Wendy's (NASDAQ:WEN) Azioni

Wendy's

The Wendy's Company is the second-largest burger quick-service restaurant, or QSR, chain in the United States by systemwide sales, with $12.6 billion in 2024, narrowly edging Burger King ($11.5 billion) and clocking in well behind wide-moat McDonald's ($51.1 billion). After divestitures of Tim Hortons (2006) and Arby's (2011), the firm manages just the burger banner, generating sales across a footprint that spanned more than 7,200 total stores in 30 countries as of year-end 2024. Wendy's generates revenue from the sale of hamburgers, chicken sandwiches, salads, and fries throughout its company-owned footprint, through franchise royalty and marketing fund payments remitted by its franchisees, which account for roughly 94% of stores, and through franchise flipping and advisory fees.

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The Wendy's Co

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Shares of companies within the broader consumer discretionary sector are trading lower amid overall market weakness after Fed Chair Powell made remarks at the Economic Club. Stocks across sectors may also be weighed down on trade tension fears after after the United States informed NVIDIA that it may require a license to export chips to China.

Across the recent three months, 19 analysts have shared their insights on Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>), expressing a variety of opinions spanning from bullish to bearish.
The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">16</td>
<td align="right">1</td>
<td align="right">1</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">13</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">1</td>
</tr>
</tbody>
</table>
Analysts' evaluations of 12-month price targets offer additional insights, showcasing an average target of $15.82, with a high estimate of $19.00 and a low estimate of $14.00. A 5.16% drop is evident in the current average compared to the previous average price target of $16.68. 
<img src="https://www.benzinga.com/files/images/story/2025/1744750815_0.png" alt="price target chart" />
<h2>Deciphering Analyst Ratings: An In-Depth Analysis</h2>
In examining recent analyst actions, we gain insights into how financial experts perceive Wendy's. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;--------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Chris O'Cull &#x7C;Stifel &#x7C;Lowers &#x7C;Hold &#x7C; $14.00&#x7C;$16.00 &#x7C; 
&#x7C;Jim Salera &#x7C;Stephens &amp; Co. &#x7C;Maintains &#x7C;Equal-Weight &#x7C; $15.00&#x7C;$15.00 &#x7C; 
&#x7C;Jon Tower &#x7C;Citigroup &#x7C;Raises &#x7C;Neutral &#x7C; $16.50&#x7C;$15.50 &#x7C; 
&#x7C;Dennis Geiger &#x7C;UBS &#x7C;Raises &#x7C;Neutral &#x7C; $16.00&#x7C;$15.00 &#x7C; 
&#x7C;Jeffrey Bernstein &#x7C;Barclays &#x7C;Raises &#x7C;Equal-Weight &#x7C; $17.00&#x7C;$16.00 &#x7C; 
&#x7C;Nick Setyan &#x7C;Wedbush &#x7C;Maintains &#x7C;Neutral &#x7C; $16.00&#x7C;$16.00 &#x7C; 
&#x7C;Jim Salera &#x7C;Stephens &amp; Co. &#x7C;Maintains &#x7C;Equal-Weight &#x7C; $15.00&#x7C;$15.00 &#x7C; 
&#x7C;Andrew Charles &#x7C;TD Securities &#x7C;Maintains &#x7C;Hold &#x7C; $16.00&#x7C;$16.00 &#x7C; 
&#x7C;Jim Salera &#x7C;Stephens &amp; Co. &#x7C;Maintains &#x7C;Equal-Weight &#x7C; $15.00&#x7C;$15.00 &#x7C; 
&#x7C;Logan Reich &#x7C;RBC Capital &#x7C;Maintains &#x7C;Sector Perform &#x7C; $17.00&#x7C;$17.00 &#x7C; 
&#x7C;John Ivankoe &#x7C;JP Morgan &#x7C;Lowers &#x7C;Neutral &#x7C; $17.00&#x7C;$20.00 &#x7C; 
&#x7C;Chris O'Cull &#x7C;Stifel &#x7C;Lowers &#x7C;Hold &#x7C; $16.00&#x7C;$17.00 &#x7C; 
&#x7C;Jake Bartlett &#x7C;Truist Securities &#x7C;Lowers &#x7C;Buy &#x7C; $19.00&#x7C;$22.00 &#x7C; 
&#x7C;Jeffrey Bernstein &#x7C;Barclays &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $16.00&#x7C;$17.00 &#x7C; 
