thunder (+115) and Denver Nuggets (+650).
Mavericks General Manager Nico Harrison is believed to be the person who made the deal happen and approached the Lakers about their interest in the superstar.
Harrison cited the support of Mavericks executives and coaches in the trade and said that items like fitness, defense and a looming contract extension may have factored into the deal.
While Harrison may not be a household name to many NBA fans, he is also famous for messing up another blockbuster NBA move. The former Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) <a href="https://www.essentiallysports.com/nba-active-basketball-news-nico-harrison-mishandled-massive-stephen-curry-deal-that-threw-accusations-of-fraud-on-nike/">employee </a>helped manage some NBA endorsements and pitched Stephen Curry on staying with the Nike brand when his deal was coming up for expiration.
A pitch that included mispronouncing Curry's name and having mentions of Kevin Durant in a recycled pitch deck led to Curry exiting Nike and going with rival Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/US#NYSE">US</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) instead.
While time will tell how good the trade is for the teams involved, Harrison could go down as failing to keep NBA stars around at both Nike and the Dallas Mavericks.
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Mark Cuban Once Said He'd Pick Luka Over His Wife, Now Fans Rage Over Trade To Lakers

Telsey Advisory Group analyst Cristina Fernandez maintains Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) with a Market Perform and maintains $10 price target.

Telsey Advisory Group Maintains Market Perform on Under Armour, Maintains $10 Price Target

Katy Huberty, the Global Head of Research at Morgan Stanley, has spotlighted 20 stocks from companies that are likely to see significant benefits from the adoption of Artificial Intelligence (AI).
What Happened: Huberty expressed that we are currently at a &#8220;tipping point&#8221; for AI adoption. She underscored that businesses utilizing AI to boost their profits are on the verge of reaping considerable benefits.
Speaking <a href="https://www.businessinsider.com/ai-adopters-stocks-to-buy-beneficiaries-pricing-power-morgan-stanley-2025-1#home-depot-1">with</a> Business Insider earlier this month, Huberty pointed out that businesses with strong pricing power, those capable of maintaining or increasing their prices due to high demand, will witness the most significant impact on their profits. 
&#8220;Pricing power will allow the&nbsp;companies to retain the productivity&nbsp;that they experience on the&nbsp;back of these investments and&nbsp;not have to pass that&nbsp;on to the customer,&#8221; she elaborated.
Also Read: <a href="https://www.benzinga.com/markets/25/01/43216975/fund-manager-stanley-druckenmiller-delivers-blunt-take-on-markets-after-trumps-return-in-terms-of-markets-i-would-say-its-complicated">Fund Manager Stanley Druckenmiller Delivers Blunt Take On Markets After Trump&#8217;s Return: &#8216;In Terms of Markets, I Would Say It&#8217;s Complicated&#8217;</a>
Huberty referred&nbsp;to a list of stocks&nbsp;her team assembled in client&nbsp;note. The stocks, all AI adopters with high pricing power, have&nbsp;market caps over $20 billion.&nbsp;The list comprises&nbsp;The Home Depot, Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>),&nbsp;Thermo Fisher Scientific Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TMO#NYSE">TMO</a>), and&nbsp;Intuitive Surgical, Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ISRG#NASDAQ">ISRG</a>), Deere &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DE#NYSE">DE</a>), Spotify Technology (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>), MercadoLibre Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MELI#NASDAQ">MELI</a>), Marriott International Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>), Hilton Worldwide (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>), PACCAR Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PCAR#NASDAQ">PCAR</a>), Schlumberger NV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SLB#NYSE">SLB</a>), Johnson Controls International PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JCI#NYSE">JCI</a>), Axon Enterprise Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AXON#NASDAQ">AXON</a>), Coupang Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPNG#NYSE">CPNG</a>), Baker Hughes Co (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKR#NASDAQ">BKR</a>), Experian PLC, Delta Air Lines Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>), IDEXX Laboratories Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IDXX#NASDAQ">IDXX</a>), United Airlines Holdings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UA#NASDAQ">UA</a>), Halliburton Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HAL#NYSE">HAL</a>), among others.
Why It Matters: The adoption of AI has been a hot topic in recent years, with many industries recognizing its potential to transform business operations and drive profitability. 
Huberty&#8217;s identification of these 20 stocks underscores the growing importance of AI in the business landscape. Companies that successfully leverage AI technologies stand to gain a competitive edge, particularly those with strong pricing power. 
This development could signal a shift in investment strategies, with investors potentially looking to companies with strong AI adoption as promising opportunities.
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Commodities

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PCAR

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Morgan Stanley Reveals Top 20 AI-Driven Stocks as Adoption Hits Critical Mass

