Roku (NASDAQ:ROKU) Azioni

ROKU INC

Roku

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Roku Inc

Roku Inc's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) CFO Dan Jedda has been responsible for the company's strong free cash flow (FCF) growth, according to Needham.
The Roku Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/580607ae846faa000106ab43/laura-martin">Analyst Laura Martin</a> maintained a Buy rating and price target of $88.50.
The Roku Thesis: Jedda has taken the company from negative FCF of 150 million in 2022 to more than $200 million in 2024 and a guidance of over $350 million for 2025, Martin said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
She mentioned some key takeaways from a recent discussion with experts about the future of CTV and Streaming/OTT.
"While bundling was seen as a defensive strategy, e-commerce linked CTV ad units and new SMB demand were raised as under exploited revenue growth levers," the analyst wrote.
Advertisement dollars are shifting from linear TV to connected TV. However, there is downward pressure on streaming ad unit CPMs (cost per thousand impressions). This is due to excess supply and lack of differentiation in ad units, she added.
Experts see GenAI as "both a cost saver and a new powerful personalized creative enabler, though it is still in its early stages of adoption," Martin further stated.
Price Action: Shares of Roku had declined by 1.71% to $70.65 at the time of publication on Thursday.
Read More: 
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/analyst-ratings/price-target/25/05/45262278/under-armour-faces-tough-road-ahead-says-analyst">Analysts Split On Roku, But One Names It &#8216;Top Pick For 2025&#8217;</a></li>
</ul>
Image: Shutterstock

Analyst Color

Entertainment

Reiteration

Analyst Ratings

Movers

Tech

ROKU

Roku Analyst Says TV's Future Hinges On This 'Powerful' Cost Saver, But It's Still Early

Needham analyst Laura Martin reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $88.5 price target.

News

Price Target

Needham Reiterates Buy on Roku, Maintains $88.5 Price Target

On CNBC's &#8220;Mad Money Lightning Round,&#8221; Jim Cramer said he likes SoFi Technologies, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOFI#NASDAQ">SOFI</a>), adding that the stock <a href="https://www.benzinga.com/quote/SOFI/earnings">goes to &#8220;new highs.&#8221;</a>
To support his view, the company reported quarterly adjusted sales of $770.72 million on April 29, beating analyst estimates of $739.04 million. The company also reported quarterly adjusted earnings of 6 cents per share, beating analyst estimates of 4 cents per share.
Cramer said Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) has &#8220;some upside because they are doing some pretty terrific things in streaming, so I'm ok with it.&#8221;
On the earnings front, Roku posted better-than-expected results for the first quarter on May 1.
Cramer recommended not buying GE HealthCare Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GEHC#NASDAQ">GEHC</a>). &#8220;It's inconsistent and too controlled by China, not America. So, I am not going to be a backer,&#8221; he added.
As per the recent news, GE HealthCare announced FDA approval for Optison Ultrasound Enhancing Agent.
&#8220;The beer business is soft, the spirits business is not so good, and, frankly, I expected more from the company. I think the company has been a very big disappointment,&#8221; Cramer said when asked about Constellation Brands, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>). &#8220;I don't need to be in stocks that have been disappointing.&#8221;
Supporting his view, RBC Capital analyst Nik Modi lowered the price target on the stock from $289 to $233 on April 14.
Price Action:
<ul class="wp-block-list">
<li>SoFi shares gained 1.8% to settle at $14.29 on Tuesday.</li>
<li>Roku shares rose 3.8% to close at $71.40 during the session.</li>
<li>GE Healthcare shares fell 0.4% to settle at $73.83 on Tuesday.</li>
<li>Constellation Brands shares declined 1.2% to settle at $187.67 on Tuesday.</li>
</ul>
Read Next: 
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/25/05/45373483/top-2-materials-stocks-that-may-keep-you-up-at-night-in-may">Top 2 Materials Stocks That May Keep You Up At Night In May</a></li>
</ul>
Photo: Shutterstock

Markets

Media

GEHC

SOFI

Jim Cramer: SoFi Goes To 'New Highs,' Recommends Not Buying This Health Care Stock