&#x7C;Jim Salera &#x7C;Stephens &amp; Co. &#x7C;Maintains &#x7C;Equal-Weight &#x7C; $15.00&#x7C;$15.00 &#x7C; 
&#x7C;Nick Setyan &#x7C;Wedbush &#x7C;Raises &#x7C;Neutral &#x7C; $16.00&#x7C;$15.50 &#x7C; 
&#x7C;Jim Salera &#x7C;Stephens &amp; Co. &#x7C;Maintains &#x7C;Equal-Weight &#x7C; $15.00&#x7C;$15.00 &#x7C; 
&#x7C;Christine Cho &#x7C;Goldman Sachs &#x7C;Lowers &#x7C;Sell &#x7C; $15.00&#x7C;$17.00 &#x7C; 
&#x7C;John Glass &#x7C;Morgan Stanley &#x7C;Lowers &#x7C;Underweight &#x7C; $14.00&#x7C;$22.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Wendy's. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering a comprehensive view, analysts assess stocks qualitatively, spanning from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Wendy's compared to the broader market.</li>
<li>Price Targets: Analysts navigate through adjustments in price targets, providing estimates for Wendy's's future value. Comparing current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
Considering these analyst evaluations in conjunction with other financial indicators can offer a comprehensive understanding of Wendy's's market position. Stay informed and make well-informed decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/WEN/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Wendy's analyst ratings.</a>
<h2>Unveiling the Story Behind Wendy's</h2>
The Wendy's Company is the second-largest burger quick-service restaurant, or QSR, chain in the United States by systemwide sales, with $12.6 billion in 2024, narrowly edging Burger King ($11.5 billion) and clocking in well behind wide-moat McDonald's ($51.1 billion). After divestitures of Tim Hortons (2006) and Arby's (2011), the firm manages just the burger banner, generating sales across a footprint that spanned more than 7,200 total stores in 30 countries as of year-end 2024. Wendy's generates revenue from the sale of hamburgers, chicken sandwiches, salads, and fries throughout its company-owned footprint, through franchise royalty and marketing fund payments remitted by its franchisees, which account for roughly 94% of stores, and through franchise flipping and advisory fees.
<h3>Wendy's: Financial Performance Dissected</h3>
Market Capitalization Analysis: The company's market capitalization is below the industry average, suggesting that it is relatively smaller compared to peers. This could be due to various factors, including perceived growth potential or operational scale.
Revenue Growth: Wendy's's revenue growth over a period of 3M has been noteworthy. As of 31 December, 2024, the company achieved a revenue growth rate of approximately 6.22%. This indicates a substantial increase in the company's top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Consumer Discretionary sector.
Net Margin: The company's net margin is a standout performer, exceeding industry averages. With an impressive net margin of 8.27%, the company showcases strong profitability and effective cost control.
Return on Equity (ROE): Wendy's's ROE surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 18.3% ROE, the company effectively utilizes shareholder equity capital.
Return on Assets (ROA): The company's ROA is below industry benchmarks, signaling potential difficulties in efficiently utilizing assets. With an ROA of 0.94%, the company may need to address challenges in generating satisfactory returns from its assets.
Debt Management: Wendy's's debt-to-equity ratio surpasses industry norms, standing at 15.78. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
<h2>Analyst Ratings: Simplified</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.
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A Glimpse Into The Expert Outlook On Wendy's Through 19 Analysts