On CNBC's &#8220;Mad Money Lightning Round,&#8221; Jim Cramer recommended buying Arista Networks (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ANET#NYSE">ANET</a>). &#8220;That business is <a href="https://www.benzinga.com/quote/ANET/analyst-ratings">smoking hot,&#8221; he added</a>.
On Dec. 17, Morgan Stanley analyst Meta Marshall maintained Arista Networks with an Overweight and raised the price target from $102.5 to $118.
Cramer said Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) is a &#8220;great spec.&#8221; However, he recommended being careful.
On Dec. 12, Under Armor reiterated its FY25 guidance.
When asked about Texas Pacific Land Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TPL#NYSE">TPL</a>), he said, &#8220;We have liked it, but it's now gone up so much. I've got to tell you, I want to hold off.&#8221;
On Nov. 6, Texas Pacific Land posted weaker-than-expected quarterly sales.
Cheniere Energy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LNG#NYSE">LNG</a>) is a &#8220;terrific&#8221; stock, Cramer said. "I like the LNG market now that we have President-elect Trump coming in because he's pro LNG.&#8221;
On Oct. 31, Cheniere Energy reported better-than-expected third-quarter financial results and raised its FY24 adjusted EBITDA guidance. Cheniere Energy reported quarterly earnings of $3.93 per share which beat the analyst consensus estimate of $1.87 per share. The company reported quarterly sales of $3.763 billion which beat the analyst consensus estimate of $3.729 billion.
Wells Fargo (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WFC#NYSE">WFC</a>) is a buy, the &#8220;Mad Money&#8221; host said.
Wells Fargo Bank lowered its prime rate to 7.50% from 7.75%, effective Dec. 19, 2024.
&#8220;These are really good companies, you have to buy them when they're low,&#8221; Cramer said when asked about CSX Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSX#NASDAQ">CSX</a>).
CSX will release fourth quarter financial and operating results after the closing bell on Thursday, Jan. 23, 2025.
&#8220;You want to hold on to Eaton Corporation plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ETN#NYSE">ETN</a>). You know, Eaton is a buy and hold story,&#8221; Cramer said. &#8220;Do not sell, own.&#8221;
On Dec. 9, Citigroup analyst Andrew Kaplowitz maintained Eaton with a Buy and raised the price target from $394 to $440.
Price Action:
<ul>
<li>Cheniere Energy shares gained 1.4% to settle at $208.89 on Friday.</li>
<li>Arista shares rose 3.4% to close at $112.81 during the session.</li>
<li>Eaton shares rose 0.7% to settle at $338.12.</li>
<li>Texas Pacific Land shares gained 3.4% to settle at $1,133.12 on Friday.</li>
<li>Under Armour shares gained 2.9% to $7.78 on Friday.</li>
<li>Wells Fargo shares gained 2.2% to settle at $70.34 on Friday.</li>
<li>CSX shares gained 0.9% to close at $31.85.</li>
</ul>
Read Next: 
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<li><a href="https://www.benzinga.com/author/avi-kapoor">Jim Cramer Likes Walmart, Recommends Buying This &#8216;Very, Very Good&#8217; Financial Stock</a></li>
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Jim Cramer Says Under Armour Is A 'Great Spec,' Recommends Buying This Big Bank Stock

Under Armor Reiterates FY25 Guidance

UBS analyst Jay Sole maintains Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) with a Buy and raises the price target from $12 to $16.

UBS Maintains Buy on Under Armour, Raises Price Target to $16

Press Releases

SHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Under Armour, Inc. - UA

UNDER ARMOUR REPORTS SECOND QUARTER 2025 RESULTS; RAISES FISCAL 2025 OUTLOOK

"7 Stocks Experiencing Significant Short Covering: RDDT, LYFT, BROS, and More Small-Cap Opportunities Inside"

UNDER ARMOUR TO HOST INVESTOR MEETING ON DECEMBER 12, 2024

Small Cap

Strategic Investments Spark Renewed Interest in Multi-Club Ownership Models

UNDER ARMOUR OUTLINES PRODUCT, BRAND, AND COMMERCIAL STRATEGIES AT INVESTOR MEETING; REITERATES FULL-YEAR FISCAL 2025 OUTLOOK

UNDER ARMOUR ANNOUNCES THIRD QUARTER FISCAL 2025 EARNINGS CONFERENCE CALL DATE

UNDER ARMOUR REPORTS THIRD QUARTER 2025 RESULTS; RAISES FISCAL 2025 OUTLOOK

UNDER ARMOUR APPOINTS DAWN N. FITZPATRICK, EUGENE D. SMITH, AND ROBERT J. SWEENEY TO ITS BOARD OF DIRECTORS

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