Investors with a lot of money to spend have taken a bullish stance on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ROKU, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 24 uncommon options trades for Roku.
This isn't normal.
The overall sentiment of these big-money traders is split between 75% bullish and 16%, bearish.
Out of all of the special options we uncovered, 3 are puts, for a total amount of $161,691, and 21 are calls, for a total amount of $1,356,914.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $50.0 and $100.0 for Roku, spanning the last three months.
<h3>Insights into Volume &amp; Open Interest</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Roku's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Roku's whale activity within a strike price range from $50.0 to $100.0 in the last 30 days. 
<h3>Roku Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1747076468_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$6.5</td>
<td>$6.45</td>
<td>$6.5</td>
<td>$60.00</td>
<td>$164.7K</td>
<td>1.6K</td>
<td align="right">923</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$24.45</td>
<td>$24.4</td>
<td>$24.4</td>
<td>$50.00</td>
<td>$122.0K</td>
<td>1.2K</td>
<td align="right">52</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$6.6</td>
<td>$6.1</td>
<td>$6.6</td>
<td>$60.00</td>
<td>$118.8K</td>
<td>1.6K</td>
<td align="right">678</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/20/26</td>
<td>$18.35</td>
<td>$17.7</td>
<td>$18.05</td>
<td>$60.00</td>
<td>$90.2K</td>
<td>122</td>
<td align="right">50</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/20/26</td>
<td>$18.35</td>
<td>$17.7</td>
<td>$18.05</td>
<td>$60.00</td>
<td>$90.2K</td>
<td>122</td>
<td align="right">50</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Present Market Standing of Roku</h3>
<ul>
<li>Trading volume stands at 6,136,047, with ROKU's price up by 13.19%, positioned at $68.97.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 80 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $97.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Benchmark has revised its rating downward to Buy, adjusting the price target to $130. 
&#x2A; Maintaining their stance, an analyst from Wells Fargo continues to hold a Overweight rating for Roku, targeting a price of $100. 
&#x2A; An analyst from Loop Capital persists with their Hold rating on Roku, maintaining a target price of $80. 
&#x2A; In a cautious move, an analyst from JMP Securities downgraded its rating to Market Outperform, setting a price target of $95. 
&#x2A; Maintaining their stance, an analyst from Evercore ISI Group continues to hold a In-Line rating for Roku, targeting a price of $80. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Roku with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Options

Decoding Roku's Options Activity: What's the Big Picture?