Stifel analyst Chris O'Cull maintains Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a Hold and lowers the price target from $16 to $14.

Stifel Maintains Hold on Wendy's, Lowers Price Target to $14

Stephens &amp; Co. analyst Jim Salera reiterates Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a Equal-Weight and maintains $15 price target.

Reiteration

Stephens & Co. Reiterates Equal-Weight on Wendy's, Maintains $15 Price Target

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Shares of broader consumer discretionary stocks are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

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WING

Shares of dining and leisure stocks are trading lower as concerns over tariffs and inflation cloud consumer spending outlook.

J.P. Morgan analyst Rahul Krotthapalli reiterated a <a target="_blank" href="https://www.benzinga.com/quote/WEN/analyst-ratings" rel="noreferrer noopener">Neutral rating</a> on the shares of Wendy&#8217;s Co (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a price target of $17.00.
Wendy&#8217;s first in-person investor update since 2019 featured CEO Kirk Tanner reflecting on his first year and outlining a strategy for the brand&#8217;s turnaround.
With 7,240 units and under $15 billion in global sales, Wendy&#8217;s lags behind competitors like McDonald&#8217;s Corp, KFC, and others, said the analyst.
The company has a less developed international presence, with around 82% of units and 87% of sales in the U.S. This, coupled with a sub-1x sales/investment ratio, has hindered growth.
Wendy&#8217;s international markets, excluding Canada, have struggled to sustain the necessary investments for scaling.
The total free cash flow (FCF) generation for the next four years, accounting for the full capital intensity of the business, is expected to be over $650 million, compared to a comparable outlook of around $700-800 million or the company&#8217;s CFO estimate of $1.1-1.2 billion based on base capital expenditure definitions.
The analyst would have appreciated a more thorough discussion on improving the sales/investment ratio and unit economics, as well as a deeper focus on the crucial role of technology and talent in Wendy&#8217;s brand turnaround.
The focus was on boosting the equity story by revitalizing the business and brand momentum through various topline and operational initiatives.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks" rel="noreferrer noopener">Kohl&#8217;s Anticipates Sales And Profit Dip In 2025, Slashes Dividend By 75%, Stock Tanks</a>
According to the analyst, Technology is becoming more standardized, while talent is still scarce in the industry, which is quickly adapting to upskill and enhance all areas of the business using AI.
Attracting and retaining highly skilled engineers and data scientists is challenging, especially when competing with QSR peers with much larger global sales.
Around $150 million in capital expenditure over the next four years is allocated to scaling digital capabilities and modernizing the tech stack to restart growth.
This is also supported by a significant increase in general and administrative (G&amp;A) investments, including a ~$25 million increase in F25, with limited near-term leverage, per the analyst.
The analyst highlighted that investments are being made to speed up the deployment of digital menu boards (currently in ~300 stores), Voice AI-enabled drive-thrus (in ~100 stores), and digital kiosks (handling ~75% of in-store dining transactions).
A new performance matrix is being implemented across the U.S. system, focusing on customer visits/frequency, customer satisfaction, operations, people, and financial excellence, with increased oversight on franchise accountability.
Customer segmentation is driving menu innovation, with new lemonade flavors and formats planned for this summer, targeting the Hispanic (23% of QSR traffic) and Gen Z (21%) cohorts.
The analyst further noted that Families (35% of QSR traffic) are another area of focus as Wendy&#8217;s has lost share in the past few years, which will be a focus area.
Canada leads the international segment, accounting for over 45% of its sales and about 35% of its units. The international business currently represents around 13% of system sales and 18% of units, with plans to grow at an 11% unit CAGR, reaching approximately 2,000 locations (24% of system units) by 2028.
The update lacked a deeper discussion on improving the sales/investment ratio and technology and talent investments, which are crucial for the brand&#8217;s future success and confidence in its growth plans, similar to its modest 3-4% global unit growth target, noted the analyst.
Price Action: WEN shares traded lower by 2.54% at $15.19 at last check Tuesday.
Read Next:
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Photo via Shutterstock.

Analyst Color

Equities

General

Analyst Sees Wendy's Playing Catch-Up, Needs Stronger Focus on Tech, Talent & Global Expansion

Citigroup analyst Jon Tower maintains Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a Neutral and raises the price target from $15.5 to $16.5.

Citigroup Maintains Neutral on Wendy's, Raises Price Target to $16.5

UBS analyst Dennis Geiger maintains Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a Neutral and raises the price target from $15 to $16.

UBS Maintains Neutral on Wendy's, Raises Price Target to $16

Barclays analyst Jeffrey Bernstein maintains Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a Equal-Weight and raises the price target from $16 to $17.

Barclays Maintains Equal-Weight on Wendy's, Raises Price Target to $17

Wedbush analyst Nick Setyan reiterates Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a Neutral and maintains $16 price target.

Wedbush Reiterates Neutral on Wendy's, Maintains $16 Price Target

TD Securities analyst Andrew Charles reiterates Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a Hold and maintains $16 price target.

TD Securities Reiterates Hold on Wendy's, Maintains $16 Price Target

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Reaffirms Full Year 2025 Outlook
<figure class="table"> 
<table>
<tbody>
<tr>
<td colspan="1" rowspan="1">Global systemwide sales growth</td>
<td colspan="1" rowspan="1">2 to 3 percent</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Adj. earnings per share</td>
<td colspan="1" rowspan="1">$0.98 to $1.02</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Adj. EBITDA</td>
<td colspan="1" rowspan="1">$550 to $560 million</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Capital expenditures</td>
<td colspan="1" rowspan="1">$100 to $110 million</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Free cash flow</td>
<td colspan="1" rowspan="1">$275 to $285 million</td>
</tr>
</tbody>
</table>
</figure>

Guidance

Wendy's Reaffirms 2025 Outlook, Global Systemwide Sales Growth Of 2% - 3%,
Adj EPS Of $0.98 - $1.02 (Est $1.02)

Wendy's Reveals Long-term Financial Algorithm Of 3-4% Annual Net Unit Growth, 5-6% Annual Systemwide Sales Growth, And 7-8% Annual Adjusted EBITDA Growth