WIIM

BAOS

CARG

CDLX

FENG

FUBO

GOGO

GOOG

GOOGL

GSAT

GXAI

MGNI

NTES

PINS

RBLX

RDDT

SNAP

SPHR

VEON

WIMI

Shares of companies within the broader communication services sector are trading higher amid overall market strength after the US and China agreed to a temporary reduction in most tariffs on each other's goods.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>META</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$650.00</td>
<td>$28.6K</td>
<td>7.9K</td>
<td>48.6K</td>
</tr>
<tr>
<td>T</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$22.00</td>
<td>$39.1K</td>
<td>11.4K</td>
<td>4.8K</td>
</tr>
<tr>
<td>GOOGL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$155.00</td>
<td>$101.4K</td>
<td>10.8K</td>
<td>3.1K</td>
</tr>
<tr>
<td>CMCSA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$32.50</td>
<td>$35.8K</td>
<td>946</td>
<td>101</td>
</tr>
<tr>
<td>SE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>10/17/25</td>
<td>$170.00</td>
<td>$63.1K</td>
<td>1.5K</td>
<td>100</td>
</tr>
<tr>
<td>NFLX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$1020.00</td>
<td>$54.8K</td>
<td>53</td>
<td>70</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$50.00</td>
<td>$122.0K</td>
<td>1.2K</td>
<td>52</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option sweep that happens to be bearish, expiring in 4 day(s) on May 16, 2025. This event was a transfer of 60 contract(s) at a $650.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $28.6K, with a price of $479.0 per contract. There were 7988 open contracts at this strike prior to today, and today 48628 contract(s) were bought and sold. 
• Regarding T (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/T#NYSE">T</a>), we observe a put option sweep with bearish sentiment. It expires in 130 day(s) on September 19, 2025. Parties traded 1100 contract(s) at a $22.00 strike. This particular put needed to be split into 35 different trades to become filled. The total cost received by the writing party (or parties) was $39.1K, with a price of $35.0 per contract. There were 11481 open contracts at this strike prior to today, and today 4806 contract(s) were bought and sold. 
• Regarding GOOGL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), we observe a call option sweep with bullish sentiment. It expires in 39 day(s) on June 20, 2025. Parties traded 130 contract(s) at a $155.00 strike. This particular call needed to be split into 11 different trades to become filled. The total cost received by the writing party (or parties) was $101.4K, with a price of $780.0 per contract. There were 10876 open contracts at this strike prior to today, and today 3192 contract(s) were bought and sold. 
• Regarding CMCSA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>), we observe a call option sweep with bearish sentiment. It expires in 130 day(s) on September 19, 2025. Parties traded 101 contract(s) at a $32.50 strike. This particular call needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $35.8K, with a price of $355.0 per contract. There were 946 open contracts at this strike prior to today, and today 101 contract(s) were bought and sold. 
• For SE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SE#NYSE">SE</a>), we notice a call option trade that happens to be bearish, expiring in 158 day(s) on October 17, 2025. This event was a transfer of 81 contract(s) at a $170.00 strike. The total cost received by the writing party (or parties) was $63.1K, with a price of $780.0 per contract. There were 1542 open contracts at this strike prior to today, and today 100 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a put option sweep that happens to be bullish, expiring in 249 day(s) on January 16, 2026. This event was a transfer of 7 contract(s) at a $1020.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $54.8K, with a price of $7830.0 per contract. There were 53 open contracts at this strike prior to today, and today 70 contract(s) were bought and sold. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a call option sweep with bearish sentiment. It expires in 249 day(s) on January 16, 2026. Parties traded 50 contract(s) at a $50.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $122.0K, with a price of $2440.0 per contract. There were 1208 open contracts at this strike prior to today, and today 52 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

CMCSA

NFLX

7 Communication Services Stocks Whale Activity In Today's Session

Throughout the last three months, 33 analysts have evaluated Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), offering a diverse set of opinions from bullish to bearish.
The table below offers a condensed view of their recent ratings, showcasing the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">11</td>
<td align="right">12</td>
<td align="right">10</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">6</td>
<td align="right">7</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">2</td>
<td align="right">4</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $99.55, a high estimate of $130.00, and a low estimate of $68.00. This current average reflects an increase of 2.66% from the previous average price target of $96.97. 
<img src="https://www.benzinga.com/files/images/story/2025/1747051267_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
The perception of Roku by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Jason Bazinet</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$68.00</td>
<td>$81.00</td>
</tr>
<tr>
<td>Alan Gould</td>
<td>Loop Capital</td>
<td>Lowers</td>
<td>Hold</td>
<td>$80.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Steven Cahall</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$100.00</td>
<td>$93.00</td>
</tr>
<tr>
<td>Michael Morris</td>
<td>Guggenheim</td>
<td>Maintains</td>
<td>Buy</td>
<td>$100.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Alicia Reese</td>
<td>Wedbush</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$100.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Daniel Kurnos</td>
<td>Benchmark</td>
<td>Maintains</td>
<td>Buy</td>
<td>$130.00</td>
<td>$130.00</td>
</tr>
<tr>
<td>Matthew Carletti</td>
<td>JMP Securities</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$95.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Shweta Khajuria</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>In-Line</td>
<td>$80.00</td>
<td>$105.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$75.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Steven Cahall</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$93.00</td>
<td>$129.00</td>
</tr>
<tr>
<td>Alicia Reese</td>
<td>Wedbush</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$100.00</td>
<td>$125.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>JMP Securities</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$95.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Cory Carpenter</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$75.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Daniel Kurnos</td>
<td>Benchmark</td>
<td>Maintains</td>
<td>Buy</td>
<td>$130.00</td>
<td>$130.00</td>
</tr>
<tr>
<td>John Hodulik</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$72.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Hamilton Faber</td>
<td>Redburn Atlantic</td>
<td>Announces</td>
<td>Buy</td>
<td>$100.00</td>
<td>-</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>Citizens Capital Markets</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$115.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$120.00</td>
<td>$120.00</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>Citizens Capital Markets</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$115.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Jason Bazinet</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$103.00</td>
<td>$70.00</td>
</tr>
<tr>
<td>James Heaney</td>
<td>Jefferies</td>
<td>Raises</td>
<td>Hold</td>
<td>$100.00</td>
<td>$55.00</td>
</tr>
<tr>
<td>John Hodulik</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$90.00</td>
<td>$73.00</td>
</tr>
<tr>
<td>Daniel Kurnos</td>
<td>Benchmark</td>
<td>Raises</td>
<td>Buy</td>
<td>$130.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>JMP Securities</td>
<td>Raises</td>
<td>Market Outperform</td>
<td>$115.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Cory Carpenter</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$115.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Ruplu Bhattacharya</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$120.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Raises</td>
<td>Neutral</td>
<td>$100.00</td>
<td>$86.00</td>
</tr>
<tr>
<td>Steven Cahall</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$129.00</td>
<td>$74.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$86.00</td>
<td>$86.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Roku. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analyzing trends, analysts offer qualitative evaluations, ranging from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Roku compared to the broader market.</li>
<li>Price Targets: Gaining insights, analysts provide estimates for the future value of Roku's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Roku's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/ROKU/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Roku analyst ratings.</a>
<h2>All You Need to Know About Roku</h2>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Roku: Delving into Financials</h3>
Market Capitalization Analysis: The company's market capitalization is below the industry average, suggesting that it is relatively smaller compared to peers. This could be due to various factors, including perceived growth potential or operational scale.
Positive Revenue Trend: Examining Roku's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 15.79% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. When compared to others in the Communication Services sector, the company excelled with a growth rate higher than the average among peers.
Net Margin: Roku's net margin is below industry standards, pointing towards difficulties in achieving strong profitability. With a net margin of -2.69%, the company may encounter challenges in effective cost control.
Return on Equity (ROE): Roku's ROE falls below industry averages, indicating challenges in efficiently using equity capital. With an ROE of -1.09%, the company may face hurdles in generating optimal returns for shareholders.
Return on Assets (ROA): Roku's ROA is below industry averages, indicating potential challenges in efficiently utilizing assets. With an ROA of -0.65%, the company may face hurdles in achieving optimal financial returns.
Debt Management: With a below-average debt-to-equity ratio of 0.23, Roku adopts a prudent financial strategy, indicating a balanced approach to debt management.
<h2>What Are Analyst Ratings?</h2>
Benzinga tracks 150 analyst firms and reports on their stock expectations. Analysts typically arrive at their conclusions by predicting how much money a company will make in the future, usually the upcoming five years, and how risky or predictable that company's revenue streams are.
Analysts attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish their ratings on stocks. Analysts typically rate each stock once per quarter or whenever the company has a major update.
Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.
Breaking: Wall Street's Next Big Mover
Benzinga's #1 analyst just identified a stock poised for explosive growth. This under-the-radar company could surge 200%+ as major market shifts unfold. <a href="https://www.benzinga.com/premium/ideas/turning-point-trader-checkout-2/?t=Tu1tu3arja3be22tu36&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantag">Click here for urgent details</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

33 Analysts Have This To Say About Roku

Citigroup analyst Jason Bazinet maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Neutral and lowers the price target from $81 to $68.