Wendy's To Host Its 2025 Investor Day Today; Outlines Expectations To Add 1,000 Net New Restaurants Globally By 2028

Chick-fil-A's well-known policy of closing on Sundays—a decision rooted in its founder's Christian values—continues to have a significant impact on the fast-food industry. While the brand remains one of the most successful chicken chains in the U.S., its weekly closure creates a vacuum that <a href="https://www.benzinga.com/topic/fast-food-stocks">competitors are eager to fill.</a>
What To Know: According to data from Veraset, a location data provider, over a quarter (27.4%) of Chick-fil-A's weekday customers in Atlanta, the chain&#8217;s most popular hub, turn to local eateries when the chain is closed. However, major publicly traded <a href="https://www.benzinga.com/topic/fast-food-restaurants">fast-food brands</a> also benefit from the Sunday void.
Read Also: <a href="https://www.benzinga.com/25/03/44149983/feds-beige-book-shows-slight-growth-consumer-spending-decreased">Fed&#8217;s Beige Book Shows Slight Growth: Consumer Spending Slips As Prices Rise</a>
McDonald&#8217;s Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCD#NYSE">MCD</a>) captures 12.2% of displaced customers, while Wendy&#8217;s Co (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) and Burger King, owned by Restaurant Brands International Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/QSR#NYSE">QSR</a>), help drive a 16% shift toward burger restaurants. 
Additionally, Chipotle Mexican Grill, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>), which offers a fast-casual alternative, benefits from the 8% of Chick-fil-A customers opting for Mexican and Tex-Mex options. Meanwhile, Popeyes—another QSR brand—and KFC, a part of Yum! Brands Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>), see an 11.8% boost from chicken lovers looking for a substitute.
What Else: For investors, this data highlights the resilience of these brands and their ability to capitalize on consumer habits. McDonald's, Wendy's and Chipotle in particular have strong Sunday sales, benefiting from Chick-fil-A's absence. That said, the entire quick service restaurant industry in Georgia in February took a hit to foot traffic when compared with last year. Three of the four weeks showed a contraction when compared with the prior year, <a href="https://www.placer.ai/industries/quick-service#Georgia">according to</a> Placer.ai, ranging from down 6.3% in the week of February 17 to up 1.65% in the week of February 24. Georgia&#8217;s performance has only slightly outperformed the nationwide trends. 
As fast-food competition intensifies, understanding how companies position themselves to absorb these customer shifts could be crucial for evaluating stock performance.
Despite its Sunday closures, Chick-fil-A remains dominant, but its competitors have learned how to turn the weekly day of rest into an opportunity.
Read Also:
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<li><a href="https://www.benzinga.com/news/econ-s/25/03/44143666/us-services-sector-unexpectedly-expands-in-february-despite-slowing-job-growth" target="_blank" rel="noreferrer noopener">US Services Sector Unexpectedly Expands In February Despite Slowing Job Growth</a></li>
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Source: Veraset, February 2025 and Marketing Director of Veraset, Adam Fachler

No Chick-fil-A On Sundays? Here's Where Fast-Food Fans Flock Instead

RBC Capital analyst Logan Reich reiterates Wendy's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) with a Sector Perform and maintains $17 price target.

RBC Capital Reiterates Sector Perform on Wendy's, Maintains $17 Price Target

Press Releases

Sweet Season's Greetings: Wendy's Kicks Off the Countdown to Frosty Key Tags

Wendy's Offers 12 Days of Sweet & Spicy Holiday BOGO Deals Exclusively In-App

The Wendy's Company to Report Fourth Quarter and Full Year 2024 Results on February 13, 2025 and Host an Investor Day on March 6, 2025

Earnings

THE WENDY'S COMPANY REPORTS FOURTH QUARTER AND FULL-YEAR 2024 RESULTS, PROVIDES 2025 OUTLOOK, AND UPDATES ITS CAPITAL ALLOCATION POLICY

Wendy's New Thin Mints Frosty is the Perfect Pairing for Girl Scout Cookie Season Beginning Feb. 21

Wendy's Celebrates Opening of 500th Restaurant in Asia Pacific, Middle East and Africa (APMEA) Region

Wendy's Unveils Next Chapter of Growth and Announces Long-Term Financial Algorithm at 2025 Investor Day

Nothing Beats Fresh: Wendy's Drops $1 Jr. Bacon Cheeseburger or $1 Double Stack in the App to Fuel Fans Through March Madness

The Wendy's Company to Report First Quarter 2025 Results on May 2

Fresh Ways to Frosty: Wendy's Reimagines Famous Dessert with April Launch of Frosty Swirls and May Launch of Frosty Fusions

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