Citigroup Maintains Neutral on Roku, Lowers Price Target to $68

<a href="https://www.hollywoodreporter.com/business/business-news/trump-jon-voight-unveils-hollywood-movies-tariffs-1236207690/">https://www.hollywoodreporter.com/business/business-news/trump-jon-voight-unveils-hollywood-movies-tariffs-1236207690/</a>

General

'Trump Ambassador Jon Voight Unveils His Plan to "Make Hollywood Great Again"'- The Hollywood Reporter

<a href="https://www.hollywoodreporter.com/business/business-news/white-house-clarifies-trump-movie-tariff-1236207216/">https://www.hollywoodreporter.com/business/business-news/white-house-clarifies-trump-movie-tariff-1236207216/</a>

'White House Says "No Final Decisions" Have Been Made on Movie Tariffs, Still "Exploring All Options"'- Hollywood Reporter

Shares of film and streaming platform companies are trading lower after President Trump announced a 100% tariff on movies produced outside the country.

Loop Capital analyst Alan Gould maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Hold and lowers the price target from $90 to $80.

Loop Capital Maintains Hold on Roku, Lowers Price Target to $80

Wells Fargo analyst Steven Cahall maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Overweight and raises the price target from $93 to $100.

Wells Fargo Maintains Overweight on Roku, Raises Price Target to $100

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>META</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/02/25</td>
<td>$600.00</td>
<td>$65.9K</td>
<td>15.4K</td>
<td>78.1K</td>
</tr>
<tr>
<td>RDDT</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>05/09/25</td>
<td>$124.00</td>
<td>$69.4K</td>
<td>54</td>
<td>722</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$1200.00</td>
<td>$113.1K</td>
<td>1.7K</td>
<td>285</td>
</tr>
<tr>
<td>BIDU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>10/17/25</td>
<td>$105.00</td>
<td>$63.0K</td>
<td>639</td>
<td>128</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>05/16/25</td>
<td>$80.00</td>
<td>$34.8K</td>
<td>99</td>
<td>22</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option sweep that happens to be bullish, is expiring today. Parties traded 132 contract(s) at a $600.00 strike. This particular call needed to be split into 39 different trades to become filled. The total cost received by the writing party (or parties) was $65.9K, with a price of $497.0 per contract. There were 15466 open contracts at this strike prior to today, and today 78124 contract(s) were bought and sold. 
• Regarding RDDT (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), we observe a call option sweep with neutral sentiment. It expires in 7 day(s) on May 9, 2025. Parties traded 204 contract(s) at a $124.00 strike. This particular call needed to be split into 13 different trades to become filled. The total cost received by the writing party (or parties) was $69.4K, with a price of $342.0 per contract. There were 54 open contracts at this strike prior to today, and today 722 contract(s) were bought and sold. 
• Regarding NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we observe a call option sweep with neutral sentiment. It expires in 49 day(s) on June 20, 2025. Parties traded 30 contract(s) at a $1200.00 strike. This particular call needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $113.1K, with a price of $3770.0 per contract. There were 1788 open contracts at this strike prior to today, and today 285 contract(s) were bought and sold. 
• For BIDU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIDU#NASDAQ">BIDU</a>), we notice a call option sweep that happens to be neutral, expiring in 168 day(s) on October 17, 2025. This event was a transfer of 118 contract(s) at a $105.00 strike. This particular call needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $63.0K, with a price of $534.0 per contract. There were 639 open contracts at this strike prior to today, and today 128 contract(s) were bought and sold. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a put option trade with neutral sentiment. It expires in 14 day(s) on May 16, 2025. Parties traded 20 contract(s) at a $80.00 strike. The total cost received by the writing party (or parties) was $34.8K, with a price of $1740.0 per contract. There were 99 open contracts at this strike prior to today, and today 22 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

BIDU

5 Communication Services Stocks With Whale Alerts In Today's Session

Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) shares are trading lower on Friday after the company <a href="https://www.benzinga.com//node/45152693">issued guidance below estimates.</a>
What To Know: Roku expects second-quarter sales of $1.07 billion, versus the consensus estimate of $1.09 billion. Device revenue is expected to remain consistent with 2024 levels, but tariff-related impacts remain difficult to project.
For the full year, Roku cut its sales guidance to $4.55 billion, versus the consensus estimate of $4.57 billion. Furthermore, the company projected platform revenue to increase 14% year-over-year and device revenue to decline 10% year-over-year.
In the company&#8217;s letter to shareholders it said, &#8220;While there is more macro uncertainty than normal, we are providing our best outlook based on our current visibility and what we are observing in our business.&#8221;
Analyst Changes: Following the earnings report, multiple analysts lowered their price targets.
<ul>
<li>Rosenblatt analyst Barton Crockett maintained a Neutral rating on Roku and lowered the price target from&nbsp;$100&nbsp;to&nbsp;$75.</li>
<li>Evercore ISI Group analyst Shweta Khajuria maintained an In-Line rating on Roku and lowered the price target from&nbsp;$105&nbsp;to&nbsp;$80.</li>
</ul>
Related Link: <a href="https://www.benzinga.com/25/05/45170457/100000-in-tuition-for-a-40000-salary-these-college-degrees-have-the-worst-financial-return">$100,000 In Tuition For A $40,000 Salary? These College Degrees Have The Worst Financial Return</a>
ROKU Price Action: At the time of writing, Roku shares are trading 6.36% lower at $62.99, according to data from <a href="https://www.benzinga.com/pro/">Benzinga Pro.</a>
Image: via Shutterstock

What's Going On With Roku Stock Friday?

Guggenheim analyst Michael Morris reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $100 price target.

Guggenheim Reiterates Buy on Roku, Maintains $100 Price Target

Shares of Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) fell in early trading on Friday despite the company&#8217;s upbeat <a href="https://www.benzinga.com/news/earnings/25/05/45152693/roku-q1-double-beat-adds-new-streaming-platform-shares-drop-on-cautious-guidance-tariff-risks">first-quarter results on Thursday.</a>
The announcement came amid an <a href="https://www.benzinga.com/earnings">exciting earnings season</a>. Here are some key analyst takeaways.
Rosenblatt Securities On Roku
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/586cf168351b9b0001a3054e/barton-crockett">Analyst Barton Crockett</a> reiterated a Neutral rating, while slashing the price target from $100 to $75.
Although Roku&#8217;s first-quarter results were positive, with 16% year-on-year revenue growth and 37% growth in adjusted EBITDA, they were near expectations, Crockett said in a note. The company expected revenue growth to decelerate to 11% in the second quarter, with a decline in the Devices business line, he added.
Management projected second-quarter adjusted EBITDA of $70 million, the analyst stated. While the deceleration in Devices "shouldn&#8217;t matter," the stock could continue trading at a lower multiple "in this environment," he further wrote.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
Needham On Roku
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/580607ae846faa000106ab43/laura-martin">Analyst Laura Martin</a> maintained a Buy rating and price target of $88.50.
Roku reported strong quarterly results, with revenues of $1.02 billion and adjusted EBITDA of $56 million, above expectations, Martin said. The company reiterated its full-year Platform segment revenue guidance of $3.95 billion, up 12% year-on-year, she added.
While Roku&#8217;s underlying growth is likely to be mid-teens in 2025, revenue growth may decelerate slightly in the back half of the year due to tough comps, the analyst stated. "Roku is our top pick for 2025," he further wrote.
JPMorgan On Roku
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/6006d04ba6fe6f00019855f6/cory-carpenter">Analyst Cory Carpenter</a> reaffirmed an Overweight rating and price target of $75.
Roku's Platform revenues grew 17% in the first quarter, slightly exceeded the guidance of 16%, Carpenter said. Management reiterated full-year Platform growth of 12%, he added.
"We believe Roku is likely to be more resilient than before given its programmatic integrations, a more diversified Platform revenue base that relies less on M&amp;E &amp; direct scatter buys, and a mgmt team more focused on monetization," the analyst wrote.
Guggenheim Securities On Roku
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/58b59ca9b85e930001267b7f/michael-morris">Analyst Michael Morris</a> reiterated a Buy rating and price target of $100.
Roku reported broadly in-line quarterly results and projected Platform revenue growth of 14% for the second quarter, higher than consensus of 13%, Morris said. The full-year guidance reflects contribution from the Frndly TV acquisition, he added.
The company expects to close the acquisition towards the end of the second quarter and for it to be adjusted EBITDA margin accretive in the first full year, the analyst stated. "Anticipate slight step down in 4Q Platform revenue growth due to tough comp (+19% in 4Q24)," he further wrote.
Benchmark On Roku
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/58d3cdb7b85e930001808a59/daniel-kurnos">Analyst Daniel Kurnos</a> reaffirmed a Buy rating and price target of $130.
Roku essentially kept its full-year guidance unchanged, "despite some overall pricing softness," Kurnos said. The pricing issues were more than offset by volume growth, he added.
Although the full-year guidance reflects contributions from an acquisition, the company is small and the deal will not even close until late in the second quarter, the analyst stated. "Yes, it is true that 1Q lacked the standard upside we have all come to expect on a current quarter, but the 2Q outlook was solid on platform across the board after factoring in a touch more gross margin sensitivity as mix shifts incrementally towards programmatic," he further wrote.
Wedbush On Roku
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/61a5f4316788ac00012ad71d/alicia-reese">Analyst Alicia Reese</a> maintained an Outperform rating and price target of $100.
Roku reported revenues of $1.021 billion, beating consensus of $1.007 billion, Reese said. "Roku maintained its 2025 EBITDA guidance and 2026 target for positive operating income, emphasizing its focus on profitable expansion," she added.
Roku is expanding its ARPU (average revenue per user) through increased ad inventory and enhanced targeting, the analyst stated.
Citizens On Roku
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/668279aa7ee1530001b49265/matthew-condon">Analyst Matthew Condon</a> reaffirmed a Market Outperform rating and price target of $95.
Our key takeaway is that Roku is not seeing any material impact on advertising demand from the "macro environment in 2Q, as it reiterated its 2025 platform revenue and EBITDA guidance," Condon said. Advertisers are shifting their spend to "non-guaranteed programmatic buying for increased flexibility and measurable ROI amid macro uncertainty" and Roku is well positioned to meet the increase in demand, he added.
"While this shift impacts platform gross profit margins in the near term, we believe Roku is tapping into incremental demand with its programmatic capabilities, which should benefit the company long term," the analyst further wrote.
ROKU Price Action: Shares of Roku had declined by 6.7% to $62.70 at the time of publication on Friday.
Read More:
<ul>
<li> <a href="https://www.benzinga.com/news/25/04/45045012/sabre-divests-hospitality-arm-tpg-plans-debt-reductioncore-platform-focus"> Warren Buffett&#8217;s Compounders Crush Cathie Wood&#8217;s Disruptors Over The Long Haul</a></li>
</ul>
Photo: Shutterstock

Earnings Beats

Trading Ideas

Analysts Split On Roku, But One Names It 'Top Pick For 2025'

Wedbush analyst Alicia Reese reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Outperform and maintains $100 price target.

Wedbush Reiterates Outperform on Roku, Maintains $100 Price Target

Benchmark analyst Daniel Kurnos reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $130 price target.

Benchmark Reiterates Buy on Roku, Maintains $130 Price Target

Press Releases

Roku, Hello Sunshine, and Rich Eisen Productions Team Up for "Women's Sports Now," a Weekly Roundup and Breakdown All About Women's Sports

ADWEEK and Roku Partner for "Best of Big Game Commercials" Video Feature Leading up to Advertising's Biggest Night

Roku Releases Fourth Quarter 2024 Financial Results

Roku Founder and CEO to Participate in Fireside Chat Hosted by Morgan Stanley

ARK Invest Loads Up On Coinbase Stock Amid Crypto Rout

Roku to Announce First Quarter 2025 Financial Results on May 1, 2025

Roku Reinforces Commitment to Streaming Leadership

Roku Releases First Quarter 2025 Financial Results

Roku To Acquire Streaming Service Provider Frndly TV

Roku Chief Financial Officer to Present at Needham Technology, Media, & Consumer Conference

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